Salon Owners Collective

$1 Million Salons aren’t always profitable…  Seems crazy, right? But when you don’t know your numbers (or aren’t doing them correctly), whilst you may be making $1 Million in revenue… you might actually be running your business into the red!  There are 3 reasons why your Salon isn’t profitable at $1 Million… I’m breaking down the steps you need to take to turn your Salon around and help you break...

“Everything will work out!” Have you ever thought about starting your own product line? Something that you have created from scratch that is perfect for you and your clients… Sounds like a good idea, right? But it feels a little daunting too!  Which is why I’m sure excited to be chatting with Ashleigh, founder of The Facialist. Ashleigh is a successful Salon Owner who decided to transform her Salo...

You need to get on the train, jump on the fast track and start making some Queen moves in your business.  If you keep doing the same shit that you did in 2024, you will be left behind in 2025. The gap between Salon’s who are just surviving and those who are THRIVING is about to get a whole lot bigger. Which is where AI comes in…  AI is about to change our industry and you need to start incorporati...

What actually happened in 2024? We started to see changes in consumer behaviour… rebookings, deposits, buying retail and then also changes with our team and technology. But what do these changes actually mean for your Salon and for our industry?  And how do these changes affect how you do business in 2025? On this episode of the Salon Owners Collective Podcast, Shortcuts co-Founder, Jo and I are b...

It’s time to get on the Fast-Track… 2025 is bringing a big change to our industry! If you don’t get on board and adopt new technology, have a clear vision and act with precision then you will be left behind. The gap between Salon’s that are struggling and Salon’s that are thriving on the Fast-Track will get bigger. It’s up to you to decide if you want your Salon to thrive or not! I know what you’r...

I know how you feel, you’ve been grinding non-stop all year… even more so in December!  But now, you’re exhausted and there’s still 285762 things left for you to do before the New Year! You need to deep clean the Salon, order stock, think of a killer offer to get clients booked into January, plan your goals for 2025 AND then you still need to wear all the hats at home of a mother, wife, sister and...

What do you want your Salon to look like when you’re ready to sell?  Selling your Salon is an emotional back and forth process… should I sell? Should I stay? How much is my Salon worth? What would I even do next? Omg this is all too hard and stressful,l I’m just going to keep doing what I’m doing! It’s a process that many Salon Owners start many times! I seriously thought about selling my Salon 5...

Anyone else working 40+ hours a week in December so by the time Christmas Day comes around… you have to sneak off for a cheeky nap?  But, imagine if you didn’t have to do that! It’s Christmas Day and you’re feeling alive (rather than totally exhausted) and you can actually enjoy spending time with your friends and family without your eyes getting heavy at 1pm!  Even better… you can actually use th...

“I’m addicted to the chaos of being a stylist” Have you ever felt like that before? Where you thrive off the chaos in a Salon… especially around Christmas! You know, the back to back clients, squeezy appointments, the excitement when you smash your targets and just the overall buzz that happens in December. For many stylists, this addiction to chaos extends far beyond just December…  Which, in tim...

“Frick… I’m exhausted” When you first open your Salon, you’re excited! Excited to be your own boss, have your own space, your own team… and make your own money! But the excitement wears off and 3 years down the track you feel completely exhausted. You begin to feel like a glorified stylist that also has the stress paying people.  I felt like this too. And it was hard because you feel emotionally d...

December is often your busiest month… every single client you have ever served comes to your Salon right before Christmas! Which is great, but it means January and February are very quiet! And it can be quite stressful. You’re on a high, just had your best December and then you kick off the New Year very gappy and struggling to get clients booked in. But what if there was something that you could...

Only 6% of your followers will see your Instagram post!  Crazy, right? We put so much time and effort into taking the perfect picture and writing the perfect caption… and then almost none of our followers get to see it! And what’s even crazier… it takes 6 months of emails or DMs before a client even books their first appointment with you. Marketing seems like a lot of work to have to wait 6 m...

