Fred Diamond

Sales Game Changers | Tips from Successful Sales Leaders

Business EN ↓ 911 episodes

Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

Author

Fred Diamond

Category

Business

Latest episode

Jul 7, 2026

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Episodes

Sales Professionals Are Doing Customers a Disservice By Not Doing This with Well-Known Sales Prospecting Expert and Author Art Sobczak 12.01.2021

This is episode 312. Read the complete transcript on the Sales Game Changers Podcast website . ART'S TIP TO EMERGING SALES LEADERS: "If you really believe in what you have and you feel that there are people that could take advantage of it, you are actually doing a disservice to people by not being a strong sales professional. The world needs professional salespeople, especially right now, to lead...

Why Partnerships Are the Way to Go with UiPath and Splunk Sales Leaders 10.01.2021

This is episode 311. Read the complete transcript on the Sales Game Changers Podcast website . KAREN CANTWELL'S TIP FOR EMERGING SALES LEADERS: "Determine what your comfort level is in terms of speed and pace. What's typically called channel or VAR sales is much faster than alliances or with systems integrators. If you're one who is more inclined to the quick hit, it can be very voluminous and act...

Three Ways He Coaches His Team to Bring Unique Value to Their Customers with Adobe Public Sector Sales Leader Bill Donellan 07.01.2021

This is episode 310. Read the complete transcript on the Sales Game Changers Podcast website . BILL'S TIP TO EMERGING SALES LEADERS: "Make your number. I don't say that to just be an old-school sales manager, I say it because in that success you will achieve your goals and you will be fulfilled as an individual. Figure out how to make yourself meaningful to your customer. Make them want to call yo...

Crisp Advice on Asking for What You Want with Well-Known Sales Expert Andy Miller 05.01.2021

This is episode 309. Read the complete transcript on The Sales Game Changers Podcast website . ANDY'S TIP TO EMERGING SALES LEADERS: "Your courage improves as your pipeline gets bigger. The asking mindset is one way to get there. And you may need to ask 6 times! The problem is salespeople don't ask and there's a cost of not asking to you but also your customer or your prospect of not asking. Make...

How Squeezing All of the Juice Out of the Lemon is the Way to Grow Your Sales Efforts with Business Development University's Lisa Peskin 30.12.2020

This is episode 308. Read the complete transcription on the Sales Game Changers Podcast website. LISA'S TIP TO EMERGING SALES LEADERS: "Squeeze the Lemon. It's not about making lemonade out of lemons. It's about getting the most juice out of everything in your life. Squeeze the lemon in our sales lives by asking partners for a LinkedIn recommendation or to be used as a reference. Are you getting t...

Five Insights that Have Guided Her Business Career with SentinelOne Government Sales Leader Patty Trexler 27.12.2020

This is episode 307. Read the complete transcription on the Sales Game Changers Podcast website . PATTY'S TIP FOR EMERGING SALES LEADERS: "It's really important for women in sales to take time for yourself. That's what I try to remind myself of every day when I'm in my 6th or 7th hour of Zoom – that's when you do your best work. That's when you really reflect on what it is that you need for yourse...

Learn How to Go Three Levels Deep to Make Your Customer Facing Time So Much More Impactful with Mark "The Sales" Hunter 22.12.2020

This is episode 306. Read the complete transcription on the Sales Game Changers Podcast website . MARK'S TIP TO EMERGING SALES LEADERS: "Sales professionals have an obligation to reach out to people who you know you can help. Your goal is to earn the right, privilege, honor and respect to be able to talk with that person again. When you earn this right, then you can say you had a good day because...

This Is a Great Way to Get Past Your Self-Limiting Beliefs with Growth Mindset Expert Jamie Crosbie 21.12.2020

This is episode 305. Read the complete transcript on the Sales Game Changers Podcast website . JAMIE'S TIP FOR EMERGING SALES LEADERS: "One of the biggest challenges we face are limiting beliefs. Ask yourself what is the #1 obstacle that I'm facing right now that's holding me back from being truly who I was created to be personally or professionally to being my very best self? Then examine the bel...

