Run a Profitable Gym

Originally published October 30, 2017.www.twobrainbusiness.com/gregGreg Glassman isn't your average genius. Greg shares the mannerisms of the virtuoso: he moves while he talks, fidgeting with coasters on the table. He leans in, then back, tipping his chair from one side to the next. His answers are so quick, most of the time, that you'd think they were rehearsed. But they're not. An...

Episode 121 – The Thief Phase  Over the last few weeks I have been talking about the phases of entrepreneurship:  The Founder Phase, Farmer Phase, Tinker Phase and now the Thief Phase. Today, we will be discussing this final phase and what do you do when your idea has reached the pinnacle of success. 

After years of mentoring entrepreneurs, I can tell you there are four distinct phases of entrepreneurship: the Founder Phase; the Farmer Phase; the Tinker Phase; and the Thief Phase. The Farmer phase is the most important for a gym owner. Some gyms struggle to ever leave the Founder phase, even after years in business. But after a year, most have achieved at least a nucleus of success; they have a...

After years of mentoring entrepreneurs, I can tell you there are four distinct phases of entrepreneurship: the Founder Phase; the Farmer Phase; the Tinker Phase; and the Thief Phase. Each phase requires a different mindset, different tactics and different types of help.  Today, we will be discussing the Founder Phase and what it takes to make it through this phase successfully. 

After many years of mentoring entrepreneurs, I now see more clearly the maturation process of starting and growing a business. Today I will be discussing the various stages of entrepreneurship and how they apply to owning a gym.  The four stages of Entrepreneurship are:  the Founder stage   the Farmer stage  the Tinker stage, and   the Thief stage.  Most of this episode is going to cover what to d...

Today we are joined by Rickard Blomberg, the President of US operations for Eleiko Sport. Eleiko has been the gold standard when it comes to weightlifting equipment. Since 1963, they have been building a weightlifting bar that lasts longer and performs better than any other in the industry. Join us today to learn how Rickard has helped transition this company into the modern age and carry on the c...

Today on the show we are joined by Layci Nelson of Nelson Management Strategies. She is the co-founder of the Iron and Mortar Summit which aims to equip entrepreneurs to be the best version of themselves. Layci comes from a family of entrepreneurs and as a result, has an admiration for the change makers and risk takers within the business world. It is because of this that she enjoys engaging and i...

Jeremy Kinnick is an OG of CrossFit. He competed in the 2008 Games - you'll see him in "Every Second Counts." He's a ten-year affiliate owner, a family man and a hell of an athlete. This episode focuses on hard lessons learned as an athlete and affiliate owner. We'll share a lot of Jeremy's stories about the Games and his gyms. And you'll hear how each has shaped...

The 2018 TwoBrain Summit is June 2-3 in Niles, IL! Book your spot here! Episode 114 – Baltimore Crew  Think about the other affiliates in your city. Do you know the owners? Do you know their their spouses or even their kids?  Back in the day, we all had this rosy picture of CrossFit Gyms working together in their community, throwing fun competitions, having picnics together on the weekend. However...

Episode 113 - Working With Entrepreneurs, with Eden Watson of Two-Brain Workshop Entrepreneurs are one of my Top 3 target audiences at Catalyst. I think entrepreneurs are perfect clients for CrossFit gyms, because they have:  Time flexibility  Financial flexibility  A clear sense of priorities  No time to waste "guessing" what workout to do. In previous episodes, we've mentioned the...

In this episode, I'm going to help you figure out where your gym currently sits; who your target audience should be; how to zip ahead of your local competition; and what to do TODAY to focus your attention and grow your CrossFit family.

Episode 111 – Garner Tullis Your business exists to serve you. And you, in turn, serve those closest to you first: your spouse, your kids, and your family. But too often, your family is asked to sacrifice for the good of the business. At startup, this might be necessary--for awhile. But many gyms are still in making the sacrifices of startup after YEARS in business. Today on the show I have invite...

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The 2018 TwoBrain Summit is June 2-3 in Niles, IL! Book your spot here! I've always believed that CrossFit gyms have a higher proportion of female ownership than almost any other small business. HQ doesn't have the data to support or refute that claim, but my empirical experience, when compared to industry data held elsewhere, says that more women own CrossFit gyms than any other type, a...

Episode 109 – Greg Strauch Today on the show we are joined by Greg Strauch of CrossFit Unkown Elements in Clovis, New Mexico. Greg joins us to talk about how he got his start with CrossFit after the Air Force, What it takes to build a successful gym, and his transition into becoming a mentor with Two-Brain. 

One of the most common questions I get from gym owner on our free call is, "How do I get more leads?" The "magical" nature of online ads distracts many away from easier, more natural opportunities The Affinity Marketing plan is made of concentric rings. Each ring or “loop” represents a new audience for your service. The center ring ("Axial Clients") has very high affi...

The CrossFit Open starts this week! It's one of the largest opportunities for marketing and sales in 2018 for CrossFit gyms. But it's also one of the periods of greatest overwork: you're possibly adding class times to the schedule, amping up the hype, dealing with competitive stress, ordering equipment (fingers crossed), hosting parties and getting your coaches realigned around the...

Strong community. Strong clients. Strong staff. Weak business? An anti fragile business is one that grows while others are failing. Antifragility doesn't simply mean avoidance of problems; it means using problems to diversify and grow. One of the first questions I ask gym owners when they book their free call is, "What are your revenue streams?" The vast majority still make most of...