Fred Diamond

Sales Game Changers | Tips from Successful Sales Leaders

Business EN ↓ 911 episodes

Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

Author

Fred Diamond

Category

Business

Latest episode

Jul 7, 2026

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Episodes

Sales Leadership Improvement Strategies with David Masover 09.08.2022

This is episode 537. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . DAVID'S TIP: "What are the three or four things that have to happen when someone is a prospect, before I decide to give him a demo or do a discovery call? Take that to the next level. Of the two or three or four things in step two, how can I do those more effectively? If...

Sales Success in Pharma with Merck's Head of US Oncology Sales Bruce Cellura 04.08.2022

This is episode 536. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . BRUCE'S TIP: "Stay focused, control the controllable, make sure you live your personal mission and your company mission, because they should be aligned. Make sure every interaction, regardless of what sales team you're on or what you're selling, has impact so your custom...

Seven Emotional Triggers That Get People to Buy with Debbie Allen 03.08.2022

This is episode 535. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . DEBBIE'S TIP: "Believe in yourself enough that you can achieve your goals, whatever sales goals they are. Because again, I was just selling one gig at a time, and it went from that to people running to the back of the room buying. I at first felt, Fred, "I can't do this,...

Maintaining Sales Momentum with Bob Proctor Protege Dave Conway 02.08.2022

This is episode 534. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . DAVE'S TIP: "Do this for seven days, I'm going to ask 10 minutes of your day for the next seven days. In the morning, when you wake, at the top of the piece of paper write on the top, what do I want to see happen in my life?\You put a timer on for 10 minutes, and whateve...

Everything You Need to Know about High Trust Selling with Todd Duncan 27.07.2022

This is episode 533. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . TODD'S TIP: "Turn down the promotion, turn up the emotion. At some level, every product and service that is represented by this podcast's audience has a chance for a deeper emotional connection with a client. What ends up happening is there's so much promotion, there's s...

Removing Sales Objections with Skills Learned from Improv with Marc Levine 25.07.2022

This is episode 532. Read the complete transcript on the Sales Game Changers Podcast website . Tips for sales career success. MARC'S TIP: "If we want to be better with resistance and objections, focus on the other person first, and do that by trying to understand what are the pressures, what are the challenges that they're facing right now, step into that compassion. With that, the walls will go d...

How a C-Suite Mindset Will Grow Your Sales Career with Nigel Green 21.07.2022

This is show 531. Read the complex transcription on the Sales Game Changers Podcast website . Tips for sales career success. NIGEL'S TIP: "Schedule a meeting with the CEO and say, "I want to know from you what the ideal exit would be for this business. What's the timeline? Is it three years? Is it five years? You've got a number in mind, how much do you want to sell this for? Who might buy it?" Ge...

Leading a Compassionate, Cohesive, and Collaborative Sales Team with Mali Phonpadith 20.07.2022

This is episode 530. Tips for growing your sales career. Read the complete transcription on the Sales Game Changers Podcast website . MALI'S TIP: "A C3 culture is a culture where we have compassionate leaders being developed at every level of the organization. We are designing cohesive, high-performing teams and we're fostering collaboration at every level. That's your three Cs, compassion, cohesi...

Getting Customers to Echo Back Your Sales Messages with Steve Bookbinder 12.07.2022

This is episode 529. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . STEVEN'S TIP: "Echo selling is rather than hope that the customer can echo the salesperson's words to their circle of influencers that need to hear it, rather than hope that that happens successfully, let's make that the campaign. Let's help the customer echo the salespe...

Pay Attention to Your Mood and Watch Your Sales Grow with Steven Gaffney 11.07.2022

This is episode 528. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . STEVEN'S TIP: "Mood matters. Have mood discipline so we can do it on demand rather than by accident. Because let's face it, for the most of us, our mood is somewhat by accident. Something good happens, we get triggered in a good place, something bad happens, we go down i...

What Sales Professionals Can Learn from Jack Daly's Life By Design 07.07.2022

This is episode 527. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . JACK'S TIP: "Look at sales in a very different way than you do today. This is the way the very best salespeople operate. Help your prospects and customers in the best way that you can, even if it means it's not you who's getting the work. That's the mark of a person that...

The Right Music Playlist Will Make You a Better Sales Leader Says Paula White 06.07.2022

This is episode 526. Read the complete transcription on the Sales Game Changers Podcast website . Tips for sales career success. PAULA'S TIP: "Create yourself a leadership playlist. You probably have one for the gym. You have one for a walk. You have one for a romantic night. You have the playlist for different seasons in your life. Create a leadership playlist, one that gets you pumped up to go t...