How to Prepare for 2021 Sales Success with Blackbaud Leaders Chris Krackeler and Meg Arnold 17.12.2020

This is episode 304. Read the complete transcription on the Sales Game Changers Podcast website . CHRIS' TIP TO EMERGING SALES LEADERS: "Listen and learn. On the listening side, one technique I've used is wait until someone finishes the last word that they've said, envision that last letter before you interject. We all go into sales because we like to talk, but you should always practice listening...

How a Read Offense Can Help You Bring Your Prospects the Deeper Value They Need Right Now with Well-Known Sales Expert Lance Tyson 14.12.2020

This is episode 303. Read the complete transcript on the Sales Game Changers Podcast website . LANCE'S TIP TO EMERGING SALES LEADERS: "There are two books on the top of my bookshelf - "All the Places You'll Go" and "Green Eggs and Ham." If you look up the amount of objections that are in "Green Eggs and Ham," you'll find there are 73 and the main objection is, "I don't like green eggs and ham." Bu...

How Behavior Management is Key to Ensuring Sales Performance Effectiveness with Gretchen Gordon 14.12.2020

This is episode 302. Read the complete transcription on the Sales Game Changers Podcast website . GRETCHEN'S TIP FOR EMERGING SALES LEADERS: "Tune into yourself. Behavior management is more important than just results for sales managers and salespeople. Behaviors are everything from activities to how you are conducting the sales conversation. For example, make sure that you are doing customer call...

Ways to Humanize Yourself as a Sales Leader to Help Your Customers and Team Members Achieve More with Sales Leaders Sean Brophy and Brian Egenrieder 10.12.2020

This is episode 301. Read the complete transcript on the Sales Game Changers Podcast website . SEAN'S TIP TO EMERGING SALES LEADERS: "Celebrate micro victories. On a daily basis, it could be hitting your target for calls, your number of connects, or it could be a campaign that just generated some number of responses. In sales it's too easy for us to look at the scoreboard as the definition of succ...

Doing This Simple Thing Right Now Will Put You in the Top 5 Percent of All Sellers with Author of 5-Minute Selling Alex Goldfayn 07.12.2020

This is episode 300. Read the complete transcript on the Sales Game Changers Podcast website . ALEX'S TIP TO EMERGING SALES LEADERS: "It's so easy right now to stand out from the crowd, you just need to do a little bit of being present. We all have people that we know and who know us and we care about them, we need to communicate that care a little bit more and that is what puts you in the top 5 t...

How Focusing on All Aspects of Your Life Can Improve Your Sales Performance with Anita Nielsen 06.12.2020

This is episode 299. Read the complete transcript on the Sales Game Changers Podcast website. ANITA'S TIP FOR EMERGING SALES LEADERS: "Give yourself some time to just ask yourself, "What could I be doing right now to help me be better at sales?" The one skill that I know that most high-performing sales professional have is they're always good at is asking good discovery questions so that's one tha...

Timeless Strategies for Success As We Near Year End with Sales Leaders Monica McEwen and Rosie Corcoran 04.12.2020

This is episode 298. Read the complete transcription on the Sales Game Changers Podcast website . MONICA'S TIP TO EMERGING SALES LEADERS: "While we're all in a pandemic together, there's a lot of different ways how that's affecting people. I think that's equally as important to bring that same empathy to your customers and your prospects so if you get somebody on the phone and they seem distracted...

How to Tell an Impactful Story that Will Show Your Customers You Are Truly Listening to Them with Well-Known Leadership Coach Dr. Brian Harman 01.12.2020

This is episode 297. Read the complete transcription here . BRIAN'S TIP TO EMERGING SALES LEADERS: "If you're going to bring your highest energy into your sales, work, life, and relationships, you should get more involved in hearing other people's stories because it will help you tell a better story yourself. You're sharing your story in order to build relational trust which is a reciprocal emotio...

Why the Jungle Gym Approach to Your Sales Career is the Way to Go with Agile Selling Expert Amy Franko 30.11.2020

This is episode 296. Read the complete transcript on the Sales Game Changers Podcast website . AMY'S INSIGHTS FOR EMERGING SALES LEADERS: "See your career as a jungle gym versus a ladder straight up. Especially for women in sales and women in really any role, our careers take winding paths. There is almost never a straight up type of career path so it's taking on a different mindset and then set a...

