Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Is it okay to deal with customer enquiries via IG DM, twitter, Snapchat etc? Or does everything HAVE to be done formally and “professionally” through email?

Should you shun your pesky friends because you have more important things to do? Or can idle chat with friends turn out to be a good opportunity for business development and making sales?

Are all business relationships worth the hassle? How do we know when the time has come to cut ties? And how do we know for sure that customers have crossed the line?

It’s a good idea to reach out to people once in a while to drum up business. The chances that you could be ignored or rejected are high when you slide into someone’s DM, but is there a way that we can be more effective when trying to search for clients over social media?

Why should we have a customer service function in the business, and what’s the point of not using the data that you get from conversations with your customers?

When they say you’re too expensive, should you jump in and start defending yourself immediately? Or is there something deeper at play?

Does networking have to be a formal event? Or can chilling with the guys and girls be an opportunity for networking and biulding alliances? Even if alcohol and grilled fish is involved?

Sometimes at events and business functions, people are so impressed with your professionalism and service delivery that they hand over THEIR cards to you. What should you do in this scenario?

Can surveys and polls be a good tool for getting customer insight? And how can these be useful tools for getting info to inform that new business you’re working on?

Is it accurate to say that some business principles no longer apply to the modern business environment of today?

Do you have to be at a formal networking event to be really networking? And how can you start the conversation and build a relationship?

Should we freestyle during networking sessions, or is there an optimum mindset and framework that we can use for starting business conversations and biulding relationships?

What is the correct way to use those automatic message options on Instagram and WhastApp?

Behind the scenes conversations with my associates about how to handle a business expo, and the most ethical and efficient ways to sell and carry on conversations...

Should you use your good looks as a lure in the sales process? Can attractiveness be a significant factor in closing the sale? And which is more important at the end of the day... competency? Or looks and trappings?

Is relationship building worth the hassle? Especially since long term relationships with corporations yield more results than relationships with individuals?

Can relationships be used to set you apart from others in your industry? And how can this level of differentiation lead to more prospects?

Your vote can determine who the significant players will be in setting major economic policy, but is that what’ll bring the spark back to your business?

If your regular clients are feeling a squeeze in their pockets and want a price reduction, what should you do?

Should you be asking potential customers these kinds of questions in the negotiations?

Should you use auto responders when you can’t reply to that email or DM? What does it mean to be responsive? And are potential customers impressed by how busy you are?

What do goals have to do with productivity? What about emailing? Multi tasking? How about taking rests?

Should you open a business because you’re fond of something? Or because the market has demonstrated that there’s a demand for your product or service? And how do you go about gauging that?

Is it okay to be afraid of pitching your business idea? How do you take the pressure off of you? And how do you demonstrate that you have a long term profitable and viable idea on hand?

Do price sensitive customers exist? Are there people who will leave after the discounts dry up? And what do we do if low prices was how we got into the game?