Fred Diamond

Sales Game Changers | Tips from Successful Sales Leaders

Business EN ↓ 911 episodes

Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

Author

Fred Diamond

Category

Business

Latest episode

Jul 7, 2026

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Episodes

Focusing on These Key Things Will Help You Grow New Customer Relationships with Centrify Public Sector Sales Leader Bill O'Neill 06.11.2020

This is episode 287. Read the complete transcript on the Sales Game Changers Podcast website . BILL'S TIP TO EMERGING SALES LEADERS: "You can't focus 18 hours of your day on work. You really need to take time out and spend time with your family and friends and really balance that. If you don't balance your life, it will lead to a terrible outcome. As a sales professional, as you drive into another...

How Shifting from a Prey to Predator Mindset Can Grow Your Sales Career Exponentially with Sports Mindset Expert Gene Zannetti 02.11.2020

This is episode 286. Read the complete transcription on the Sales Game Changers Podcast website. GENE'S TIP TO EMERGING SALES LEADERS: "I want you to take three different prey mindsets that you tend to have and change them into predator mindsets. If you tend to think about other people's opinions of you, think how would you change that into focusing more on your effort, your attitude, your aggress...

Sales Managers Sound Tips for Holding Team Members Accountable for Their Own Success with Corporate Culture Expert Shelley Smith 01.11.2020

This is episode 285. Read the complete transcript on the Sales Game Changers Podcast website . SHELLEY'S TIP TO EMERGING SALES LEADERS: "To get ahead, go to your direct manager and ask them what does success look like at the end of the day, at the end of the week, at the end of the quarter so that you know what's expected? When there's clarity around expectations, it's easier to be accountable. Wh...

Wealth of Creative Sales Ideas to End the Year Strong with Thomson Reuters Sales Leaders Larry Goeckner and Rob Beattie 29.10.2020

This is episode 284. Read the transcript on the Sales Game Changers Podcast website . ROB'S TIP TO EMERGING SALES LEADERS: "Find a way to affect your reality, not accept your reality. I'm a big student of history, I love quotes, there was a commander of the French Army in World War I named Ferdinand Foch and he famously said once, "My center is giving away, my right is in retreat, situation excell...

Three Things You Can Do to Bust Out of Old Patterns That Are No Longer Working with Sales Agility Expert Amy Franko 26.10.2020

This is episode 283. Read the complete transcript on the Sales Game Changers Podcast website here . AMY'S TIP TO EMERGING SALES LEADERS: "To build sales agility, you have to bust old patterns maybe with the help of a coach or your sales leader, finding the things that are no longer working for you in your sales life. Is there a routine that used to work that no longer works? Is there something tha...

Ways to Get Past the Anxiety and Stress that Get in the Way of Your Sales Success with The Sales Rebellion's Michelle Hecht 26.10.2020

This is episode 282. Read the complete transcript on the Sales Game Changers Podcast website . MICHELLE'S' TIP TO EMERGING SALES LEADERS: "If you're stuck in the middle of a crisis, if you're feeling anxiety, to change your perspective be mindful of the limitations that it's creating. You're feeling anxious, "I can't do this right now because I'm overwhelmed", cut out the unnecessary obligations....

Strategies for Success for Growing Impactful Relationships Right Now With Law Firm Business Development Star Carl Grant 23.10.2020

This is episode 281. Read the complete transcription on the Sales Game Changers Podcast website . CARL'S ' TIP TO EMERGING SALES LEADERS: "Do good to yourself and do good to others and when I say do good to yourself, take care of yourself. I don't look as old as I perhaps am because I take care of myself. Feed yourself well, exercise, have healthy habits and then you've got to have healthy relatio...

A Strategy That Can Help Sales Professionals Grow Richer Relationships Faster With Growth Mindset Expert Chris Salem 20.10.2020

This is episode 280. Read the complete transcript on the Sales Game Changers Podcast website . CHRIS' TIP TO EMERGING SALES LEADERS: "Find out something specific about your best prospects and customers. Do your homework and connect with them on something that in this case has nothing to do with their position or their company first. Not only will they likely become a customer at some point but the...