Impactful Ways You Can Show Thanks and Gratitude to Your Customers and Prospects Right Now with Well-Known Sales Strategist Alice Heiman 24.11.2020

This is episode 295. Read the complete transcription on the Sales Game Changers Podcast website. ALICE'S TIP TO EMERGING SALES LEADERS: "A free way to show gratitude is by making an introduction. There is no rule that you can't make an introduction just like there's no rule that you can't send a little thank-you note. That is a great gift, when you can make a very thoughtful introduction to someon...

How a Finance Background Can Help Boost Your Sales Career with Datasite UK Sales Leader Nertila Asani 23.11.2020

This is episode 294. Read the complete transcript on the Sales Game Changers Podcast website . NERTILA'S INSIGHTS FOR EMERGING SALES LEADERS: "Never be nervous, just believe in yourself, never think there's anything that you can't do. Never think of gender or anything as an obstacle. Always think about your successes, your strengths, what you're good at, what you love, what makes you happy and be...

Sales Professionals Can Increase Their Performance By Applying This Approach to Learning with Darden Business Professor Tom Steenburgh 20.11.2020

This is episode 293. Read the complete transcription on the Sales Game Changers Podcast website. This is a replay of the SALES GAME CHANGERS LIVE Webinar sponsored by the Institute for Excellence in Sales and hosted by Fred Diamond on November 18, 2020. It featured University of Virginia Darden School of Business professor Tom Steenburgh. TOM'S TIP TO EMERGING SALES LEADERS: "Make it new. The ques...

How to Accelerate Past Any Objections You May Be Encountering Right Now with Sales Expert Mike Schmidtmann 17.11.2020

This is episode 292. Read the complete transcript on the Sales Game Changers Podcast website . MIKE'S TIP TO EMERGING SALES LEADERS: "There are five different ways to respond to an objection with the acronym READY. You can REVERSE an objection, hit it right back at them with, "That's exactly why." The reason a Reverse is so powerful is because the reason you're against it is the reason you should...

Ways for Women in Sales to Measure Contribution and Value in Times of Uncertainty with LinkedIn Sales Leader Alyssa Merwin 16.11.2020

This is episode 291. Read the complete transcript on the Sales Game Changers Podcast website. This is a replay of the WOMEN IN SALES Webinar sponsored by the Institute for Excellence in Sales and hosted by Gina Stracuzzi on August 20, 2020. It featured LinkedIn Sales Leader Alyssa Merwin. ALYSSA'S INSIGHTS FOR EMERGING SALES LEADERS: "There's never been a better time to be a woman in sales. Women...

Ways to Increase Customer Engagement to Ensure Sales Process Continuity Right Now with Sales Leaders Jason Kimrey and Howard Langsam 13.11.2020

This is episode 290. Read the complete transcript on the Sales Game Changers Podcast website . HOWARD'S TIP TO EMERGING SALES LEADERS: "Work the funnel from the top down. If you don't get your prospecting over in the morning or set time of the day, you'll get all the way till the end of the day having worked on proposals all day, it's 6 o'clock and your prospecting time got crowded out and then yo...

How Identifying Whether Your Prospect is an Eagle, Owl, Dove or Parrot Will Determine Your Success With Them with Personality Expert Merrick Rosenberg 10.11.2020

This is episode 289. Read the complete transcript on the Sales Game Changers Podcast website . MERRICK'S TIP TO EMERGING SALES LEADERS: "If you're selling to someone and their style is different than yours, one of you is going to leave that interaction exhausted and it better be you because it takes energy to flex. Do you want your customer flexing, or do you want to be the one who is flexing? Not...

CEO's Can Do This If They're Committed to Raising Women into Sales and Business Leadership with Women in Sales Industry Leader Cynthia Barnes 09.11.2020

This is episode 288. Read the complete transcription on the Sales Game Changers Podcast website . This episode was hosted by Gina Stracuzzi, Institute for Excellence in Sales Women in Sales program leader. CYNTHIA'S INSIGHTS FOR EMERGING SALES LEADERS: "Female-led sales teams are 50% female, they tend to be more female than male-led sales teams which are only 25% female. There is a huge benefit of...

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