Lauren Lappin

Salon Goals

Business EN ↓ 196 episodes

Salon Goals is where we talk about what actually goes into running a profitable, sustainable beauty business — the kind that doesn’t rely on you being everywhere, and doing everything, all the time. I’m Lauren Lappin, a 7-figure salon owner and business coach. I’ve spent the last 12 years building and running a staff-led beauty business, and coaching other salon owners through the same challenges. This podcast is where I share the conversations I wish more people were having earlier. You’ll hear honest, practical episodes on leadership, money, systems, team management, pricing, growth, and the...

Author

Lauren Lappin

Category

Business

Podcast website

www.laurenlappin.com.au

Latest episode

Jul 11, 2026

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Episodes

Ep. 96: The 6 Things My Highest Achieving Coaching Clients Have in Common 07.06.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the six things her highest achieving business coaching Clients have in common. They're Action Takers. (02:00) They Know The Have to Put the Work In. (05:00) They're All Coachable and also Open to New Ideas. (07:00) They Choose to Work on Their Business, Not Just in It. (09:30) They All Focus on Long-term Success. (11:1...

Ep. 95: Q&A - Price Rises | Kids in Salon | Becoming a Lash Supplier | Eating Outside of Meals | Hiring Receptionists | Delegation 31.05.2024

In this week's episode Lauren answers questions from a recent Instagram Question Box and Q&A. If you want to ask Lauren a question for future Q&A Episodes, keep an eye on her Instagram Account @laurenlappin_ When you raise your prices, do you notify your Clients about the price rise? (00:55) Kids in Salon. (03:55) Tips for becoming a Lash Supplier. (10:00) Tips for not eating outside of me...

Ep. 94: Is The Lash Industry Dying? 23.05.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the very controversial (yet persistent) question that has permeated Lash Business Discussions all around the world in 2024: Is The Lash Industry Dying? Lauren explores where (and why) these discussions are happening, her thoughts on the assertion from both the Salon Owner and Beauty Practitioner perspective, and she al...

Ep. 93: Deanna Campese on Lash’d Eyelashes, the International Lash Masters Conference, and Changing the Industry 17.05.2024

https://www.lashdeyelashes.com/products/2024-melbourne-lash-conference Discount Code: LBL10 (for 10% off your 2024 Melbourne Lash Conference Ticket) In this week's episode Lauren chats with the amazing, Deanna Campese. Deanna is the founder of Lash'd Eyelashes, the International Lash Masters Conference, and a game changing new Training Initiative with the goal of helping Lash Artists to formalise...

Ep. 92: My Top Tips for Avoiding Burnout 09.05.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren shares her Top Tips for Avoiding Burnout in your Beauty Business. Lauren's Top Tips for Avoiding Burnout in Business. 1) Revisit Your Why. Ask yourself the following questions: Why did you start your Business? Why do you continue to operate your Business? Do your daily tasks still align with your Why ? 2) Set Boundaries & St...

Ep. 91: 5 Hard Truths About Business 02.05.2024

Everything Lauren Lappin: https://www.laurenlappin.com.au In this week's episode Lauren shares her Top 5 Hard Truths About Business, and what it really takes to succeed in the super competitive Beauty Industry of 2024 (and beyond). Lauren's Top 5 Hard Truths About Business. If you're not prepared to take risks, your business simply won't grow beyond that level that you're at now. (Risk 1 - Delegat...

Ep. 90: How to Repurpose Your Existing Social Media Content 25.04.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses multiple ways to repurpose your existing Social Media Content into fresh content pieces for your Socials. Lauren uses all of these methods to repurpose her own Social Media Content on her accounts - so this isn't theory, it's tried and true. Do a deep-dive into your Insights on Instagram (or whatever analytics you have...

Ep. 89: Ready To Work On Your Business, Not Just In It? Start Here. 19.04.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren steps you through the process of finding both the margin in your business (and the necessary trust in your Team) to start working more on your business, and less in your business. The First Steps to Working More on Your Business, and Less In It. Handing off some of your Clients to your Team. (This is a gradual process, it simply...

Ep. 88: 5 Things I Failed At While Growing My Beauty Business 12.04.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren shares 5 Things She Failed at While Growing My Beauty Business. Lauren played it far too safe when she went into her first Commercial Salon Space. She was playing too small. Lauren offered a wide range of services as opposed to going with her gut and niching-down her service offerings. Lauren worked way too much and allowed hers...

Ep. 87: How to Be Confident Showing Up on Your Salon Socials 04.04.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses How to Be Confident Showing Up on Your Salon Socials. "Business Owners (and Teams) that focus on consistently showing up on their socials will always do better" ~ Lauren Lappin. "Growth Never Comes from Comfort Zones" ~ Lauren Lappin Pro Tips for Showing Up on Socials. Just Start. With repetition confidence builds. Hav...

Ep. 86: Q&A - AICIS | Staff Becoming Competition | What to Tell Clients When a Team Member Leaves | Highest Income Earners 29.03.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren answers four great questions from a recent Instagram poll. Is (AICIS) a consideration when importing Lash and Beauty Products into Australia? [ Australian Industrial Chemicals Introduction Scheme (AICIS) https://www.industrialchemicals.gov.au/ ] How should I handle a Team Member leaving and starting their own Salon in the same t...