How Having a Noble Purpose Will Take Your Sales Career To Heights Not Yet Seen with Elizabeth Lotardo 18.10.2020

This is episode 279. Read the complete transcript on the Sales Game Changers Podcast website . ELIZABETH'S TIP TO EMERGING SALES LEADERS: "I'd encourage everyone to ask how your customers are different as a result of doing business with you. Carry that story in your heart, carry that story into your conversations with customers, carry that story throughout your colleagues and your boss internally...

Sales Star Finalists Share Their Tips and Insights for Career Success with Jay Nussbaum 12.10.2020

This is episode 278. Read the complete transcription on the Sales Game Changers Podcast website . his is a replay of the CREATIVITY IN SALES Webinar sponsored by the Institute for Excellence in Sales and hosted by Fred Diamond on September 30, 2020. It featured three young sales professionals who were finalists for the Jay Nussbaum Rising Sales Professional Award to be given out on October 16 at t...

These Critical Traits Will Help You Accelerate Your Sales Career with Women in Sales Leader Denise Hayman 12.10.2020

This is episode 277. Read the complete transcription on the Sales Game Changers Podcast website . This is a replay of the WOMEN IN SALES Webinar sponsored by the Institute for Excellence in Sales and hosted by Gina Stracuzzi on September 22, 2020. It featured Expel Sales Leader Denise Hayman. DENISE'S TIP TO EMERGING SALES LEADERS: "I love the word 'imagine'. If you are helping someone imagine a b...

Now's the Time for Sales Professionals to Make a Larger Societal Impact and He Explains How to Do So with Verizon Public Sector's Mike Maiorana 09.10.2020

This is episode 276. Read the complete transcription here . MIKE'S TIP TO EMERGING SALES LEADERS: "Understand how your actions, your products or your services impact the customer's desired outcome. As a team, understand how what you're doing impacts the team that you work with and for extra credit - and we do this all the time at Verizon and particularly the public sector - how your solutions or y...

Why Becoming a Technical Expert is Critical for Sales Success in a Challenging Market with Supporting Strategies Chief Evangelist Steve Schultz 06.10.2020

This is episode 275. Read the complete transcript on The Sales Game Changers Podcast website . STEVE'S TIP TO EMERGING SALES LEADERS: "I never think of what I'm doing as selling even though I'm a sales professional and all I do is sell. I always approach sales from a technical perspective, when I worked for IBM I approached it as a technical expert.  I'm a technical expert around bookkeeping now s...

Top Sales Mindset Lessons He Learned Opening for Frank Sinatra and Performing on The Tonight Show with Star Comedian Tom Dreesen 29.09.2020

This is episode 274. Read the complete transcript here . TOM'S TIP TO EMERGING SALES LEADERS: "Be prepared to seize the moment when it is in front of you. When Johnny Carson introduced me to perform to 26 million people, I knew exactly what I was going to say and I knew exactly where I was going. I seized the moment and that's another thing that salespeople have told me through the years as well a...

How Sales Professionals Must Use Empathy as a Connection Tool and Not as Weapon with Microsoft Federal Sales Leader Javier Vasquez 25.09.2020

This is episode 273. Read the complete transcript on the Sales Game Changers Podcast website . JAVIER'S TIP TO EMERGING SALES LEADERS: "Two Words. Be Deliberate. We don't have the water cooler or the coffee shop nowadays and we don't have all these physical things that we've been used to working with our customers and our business partners. Reach out to them not asking for money or their business....

Three Powerful Tips That Will Eliminate Any Fear You Might Have When Telephone Prospecting for New Sales with MemoryBlue's Nimit Bhatt 22.09.2020

This is episode 272. Read the complete transcript on the Sales Game Changers Podcast website . NIMIT'S TIP TO EMERGING SALES LEADERS: "Tell a story when prospecting. First, take a long look at your value proposition and come up with a story to tell your prospects. Write out in your own words how you have solved a certain problem for a prospect before and then do that for another problem. Then call...

Your Team Should Doing This to Make it Safe for Conferences to Restart with Mohegan Sun Convention and Expo Sales Chief John Washko 18.09.2020

This is episode 271. Read the complete transcript on the Sales Game Changers Podcast website . JOHN'S TIP TO EMERGING SALES LEADERS: "Speak directly to your customers every day. I didn't say text, I didn't say email, speak to them. Get on the phone and talk to individuals because it's very easy to get caught up in thing like strategy sessions, building tools, being in meetings, managing up, explai...

