Fred Diamond
Sales Game Changers | Tips from Successful Sales Leaders
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Author
Fred Diamond
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Insights on Sales Career Evolution with Afinity Customer Operations Leader Anthony Tuggle 30.07.2021 31:15
This is episode 387. Read the complete transcription on the Sales Game Changers Podcast website . ANTHONY'S TIP FOR EMERGING SALES LEADERS: "I am a big believer in being your authentic self, because I truly believe you get the best out of yourself when you're being authentic. I'm going to leave everyone with a little exercise that I've used in the past that has worked very, very well. I've used it...
Courage, Resilience and Leadership in the World's Most Male-Dominated Organization With The Grit Factor Author Shannon Huffman Polson 28.07.2021 35:35
This is episode 386. Read the complete transcript on the Sales Game Changers Podcast website . SHANNON'S TIP FOR EMERGING SALES LEADERS: "Grit is critical to our success, every single one of our successes. At the same time, understand that it's not a sustainable operating mode. Remember, we're talking about our own hearts, and the hearts of others. That means you've got to take care of yourself, i...
Sales Professionals Will Succeed By Doing This with Success is a Choice Host Jamy Bechler 27.07.2021 36:00
This is episode 385. Read the complete transcript on the Sales Game Changers Podcast website . This episode was sponsored by Cox Business. JAMY'S TIP FOR EMERGING SALES LEADERS: "Sales professionals fail when they make it about themselves. The more that you can make it about what is best for the customer and how you can meet their needs, the better you'll be. I see too many salespeople trying to...
These Self-Care Ideas Can Improve Your Sales Career Dramatically with Growth Strategist Gv Freeman 26.07.2021 40:07
This is episode 384. Read the complete transcription on the Sales Game Changers Podcast website . Gv's TIP FOR EMERGING SALES LEADERS: "Have more patience with yourself, give yourself permission to try and experiment and play. Do it with compassion. Do not beat yourself up. We are our own worst enemies. If we took this voice that lives in our head and if we manifested them out, and we sat them in...
How is Selling the New St. Louis City Soccer Club Team to Town with Sales Leader Edmound Elzy 23.07.2021 30:01
This is episode 383. Read the complete transcript on the Sales Game Changers Podcast website . EDMOUND'S TIP FOR EMERGING SALES LEADERS: "Think about the margins. That's something that's not really a step but an example of what I'm talking about, if you're making cold calls, what time of day are you calling? What's the time that people are going to typically pick up the phone versus times that the...
Three Ways Sales Managers Can Become Leaders with Sales Management Expert Wesleyne Greer 21.07.2021 36:31
This is episode 382. Read the complete transcription on the Sales Game Changers Podcast website . WESLEYNE'S TIP FOR EMERGING SALES LEADERS: "Manage up. When you're trying to grow your career to get to the next step, when you're trying to show your boss that you are the right person for this job, they need to know that you're a strategic thinker, so stop being so much of a tactical manager and sta...
How These Leaders Discovered Their "Why" After Conquering Chronic Illness and How It Applies to Sales 06.07.2021 45:48
This is episode 381. Read the complete transcription on the Sales Game Changers Podcast website. JP DAVITT: "Speak from the heart. Allow your spirit to speak through you. Everyone has their own internal vibration and your vibration resonates in your communication, your tone, your nonverbal and even your endurance. Everyone knows as a salesperson how important endurance is. Meditate on speaking wit...
Deeper Ways to Show Sales Value with Sales Expert Shawn Casemore 06.07.2021 31:58
This is episode 380. Read the complete transcription on the Sales Game Changers Podcast website . SHAWN'S TIP FOR EMERGING SALES LEADERS: "When you think about value, think about it in the form of a pyramid. There's five different levels of value that we can share with any buyer. Information value simplifies the research, value that helps them determine what they need to determine. Fundamental val...
