Fred Diamond
Sales Game Changers | Tips from Successful Sales Leaders
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Author
Fred Diamond
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Uncopyable Sales Secrets to Outsell Your Competition from Kay Miller 24.05.2022 29:07
This is episode 512. Read the complete transcript on the Sales Game Changers Podcast website. Tips for sales career success. This episode was sponsored by Cox Media . KAY'S TIP: "Call one customer and ask them why they buy from you. I think we all think that we know the answer to that, but I have found by doing that, you get surprising information that will help you sell more customers, serve more...
Strategies for Accelerated Sales Success with Rising Sales Stars Connor Dario and Matt McVay 23.05.2022 31:00
This is episode 511. Tips for Sales Career Success. Read the complete transcription on the Sales Game Changers Podcast website .' CONNOR'S TIP: "Be authentic and be someone who people want to be around. You're going to have that supporting cast as I mentioned earlier and as Matt was talking about. Be someone who people want to go in and look forward to getting in and rolling up the sleeves every d...
Selling Different with IES Sales Speaker of the Year Lee Salz 18.05.2022 30:31
This is show 510. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . LEE'S TIP: "Look at every touchpoint in the buyer-seller relationship and identify ways to outsmart, outmaneuver and outsell the competition. That's what this new book helps you do."
Empathetic Leadership Advice from 2022 IES Women in Sales Award Recipient Jennifer Chronis from VMWare 17.05.2022 26:34
This is episode 509. Tips for sales career success. This episode is sponsored by Cox Media . Read the complete transcription on the Sales Game Changers Podcast website . JENNIFER'S TIP: "Well, if it's not preparation, I would say the common theme is put your customers first, stay engaged, be empathetic, and see things from their perspective and deliver results for them. Empathy leadership to me me...
Sales Success Tips Lisa Peskin Wish She Knew 35 Years Ago 10.05.2022 30:36
This is episode 508. Tips for Sales Career Success. Read the complete transcription on the Sales Game Changers Podcast website . LISA'S TIP: "You can't focus on too many things. I'm going to challenge everybody to figure out what I call their triage areas. What three areas that if improved upon will have the biggest impact on your performance? On my website, under Resources, you're going to see BD...
Meet IES 2022 Rising Sales Star Lauryn Scott from Cvent 09.05.2022 31:01
This is episode 507. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . LAURYN'S TIP: "Change your mindset to have a winning mindset and find a mentor as soon as you can."
Opportunities for Women in Hospitality Sales with Hilton's Gerilyn Horan 05.05.2022 31:05
This is episode 506. Tips for sales career growth and success. This show was sponsored by Cox Business. Read the complete transcription on the Sales Game Changers Podcast website . GERILYN'S TIP: "Think about where you want to be, how you're going to get there, and who you need to know to get there. Think hard about expanding your network. There's a lot of women on my team, I have regular chats no...
Using Productive Conflict to Get Your Team and Organization Back on Track with Liane Davey 04.05.2022 30:46
This is episode 505. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . LIANE'S TIP: "Pick one spot where you're in conflict debt. Maybe it's one specific person on the customer's team. Maybe it's somebody in your family, whoever. I want you to pick one conflict debt and I want you to go and create a space for a conversation. I want you to f...
How Companies Can Embrace DEI&B to Open Opportunities for Women in Sales with Hang Black and Mary Shea 03.05.2022 29:18
This is episode 504. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . HANG'S TIP: "Give that inner imposter a hug, appreciate them. They are bold. They are brave. They are courageous. But take accountability, because whining will only get you down to the next glass of wine. For allies, we need to do more than care. Take on a sponsor, take...
Strategies from the Buddha for Sales Excellence and Happiness with Michael Gelb 27.04.2022 31:28
This is episode 503. Read the complete transcription on the Sales Game Changers Podcast website . Tips for sales career success. MICHAEL'S TIP: "If the Buddha did give sales presentations, they'd be focused on providing value for people for enriching their lives, for making the world a better place. It's the first and most profound secret of not just real sales success but a fulfilling and happy l...
The Mindset That Will Raise Your Sales Success with The Chutzpah Guy Mason Harris 25.04.2022 33:25
This is episode 502. Tips for sales career success. Read the complete transcription on The Sales Game Changers Podcast website . MASON'S TIP: "Chutzpah is very complicated. It's one of those things that you may have trouble defining it, but when you see it, you know it. Unfortunately, with what's going on right now between Ukraine and Russia, an example of very constructive chutzpah from a leaders...
Success Strategies for Sales Enablement Professionals from Dr. Brian Lambert 21.04.2022 32:12
This is episode 501. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . This episode is sponsored by Cox Business. BRIAN'S TIP: "If you do this, you will elevate your career because you're going to have to figure out how to navigate and get the answer. Identify the top 20 accounts in your company by name, and figure out who are the top 20 ac...
