Salon Goals

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist Twelve years ago, I opened the doors to Allure Lash and Beauty Bar. To celebrate the milestone, I'm sharing the 12 biggest lessons 12 years of business ownership has taught me. Some came the easy way. Most of them I learned the hard way, and I'm hoping I can save you from a few of them. This one is raw a...

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist Business is easy, right? Start it, show up a bit, and the six figures roll in. That's the story social media loves to sell. It's also complete rubbish. In this episode I'm handing over five hard truths about running a beauty business. The uncomfortable stuff that changes everything the moment you actuall...

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist In this week's episode Lauren deconstructs the concepts of discounting and tiered-pricing in the beauty industry, why Salon Owners do it, and what you can do instead in your salon to maximise both growth and the quality of the work. What Actually Works? The concept of tiered pricing [01:17]. Why tiered p...

Get the AI Visibility Tool Kit - https://www.laurenlappin.com.au/visibility-kit In this week's episode Lauren shares the three reasons why your calendar is gappy, and what to fix first. Maintaining a steady flow of new customers is one of the keys to a thriving service-based business, and this episode will help you get your web presence, your booking and sales processes, and your referral systems...

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist In this week's episode Lauren answers one of the most important (and difficult) questions in the beauty industry, "is owning a salon really worth it?" • Being objective about salon ownership vs working from home [05:30]. • The physical toll of working in the Beauty Industry [09:00]. • Regardless of how y...

Save Your Spot - Tickets to the Beauty Business AI Masterclass. In this week's episode Lauren dives deep into how she is using AI (specifically Claude) to automate, improve and expand her business systems and practices in 2026 - both in the salon and in her coaching business. If you want to hear how Claude AI can save you time, stress, and even some money in your business, this is the episode for...

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist In this week's Listener Q&A episode, Lauren explores transitioning clients over to your team members, making use of gaps for the betterment of the business, marketing your salon business from scratch, and managing long Client waitlists. If you have any burning questions for your Salon Business, and y...

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist Jennifer Lay Lashes - For 10% off full priced items (including LUVER LED Adhesive) use code SALONGOALSPOD at checkout: https://www.jenniferlaylashes.com.au In this week's Listener Q&A episode, Lauren dives deep into the topics of scaling to a stable Team, Lauren's (current) recommended LED Lash Brand...

Hiring Guide for Salon Owners: https://www.laurenlappin.com.au/Hiring-Guide In this week's episode Lauren tackles one of the most important questions in small business: How do you hire the best people, and how do you keep them for the long-term? The Process to Hiring and Keeping the Best People: Hiring Long-Term Loyal Staff. [00:48] The Hiring Process. [02:09] Choosing the Right Staff. [08:08] Onb...

Want to put this episode into action straight away? Grab my free Repurposing Prompt Pack: 50+ ready-to-use AI prompts built specifically for salon owners: https://www.laurenlappin.com.au/sm-repurpose-optin In this week's episode Lauren discusses multiple ways to repurpose your existing Social Media Content into fresh content pieces for your Socials. Lauren uses all of these methods to repurpose he...

Get the AI Visibility Kit here: https://www.laurenlappin.com.au/visibility-kit In this week's episode Lauren shares some incredibly valuable (and time sensitive) information around the importance of AI Search in 2026, and how your business is being found online, or why perhaps, its not being found. Getting Found in the Age of AI: (01:00) The Age of AI and its Impact on Online Visibility. (03:12) T...

The loneliness of entrepreneurship is rarely spoken about publicly, yet it's something that the majority of Salon Owners will face throughout their business journey. So, in this week's episode, Lauren shares some thoughts around what loneliness in business looks and feels like, how to spot if perhaps you're experiencing it, and how important community and connection are in navigating it and eventu...

In this week's episode Lauren shares four questions she asks both herself (and her Clients) when growth is stagnating and business is plateauing. 4 Questions for Breaking Through a Business Ceiling: (03:10) What is the bottleneck? (09:45) Who can help me? (12:15) What is the cost of not growing? (15:50) What would you do if you weren't afraid to fail? .... Rate and Review the Show in Apple: https:...