How Sales Professionals Can Get Past Their Upper Limits with The Genius Zone Author Gay Hendricks 30.06.2021 38:30
This is episode 379. Read the complete transcript on the Sales Game Changers Podcast website . GAY'S TIP FOR EMERGING SALES LEADERS: "Take 10 seconds and give yourself 10 seconds of pure appreciation for everything you are and everything you are not. Just 10 seconds of pure appreciation of yourself. It's an essential nutrient. We don't need a whole lot of it, but if you don't give yourself just a...
It's Critical for Sales to Communicate Your Value Prop This Way with Maribeth Kuzmeski, PhD 29.06.2021 42:57
This is episode 378. Red the complete transcription on the Sales Game Changers Podcast website . MARIBETH'S TIP FOR EMERGING SALES LEADERS: "Have your value proposition, video it and make sure it is the best, most crisp value proposition that you believe is a home run. If you don't believe it's a home run yet, do it again and video yourself until you have what you think is the home run. Most peopl...
How His Sales Force is Recovering Strong with Datasite CRO Todd Albright 25.06.2021 31:08
This is episode 377. Read the complete transcription on the Sales Game Changers Podcast website. TODD'S TIP FOR EMERGING SALES LEADERS: "It's all about getting a lead and pursuing that lead. If you're a seller and you've got good relationships, I'd call your best customer and ask for a referral. Think about who we sell to, it doesn't matter. We sell to investment bankers, that investment banker kn...
Insights on Driving Corporate Impact with Emerging Women in Sales Leaders from Juniper Networks and Cisco 23.06.2021 39:30
This is episode 376. Read the complete transcription on the Sales Game Changers Podcast website . NICOLE'S TIP FOR EMERGING SALES LEADERS: "The most impactful thing that any of us can do is really understand ourselves, and be able to articulate that really clearly to others. Spend some time getting really deep around what it is that both you're really good at, and energizes you. I would highly rec...
Turning Uncertainty into Competitive Sales Advantage with Thrive Author Meridith Elliott Powell 22.06.2021 30:41
This is episode 375. Read the complete transcription on the Sales Game Changers Podcast website . MERIDITH'S TIP FOR EMERGING SALES LEADERS: "Really do the work day in and day out to start to view uncertainty as opportunity. Start to think of yourself as somebody who runs to the sound of the gunfire and takes action. If you do that, everything else is going to fall in place. Really focus and belie...
Imperative Sales Success Strategies with Cvent Leaders Darrell Gehrt and Alex Otwell 18.06.2021 26:27
This is episode 374. Read the complete transcription on the Sales Game Changers Podcast website. DG'S TIP FOR EMERGING SALES LEADERS: "Evolve. We all have to evolve, the world is evolving, it's changing on a regular basis. How can you refresh what you're doing? If you want to avoid burnout and you want to avoid getting into that paralysis state, constantly change your game. If you do that, you're...
Easy Things Sales Professionals Can Do to Create Valuable Content with Digital Marketing Expert Lori Highby 16.06.2021 37:23
This is episode 373. Read the complete transcription on the Sales Game Changers Podcast website . LORI'S TIP FOR EMERGING SALES LEADERS: "To figure out the content to create, keep a list of the questions that people ask you. If you're hesitant or not sure what to write about, the next question that either a client or prospective client asks you, it's a great starting point for you to take that and...
How to Uncover Your Customer's Key Desired Insights with Voice of the Customer Expert Tonya Bjurstrom 16.06.2021 33:28
This is episode 372. Read the complete transcript on the Sales Game Changers Podcast website . TONYA'S TIP FOR EMERGING SALES LEADERS: "Get curious. Step outside of your assumptions and what you believe to be true. Ask some really great questions of your customers, of your team, of your spouse [laughs]. Just get curious and open your mind and learn what other people have to contribute, because it'...
Why Focusing on Tens, Not Ones Through Nines, Will Set Your Sales Efforts Apart with Mark Silverman 15.06.2021 38:11
This is episode 371. Read the complete transcript on the Sales Game Changers Podcast website . MARK'S TIP FOR EMERGING SALES LEADERS: "Write down every single one of your accounts, everything that's taking your attention, everything that's important. I say write them down, don't put them in a spreadsheet, don't look in your CRM. Write them all down, rate them 1 through 10. If you've got some 10s,...
