Fred Diamond

Sales Game Changers | Tips from Successful Sales Leaders

Business EN ↓ 911 episodes

Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

Author

Fred Diamond

Category

Business

Latest episode

Jul 7, 2026

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Episodes

You Can't Go Wrong Visualizing Your Customer Wearing This with JG Wentworth Sales Training Leader Gary Milwit 12.03.2021

This is episode 337. Read the complete transcription on the Sales Game Changers Podcast website . This episode was sponsored by Cox Business . GARY'S TIP FOR EMERGING SALES LEADERS: "Visualize your customer with a big sign on their chest that says, "Make me feel important." If you can do that, then you're going to make them feel important and that's where you'll win If you can visualize someone th...

Why Accountability Should Be Your Main Focus in 2021 with Sales Expert Kristie Jones 09.03.2021

This is episode 336. Read the complete transcription on the Sales Game Changers Podcast website . KRISTIE'S TIP FOR EMERGING SALES LEADERS: "Manage your expectations. The reason why sales leaders are disappointed a lot of times is because you haven't told your team what you need or want from them, so start practicing today. What do I want from you that I'm not getting? Practice having that convers...

How to Embrace Your Edge on IWD2021 and Beyond with Juniper's Revenue Enablement Leader Hang Black 08.03.2021

This is episode 335. Read the complete transcription on the Sales Game Changers Podcast website . HANG'S TIP FOR EMERGING SALES LEADERS: "When making a decision, make sure that you have a CLEAR path. C for clarity, L for learn whether it's from experience and whether it's from experiments. E for edge, so make sure you embrace that which is uniquely you because that's your competitive edge. A for a...

How Sales Reps Should Work with CIOs with Federal CIOs Steve Cooper and Jamie Holcombe 04.03.2021

This is episode 334. Read the complete transcription on the Sales Game Changers Podcast website . This podcast was sponsored by Cox Business. Learn more here . JAMIE'S ADVICE TO SALES PROFESSIONALS: "I want to know how we're going to engage. The idea of procurement working along with operations is required for successful revenue. What you have to do is you have to make the CIO secure. You have to...

Overcoming Pandemic-Related Mental Health Challenges with Appgate Alliances Leader Tina Gravel 03.03.2021

This is episode 333. Find the complete transcription on the Sales Game Changers Podcast website . TINA'S TIP FOR EMERGING SALES LEADERS: "I was asking, "How do I become the best leader I can be?" And as the pandemic was growing, I certainly couldn't be the best leader I could be as I was limping along emotionally and physically. This pandemic gave me an opportunity to work on those things. We have...

How to Show Unparalleled Prospect Value with Three Simple Sentences with Chief Door Opener Caryn Kopp 02.03.2021

This is episode 332. Read the complete transcription on the Sales Game Changers Podcast website. CARYN'S TIP TO EMERGING SALES LEADERS: "The Kopp-Gap Method of Sales Messaging which, when it's done properly, can render your competition irrelevant. It's three sentences in a framework and when you're able to articulate your gap messaging, you are able to get in doors that your competition cannot get...

Why It's a Powerful Market to Serve with Flexera Public Sector Leader Tristen Yancey 25.02.2021

This is episode 331. Read the complete transcription on the Sales Game Changers Podcast website . TRISTEN'S TIP ABOUT WHY TO CHOOSE SALES INTO THE PUBLIC SECTOR MARKETS: "There are two reasons why I enjoy selling into the Public Sector market. The mission is attractive to me and I find it favorable, whether you're selling into federal civilian where their outreach is the citizenry or the Defense D...

How to Embrace Diversity and Inclusiveness on Tech Sales Teams with Red Hat SLED Sales VP Nancy Bohannan 24.02.2021

This is episode 330. Read the complete transcription on the Sales Game Changers Podcast website . NANCY'S TIP FOR EMERGING SALES LEADERS: "For me, leadership is taking the time to purposefully build a diverse team.  Internalize that you're going to get better by being around people who are different than you. Making that extra effort makes a team that much stronger, and I wish I did see more of th...

