Run a Profitable Gym

Is your gym ready to hire a full-time coach? Use our free calculator to find out. Hiring a general manager won’t save a gym that isn’t paying its owner well yet. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains how to know when you’re ready to hire a GM, how to pay one without guessing and how to train them so they can run your gym at your standard. He shares what...

Is your gym ready to hire a full-time coach? Use our free calculator to find out. Hiring the wrong coach costs you money, and it costs you time you never get back. In this episode of “Run a Profitable Gym,” John Franklin talks with Two-Brain mentor Brian Bott, who runs three gyms in New Jersey that bring in over $1.5 million a year in revenue, with coaches who have stayed for a decade or more. Bri...

Is your gym ready to hire a full-time coach? Use our free calculator to find out. Tres Kennedy charged $150 a month for personal training plus unlimited group classes. He thought no one in his small Alabama town would pay more. In this episode of “Run a Profitable Gym,” John Franklin sits down with Two-Brain mentor Tres Kennedy to talk about packaging, pricing and handling objections. Tres explain...

Is your gym ready to hire a full-time coach? Use our free calculator to find out. Nearly 60% of gym owners say not earning enough is their biggest struggle, more than double the number who say staffing is the problem. According to Chris Cooper, the fix is hiring, but only if you hire in the right order. In this episode of “Run a Profitable Gym,” Chris explains why the order of your hires matters m...

Get our free guide, "How to Make $100,000 a Year While Working Just 4 Hours a Day." Why do some gyms have members who bring friends and stay for years, while others struggle to keep the clients they have? Every gym has four types of members: champions, loyalists, wanderers and critics. In this episode, Two-Brain founder Chris Cooper explains how to spot each one. Each group needs somethi...

Book a free call and get outside eyes on your sales process. Every gym with coached classes says they sell coaching. But if everyone who joins gets the same unlimited membership, are they actually buying coaching, or just access to a class that happens to have a coach? In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin breaks down how to prescribe real coaching in a sa...

Grab our free tools to help you fix the most common problems gym owners face. If your gym has been stuck at the same revenue number for a year, you probably think you need more leads. You’re only half right. In this episode, Two-Brain Business CEO John Franklin breaks down why “I need more leads” is usually a symptom, not the real problem. He explains the two things that keep gyms stuck: not consi...

Their gym has been open 14 years, has over 150 members and pulls in around $30,000 a month. But growth stalled, and they wanted to know why. In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin sits down with Tanya and Meredith, longtime owners of a Sarasota CrossFit affiliate, for a real, live coaching session. John opens up their books and pricing sheet, whic...

This episode contains important visuals and is best enjoyed on YouTube. No amount of planning makes handing over your life savings feel completely safe. Today Two-Brain Business CEO John Franklin sits down with Steven Smith and Andreia Onofre Smith, who are 40 days from opening their first gym after nine years of planning. This is a real, live mentorship session: John and the couple walk through t...

Grab our free tools to help you fix the most common problems gym owners face. A cheap intro offer brought in members who weren’t ready to commit—and retention that Dan Purington calls an “absolute dumpster fire.” In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin talks with mentor and gym owner Dan Purington, who runs a CrossFit affiliate doing north of $700,000 a year...

Listening to this alone won’t make your gym more profitable. A mentor will. Book your free call with the Two-Brain team. If you can’t attract good coaches, the fix probably isn’t your job post. It’s your salary cap—and that’s determined by how your gym packages and prices its services. In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin explains why gyms end up stuck of...

Listening to this alone won't make your gym more profitable. A mentor will. Book your free call with the Two-Brain team. Darren Thornton left his gym for 10 weeks to live in a van with almost no contact—and came back making more money than when he left. In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin talks with Two-Brain alumnus Darren Thornton, who b...

Fill out our State of the Industry survey and get a free report card showing how your gym stacks up. If Chris Cooper started a gym tomorrow, with no reputation, no members and no brand, what would he do? In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin puts founder Chris Cooper through a real-time thought experiment: build a gym from scratch using everythin...

Fill out our State of the Industry survey and get your custom Gym Report Card!   Every gym owner thinks their problem is unique. In reality, it’s usually one of six. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper breaks down the six problems that show up again and again in struggling gyms, and why most owners don’t realize which one is holding them back. Chris walks thro...

Turn more consultations into memberships with our free Objection-Handling Scripts . Can Chris Cooper close a sale in 15 minutes—even with a client who's trying to make it hard on him? In this episode of “Run a Profitable Gym,” Chris puts himself to the test with a live, unscripted consultation. John Franklin plays a deliberately difficult prospect: a busy parent with a recurring back injury,...

Turn more consultations into memberships with our free Objection-Handling Scripts . "I need to think about it." "It's too expensive." "I need to talk to my spouse." Sound familiar? In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin and founder Chris Cooper role-play the most common sales objections gym owners hear. They show...

Fill out the State of the Industry survey and get a free report card showing how your gym stacks up. Most gym owners either avoid the sales conversation altogether or waste an hour giving a tour without ever asking for the sale. In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin and founder Chris Cooper break down the No Sweat Intro: Two-Brain’s proven consultative sal...

Get the full resource kit for this series —the exact frameworks and scripts to help you sell gym memberships without feeling slimy. Ever avoided asking for the sale because it felt slimy? You're not alone, but it’s costing you clients who need your help. In this episode of "Run a Profitable Gym," Two-Brain founder Chris Cooper shares the three mindset shifts that changed the way he...

Steal our Lead Nurture Toolkit —the exact scripts and follow-up cadence to turn “maybe” into a booked consultation. Gym owners constantly say they need more leads. The data says otherwise. The average gym gets 420 leads a year, but only 84 of them ever book an appointment. Fix that gap, and you can add tens of thousands of dollars in revenue without spending another dollar on ads. Today, Two-Brain...

Turn social media leads into paying members with our free sell-by-chat scripts . What if your gym doesn’t have a lead problem? What if the real issue is what you’re saying to the leads you already have? In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin presents the five common mistakes gym owners make in lead-nurture conversations and the exact fix for each one. John...

Turn followers into paying members with our free sell-by-chat scripts. You don’t need a huge following to sell more gym memberships. You need better conversations. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper and CEO John Franklin break down how to turn Instagram followers, commenters, story repliers and even former members into paying clients using simple, word-for-wo...

Get Chris Cooper's books free on Kindle this week: https://twobrain.co/4bitrbb   Chris Cooper has written 10 books, and he says it's not because he loves writing. It's because he kept watching gym owners hit the same walls over and over, at every stage of ownership. In this episode of "Run a Profitable Gym," Chris breaks down which book he'd hand you depending on exac...

Get Chris Cooper’s book “Founder, Farmer, Tinker, Chief” free on Kindle this week (Jul. 27-31): https://twobrain.co/4gLvR5E If you’re a gym owner who feels stuck, you probably don’t need more information. You need focus. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper joins CEO John Franklin to break down the four distinct phases of the entrepreneurial journey, based on h...

Want to run an in-gym event that brings in new members and keeps them around? Download our step-by-step Intramural Open guide . Are the CrossFit Games dead? And should gym owners even care? In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper joins CEO John Franklin to discuss the state of the Games, as it heads into its 20th year. Chris has been on both sides of this conversa...

Use our AI-powered Instagram audit to identify the biggest gaps in your gym’s social media and generate more leads: https://gymig.com/ Isaac Morgado’s gym content system generates 140+ leads per month. In this episode of “Run a Profitable Gym,” John Franklin sits down with Isaac to break down his exact Monday-morning process for batching a full week of lead-generating content. Isaac explains why h...