Sales and Life Lessons Learned from 500 Sales Leader Interviews with Podcaster Fred Diamond 20.04.2022 28:09
This is episode 500. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . FRED'S TIP: "When you're doing a podcast, think about your audience, your guest, and then you. That's the order of priority. And do a good show."
What Does Equity and Inclusion look like Post Exodus for Women in Sales with Gina Stracuzzi 14.04.2022 26:46
This is episode 499. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . GINA'S TIP: "If you're a woman in sales, figure out what you want to happen, what you need to happen to be successful in what's going to be this new hybrid version of our existence for a while. Figure out what it is you need and what you want, and how you're going to mak...
Become a More Vulnerable Sales Leader Thru Smart Storytelling with Mike Bosworth 13.04.2022 31:44
This is episode 498. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . MIKE'S TIP: "Find a connective listening course because we all can be better listeners and listening is really hard work. It seems like most extroverts are good storytellers but most introverts are better story listeners. If you look at the very best leaders, they're bot...
Developing and Mastering Your Leadership Skills with Women in Sales Leaders Katherine Flesh and Margo Edris 12.04.2022 29:59
This is episode 497. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . KATHERINE'S TIP: "Pay yourself first, invest in yourself first. Whether it's through taking advantage of professional training and forums, like the Women in Sales Leadership Forum, whether it is making your world smaller by networking on LinkedIn to increase your village...
Optimal Pre-Call Planning with Level Five Sales Expert John Hoskins 10.04.2022 30:29
This is episode 496. Tips for Sales Career Success Read the complete transcript on the Sales Game Changers Podcast website . JOHN'S TIP: "Be a zealot about pre-call planning. Read 10-K's, look at their Twitter, go look at their Facebook, go find out as much as you can about that person and their business as you possibly can. If you look at the risk factors in most 10-K's, if you're calling on publ...
Preventing AI From Taking Over Your Enterprise Sales Job with Tom Polivka 08.04.2022 29:31
This is episode 494. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . TOM'S TIP: "Look at everything you produce, whether it's a PowerPoint, a website, an email, or a lecture, and honestly ask yourself, how different is this from what your prospect is getting from the competition? Is it dramatically different? Look at it. If it's not, chan...
Strategies for Igniting Buying Conversations with Blair Dunkley 06.04.2022 29:48
This is episode 494. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . BLAIR'S TIP: "Simply start identifying your strengths of what you're doing effectively and write those down. Three things every single day so that you start naming and labeling the things that you're already doing that are effective. Then you have something that's identi...
Removing Blocks that Stop Your Sales Success with Heather Hansen O'Neill 05.04.2022 29:16
This is episode 493. Tips for sales career success. Read the complete transcript on the Sales Game Changers Podcast website . HEATHER'S TIP: "I'm going to encourage everyone to not give up their power of choice. Because bad things happen every day. Things outside of us, external situations will arise that are difficult, that are very challenging, but you get to choose how you think about it, how y...
Hiring Quota Busting Sales Teams with Andy Miller 31.03.2022 31:00
This is episode 492. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . ANDY'S TIP: "When hiring, the main question is can this person hit quota in my environment under my circumstances? If it's an existing person, then the question is, what do I have to do to coach them up so that they can perform better? The best place to find candidates i...
Using Improv Comedy to Grow Your Sales with Bob Kulhan 30.03.2022 33:27
This is episode 491. Tips for Sales Career Success. Read the complete transcription on the Sales Game Changers Podcast website . BOB'S TIP: "Cling to, "Yes and." There's an oversimplification that the majority of people use for 'yes and' that it's an ideation tool only. At its core, it's a communication tool because you cannot 'yes and' somebody without listening to them, without understanding the...
Being Fearless in Sales Conversations with Women in Sales Leader Kristie Jones 28.03.2022 30:19
This is episode 490. Read the complete transcription on the Sales Game Changers Podcast website . Tips for sales career success. KRISTIE'S TIP: "Be fearless in speaking up and saying things are not okay in a way that you can be heard. It's not about stomping out or raising your voice. It's about, "Hey, you're probably not even aware that this happened in the meeting, or that you made this comment...
Excelling at Business When You Have Lyme Disease with Sales Expert Lauren Bailey 24.03.2022 32:19
This is episode 489. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . LAUREN'S TIP: "Go listen to your calls. The #1 thing you can do is listen to game tape. Go listen to your calls, go listen to other people's calls. When you do so, I'd like you to get into the mind of your customer. Play the pause game, play anybody's call, pause, "What'...
Career Advancement Strategies for Women in Sales from AWE's Reena Kirspel 22.03.2022 32:18
This is episode 488. Read the complete transcription on the Sales Game Changers Podcast website . Tips for sales career success. REENA'S TIP: "Know your value. How do you do this? You can start with a mind map. Just start brainstorming out the education you bring to the table, the experiences you bring to the table, your personality traits, training, certifications. Just start putting it all out t...
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