Pathway to Get Your Sales.....Unstuck! With Unstuck Author Craig Lemasters 23.02.2021

This is episode 329. Read the complete transcript on the Sales Game Changers Podcast website . CRAIG'S TIP TO EMERGING SALES LEADERS: "To get unstuck, first clearly define the destination. I like a roadmap because again, I think we get stuck along the road and that's why you see these curves so we've got to define the destination. These curves actually are wisdom gaps so along the way. So to be be...

How Epicor's Sales Teams Stepped Up to Support Their Essential Business Customers with Lisa Pope 19.02.2021

This is episode 328. Read the complete transcript on the Sales Game Changers Podcast website . LISA'S TIP TO EMERGING SALES LEADERS: "It's really important that each sales person differentiate themselves. Think about what your brand is and focus on that. If you're early in your career you develop it, if you're later in your career it might have evolved but knowing what you stand for, what makes yo...

Michelle Hyde Encourages Women in Sales to Get Involved with a Non-Profit, Such as Cloud Girls, to Keep You Focused 17.02.2021

This is episode 327. Read the complete transcript on the Sales Game Changers Podcast website . MICHELLE'S TIP FOR EMERGING SALES LEADERS: "There are so few women that are on boards today, be it non-profit or for-profit company boards so there are great opportunities for women in sales to make a difference right now. Cloud Girls certainly has been an amazing endeavor for me. Since it's a nonprofit,...

Why Sales Agility Critical to High-Performance With Sales Expert Michelle Vazzana 16.02.2021

This is episode 326. Read the complete transcript on the Sales Game Changers Podcast website . MICHELLE'S TIP TO EMERGING SALES LEADERS: "There are 5 factors that consistently drive the biggest changes in selling behavior and become most important in helping sellers determine the right sales approach. If you look at these 5 factors, there are different elements within these factors: (1) the custom...

What Elite Performers Are Doing Right Now With Sales Leaders Matt McDarby and Jason Rozenblat 12.02.2021

This is episode 325. Read the complete transcription on the Sales Game Changers Podcast website . Join the Institute for Excellence in Sales. Go here for more information. MATT'S TIP TO EMERGING SALES LEADERS: "Look in the mirror and tell yourself, "I'm worthy, I can do this, I'm absolutely capable of creating value for others and being different. I'm worthy." JASON'S TIP TO EMERGING SALES LEADERS...

How Not to Get Caught Up in the Entitlement Trap With IBM Government and Education Sales Leader Courtney Bromley 10.02.2021

This is episode 324. Read the complete transcript on the Sales Game Changers Podcast website . It featured Courtney Bromley, General Manager, Government and Education Industry, US Federal and Public Sector Market at IBM. COURTNEY'S TIP FOR EMERGING SALES LEADERS: "Don't be entitled. For instance, promotions don't come with time, they come with effectiveness and production. Don't be entitled to thi...

Lessons Gleaned from Interviewing Top Sports Stars that Will Help Your Sales Career With Alex Chappell 09.02.2021

This is episode 323. Read the complete transcription on the Sales Game Changers Podcast website . This is a replay of the Optimal Sales Mindset Webinar sponsored by the Institute for Excellence in Sales and hosted by Fred Diamond on January 21, 2021. It featured Alex Chappell. At the time, Alex was a sports reporter for ESPN and MASN. She is a now a sales professional at Amazon Web Services. ALEX'...

Think, Plan and Execute Sales Philosophy With HPE Sales Leader Joe Ayers 04.02.2021

This is episode 322. Read the complete transcript on the Sales Game Changers Podcast website . JOE'S TIP TO EMERGING SALES LEADERS: "I hope 'think, plan, execute' resonates. For success selling to the Public Sector market, focus on the technical, the sales training and the understanding of the government since you will need all three. I am always learning about new government initiatives, new acro...

