Salon Goals

Join The Salon Goals Academy - https://www.laurenlappin.com.au/salon-goals-academy Matty on Instagram: https://www.instagram.com/podcastmeraki Meraki Tattoo Parlour: https://www.instagram.com/merakitattooparlour “I’ve always bargained for it, and got what I wanted every time.” This is part two of my chat with Matty Carvosso from Meraki Tattoo Parlour, so if you missed part one, go back and listen...

Grab your seat at The Salon CEO Day AI Workshop, Melbourne, 13th November. Ticket sales close Sunday 8th November: https://www.laurenlappin.com.au/salon-ceo-day Matty on Instagram: https://www.instagram.com/podcastmeraki Meraki Tattoo Parlour: https://www.instagram.com/merakitattooparlour “If we put our price up, people will cancel and we won’t be as booked out.” I hear this from beauty business o...

The Salon CEO Day, Melbourne 13th November - grab your ticket! https://www.laurenlappin.com.au/salon-ceo-day “So how do you close down money? Timely, EFTPOS... who does this? I have two new employees, so I need a more professional system.” This question came through my Instagram DMs, and it’s something I teach every one of my coaching clients. In this episode I’m walking you through the counts we...

Salon CEO Day, Friday 13 November, Melbourne CBD - grab your spot! https://www.laurenlappin.com.au/salon-ceo-day “I don’t know how to hire someone. I hardly know how to run a business myself.” That was Nic in 2024, still working out of her garage, when her first team member asked her for a job. My Salon Boss Mastermind member Nicola Dainton from Nic’D Collective in Shepparton, Victoria started doi...

"How do I build a clientele for a new team member when they're also doing reception?" This is a listener Q&A episode, with three of your questions on the table: new staff, rebooking and team meetings. In this episode I'm sharing how to structure a role that mixes reception and client work so nobody ends up resentful, how to market a new team member so their column actually fills, the exact wor...

Grab my free procrastination AI prompt pack here: https://www.laurenlappin.com.au/adhd-prompt-pack or DM me ADHDPROMPT on Instagram: @laurenlappin_ Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy "It just feels too big. I can't even get my head around what I need to do first. Where the hell am I meant to start?" One of my Salon Goals Academy members said t...

Try LED lashes with 10% off the Lash Plus LED Tweezer with my code LAUREN: https://lash-plus.com/discount/LAUREN?redirect=%2Fproducts%2Fled-tweezer%3Fref%3DLauren The Salon Goals Academy: https://www.laurenlappin.com.au/salon-goals-academy Sarah's LED tweezers at Lummuse: https://www.instagram.com/lummuse_/ "What equipment do you use? Do you charge more? What lamp should I buy?" The LED questions...

The Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy "I see a lot of people closing their big salons and choosing to downsize, or going back to working solely on their own on a specific thing like training or coaching. I'd love to hear more about this." This listener question was too big for a short form post, so I'm giving it a whole episode. I've been wat...

Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy "I want to niche down to mainly SPMU treatments. I'm currently mainly nails. How can I grow this?" That's the first of three listener questions I'm answering in this Q&A episode, and it's one I haven't been asked before. I'm walking you through exactly how I'd pivot a booked-out nail business into SPMU wi...

Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy "How do I know when to hire a front desk person or a manager, and how do I afford to do it?" This question came through more than once when I asked for your listener questions, so I'm giving it a whole episode. I'm taking you back to 2017, when I was fully booked, drowning in missed calls and DMs, getting com...

Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy A post from a salon that hadn't posted in two months landed in my feed, and the comment section was full of beauty business owners saying "same." Then another post stopped me in my tracks: "has our industry confused being good at social media with being good at our craft?" In this episode I'm unpacking who yo...

Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy In this week's episode Lauren is joined by Mentor, Author and Founder of the Money Bootcamp, Denise Duffield-Thomas. In this wide ranging conversation Lauren and Denise dive deep into money, Salon pricing, confidence, community in business, ADHD and more. How's your Money Mindset in your Business? Turning mon...

Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy 200 episodes. Nearly 150k downloads. And a whole lot of stories I've never told you! In this episode I'm taking you behind the scenes of the podcast, from guesting on a local show in 2021 to building the Salon Goals podcast you're listening to today. The scripted, breathless early episodes. The burnout that m...

Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy Reducing your client hours. The goal so many beauty business owners are chasing, and the one that feels impossible when everything in the business relies on you. I went from 45+ hours of clients a week down to six hours a fortnight. In this episode I'm walking you through exactly how I did it, the two light b...

Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy Putting your prices up. The task beauty business owners procrastinate on more than any other, and the one that costs you the most while you wait for the "right time". I've been raising my prices twice a year, every year, for a long time. And this year I was almost two weeks late doing it. In this episode I'm...

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist In this week's episode Lauren shares how her salon made $20,000 more in June 2026 than it did in June 2025 with a team the exact same size, after a year that started with two newbies, and a brand new manager. She unpacks the hiring, onboarding and training decisions that made the difference, and why a qu...

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist Twelve years ago, I opened the doors to Allure Lash and Beauty Bar. To celebrate the milestone, I'm sharing the 12 biggest lessons 12 years of business ownership has taught me. Some came the easy way. Most of them I learned the hard way, and I'm hoping I can save you from a few of them. This one is raw a...

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist Business is easy, right? Start it, show up a bit, and the six figures roll in. That's the story social media loves to sell. It's also complete rubbish. In this episode I'm handing over five hard truths about running a beauty business. The uncomfortable stuff that changes everything the moment you actuall...

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist In this week's episode Lauren deconstructs the concepts of discounting and tiered-pricing in the beauty industry, why Salon Owners do it, and what you can do instead in your salon to maximise both growth and the quality of the work. What Actually Works? The concept of tiered pricing [01:17]. Why tiered p...

Get the AI Visibility Tool Kit - https://www.laurenlappin.com.au/visibility-kit In this week's episode Lauren shares the three reasons why your calendar is gappy, and what to fix first. Maintaining a steady flow of new customers is one of the keys to a thriving service-based business, and this episode will help you get your web presence, your booking and sales processes, and your referral systems...

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist In this week's episode Lauren answers one of the most important (and difficult) questions in the beauty industry, "is owning a salon really worth it?" • Being objective about salon ownership vs working from home [05:30]. • The physical toll of working in the Beauty Industry [09:00]. • Regardless of how y...

Save Your Spot - Tickets to the Beauty Business AI Masterclass. In this week's episode Lauren dives deep into how she is using AI (specifically Claude) to automate, improve and expand her business systems and practices in 2026 - both in the salon and in her coaching business. If you want to hear how Claude AI can save you time, stress, and even some money in your business, this is the episode for...

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist In this week's Listener Q&A episode, Lauren explores transitioning clients over to your team members, making use of gaps for the betterment of the business, marketing your salon business from scratch, and managing long Client waitlists. If you have any burning questions for your Salon Business, and y...

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist Jennifer Lay Lashes - For 10% off full priced items (including LUVER LED Adhesive) use code SALONGOALSPOD at checkout: https://www.jenniferlaylashes.com.au In this week's Listener Q&A episode, Lauren dives deep into the topics of scaling to a stable Team, Lauren's (current) recommended LED Lash Brand...

Hiring Guide for Salon Owners: https://www.laurenlappin.com.au/Hiring-Guide In this week's episode Lauren tackles one of the most important questions in small business: How do you hire the best people, and how do you keep them for the long-term? The Process to Hiring and Keeping the Best People: Hiring Long-Term Loyal Staff. [00:48] The Hiring Process. [02:09] Choosing the Right Staff. [08:08] Onb...