Ep. 85: Q&A - The Sales Mindset (Solutions Selling) | Client Notes | Allergic Reactions | Marketing New Services 21.03.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren answers four great questions from a recent Instagram poll. How do I sell to the Client without feeling like I'm pushing too much on them and/or making them feel uncomfortable during the Sales Interaction? How can Salon Owners and Employees save time on taking, tracking and reading Client Notes? How does Lauren deal with (and min...

Ep. 84: How I Balance Being a Business Owner and a Mum 14.03.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren speaks to a very tough (yet common) question she is asked by busy Salon Owners: How does Lauren balance being a Business Owner and a Mum? Myth-busting >>> "You can be a great Business Owner, and a great Mum. You can have both!" How Lauren Does It. Sharing the load with (and being thankful for) a Super Supporting Partner...

Ep. 83: 5 Time Management Hacks for Peak Productivity 07.03.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren shares 5 Time Management Hacks for Peak Productivity. Get clear on your priorities. "If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster" ~ Stephen Covey. Time Blocking. "The calendar is mightier than the To-do List" ~ Unknown. Understand Parkinson's Law. (Parkinson's La...

Ep. 82: Why You Need to Build Customer Loyalty in Your Beauty Business 29.02.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses how important it is to Build Customer Loyalty in Your Beauty Business. Stop focussing on attracting New Clients, and focus on optimising your current offerings and even more importantly increasing your Client Retention Rate. (You need to master looking after people, and making your Current Clients feel welcome and appr...

Ep. 81: Are You the Business Owner, or the Employee in Your Business? 22.02.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the differences between being the Business Owner and being an Employee in Your Business. How Lauren Moved from Employee IN her business, to Owner OF her Business. Recognising that if your business can't continue to operate without your ongoing physical presence, you're operating as an Employee (or Manager) in your Busi...

Ep. 80: 3 Reasons Why Your Business Isn't Profitable. 15.02.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses 3 Reasons Why Your Business Isn't Profitable . You're NOT retaining Clients. Your pricing is aren't high enough. ( You need to examine all of your costs and the wage you want to earn, and set your pricing accordingly ). Your spending is outpacing your cash flow. ( You need to focus on increasing your incoming revenue a...

Ep. 79: How to Win at Business (and Life) in 2024 01.02.2024

https://laurenlappin.com.au/salon-goals In this week's episode Lauren discusses how she is approaching 2024 in her own life and business, while sharing loads of strategies to have a bigger and better 2024 yourself. Set GOALS for your life and business. Break those GOALS down into their component parts. Have your GOAL(s) posted somewhere visible and make it amazing. Andy Frisella's Power List https...

Ep. 78: Rapid Business Growth and ADHD with Sarah Perovich 26.01.2024

https://www.instagram.com/laurenlappin_ Find Our More About the New & Improved Salon Goals >> https://laurenlappin.com.au/salon-goals In this week's episode Lauren speaks Business Growth, ADHD, the Value of Coaching (plus much much more) with Torquay based Salon Owner and Entrepreneur, Sarah Perovich from @sassme_x & @sassme_bysarah Allure's Instagram: https://www.instagram.com/allur...

Ep. 77: How to Get Your Clients to Take You More Seriously. 18.01.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses How to Get Your Clients to Take You More Seriously. Have a Professional/Online Booking System. (This system needs to send out confirmations and reminders). You need to be collecting Booking Fees and/or Card Details. (Clear instructions around cancellations and no-shows will make your Clients respect your time more than...

Ep. 76: Should You Add Another Income Stream to Your Business? 11.01.2024

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the potentially controversial topic of Adding Another Income Stream to Your Business. You Don't Have to Follow the Standardised "Lash Artist Lifecycle". Working Solo from home, or Renting Space in a someone else's space. Moving Into your own commercial space. Building your own Team. Become a Lash Trainer. **Start your...

Ep. 75: Q&A - Employment Types | Success Mindset | Investing in Yourself & Your Business 14.12.2023

https://www.instagram.com/laurenlappin_ In this week's episode Lauren answers three great questions from a recent Instagram poll. Are Lauren's staff Employees or Contractors? And how are they incentivised (if at all)? Should you speak openly about your successes in front of (or with) your staff? Is moving to a more visible and highly trafficked physical location worth the extra rental costs, and o...

Ep. 74: How to Tell If Your Beauty Business is Failing. 07.12.2023

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses Failure in Business, and How to Tell if your Business is Failing. "I don't believe in Failure, particularly in Business" ~ Lauren Lappin. "Failure in Business is at its core, a choice you're making as the Business Owner. The only way you can definitely fail, is to Quit!" ~ Lauren Lappin. "The World just doesn't happen...

Ep. 73: Does Adding More Services to Your Menu = More Clients? 30.11.2023

https://www.instagram.com/laurenlappin_ In this week's episode Lauren tackles the time old question, Does Adding More Services to Your Menu = More Clients? • "When I see a Salon that appears to be offer everything, my first reaction is think that they're most likely not going to be amazing at any of these things; as they're not doing these services often enough to be great at all of them". ~ Laure...

Ep. 72: First Impressions Matter. 23.11.2023

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses why First Impressions Matter so much in your service-based business. Keep top-of-mind while listening to this episode that you're in the Business of Selling Beauty. Have a Beautiful Uniform. Flattering, tidy, and well-cared-for uniforms create a sense of professionalism, and as a bonus, a great uniform is a highly effe...

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