What You Must Be Doing to Become a More Valued Trusted Advisor During Challenging Times with Trust-Based Selling Expert Charles Green 15.09.2020

This is episode 270. Read the complete transcription on the Sales Game Changers Podcast website . CHARLES' TIP TO SALES LEADERS: "If I really had to boil it down (how you could build yourself as a trust-based seller), I would pick "listening" and I know it sounds boring, I know it's hardly the first time anybody has ever heard this, but it really is powerful. I don't mean listening to refine the p...

How Reflecting on the Seeds, Weeds, and Needs Will Help You Thrive as Re-Opening Accelerates with Sales Growth Expert Meridith Elliott Powell 11.09.2020

This is episode 269. Read the complete transcript on the Sales Game Changers Podcast website . MERIDITH'S TIP TO SALES LEADERS: "Think about SEEDS, WEEDS and NEEDS. Every 30 days as a sales team sit down and I just want you to reflect. SEEDS are what are you doing that's really working. What's really growing the sales team? WEEDS are what's weighing you down. What do you need to stop doing? NEEDS...

Data-Driven Best Practices for Remote Sales Management to Recover Revenue and Accelerate Growth with Victor Adefuye 08.09.2020

This is episode 268. Read the complete transcript on the Sales Game Changers Podcast website . VICTOR'S TIP TO SALES LEADERS: " If we know that the recovery is going to be gradual, the question is how do sales professionals take advantage of this? First, look at your sales process today and think right now which meetings did I used to have that were face-to-face and where am I struggling now in th...

This One Activity Will Help Sales Professionals Advance With Challenged Customers Right Now with Value Creation Expert Jose Palomino 04.09.2020

This is episode 267. Read the complete transcript on the Sales Game Changers Podcast website . This is a replay of the OPTIMAL SALES MINDSET Webinar hosted by Fred Diamond, Host of the Sales Game Changers Podcast, on July 16, 2020. It featured value proposition expert and best-selling author Jose Palomino. JOSE'S TIP TO SALES LEADERS: "Value creation is answering the question how do you help your...

Six Keys to Thriving in Transition and How Being Proactive is the Key to Them All with Tom Snyder 31.08.2020

This is episode 266. Read the complete transcription on the Sales Game Changers Podcast website . TOM'S TIP TO SALES LEADERS: "The more sudden, the more unexpected and the more dramatic the change, the greater is the opportunity to thrive or fail. Survival is not a strategy. Starting today and for the rest of the time that we are adjusting to this new world, I want you to pick a block of time ever...

This Sage Advice for Sales Professionals Serving Public Sector Customers with VMWare's Bill Rowan and Veeam's Mike Miller 28.08.2020

This is episode 265. Read the complete transcript on the Sales Game Changers Podcast website . BILL'S TIP TO EMERGING SALES LEADERS: "You need to figure out a way to celebrate about your successes and your accomplishments in this new world. It used to be again, going back several quarters we were in an office, we would pull everybody together and you'd recognize someone. We still try to do a littl...

Why Getting More Noes Is a Gift That Can Drive Your Sales Efforts to the Top with Go For No Author Andrea Waltz 25.08.2020

This is episode 264. Read the complete transcript on the Sales Game Changers Podcast website. ANDREA'S TIP TO SALES LEADERS: "Your reaction to yes and no must be equal. You want to get in the neutral zone so don't over-celebrate the yesses but you also don't badger yourself, beat yourself up when you get a no. More than ever, there are a lot of noes out there and more rejection. You have to stop y...

If You Balance These Five Things Effectively You'll Have Richer Chance for Sales Success Right Now with SAP NS2 Leader Ron Police 20.08.2020

This is episode 263. Read the complete transcript on the Sales Game Changers Podcast website . RON'S TIP TO EMERGING SALES LEADERS: "I'm a big believer in life balance to drive toward peak performance and it's not just about peak business performance. A big part of it is yourself. Everyone has to take care of themselves especially now. Be healthy, stay healthy, work out. It's about taking care of...

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