Salon Goals

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses 5 Ways to Make More in Your Beauty Business Now. And as Lauren would say: "Who doesn't want to make some more money in their business?" 5 Ways to Make Money in your Beauty Business: Embrace Email Marketing, and look into some basic email automations to optimise your Client follow-up. Use SMS Marketing for timely update...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the 4 Sings That You Might Be Ready to Hire sTAFF. Your Client Retention Rate is at approximately 80%. You're close to being (or are) Booked Out. "You don't want to reach a point of desperation when hiring, that's never good" ~ Lauren Lappin. You're having time management issues, and you're dropping-the-ball on adminis...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the 5 Things We Need to Normalise in the Beauty Industry. Not hitting 6 Figures in your first year. Not feeling excited about work. Losing friends because you "work too much". Not wanting to show up on Socials every day. Feeling like you want to give up. Allure's Instagram: https://www.instagram.com/allure_lashbeautyba...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses how her role has changed as a Salon Owner since 2016. Lauren shares her how letting go of her ego , learning to trust others and delegate to other, and the implementation of her Salon's Policies & Procedures Manual have powered her evolution in business and life. Ep. 06: Outsourcing. The path to reclaiming your tim...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses why you need to Stop Being Afraid to Hire! "Not everyone is like you. And the sooner that you realise this, the more comfortable you're going to feel when hiring people in your business". ~ Lauren Lappin. "If you get a few good years service out of a highly productive Team Member (and they do decide to leave) how is th...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren once again shares the microphone with her husband, Owen, and the guys discuss the myriad roles that Owen plays in the businesses day-to-day, some public facing and many not. The guys also go into the ways Owen supports Lauren in the home. Owen's day-to-day as the partner of a dyed-in-the-wool Entrepreneur. A Haunted House, a Nig...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren shares the microphone with her husband, Owen, and the guys discuss the early years of the business and the role(s) that Owen has played along the way. How did you meet? What was Owen thinking when the business first moved from home into a commercial space? What did Owen do during the first Salon setup? What are your thoughts on...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses one of trickiest questions in Small Business: as the Owner, how much should I be paying myself? • "It's important that you reward yourself for the effort you're putting in". ~ Lauren Lappin. • "Watching your Business grow is massively rewarding, but you also need to be financially rewarded". ~ Lauren Lappin. • "Have a...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses one of the most difficult topics in service-based small business: Should You Give Refunds? Lauren shares a story from her own Salon that revolves around a Client that was aggressively seeking a refund for a service. Lauren (as the business owner) explains how she handled the situation at the time, in 2015, and how she...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the ways a great Retail Range (and Strategy) can boost your Salon Revenue. • "If you're running a more niche Beauty Business, there's nothing wrong with having a small Retail Range". ~ Lauren Lappin. • "Only stock what you know and love". ~ Lauren Lappin. • "If your Team don't know how different products you stock work...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren shares an overview of the Essential Policies you need in your Beauty Business (for both Clients and Staff). Client-Facing Policies. Booking Policy. Late Cancellation Policy. Deposit / Booking Fees. No-Show Policy. Guarantees / Make-Goods. Late-Arrivals Policy. Children in the Salon / No-Children in the Salon Policy. Staff-Facing...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the 3 Things You Need to Consider Before Hiring Staff. Are you booked out? Is your Client Retention Rate at or around 75% ? (08:00) Can you work more hours? Are you maximising the resources you already have? (13:05) Can you afford it? Can you afford to hire somebody else? "Good hiring decisions never come from a place...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the importance of getting your Clients to rebook, and what to focus on so this happens at the highest level. Client focussed communication, cleanliness and comfort is the key to the Client Experience and the foundation of getting your Clients to rebook. "Your Team needs to be able to nail every touchpoint with the Clie...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren shares 10 Proven Social Media Hacks for Salon Owners. (06:35) Reels & Carousel Posts are performing the best at the moment (as at mid-2023). (10:45) Hit One of the 4 Content Pillars - Education, Marketing, Personal or Connection, Entertaining and Inspiring. (17:10) If your content piece doesn't hit one of the 4 Pillars, Don'...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren answers Listener Questions taken from her @laurelappin_ Instagram account. If you want to be in-the-mix for getting your question(s) answered in the future, keep an eye out for Questions Boxes on Lauren's Instagram account. Listener Q&A #2. How do I move Clients to another/new staff member? How (as an employer) do I get my s...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren answers Listener Questions taken from her @laurelappin_ Instagram account. If you want to be in-the-mix for getting your question(s) answered in the future, keep an eye out for Questions Boxes on Lauren's Instagram account. Listener Q&A #1. How do I compete in an Oversaturated Market? What is the ideal Rent-to-Revenue Ratio?...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses essential self-care for Entrepreneurs and Business Owners. 5 Non-Negotiables That Helped Lauren Build a 7-Figure Business. Move your body every day. "If you feel like rubbish, go for a walk". Schedule Breaks! And take them. "I used to purposely NOT drink water, so I didn't have to go to the toilet during work hours". D...

https://www.instagram.com/laurenlappin_ Having your social media content stolen can lead to reduced revenue and make you feel pretty crappy, but should you do anything about it? You can reach out to them - Politely yet Firmly. ( Consider sending audio messages. Your intent will be easier to understand if you send your words in audio, and not just text ). You can Report the post to the platform tha...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses her feelings around Salons and Home-based Beauty Businesses charging After-hours and Weekend Surcharges. Allure's Instagram: https://www.instagram.com/allure_lashbeautybar Everything Lauren Lappin: https://www.laurenlappin.com.au .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group. .... This...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses How to Handle Last-Minute Cancellations and Appointment Changes in your Salon Business. Lauren shares two great stories in this Podcast episode. One story around when to be lenient with Clients (it pays to remember, we're all humans and sometimes unexpected things happen) , and a second story around dealing with a diff...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the very important topic of building a business that's able to operate without you. If for whatever reason you can't continue to work in your business day-to-day, would your business not only survive, but thrive, without your physical presence? Allure's Instagram: https://www.instagram.com/allure_lashbeautybar Everythi...

https://www.instagram.com/laurenlappin_ In Episode #50 of The Lash Business Lounge, Lauren discusses why if you want your business (and freedom) to grow, you need to Stop Trying to be The Best. "Always trying to be the best, will keep you stuck on the tools". ~ Lauren Lappin. Investing in expensive and time-consuming skills-trainings (for yourself) may end up being a drain on the resources you cou...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses what to do when a Team Member resigns. When it comes to employees resigning: "It's happened before, and it will happen again" . Even though it may really hurt at the time, try not to take it personally. People move on. Be as transparent as possible with your Team. Keeping morale high is particularly important when some...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses why you need to Stop People Pleasing if you want to be both more successful, and happier in your Beauty Business. "You are giving too much of yourself away, if you're saying Yes all the time" ~ Lauren Lappin 3 Tips for Setting Boundaries in Your Business. Make sure your booking system or physical bookings book can't be...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses 5 signs that you need to be more consistent with your Salon's Social Media Marketing. The 5 Signs. You are only posting one to two times per week, and when you do post, you're Panic-Posting. You have no idea what your audience wants to see and hear from you. (Lauren's Secret Weapon = go to your DM's and look for questi...