Fred Diamond
Sales Game Changers | Tips from Successful Sales Leaders
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Author
Fred Diamond
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Post-Sale Negotiation Strategies With Sales and Leadership Expert Kelly Moertle 26.01.2022 30:01
This is episode 462. Read the complete transcription on the Sales Game Changers Podcast website . KELLY'S TIP: "What would be game-changing for you? Then make a commitment to putting that into action. Be intentional about it. Because listening to it and being aware of it is the first step. But if you don't put it into action, it's never going to help you. Every little baby step you take counts tow...
How to Be More Authentic in Your Sales Efforts and Why You'll Fail if You Don't With Todd Dewett 25.01.2022 32:00
This is episode 461. Read the complete transcript on the Sales Game Changers Podcast website . TODD'S TIP: "When people say, "Why does authenticity matter?" I go, well, do you want comfort, do you want understanding, do you want rapport? That's the relationship foundation upon which anything else that might happen will happen, and it begins with being a human being who's a little more real, authen...
Building B2B Sales Credibility and Success With The Wentworth Prospect Author Wayne Moloney 21.01.2022 30:44
This is episode 460. Read the complete transcription on the Sales Game Changers Podcast website . WAYNE'S TIP: "Focus on the client's outcome, not on your product. All too often we go in there and all we're trying to do is push the differentiators in our product. The time of feature, function, benefit, not there now, it's about what's the outcome. Go in, do a deep discovery, understand how you can...
How Emotional Intelligence Complements Hard Selling Skills with Colleen Stanley 19.01.2022 44:23
This is episode 459. Read the complete transcription on the Sales Game Changers Podcast website . COLLEEN'S TIP: "It's time for a new perspective in sales. I believe in teaching both the hard skills, what I've framed up as the sales IQ skills – negotiation skills, value propositions, prospecting, closing – but what was missing for years and is still missing in a lot of sales organizations are coac...
Elite Sales Teams Do This Especially Well With Meredith Bell and Denny Coates 18.01.2022 31:28
This is episode 458. Read the complete transcription on the Sales Game Changers Podcast website . Meredith's TIP: "Find someone to be an accountability partner with you. Pair up with someone so that you work with another individual to help them and you improve in a particular skill. Because when you make a commitment to someone else and you meet with them on a regular basis, you are going to be mo...
You Must Do This to Start the Year Strongly With Premier Sales Leaders Rebecca Wetherly and Hannah Kate McWilliams 14.01.2022 30:44
This is episode 457. Read the complete transcription on the Sales Game Changers Podcast website . REBECCA'S TIP: "Embrace the new year. Don't be rudderless, develop an account plan, action your plan, be adaptive, agile and flexible to the needs and demands of your customers as the environments are ever-changing." HANNAH KATE'S TIP: "Meet with all of your clients and prospects or as many as you can...
Doing This Will Raise Your Customer Connections With Virtual Presentation Skills Expert Julie Hansen 12.01.2022 32:35
This is episode 456. Read the complete transcription on the Sales Game Changers Podcast website . Julie's TIP: "Everyone needs to watch themselves more on video. Watch a recent recording or record your next interaction and play it back. Time every time you make eye contact with yourself. Every time your on-screen persona makes eye contact with you, the real person, have a stopwatch to time that. T...
Steph Curry Habit Can Improve Your Sales Skills Markedly With Sports Mindset Expert Mike Lee 11.01.2022 31:28
This is episode 455. Read the complete transcription on the Sales Game Changers Podcast website . Mike's TIP: "Play with more gratitude, more joy, more freedom, more creativity and go deep into that belief that you are more than a sales professional, just like the Steph Curry's are more than just athletes. I think it is something that can be a foundational element of your performance and it's some...
Your 2022 Goals Can Achieved By Doing This With Mike Byrd 10.01.2022 35:32
This is episode 454. Read the complete transcript on the Sales Game Changers Podcast website . Mike is an IES Premier Sales Leaders. Learn more here . Find Mike on LinkedIn. MIKE'S' TIP: "Figure out what your goals are. The goals aren't just, "Make my number." Sometimes the goal is, "I need to be strategically relevant to XYZ customer," "I need to find my own sales process, build my own sales engi...
Opportunities for Women in Sales in Government IT With Carahsoft's Tiffany Goddard and Lacey Wean 05.01.2022 33:45
This is episode 453. Read the complete transcription on the Sales Game Changers Podcast website . TIFFANY'S TIP: "Seek mentors. I always encourage people because mentors are a powerful thing to have. They can help you with career advice. They can help you through professional transitions. They can help you get some insider advice into promotions that you want or that are available. I think mentors...
Five Ways to Be More Proactive in 2022 With Liz Heiman 04.01.2022 36:35
This is episode 452. Read the complete transcription on the Sales Game Changers Podcast website . Liz's TIP: "Prioritize, figure out who your ideal customer is, figure out what are the most important things you need to do. Take all of those other things that don't matter and put them on the back burner, but do the things that matter. Prioritize the customers that are going to grow, prioritize the...
Tips for Consultative Selling Success in Disruptive Times With Jack Malcolm 03.01.2022 39:58
This is episode 451. Read the complete transcription on the Sales Game Changers Podcast website . Jack's TIP: "I'm a huge believer in mindset. Consultative Selling starts with mindset but mindset is useless unless you do the things and you have the skills to be able to implement that mindset. So A) adopt a mindset but then B) it's all about practice, practice, practice."