Why The Perfect (Sales) Close Requires Zero Pressure and Involves Just Two Simple Questions With Author James Muir 02.02.2021

This is episode 321. Read the complete transcript on the Sales Game Changers Podcast website . JAMES' TIP TO EMERGING SALES LEADERS : "Pre-call planning is not that complicated, you can simplify it down to just three questions you should ask yourself before you go in. First, "Why should this customer see me?" That's the valid business reason for them to meet with you so instead of winging it, just...

Focus Here to Achieve Greater Sales Success Right Now With WorldStrides Sales Leader Jennifer Fisher 31.01.2021

This is episode 320. Read the complete transcription on the Sales Game Changers Podcast website . JENNIFER'S TIP FOR EMERGING SALES LEADERS: "Focus on what you can control, what's right here, right in front of you. Whatever business you're in, every interaction is about adding value to your partner, adding value to your client or prospect. How are you going to do that? Clear out the minutiae aroun...

How BD Professionals Can Help Their Customers Grow Without Needing to Meet Them in Person with ICF Public Sector Leader Mark Lee 28.01.2021

This is episode 319. Read the complete transcript on the Sales Game Changers Podcast website . MARK'S TIP TO EMERGING SALES LEADERS: "It's really important for salespeople to understand their organization's North Star. What is it that they do better than anybody else and why do you want to work there? If they really understand that, the interactions with the clients are going to be more meaningful...

Sales Professionals Three Ways to Be Better Listeners to Help Exceed Quota in 2021 with Shelley Row 26.01.2021

This is episode 318. Read the complete transcription on the Sales Game Changers Podcast website . SHELLEY'S TIP TO EMERGING SALES LEADERS: "Good active listening skills is highly energetic work. It takes a lot of energy on your part to really listen and be able to reflect emotion and context and content when interacting with your customers. When practicing validation, pay attention to when you're...

5 Tips for Sales Leaders When Speaking to Customers with Voice Communications Expert Debra Cancro 25.01.2021

This is episode 317. Read the complete transcription on the Sales Game Changers Podcast website. DEBRA'S TIP FOR EMERGING SALES LEADERS: "Being natural when you speak is the best approach to take. We see a lot of Ted speakers these days and a lot of different ways that people are presenting. You can follow all the best practices of pausing and pace, but truly being natural and talking like you're...

Insights on How the Challenger Sales Approach Could Transform Your 2021 Sales Efforts with Spencer Wixom 22.01.2021

This is episode 316. Read the complete transcript on the Sales Game Changers Podcast website . SPENCER'S TIP TO EMERGING SALES LEADERS: "What is the quality of experience we're trying to have with customers? Do I have a message that's at the fingertips of my sellers and they're capable of delivering it and we can engage with it and measure it and know that it's being delivered properly? Then are w...

Ways You Can Shift Your Sales Efforts to Grow Your Deals by 5X with Sales Leader Playbook Author Lisa Magnuson 19.01.2021

This is episode 315. Read the complete transcript on the Sales Game Changers Podcast website . LISA'S TIP TO EMERGING SALES LEADERS: "Pre-call planning is critical. Go to www.toplinesale.com and download the pre-call plan. It's a 2-page fillable PDF I've been updating it 15 years so it's not old, it's new. You will immediately impact the quality of your calls and start to think a little more strat...

How Even the Smallest Sales Activity Can Get You on the Sales Success Journey with Susan Apgood 18.01.2021

This is episode 314. Read the complete transcript on The Sales Game Changers Podcast website . SUSAN'S TIP FOR EMERGING SALES LEADERS: "Start with one outreach, perhaps to that one person you've been thinking about. Drop them an email today and you'll be amazed about what that can lead to. I can't stress enough to start small, one or two actions per day but then have that 20-mile framework set up...

Fresh Ideas How to Stop 2021 Distractions from Slowing Down Your Sales Efforts with Ingram Micro Public Sector Leader Tony Celeste 15.01.2021

This is episode 313. Read the complete transcript on the Sales Game Changers Podcast website . TONY'S TIP TO EMERGING SALES LEADERS: "Continue to have a growth mindset. It's not what we know but what we don't that's most important. Go learn something new that's going to help you help others, whether that's a cross-functional peer, a peer in your organization or your customer. Go learn something th...

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