Fred Diamond
Sales Game Changers | Tips from Successful Sales Leaders
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Author
Fred Diamond
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
What's Needed for AI Sales Success with Brian Krause and Vaneet Bhaskar 14.05.2021 37:22
This is episode 362. Read the complete transcription on the Sales Game Changers Podcast website. BRIAN'S TIP FOR EMERGING SALES LEADERS: "For a technology like AI, salespeople need to find the "angel in the sale." The angel is the person that wears the halo and represents the halo effect of the technology in the environment. If you could find that angel and say, "I'm working with so-and-so over he...
Decisions that Shaped Their Sales Careers with Intel and memoryBlue Leaders Erin Moseley and Kristen Wisdorf 12.05.2021 41:47
This is episode 361. Read the complete transcript on the Sales Game Changers Podcast website . ERIN'S TIP FOR EMERGING SALES LEADERS: "Reach out to someone you haven't talked to recently. Right now. However you prefer to connect. Whether that's a friend from college that you haven't talked to in a while, or a colleague that you used to work with and you don't anymore. I know I did this before, but...
Ninja Social Selling Strategies from Channel Sales Guru Janet Schijns 11.05.2021 41:55
This is episode 360. Read the complete transcription on the Sales Gamea Changers Podcast website . JANET'S TIP FOR EMERGING SALES LEADERS: "When you're selling, 72% of the people will Google you before they have a conversation with you, both Twitter and LinkedIn pay money to come up to the top of Google. So if you post 3-5 times a week on LinkedIn, all you have to do is share an article and then j...
Sales Reps Are Failing at This with PatientPop's Kevin Dorsey 07.05.2021 37:36
This is episode 359. Read the complete transcript on the Sales Game Changers Podcast website . KD'S TIP FOR EMERGING SALES LEADERS: "This might be too blunt, but truthfully, I feel most reps don't actually take their careers as serious as they could and should. Most salespeople - and this applies to vets and new reps, put more time and dedication to their high school sport, band or hobby than they...
How to Get Unstuck by Knowing the Four Levels of Selling Confidence with Sales Expert Angela Rakis 05.05.2021 41:08
This is episode 358. Read the complete transcript on the Sales Game Changers Podcast website . ANGELA'S TIP FOR EMERGING SALES LEADERS: "Salespeople solve problems for people. If you don't believe in it, and it doesn't fit with your values and what you believe in, your success is going to be hard found. When I find myself being defensive or denying the importance of something, I know something's u...
Unique Strategy to Significantly Grow a Stronger Network Right Now with You've Got This Author Dr. Margie Warrell 04.05.2021 37:28
This is episode 357. Read the complete transcription on the Sales Game Changers Podcast website . MARGIE'S TIP FOR EMERGING SALES LEADERS: "Just write down a list right now the names of 10 people that you would love to have a conversation with. Maybe it's a direct sales conversation, maybe it's a relationship you'd like to nurture, maybe you've been wavering on, "I don't know if I should." Just wr...
What Sales Enablement Professionals Must Do for Impact for Right Now with Roderick Jefferson 30.04.2021 37:51
This is episode 356. Read the complete transcription on The Sales Game Changers Podcast website . RODERICK'S TIP FOR EMERGING SALES LEADERS: "First, get away from being viewed as the fixers of broken things. Sales Enablement is not the junk drawer where you've got a thimble and a spoon, a paper clip and a dirty sock. You have to put together a charter that outlines and defines specifically what yo...
Recommendations for Customer Impact Right Now with Sales Leaders Nicole Moberg and Caroline Turner 22.04.2021 34:24
This is episode 355. Read the complete transcription on the Sales Game Changers Podcast website . CAROLINE'S TIP FOR EMERGING SALES LEADERS: "I really think it gets down to the person on the other end of the phone always wants to be heard. We as salespeople come armed with a deck and want to bulldoze over them. Take the time just to listen to the other person, let them feel heard, let them feel li...