In this week's episode Lauren shares some of the more "unhinged" things she's done along her business journey. Crazy Stories from Building a 7-Figure Beauty Business: (01:15) Starting a Business with Young Children. (04:58) Securing a Business Loan. (07:38) Marketing at a Bridal Expo. (10:01) Investing in Russian Volume Lash Training. (14:25) Buying a Commercial Property. (22:43) Fitting Out Salon...

In this week's episode Lauren tackles some of the more difficult topics facing Small Business Owners in 2026. Including the impact on fuel prices on Salon Patronage, competing in an online-first retail environment, and dealing with negative and hateful comments online. Listener Q&A: (01:47) Fuel Prices and Small Businesses. (15:19) Competing with Big Companies on Retail. (22:50) Receiving Hate...

In this week's episode Lauren discusses the process by which she brings on new staff, gets them trained up on the basics of Salon operations, and then helps them to improve (and also speed up) their Client work. Training New Staff: Training New Staff Members (02:35). Service Training (04:52 ). Adjusting Service Times (07:20). Factors Affecting Training Time (11:13). Importance of Clear Expectation...

In this week's episode Lauren discusses the three fears business owners face when implementing a price rise. Getting Paid for Something You Love Doing. (02:20). Fear of Rejection. (10:00). Impostor Syndrome. (12:40). Summary of Fears. (15:00). Implementing a Price Rise. (16:40). Don't Announce the Price Rise. (21:45). Salon Profit Calculator: https://www.laurenlappin.com.au/service-cost-calculator...

What is your content creation time actually worth per hour? In this week's episode Lauren discusses the long-term importance of content creation, not just in terms of brand lift and awareness, for your business, but in real dollar terms. The Importance of Focusing on Content Creation. (00:21). Calculating Average Hourly Rate for Content Creation. (02:24). Time Management for Content Creation. (06:...

In this week's episode Lauren gets deeply personal and shares all about her lifelong challenges with weight and body image, and her eventual choice to undergo Gastric Sleeve Surgery in 2021. The surgery was the catalyst for Lauren reaching her goal weight initially, yet it was only the beginning. As you will discover in this episode, Gastric Sleeve is no magic pill, and to keep the weight off you...

In this week's episode Lauren shares the 5 Red Flags Salon Owners Always Ignore when it comes to Team. From spotting red flag behaviours early, to taking action to correct the issue(s), this episode will give you all the tools you need to tackle and overcome Team-related red flags in your small business. The 5 Red Flags Salon Owners Always Ignore: Attendance. (01:40). Resistance to Growth. (07:50)...

In this week's episode Lauren shares her Top Tips for Avoiding Burnout in your Small Business. Lauren's Top Tips for Avoiding Burnout in Business. 1) Revisit Your Why. Ask yourself the following questions: Why did you start your Business? Why do you continue to operate your Business? Do your daily tasks still align with your Why ? 2) Set Boundaries & Stick to Them. (Make Your Default Answer NO...

https://www.laurenlappin.com.au/private-coaching In this week's Listener Q&A episode, Lauren dives deep into the topics of Staff Management and Staff Engagement, and then offers up a complete masterclass on Cash Handling and Cash Control for your small business. If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podc...

In this week's episode Lauren discusses the real reason that you're attracting unqualified Salon applicants, and how to improve both your Job Ads and your Position Descriptions to get the very best results from your hiring process. Clearly Define What You Want in a Candidate. (05:30). Create a Detailed Position Description. (11:45). Set a Limited Timeframe for Applications. (18:00). Post Multiple...

In this week's episode Lauren Lappin speaks on the concept of the Action Gap in business, and why so many Entrepreneurs struggle to take the learning they're doing and putting it into real-world practice. As Lauren says in this episode, "Knowledge without action is useless in business". The Action Gap. (01:08). Accountability in Your Beauty Business (and Your Learning Journey). (03:15). Implementi...

In this week's episode Lauren is joined by Finance Expert, Educator and CPA, Jessica Conrick, and together they lay out a plan for identifying what you want your financial future to look like, and also how Beauty Professionals can start the process of making that future a reality. Lauren and Jess both believe that more (not less) money conversations is good for all women in business. • Building Yo...