Tavershima Ayede

Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Business EN ↓ 1574 episodes

Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you're a startup founder, or a seasoned expert, you'll find the tools and inspiration here to succeed. Don't just listen—start selling.

Author

Tavershima Ayede

Episodes

The entrepreneurship journey isn’t easy 29.01.2022 6:08

Is the hassle of biulding a business or side project worth it? Do the rewards make the risks palatable? And are there any positive side effects we can look forward to?

Is Nigeria holding your business down? 28.01.2022 17:22

Are the aspirations of young African and Nigerian people accessible?

Over indexing on the technical side 27.01.2022 8:42

Is your technical expertise going to be the determining factor for business success? Is the creative element the only thing you should be concerned about?

Developing your USP 26.01.2022 13:27

How can conversations with your clients inform your unique value proposition?

Time kills deals. Take the initiative 25.01.2022 17:10

If you’re the one who is going to take the revenue, why leave it up to the potential client to take the initiative?

Selling with scriptures? 24.01.2022 10:15

Should you be looking to scripture for tips about how to amass gold on earth?

If you charge more will the quality of your clients improve? 23.01.2022 13:17

And is price the only lever we have for business growth?

Zoom etiquette when the other person refuses video! 22.01.2022 19:01

What do you do when you schedule a zoom call, but the prospective client refuses to turn on their video? Is that a big deal? Or are you sweating the small stuff?

Can you be the cheapest and the best? 21.01.2022 11:08

And why do you bother about that anyway? Should that determine your self worth?

LinkedIn etiquette 101! Is it important? 20.01.2022 11:33

How best should we use LinkedIn even if we’re entrepreneurial and not “career oriented” in the traditional sense?

Product, branding and content to grow sales 19.01.2022 15:53

What do we need to grow sales? Is it just having the right product or service? And the best branding and content?

Buying bots, likes and social media managers 18.01.2022 12:13

Should we buy likes and use bots? And how do these affect our engagement on the site and long term prospects?

Are you buying visibility Or enquiries? 17.01.2022 15:46

When you engage social media managers for your business, what are you buying exactly? Likes and shares? Or Naira, dollars, and revenue?

Who is responsible for moving the sale forward? 15.01.2022 19:01

When a potential customer calls us up, should we leave it up to them to move the conversation forward?

How much do you charge? 14.01.2022 18:16

Why do we assume we have to cough up a price immediately on the first call?

Don’t negotiate against yourself 13.01.2022 19:46

Why drop your starting price before you’ve gotten a sense of what the person can afford? Is it a good idea to “anchor” the price low at the beginning of the conversation?

Can you make your clients pay? 12.01.2022 14:11

Can you conjure up convincing words to make clients pay your asking price? Or are you better off making sure you’re speaking to the “right customer” from the outset?

Is your social media manager supposed to bring in sales? 11.01.2022 9:55

If they aren’t, they why did I hire one in the first place?

NFTs for novices? 10.01.2022 18:24

Why bother with NFTs, blockchain, and all this new age stuff... could this be the future infrastructure on which business runs?

To take holidays or not? That is the question! 09.01.2022 6:19

Is it a lack of profits that’s holding you back from taking time off? Or is it not paying attention to sustainable business processes and frameworks?

Podcast plans for 2022! FAQ case studies 08.01.2022 11:31

Are case studies from other disciplines a bad way to learn selling principles? And what do we have to learn from talking to people from other business segments?

Redefining value... 07.01.2022 17:13

Is it okay to “nickle and dime” clients? Should we be more concerned about what to hack off to make ourselves profitable, or should we try to throw more on the table to make ourselves appear more valuable?

The next step is...? Make a clear ask! 06.01.2022 13:45

Can we expect our clients to meet expectations if we never clearly tell them what to do next?

From whence does self esteem commeth? 05.01.2022 12:38

Is self esteem purely a product or self talk and affirmations?

This isn’t motivational! It’s process driven 04.01.2022 13:48

What does a sales consultant do for you anyway?