Run a Profitable Gym

Mike Michalowicz' new book, Clockwork, continues his tradition of writing VERY actionable books. While business books containing one great idea are published every week, Michalowicz' books are valuable because of the action they trigger. His Pumpkin Plan and Profit First strategies are part of our Incubator and Growth Phase curriculum, and Clockwork's "Queen Bee Role" has...

Today we are joined by Michele Letendre of Deka CrossFit. Michele was the most successful coach at the 2018 CrossFit Games. Michele is a six-time CrossFit Games veteran herself and finished fourth in 2014. She is a former collegiate swimmer and national-level water polo player. Michele decided to retire from competition after the 2016 season to focus on her coaching career, and she now works with...

How you do anything is how you do everything. In other words, consistency > everything else. We can talk ourselves into anything. We're masters of justification. We tell ourselves, "I can live with it" when we encounter small problems in our lives, and in our business. We avoid hard conversations because we fear the downside. We allow people to take advantage of our goodwill beca...

This week I again ask you the same question as last week: I have two affiliates in front of me, one with 40 clients and one with 400. Who has the better business? The answer is that you can’t possibly know because what matters is profit! At Two-Brain, we measure only a few metrics which include Profit, Average Revenue per Member (ARM), and Length of Engagement (LEG). This week we dive into LEG by...

Last week I gave you a pop quiz. I asked: between two affiliate owners, one with 40 clients and one with 400 which was more successful? The truth is, you really can’t tell unless you have additional metrics such as length of engagement, average revenue per member (ARM), and profit.  The average CrossFit gym is only going to maintain around 150 members at any one time. This means that each client m...

Jay Williams is a senior mentor at TwoBrain. He owns two CrossFit gyms (one in California, one in the UK) and his mentoring style is different than mine. Jay is a problem-solver. He's direct and transparent. He's never rude or abrasive--I don't think I've heard him say the F-word more than three times in four years--but he gets right to the point. He's huge on accountabili...

This year at the Two-Brain Workshop, we're running a day camp for kids. It's called "Founder | Farmer | Tinker | Thief," and the kids spend the day creating their businesses, doing CrossFit, shooting videos, building obstacle courses, solving Escape Rooms, picking and preparing food to eat, doing Ninja Warrior challenges, launching catapults they build, designing their brand, p...

Today we are joined by Jason Rule of Driven Nutrition. Jason has been a serial entrepreneur for over 20 years, and originally got his start by creating a software company. Soon after his passion for health launched him into purchasing GNC store and bursting onto the health supplement scene. After becoming frustrated with the current supplement offerings, Jason started his own supplement line, Driv...

"As soon as you plant a flag, people will start shooting" - Mel Siff, author of Supertraining, told me that nearly 20 years ago. Innovators and entrepreneurs are often forced to deal with the bad habits of their competitors. When owners are scared, they do shady things: they email clients at other businesses and offer them deep discounts. They copy blog posts and videos. They even make f...

Every six months or so, I like to answer questions I'm asked by you, the listener or reader. but I've always shied away from publicly posting my responses to the "what do YOU do?" questions, because it feels like hubris. But recently, a friend pointed out that people ask Tim Ferriss and James Altucher those questions because they're looking for a model. No one--not even Ti...

Today we are joined by Michael Collette, Michael Scott, and Brendan Sheehan. Each of these guys are involved in CrossFit in some form but are also founders of Waymark Wealth Management. Today we will be having a very valuable conversation about how exactly you retire from CrossFit and what steps you can be taking now to ensure you are prepared!

"But Cooper HATES lead generation, doesn't he?" We get that a lot. I teach retention first, then sales mastery ("Help First"), then Affinity Marketing. I do it this way because many entrepreneurs are too focused on the magical appearance of digital marketing, and they lose sight of the low-hanging fruit. But when you're great at retention; when you've practiced y...

Finding energy in your work can be the key to unlocking your full potential. Trevor Mauch struggled with this for a long time, until his mentor taught him that energy-producing work is the key to unlocking your full potential. Because of this, he encourages everyone to do what is called an Energy Audit. This is done by first grabbing a piece of paper and drawing a line down the middle. Then,  list...