How to Motivate Your Sales Team as Things Heat Up with FireEye Sales Leader Greg Davison 11.06.2021 35:14
This is episode 370. Read the complete transcript on the Sales Game Changers Podcast website . GREG'S TIP FOR EMERGING SALES LEADERS: "You're the culmination of all the decisions that you've made. Using a baseball analogy, if you struck out, maybe you decided you didn't practice enough. If you weren't in the right place to catch that flyball, maybe you didn't think about how to plan before that pl...
How Putting Yourself Out There is the First Step to Success with Cox Business Sales Leader Tiffany Markus 09.06.2021 41:16
This is episode 369. Read the complete transcription on the Sales Game Changers Podcast website . TIFFANY'S TIP FOR EMERGING SALES LEADERS: "Have the confidence to put yourself out there. If you aren't in the game, you can't get selected. You can't sit on the sidelines, and this is not just for women in sales. These are things I tell my closest friends or people that come to me for advice. Remembe...
Sales Success Comes Down to Mission, Metrics and Action with Dun and Bradstreet Public Sector Leader Tim Solms 07.06.2021 32:05
This is episode 368. Read the complete transcription on the Sales Game Changers Podcast website . TIM'S TIP FOR EMERGING SALES LEADERS: "I'm going to give you an acronym: MMA. Everyone thinks MMA, mission, metrics and action. Always know, what is the mission I'm trying to support? What are the metrics that get me there? And what are the next action steps that I have to take?
Ideas to Capture More Sales with Federal Sales Experts Eileen Kent and CACI's Erich Wiemann 02.06.2021 35:01
This is episode 367. Read the complete transcription on the Sales Game Changers Podcast website . ERICH'S TIP FOR EMERGING SALES LEADERS: "Go through your current client list and see if there's anything else on the pipeline with them. Ask them, who else, where else, what else? That's the easiest opportunity to uncover deals today, is to go through the people who know, trust and love you today. If...
Strategy for Richer Customer Engagement with Verizon's Public Sector Leader Jennifer Chronis 20.05.2021 17:57
This is episode 366. Read the complete transcript on the Sales Game Changers Podcast website . JENNIFER'S TIP FOR EMERGING SALES LEADERS: "Get deep with your customers. Understand their strategy, their priorities and figure out how to bring them value. Especially with our government customers. Figure out how you can bring the innovation that they need because we all benefit from that. We're all ta...
How to Flourish By Avoiding Languishing Right Now with Well-Known Sales Strategist Alice Heiman 19.05.2021 37:54
This is episode 365. Read the complete transcription on the Sales Game Changers Podcast website . This show was sponsored by Cox Business. ALICE'S TIP FOR EMERGING SALES LEADERS: "We are making sales harder than it needs to be. Things have changed and will continue to change. We can't keep doing things that fail because it's making us feel bad, and it's part of the languish. We're making our own m...
Providing Extreme Sales Value with Win-Win SELLING Author Doug Brown 18.05.2021 39:47
This is episode 364. Read the complete transcript on the Sales Game Changers Podcast website. DOUG'S TIP FOR EMERGING SALES LEADERS: "People ask me this all the time, how often should I follow up? The answer is until they tell you to stop. As long as you're following up with relevant, interesting things for them, they're not going to view that as a day that oh, my gosh, this person is harassing me...
Elevating Your Performance with Process-Driven Six Sigma Selling with Gil Cargill 18.05.2021 37:35
This is episode 363. Read the complete transcription on the Sales Game Changers Podcast website. GIL'S TIP FOR EMERGING SALES LEADERS: "Do the time and task analysis. Log what you're doing every 15 minutes of the day for five days. Then after those five days have expired, tabulate your time into two categories: sales time, non-sales time. What can we do to compress or remove non-sales activities f...
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