Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Technical proficiency vs profitability? 28.02.2022 10:26 ↓

Which is more important? And how do they relate? The idea that you are the best at your craft? Or the idea that being able to introduce yourself to the market is what will make you stand out?

Talk to your friends! Iron sharpens iron!! 27.02.2022 9:46 ↓

Is there any benefit to sharing with your friends when you discover new business tips and tricks? And what is more important in business development? Sales? Or technical abilities?

Case study - keeping in touch with past clients! 26.02.2022 18:18 ↓

What should you prioritize in keeping in touch with past clients?

Again on cross selling and up selling... 25.02.2022 12:33 ↓

What’s the difference between up selling and cross selling? And are these practices that we should concern ourselves with?

What comes before the referral? 24.02.2022 14:50 ↓

Is it important to get repeat business and referrals? And what should we do to “lay the ground” for the ask?

Seasonal marketing blips... 23.02.2022 12:33 ↓

Is it a good idea to build our sales and marketing efforts around seasonal holidays?

On the drop it low challenge! 22.02.2022 7:57 ↓

Should we be using challenges to create content for our business on social media? And is there an alternative to entertainment when it comes to creating content?

Again on market validation... 21.02.2022 12:01 ↓

Is growing a business driven by what we feel? Or does it matter the feedback we’re getting from the market and potential customers?

Do relationships matter to the sale? 19.02.2022 6:48 ↓

Do our clients need new friends? Or should we just get down to business?

The first sale is good, the second sale is better! 18.02.2022 9:41 ↓

Why should we be bothered if the client doesn’t come back for repeat business and referrals?

What comes before they pay the deposit? 17.02.2022 18:49 ↓

Is it automatic that a good, fun and jovial meeting with the potential client will end with them making the transfer? Or are there other things to consider before they’re comfortable sending us the cash?

Discounting and unprincipled concessions... 16.02.2022 18:36 ↓

Is discounting a good strategy for bringing in sales? And if you do find yourself desperate to agree to one, how do you make discounting work for you?

Selling is a team sport and you’re the captain 15.02.2022 7:19 ↓

Should you be okay with the fact that you’re the chief revenue officer of your business now? And how do you go about getting ready for a sales team behind you?

Realistic expectations around content marketing... 14.02.2022 13:16 ↓

If thought leadership and content marketing are key to your strategy for biulding business growth, what are the right timeframes you should be looking at?

Again on continuations and advancements... 10.02.2022 13:03 ↓

How do you know you’re making progress with the business relationship? Are you just catching vibes, or are you any closer to closing the sale?

Should you follow up or follow through? 09.02.2022 7:21 ↓

Is there a difference between the two? And does it help that we’ve agreed to an agenda beforehand?

The end of the F**** off fund. The security to say NO 08.02.2022 7:38 ↓

Is it important to have money? And what value does money have beyond the opportunities and options it provides?

Leave that job! Again on the F*** off fund 07.02.2022 14:32 ↓

How can traditional sales skills come in handy for leaving that toxic job?

So you have a big client base? 06.02.2022 6:46 ↓

Does it matter whether you call them prospects or clients? Why it’s important to be clear with your terms in business.

Why do you need an F*** off fund? 05.02.2022 10:15 ↓

If the poop has hit the fan in your personal life, what kind of skills do you need to get by?

When are you sending the bar? Ask for the commitment! 04.02.2022 9:42 ↓

Should you tell them to “think about it”? Or is it okay to ask for the sale?

The evolution of the F*** off fund! 03.02.2022 12:11 ↓

Do female entrepreneurs need emergency rations and contingency funds? And what does sales have to do with this anyway?

Should you be networking to get you ahead? 02.02.2022 13:21 ↓

How do you benefit from networking anyway?

How to engage in conversations on LinkedIn 01.02.2022 16:24 ↓

What is the purpose of being on LinkedIn anyway? And why should you bother chatting with folks?

Listener shoutout! Adeola Marie Belle 31.01.2022 10:05 ↓

Why is this a worthy podcast to listen to? And what should you do if you’re looking for someone to sell your NFT projects to?