Collaborating with Customers for Sales Abundance with Patrick Aylward 29.06.2022

This is episode 525. Tips for sales career success. Read the complete transcript on the Sales Game Changers Podcast website . PATRICK'S TIP: "If we are going to interact with others in a way that we can be effective, then we need to know how what they're doing and saying makes sense to them, instead of judging that, "That doesn't make any sense. Why are they doing that? What a waste." We need to s...

Major Factors in Selling to the Federal Government with Blackwood's Sohale Razmjou 28.06.2022

This is episode 524. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . SOHALE'S TIP: "Stop what you're doing and take a deep breath. Slow down a little bit. Sharpen the axe. What was that old quote? "If you give me six hours to chop a tree down, I'd spend the first four hours sharpening the axe." That's it, go sharpen your axe."

Best Questions for Disruptive Sales Discovery with Geoff Snavely 27.06.2022

This is episode 523. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . GEOFF'S TIP: "Ask better questions to help you understand things better. Here's a paradox. If you want to take your sales career to the next level, stop selling. What I mean by that is you can actually sell more by not trying to sell something. Instead, view your role as...

High-Energy and Positive Flow Virtual Selling with Steve Brossman 23.06.2022

This is episode 522. Tips for sales career success. Read the transcription on the Sales Game Changers Podcast website . STEVE'S TIP: "What is the experience from the minute somebody sees you, whether it's on social media, whether it's on LinkedIn, what is the experience that somebody is going to get when they have their first contact with you to the minute they actually invest and then after that?...

Negotiating Win-Win Sales Deals with David B. Morse 22.06.2022

This is episode 521. Read the complete transcript on the Sales Game Changers Podcast website . Tips for sales career success. DAVID'S TIP: "The goal is always the win-win. If you just look around yourself in today's world, the things that are of the most value have been done by collaborative or cooperation means. It's just simply the way it is. You can create more in a win-win. If it comes down to...

Stop Telling Prospects You'd Love to Meet with Them Says Liz Wendling 15.06.2022

This is episode 520. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . LIZ'S TIP: "It will take some time to shift what's coming out of your mouth. The more you start to do this in little subtle ways, before you know it, you drop that "I would love" language, and you start sounding completely different. The best part is you could actually w...

How Shifting Your Underlying Belief System Will Lead to Richer Sales Success with Ian Mills 14.06.2022

This is episode 519. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . IAN'S TIP: "If I were to guide somebody on something they do that is potentially game-changing, what I always say to people is, go model somebody who does something that you don't do or can't do or don't believe you can do."

Critical Issues for Pharma Sales Professionals with Merck's Todd Andrade 13.06.2022

This is show 518. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . TODD'S TIP: "Think to yourself, "What is the greatest increment of value that I can be doing for my business right now?" Stop what you're doing and go do that. That's how you're going to be successful."  

How Hypnotherapy Can Help You Get Past Your Sales Blocks with Jim Zboran 08.06.2022

This is episode 517. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . JIM'S TIP: "Really get clear on where you want to go to the next level. You've heard it said probably, write down your goal and then picture it. Well, the keys to making that work is repetition and emotional impact. Put yourself into it, picture it. A lot of sports playe...

Using Intercultural Creativity and Innovation to Gain a Sales Edge with Genein Letford 07.06.2022

This is episode 516. Tips for sales career advancement. Read the complete transcription on the Sales Game Changers Podcast website . GENEIN'S TIP: "Find the miracles in the mundane. Right now, look at what's in front of you and pick up something that you've been exposed to for a long time. Look for one new thing you've never noticed before. With that, you can look at your services. Try to find one...

Powerful Sales Networking Strategies for Success with Jake Kelfer 06.06.2022

This is episode 515. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . JAKES TIP: "Identify your #1 networking objective in your life or in your business. Attach it to something that you already to every single day and see how easily you can start to add that as a normal habit, as part of your day-to-day routine. It's so fascinating how we...

Nutrition Secrets for Optimal Sales Performance with Lymefriends Founder J.P. Davitt 28.05.2022

This is episode 514. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website . May is #LymeDiseaseAwarenessMonth. J.P.'S TIP: "Go back to elimination. Eliminate pork, gluten, and genetically modified (GMO). Try to eat as organic as you possibly can. Eliminate artificial sweeteners, the artificial sweeteners are going to be in almost everything, but...

Increase Your Sales Performance by Selling with a Servant Heart with Jim Doyle 25.05.2022

This is episode 513. Tips for sales career success. Read the complete transcript on the Sales Game Changers Podcast website . JIM'S TIP: "Monitor every diagnosis call you do in the next two weeks to look at how quickly you have transitioned from questions that are about them, to questions that are really leading to your product. Try to lengthen the amount of time that you're talking about them and...

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