I can’t go on holiday… what if someone is sick? Or a client complains? And what will my team do if a pipe bursts?!  The thought of leaving your team can be super stressful and that’s before you’ve even booked any flights! But sometimes, a holiday away from your team is actually the best thing you can do for your business…  You come back feeling refreshed, with new fresh ideas on how you’...

She had $70K in her everyday account but still tried to barter!  Everyone may be talking about the economic crisis, but not everyone is affected by the economic crisis. Your clients can afford to come to the Salon and pay full price for their service… and buy a product or two before they leave.  And if they're not, it’s because you’re not marketing your value! Have you stopped buying fresh flowers...

Anyone else an overwhelmaholic? Like all you do is stress about work, creating a winning culture and how you’re going to pay the fricken bills!    And yes it would be nice if you could relax, have three massages a week and learn how to chill out… but it’s not that simple. How can you figure out what’s overwhelming you when EVERYTHING seems overwhelming.  So instead you let the overwhelm continue a...

Do you stay awake at night thinking about cash?  I know I have definitely had many sleepless nights thinking about how I’m going to be able to pay the team, how am I going to pay the bills… how am I going to pay MY bills at home? It can be a non-stop conversation that goes on in our heads! But, I have the answer to solving all of your money problems… and it’s not redesigning another package or off...

I used to worry that people would judge me for being successful… But over time, I learnt that it’s ok if people judge because money makes the world go around. I’m a big believer that profit is a choice. There are many decisions we make as a business owner that will ultimately impact whether or not we are profitable. And having a Million Dollar Mindset makes all the difference.  And to grow your Sa...

When is the right time to just jump and expand your Salon? Your team is booked and busy, clients are coming in and things are starting to feel a little cramped. Do you expand into a larger space, or even open a second location! But what if you stop growing and suddenly you’re stuck paying rent you can’t afford…  Or what happens if, out of the blue, someone offers to buy your Salon!   Do you t...

“Nothing I do makes my team happy!” It can be tricky to juggle what’s best for you and your Salon whilst also balancing what’s best for your team as individuals… but sometimes, you have no idea what to do. Your team wants to earn more money… you show them how BUT then they complain about working... you can’t win! As a Salon Owner, there are 3 keys YOU need to be doing as the leader of your busines...

How many times do you talk to your accountant? Just during tax time, right? And then maybe once or twice more throughout the year when you’re making a big business decision. But, you should be talking to your accountant every quarter at the very least… if you want to fast track your Salon’s growth! I’m going to say it again, your number will always tell you what to do and what leavers you can pull...

Jenny is disengaged, disruptive, she’s not hitting her KPIs and the team are starting to notice… should I fire her?  When a team member is negatively impacting the energy and motivation of the team, you need to take action to get everyone back on track. But you can be left wondering if something is wrong. You talk to her but she keeps saying everything is ok… what do you do?  Can you afford to let...

You're a Salon, not a charity…   The world of marketing can feel overwhelming… you have emails, newsletters, the ever growing list of social media platforms and of course, ads! But is the time and money you’re spending on these marketing channels really worth it?     Or are you pouring money down the drain?   Marketing channels are there to market your Salon, but if they’re not brin...

If your Salon hits a growth ceiling… It's because of you! Clients are coming in, your team is busy, you’re finally profitable but you’re not sure if you should jump and recruit a new team member before you need it. If you recruit team members too early, your growth might slow down and suddenly you can’t afford to pay them OR you recruit too late and your team feels overwhelmed and overworked… whil...

You need to know your purpose and your brand!   As a Salon Owner, you often go into business because you love doing hair and beauty, right? But you can lose yourself along the way. You get caught up in spreadsheets and recruitment and can start to forget why you even started…    Knowing your purpose plays a key role in your Salon’s success!   Your personal drive and motivation, your...

What would you do if your team was offered a pay rise at another Salon?   During a time where it feels like everyone is leaving to go solo… retaining your team is crucial. But not all Salon Owners post a job ad that says ‘We’re Hiring’. Instead, they choose to directly contact stylists and therapists to offer them a job!    Do you let your team go? Try to convince them to stay? Or offer...