Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Have you lost out for sure if they left you for someone else? Does it make a difference if they didn’t know you offered the same product or service? And how do we get things back on track?

Are there things that will happen that’ll cause clients to leave us no matter what? Are there things within our control that drive customers away? And is it a good sign that we’re constantly trying to hustle up new “market”?

Can you use social media content to grow your sales? How long would that take? And what is the investment in time or money that we should be looking at?

How do you use simple conversation tips to get feedback? And why’s this important anyway?

Is there a special reason why the potential customer asks for the price first? Can you handle the “pricing” conversation in a “matter of fact” manner without being fearful and evasive? And are there any special advantages for tackling the price question early?

Does it matter that YOU personally can’t afford the product or service? Do you think that YOU personally are going to be rejected? And can you bring yourself to see that it’s about market validation and your value prop? Why be scared at all?

Should you be looking for that magic silver bullet that is going to deliver results all the time? Or are you better off focusing on the fundamentals to build a through and adaptable sales and marketing process for all times and seasons?

What do you call the process of creating awareness and separating the wheat from the chaff? The “merely curious” from the “interested to buy”? And how do you move people along the process?

Do you have what it takes to upset the entrenched relationships that the big boys and girls have established in the market? Do you have what it takes to “out advertise” them and “out relationship” them?

Can any podcast episode provide all the information you need to boost your profits? Or should you take them as primers for things you need to research more about before you take action?

Is it a realistic goal to be recession and shock proof? And how would one go about doing that anyway?

How much thought do we have to do when coming into the marketplace with our product or service? Can the pricing question make or break us?

What are client retention and customer service processes? And why bother? Isn’t it enough that we’ve cashed the cheque?

Should we start with the marketing tools first? Or should we have figured out strategic issues and what our sales process should be? How do we decide where to spend time and money?

What is sales strategy? What are tactics? Should we bother with this highfalutin stuff? And does this translate to Naira and Kobo?

Is a startup anyone in the initial stage of growing a business? And is there any value with trying to think like startup boys and girls when it comes to growing our businesses?

Why is it important to have a CRM? And how can using your phone as a CRM stop you from losing clients and money?

Do you think you are too young and inexperienced? Or are these issues that the customer has raised? In either case, how do we deal with both?

What do you do when you’ve been sloppy and didn’t send that proposal when you promised? What’s the professional way to “pick up after yourself” when you’ve been lazy?

Who is Roy H. Williams? And is he right that the first step to exceeding customer expectations is to know what they are? How do we know what our customers expect anyway?

Is it possible that a short, concise, well targeted email with only one question in it might get you a response? How do you use email to drum up business and build relationships anyway?

Should you be spending time with every single potential customer? Even if they haven’t paid the deposit yet? How do we sort the “serious” from the “unserious” client?

Do you have a deliberate and well thought out process for maintaining relationships with people who have bought from you in the past? And is that important for FUTURE business success?

Now that some live events and industry trade shows are coming back, is it a good idea to start attending? Can you grow sales from these sorts of things? Are there any benefits from networking and meeting potential clients?

What does value mean? And is it a good idea to “deliver value” to the client if they can’t be bothered?