6 Tips for More Impactful Sales Storytelling to Take into 2022 With Paul Smith 29.12.2021 31:44
This is episode 450. Read the complete transcription on the Sales Game Changers Podcast website . Paul's TIP: "Treat storytelling like any other leadership skill that you want to have, leadership and sales skills. Study it. It's not the kind of thing that well, if I'm not born with it I'll just never have it. It's not. You can learn it. Read a book, watch some YouTube videos, take a class. It is s...
Driving Sales Growth into 2022 With Nonstop Sales Boom Author Colleen Francis 28.12.2021 41:16
This is episode 449. Read the complete transcription on the Sales Game Changers Podcast website . Colleen's TIP: "Carve out some time between now and December 31 to really take a good, hard look at what happened this year, analyze the numbers and plan to make some changes. One of the first things I would do is look at what's working even if I don't necessarily like it and then commit to doing more...
Sales Professionals Can Build a Huge Fanbase By Doing These Simple Things With David Meerman Scott 27.12.2021 38:31
This is episode 448. Read the complete transcript on the Sales Game Changers Podcast website . David's TIP: "I'm a huge believer in a concept that I originally learned from the Grateful Dead and that concept can absolutely be applied to sales and many salespeople do, however, a lot don't. That's the idea of giving gifts without any expectation of anything in return. The Grateful Dead allowed conce...
Universal Performance Principles of Sales Team Excellence With Elite Performance Coach Chris Majer 21.12.2021 43:01
This is episode 447. Read the complete transcription on the Sales Game Changers Podcast website . Chris' TIP: "One of the things that we've run up against is people always say, "I don't have time, I need to learn time management." No you don't, there's no such thing. You need to learn commitment management. In today's world, we observed people are "over-involved" and under-committed. We've got a g...
Very Specific Actions for Sales Success With Premier Sales Leaders Russ Walker and Pete Mattimore 17.12.2021 30:21
This is episode 446. Read the complete transcript on the Sales Game Changers Podcast website . RUSS' TIP: "I think we always forget to do this. Ask for a referral in every sales call. If you get a no on the phone, ask if they know somebody you should talk to. If you're in a sales meeting, ask who else they know in that industry or that market. Ask for referrals, it goes a long way to building your...
Women in Sales Must Have this Mindset for Career Success With Katie Cook 15.12.2021 33:24
This is episode 445. Read the complete transcript on the Sales Game Changers Podcast website . Attend the next Institute for Excellence in Sales Women in Sales Leadership Forum starting January 14, 2022. Register here . KATIE'S TIP: "I use the same phrase when people ask me, "I want to be a Blue Angel someday. How do I get there?" I say, "Calm seas don't make a skilled sailor." What I mean by that...
Why Moving from Getting to Go Giving Will Make You a More Profitable Sales Professional With Bob Burg 14.12.2021 34:17
This is episode 444. Read the complete transcript on the Sales Game Changers Podcast website . Bob's TIP: "Shifting your focus from getting to giving and when we say giving in this context, we simply mean constantly and consistently providing immense value to others understanding that doing so is not only a more pleasant way of conducting business, it's actually the most financially profitable way...
Why These Actions Will Help You Grow as a Sales Professional With Premier Sales Leaders Kim Mirazimi and Jeremy Nye 10.12.2021 34:51
This is episode 443. Read the complete transcript on the Sales Game Changers Podcast website . KIM's TIP: "It's okay to fail and fail fast but learn from it. Improve from it, iterate on it, iterate your process, iterate your style. We're all very stylistic in what we do as sales professionals and sales leaders. Last year was a year of resilience, this year is also going to be a year of resilience...
Three Keys to Ethically Influencing Customers With Cialdini Certified Trainer Brian Ahearn 07.12.2021 29:18
This is episode 442. Read the complete transcription on the Sales Game Changers Podcast website . Brian's TIP: "When we talk about ethically influencing people, there are three keys that have to be present. First is truthfulness. Now, it's not enough to tell the truth, we never hide the truth either, because if we know something will materially impact someone's decision and we withhold it, we're n...
These are Critical for Sales Success With Clint Crosier and Jennifer Fisher 03.12.2021 33:09
This is episode 441. Read the complete transcription on the Sales Game Changers Podcast website . JENNIFER'S TIP: "Move forward. You have to keep moving forward. Have that courage to try something new, pivot, change. Just move forward. As long as you keep moving forward, you're going to be okay." CLINT'S TIP: "You succeed only – and I underscore only – when your customers succeed. Pick a customer,...
Women in Sales Can Achieve More Success By Looking at This More Deeply With Leadership Coach Christa Davis 01.12.2021 34:06
This is episode 440. Read the complete transcript on the Sales Game Changers Podcast website . CHRISTA'S TIP: "I always say this, "I can't help a leader who doesn't care about people." You have to generally have a desire that you want to do good, even if maybe you're maybe not achieving that level of good that you want to be doing. Not being in integrity, that is a huge cost. Being honest with you...
Turning Knowledge into Action to Grow Sales With Social Selling Expert Tim Hughes 30.11.2021 30:55
This is episode 439. Read the complete transcription on the Sales Game Changers Podcast website . Tim's TIP: "Turn knowledge into action. As an organization, you know what you're doing isn't working right now. You know that you've got to get on social and you've got to do something about it. Sometimes, that's going to need to you be courageous and stand up, and actually, sometimes disagree with pe...
Four Steps to Strategically Landing Your Next Sales Promotion with Cat Stancik 23.11.2021 30:45
This is episode 438. Read the complete transcription on The Sales Game Changers Podcast website . This show was sponsored by Cox. Learn more at For the Love of Sales . CATS TIP: "Everything that we're talking about has everything to do with marketing and sales. How are you positioning yourself and how are you "convincing" someone that it's time for you to be promoted? The first thing is all about...
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