Sales Professionals to Start Using Video Before It's Too Late with Vengreso's Viveka von Rosen 21.04.2021 53:12
This is episode 354. Read the complete transcription on the Sales Game Changers Podcast website . VIV'S TIP FOR EMERGING SALES LEADERS: "When you share video posts on LinkedIn, you get engagement there. You get people commenting, and that gives you an opportunity to start a conversation. Video can absolutely help to drive leads back to your website, back to your calendar link. Basically, whatever...
Three Surefire Ways to Out-Think, Out-Sell and Out-Perform Your Competition With Alice Kemper 20.04.2021 37:33
This is episode 353. Read the complete transcription on the Sales Game Changers Podcast website . ALICE'S TIP FOR EMERGING SALES LEADERS: "My #1 tip to salespeople is you are the master of your success, you cannot rely on your sales manager, you have to rely on yourself. What does that mean? It means read everything you can, listen to podcasts like this one, like your listeners are already doing....
What Elite Sales Performers Are Doing Right Now With Reston Limo's Kristina Bouwieri and JK Moving's Vince Burruano 15.04.2021 33:52
This is episode 352. Read the complete transcription on the Sales Game Changers Podcast website . KRISTINA'S TIP FOR EMERGING SALES LEADERS: "Subscribe to the Washington Business Journal or the one in your market. To me, this is my business bible. I read it every week and there's just so much information in here. You can write personal letters to people. When I say letters, I mean letters and not...
The Choices that Made The Difference in Their Efforts With Cvent, JK Moving Women in Sales 14.04.2021 38:33
This is episode 351. Read the complete transcription on the Sales Game Changers Podcast website . RACHEL'S TIP FOR EMERGING SALES LEADERS: "10 things I want you to remember that you can do today that you can also be looking for in other people. I think it will help you remember that you can do so many more things than maybe you're giving yourself credit for and will set you apart from the competit...
Why Sales Leaders Must Be Financially Literate to Have Any Chance of Future Success with Harvard's Frank Cespedes 12.04.2021 39:51
This is episode 350. Read the complete transcription on the Sales Game Changers Podcast website . FRANK'S TIP FOR EMERGING SALES LEADERS: "The requirements for financial literacy in sales are increasing dramatically. You better be up to speed with those finance issues because those are the questions you're increasingly getting. What you need is what I call managerial finance which is making sure y...
How He Became Microsoft's Top Social Seller and How You Can Become Your Company's with Carson Heady 08.04.2021 36:59
This is episode 349. Read the complete transcript on the Sales Game Changers Podcast website . CARSON'S TIP FOR EMERGING SALES LEADERS: "I think the only real difference between how I approach social selling and others is that not only do I focus on quality, quantity and consistency, but it's a people and process game. Sales is relationships and probability. If I reach out to more people than anyb...
Oracle Public Sector Sales Leader Tamara Greenspan Gives Advice on How to Enroll the Perfect Mentor 07.04.2021 40:32
Read the complete transcription on the Sales Game Changers Podcast website . TAMARA'S TIP FOR EMERGING SALES LEADERS: "Don't be afraid to ask someone to mentor or sponsor you. Don't be afraid to put yourself out there, don't be afraid to let people know that you need help. A lot of times people are just afraid to ask so just be organized, document and think about what you need and then ask. Have a...
Why Breaking Down Sales Activities into 15 Minute Chunks is Game Changing with The Sales Whisperer Wes Schaeffer 05.04.2021 36:45
This is episode 347. Read the complete transcript on the Sales Game Changers Podcast website . WES' TIP FOR EMERGING SALES LEADERS: "This is kind of hard, but if you do it, it'll make all the difference. I tell everybody to detach, detach from the outcome. Make sure you're taking the right steps, chunk your time down to 15-minute increments, make sure every 15 minutes you're doin g the right thin...
Elite Sales Performers Are Doing This for Customers Right Now with NVIDIA's Rima Alameddine and Microsoft's Christine Zmuda 02.04.2021 38:11
This is episode 346. Read the complete transcription on the Sales Game Changers Podcast website . RIMA'S TIP FOR EMERGING SALES LEADERS: "Always know that the most important thing is to serve your customers. If you have a plan, with that in mind, if everything you do from your research to your plan to your conversations, everything you do with your customers has the goal of helping your customers...
