Fred Diamond

Sales Game Changers | Tips from Successful Sales Leaders

Business EN ↓ 911 episodes

Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

Author

Fred Diamond

Category

Business

Latest episode

Jul 7, 2026

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Episodes

Demystifying Sales Cold Calling with Nancy Calabrese 21.03.2022

This is episode 487. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . NANCY'S TIP: "Pick up the phone, hold yourself accountable to making a certain amount of dials a week, get it going. I'm telling you, I'll be the next person to get that piece of business if you don't do it."

Getting to Your Customer's Why with MuleSoft's Public Sector Leader Jude Boyle 17.03.2022

This is episode 486. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . JUDE'S TIP: "The 60% solution was something I pulled from my marine brothers. Perfect information is impossible, whether it's the fog of war or the dynamic points of views on a problem. How do you get to enough information that you can action a plan? Whether it's go righ...

Why Picking Up the Phone First Will Drive More Sales with Alex Goldfayn 15.03.2022

This is episode 485. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . ALEX'S TIP: "Write down three names, write down three current customers or past customers, people you haven't talked to in a while. Look at someone you haven't talked to in six months or more. Write down three names of people you haven't talked to in six months or more,...

Building a Gender-Blind Sales Culture with Chili Piper Cofounder Alina Vandenberghe 15.03.2022

This is episode 484. Read the complete transcription on the Sales Game Changers Podcast website . ALINA'S TIP: "It's very important to understand one's skillset and understand what one's strengths are and to make sure to double down on them because that unique combination of skill is probably just specific to you. The more we understand how we can contribute to the growth of our environment, not o...

Seven Stories Salespeople Should Know How to Tell with Mike Adams 13.03.2022

This is episode 483. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . MIKES' TIP: "I work with large corporations. One of the things we do is collect the stories that we find when we're training their salespeople, because salespeople are great at telling stories, and put them in a story bank for our clients so that new salespeople don't ha...

Achieving Deeper Customer Insights with WalkMe Sales Leader Mark Richter 11.03.2022

This is episode 482. Tips for Sales Career Success. Read the complete transcription on the Sales Game Changers Podcast website . MARK'S TIP: "Be a student of sales. Learn about the process. Be curious. Learn about what makes the person sitting next to you, maybe just virtually these days, successful and try to apply those things. This is a profession and it's a great profession and one that you ca...

How Women are Dominating in B2B Sales with Salesforce Sales Enablement Leader Jen Ferguson 09.03.2022

This is episode 481. Read the complete transcript on the Sales Game Changers Podcast website . JEN'S TIP: "I would suggest you defining success for yourself. Find out what you're good at, find out what you're not good at, or what you don't like to do. Determine it for yourself. Don't let other people put their expectations on what your career journey should look like, but really just own it. For a...

This Sales Mindset Shift Will Make Your Customers More Successful with Brent Keltner 07.03.2022

This is episode 480. Read the complete transcript on the Sales Game Changers Podcast website . BRENT'S TIP: "Commit 3% of your time, an hour a week to getting better at helping buyers anchor on value. Stories, value discovery strategies, that give-get at the end. Where do they see value? Commit 3% to write down your questions. Just get with a peer, ask your manager. If you commit 3% a week, you wi...

Equipping Your Sales Team with the Right Tech with Pretaa's Michael Madon and Epicor's Lisa Pope 03.03.2022

This is episode 479. Read the complete transcript on the Sales Game Changers Podcast website . MICHAEL'S TIP: "it's not about throwing away the investments (in sales tech) you've made but how to optimize those investments with a way to take the best information and the nuggets that are in all those different investments and then optimize them and use that information in a way that provides context...

Career Promotion Strategies for Women in Sales from Verizon's Patty Roze 02.03.2022

This is episode 478. Read the complete transcription on the Sales Game Changers Podcast website . PATTY'S TIP: "What do you think it takes to get promoted?" First and foremost, you have to be really good in your current job. Do not ever forego being good in your current job, because you are chasing down a next-level title. Second, build the right network. I would encourage everyone to take a look...

Advanced Sales Networking with Lori Saitz and Jeff Englander 01.03.2022

This is episode 477. Read the complete trancript on the Sales Game Changers Podcast website . LORI'S' TIP: "Visualize the kinds of connections that you want to bring into your network. Do a little visualization, setting and intention. Visualize the kinds of conversations you would like to have and feel gratitude for them as if they have already happened." JEFF'S TIP: "Download your LinkedIn connec...

Mindfulness Development Practices for Sales Professionals with Amy McCae (Women In Sales) 23.02.2022

This is episode 476. Read the complete transcription on the Sales Game Changers Podcast website . Tips for sales career success. AMY'S TIP: "Take the two-minute challenge and practice some version of mindfulness for two minutes sometime during a transition period during the day, because it will train your brain. Think about it too, before you send that email or text when you're ticked off, if you...

Sales Professional Onboarding Strategies with Will Fuentes and Andres Peters from Maestro Group 22.02.2022

This is episode 475. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . ANDRES' TIP: "As you start reflecting on whether or not you want to make a change, ask yourself, "Am I running away from something or am I running towards something?" Because if you are running away from something, then really understanding what this next opportunity is,...

