Run a Profitable Gym

Episode 147 – 1099 or W-2? With John Briggs of InciteTax  Recently, I have started to see a trend where gym owners are increasingly being audited by the IRS. Today we talk about such things as how to survive an IRS audit, Tax Planning for the New Year, and what exactly is a 1099 contractor .  As the year draws to a close, now is the time to start thinking about closing out your books and taxes for...

Today we are talking about a very productive task that you can do for any business: mapping a client’s journey. This is all about determining what process you want a client to go through and what experiences you want them to have with your business. Today is all about the big picture and it is also an interactive session so be sure to have a whiteboard or notepad ready to write your own client sto...

On this episode, we sit down with Chris Cooper, the founder of Two-Brain Business.  Nearly ten years ago, Chris ran into trouble with his first business--a CrossFit gym--and hired a mentor. He began feverishly writing down all the lessons he was learning and blogging them along his journey to help others. Hundreds of blog posts later, Chris launched his first book, Two Brain Business, which is now...

Episode 144– The LinkedIn Expert – AJ Wilcox   I've always been puzzled by LinkedIn. On one hand, all of my ideal clients seem to be on there. LinkedIn is the social media for professionals, where you can identify high earners and find local entrepreneurs. And I think entrepreneurs are great CrossFit clients: they can afford it; they have a more open schedule; and they understand my rates and...

On this episode, I interview Matt Albrizio of Forever Fierce. Forever Fierce is a custom apparel company that is hyper-focused on affiliate owners worldwide. Matt walks us through just how important retail is and why it should become a priority within your CrossFit Gym starting now. We talk about apparel in the fourth quarter of 2018, the importance of having a theme, and what you should be lookin...

Every few months on this podcast, I like to take a chance to answer the big questions within the CrossFit World. Usually, the answers to these questions are tactical: "Should I raise my rates?" or "Should I deaffiliate?" But there are three BIG questions that I've been sitting on and rolling around for months. These questions have been coming up more and more: either throu...

Kaleda Connell has made it to Tinker Phase:  She makes more than enough money at her gym  She only does the work she wants  Her staff initiate programs and sell memberships  She owns her building  ...and, as you'll hear, she's practically the mayor of her town. She even invites other entrepreneurs in to help THEM! And she's done it in UNDER THREE YEARS. In a town of 2500 PEOPLE.

It's the Hallowe'en Spooktacular!   Not really--but it's a fitting time to do a Business PreMortem. With the end of the year coming, I'm sure you're booking calls with your mentor to set up your 2019 strategic plan. In the TwoBrain family, we start this process in November. If you're not in the TwoBrain family yet, you can use this exercise to kickstart the process (a...

Episode 139 – The 30-Day Conversation Challenge, with Rob Connors   At Two Brain we teach three different types of marketing. We typically start with affinity marketing, or the people closest to your best clients and to you. Then we move on to organic digital which is performing the free function on social media platforms. Finally, we move on to paid digital which is paying for ads on various plat...

Last weekend in San Francisco, Two-Brain held its first Tinker Meet-up.   Entrepreneurs who have complete financial and time freedom and are seeking their next project are called "Tinkers." You can take the test to find out where you are in your entrepreneurial journey here.   One of our speakers was Will Hawthorne, an investor at Code Advisors.   Will is a partner in CodeAdvisors, an in...

Whether you are starting a brand new business or you are having to go back and make difficult changes, either way, you are going to have to embrace stress and lean into challenging events. Today I want to talk about my experiences working through struggles and some tips for how to handle difficult situations. First, your body doesn’t know the difference between fear and excitement. The bodies defa...

The Pursuit of Excellence is a CrossFit trademark but it is not unique to the fitness industry. This doesn’t just mean being excellent once but being consistently excellent. Today we talk with Danielle Brown, the manager of quality control at Two Brain Business on how to achieve operational excellence and consistency within this process. We will be walking through the entire quality control proces...