Success Strategies for Moving Forward with Women in Sales Leaders Denise Hayman and Jennifer Ives 31.03.2021 42:52
This is episode 345. Read the complete transcript on the Sales Game Changers Podcast website . DENISE'S TIP FOR EMERGING SALES LEADERS: "One of the traits that we're honing in on from a sales perspective is really ensuring that people that join the team on the sale side understand resilience. That's an overused word right now but it is the, "Can you deal with hardship and just keep going?" Persist...
Sales Professionals Can Avoid the Empathy Crisis by Doing This with RingDNA's Howard Brown 29.03.2021 38:18
This is episode 344. Read today's transcript on the Sales Game Changers Podcast website . HOWARD'S TIP FOR EMERGING SALES LEADERS: "Are we in the midst of an empathy crisis in our "selfie-culture?" When I think about empathy, I think about helping people and helping people is so critical to the sales process because at the end of the day, our job as salespeople is really to help people make a buyi...
Your Market Closed So What Are You Doing to Get Customers Now with Rein Teen Tours Partner Rich Applebaum and Author Bart Berkey 26.03.2021 37:25
This is episode 343. Read the complete transcription on the Sales Game Changers Podcast website . BART'S TIP FOR EMERGING SALES LEADERS: "It's a sentence and it's a recommendation. The sentence is it's easy to be, but it's better to become. Becoming is going to take doing and my suggestion for any sales professional out there is do what most people don't do, follow up when they don't follow up, do...
Building a Cache of 60-Second Sales Stories That Will Set You Apart with Author Sam Horn 24.03.2021 42:56
This is episode 342. Read the complete transcription on the Sales Game Changers Podcast website . SAM'S TIP FOR EMERGING SALES LEADERS: "I cannot tell you how many people tell me, "I don't have any stories." We ALL have stories. Stories are simply the intriguing things that happen to us or around us. If something gets your eyebrows up, "I never thought of it that way", "That really moved me", "Tha...
Sales Leaders to Step Up Their Subject Matter Expert Standing Right Now with Prospecting Expert Tibor Shanto 23.03.2021 41:58
This is episode 341. Read the complete transcript on the Sales Game Changers Podcast website . TIBOR'S TIP FOR EMERGING SALES LEADERS: "One of the habits that people should change is how they think of themselves and how they present themselves to their customers. One of the most difficult things I face is convincing salespeople that they're not salespeople, they're subject matter experts. As a sub...
How Their Sales Team is Helping Hospitality and Association Customers Move to Hybrid Events With Cvent Sales Exec Kevin Carr 19.03.2021 40:22
This is episode 340. Read the complete transcript on the Sales Game Changers Podcast website . KEVIN'S TIP FOR EMERGING SALES LEADERS: "Sales leaders - encourage your teams to get out, to get out of their house, to get out of their apartment, to get out of their bedrooms whether it's once a day or twice a day. The weather's better, go for a walk, go to Starbucks in the morning, get that routine go...
How Supporting Each Other Can Make a Critical Difference with Red Hat and Akamai Women in Sales Leaders 17.03.2021 41:26
This is episode 339. Read the complete transcription on the Sales Game Changers Podcast website here . This Fresh Voices podcast was sponsored by the Institute for Excellence in Sales and hosted by Gina Stracuzzi. It featured Tricia Fitzmaurice, Director, National Security Programs, Federal Law Enforcement & Justice at Red Hat Software and Mahsa Soltani, Regional Director of Growth Sales - North...
Three Questions Will Flip Your Customer Relationships Forever with Larry Levine 16.03.2021 39:55
This is episode 338. Read the complete transcript on the Sales Game Changers Podcast website . LARRY'S TIP FOR EMERGING SALES LEADERS: "If you ask these three questions it will change the conversation and it will build rock-solid relationships with your clients. First, why did you initially choose to do business with me? Stop and listen. Second, "What value have I been bringing to your organizatio...
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