Elite Sales Strategies from Red Hat's Government and Education Sales Leader Nancy Bohannan 18.02.2022

This is episode 474. Read the complete transcription on the Sales Game Changers Podcast website . NANCY'S TIP: "Ask for what you need. Be clear on what you need and ask. I'm a firm believer that I need to ask for what I need in all aspects of my life. We were talking about personal relationship, professional, ask for what you need.

How to Give Yourself Permission to Ask for What You Want with Dr. Cindy McGovern 16.02.2022

This is episode 473. Read the complete transcript on the Sales Game Changers Podcast website . DR. CINDY'S TIP: "Truly ask for what you want today. Whether it's French fries instead of a salad, that you want somebody else to pick up your kids from school versus you do it, ask for what you want. Just try it in those little areas where there's not such a huge impact where it feels like, "Oh my gosh....

A Fresh Perspective on Using Curiosity for Sales Success with Dr. Alison Horstmeyer 15.02.2022

Tips for Sales Career Success. Episode 472. Read the complete transcription on the Sales Game Changers Podcast website . ALISON'S TIP: "I invite you to get real in terms of what aren't you doing. What are you missing? In what ways have you not tried to engage with your customer? Are you just going to what's familiar? The opportunity is, what is one new way you could engage with your customer that...

What Hiring Managers Must Seek in Sales Candidates According to Top Recruiters Ken Leiner and Frank Munero 14.02.2022

Tips for Sales Career Success Read the complete transcription on the Sales Game Changers Podcast website . KEN'S TIP: "Don't forget to keep really good track of your track record because most people are moving on to the next thing, and I query them because I do very detailed interviews about the details of their track record, their deals, their customers, and they don't have it all together. Then...

Why Value Selling is Imperative with Supporting Strategies Sales Leader Lynn Stewart 11.02.2022

Episode 470 of the Sales Game Changers Podcast. Read the complete transcription on the Sales Game Changers Podcast website . LYNN'S TIP: "Take the time to plan for prospect conversations. I think it all boils down to that. The more you do that, I think you're going to see your close rate and win ratio improve."        

1,000 Women in Sales Students Were Empowered when University of Cincinnati Prof Jane Sojka Taught Them This 09.02.2022

This is episode number 469. Read the complete transcript on the Sales Game Changers Podcast website . JANE'S TIP: "Resilience is a teachable skill. You may not have learned it, but you can learn it now. Even if it's as simple as failure is an event, not a person. Every time you make a mistake, you remind yourself, failure is an event. It is one thing; you are still a good person. Get over it, move...

Why a Noble Purpose is Essential for Sales Career Success with Lisa McLeod and Elizabeth Lotardo 08.02.2022

This is episode 468. Read the complete transcript on the Sales Game Changers Podcast website . LISA'S TIP: "Noble purpose is both a strategic intent and a methodology. It's based on the research that says salespeople who focus on improving life for customers outperform salespeople focused on targets and quotas. That's really easy to see why. If you had a choice of two salespeople coming to call on...

How to Be Successful Selling Without Selling Out With Andy Paul 04.02.2022

This is episode 467. Read the complete transcript on the Sales Game Changers Podcast website . ANDY'S TIP: "Keep reading. As a podcaster you might think I'd say listen to podcasts. I think it's great. Please listen to this podcast, listen to my podcast but I still think reading is the most effective way to learn because you're exposed in a medium where people have to lay out a comprehensive cohesi...

How Salespeople Must Respond Now to Fast Changing Buying Behavior With John Asher 02.02.2022

This is episode 466. Read the complete transcription on the Sales Game Changers Podcast website . JOHN'S TIP: "We're not going back to normal, so we really have to think about the future. Many, many companies have been innovating during this recession that we've been in and are starting to come out of. Our company now has eight new offerings that we did not have pre-recession. They are either tota...

Accepting Doubt as a Catalyst for Change and Confidence in Sales With Marc Pitman 01.02.2022

This is episode 465. Read the complete transcription on the Sales Game Changers Podcast website . MARC'S TIP: "Figure out your values. When everything changes and all the strategies go away because of a pandemic or something, knowing what your core values are, those become the compass that you can use to orient yourself. For example, "I don't know what's coming up next, but I know how I want to tr...

Creative Strategy is Critical for Sales Success Right Now With Funnel Clarity's Tom Snyder 31.01.2022

This is episode 464. Read the complete transcription on the Sales Game Changers Podcast website . TOM'S TIP: "As we emerge from this pandemic, every piece of data screams what people are desperate for from the salespeople they see – it's human conversation. Enough already with the structure of questions, that's not bad stuff, you're a human being. Things like empathy, attentive listening, premise...

Become a BUD: Better, Unique, & Desirable With Thomas Ellis 28.01.2022

This is episode 463. Read the complete transcription on the Sales Game Changers Podcast website . THOMAS' TIP: "Do an analysis of yourself, do a self-analysis and say, "Where do I need to improve that to get to the next level?" Sit down, write down what your strengths are. What do you need to improve upon in 2022 to get you to the next level? Then immediately find people that can help you get ther...

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