Run a Profitable Gym

Episode 153 – UpLaunch with Matt Verlaque and Jake Johnson   If you were building the perfect software tool for gyms from SCRATCH, where would you start?   I would start with a CRM. The most important work we do is the work that helps our clients. That doesn't mean a scoreboard; that means a way to help them get started seamlessly, stay excited and engaged, and reward them for great behavior....

1. “Heartily know, when demigods go, the gods arrive.” – Emerson. People leave your gym (or life) for a reason. Usually it’s to make way for better people. 2. “You wouldn’t worry so much about what others think of you if you realized how seldom they do.” – Eleanor Roosevelt. Seriously, you’re the only one worrying about your programming and most of the “box drama”. Your clients have lives outside...

Two Brain Mentor Series Jeff Burlingame At Two Brain we have over 20 mentors from around the world. In this episode I interview mentor Jeff Burlingame to hear how he got started in the gym business, and his path to becoming a mentor.  Jeff knew he wanted to be mentor in his late teens after years of watching TV shows like Kitchen Nightmares, Hotel Hell and Bar Rescue. As he started frequenting gym...

Jeff Smith is the owner of Cannon CrossFit, a real estate investor, and leader of the TwoBrain Tinker program. In this episode, Jeff talks about his story, what it means to be a mentor, and what it means to help those in the Tinker Phase. ​ Contact Jeff:Jeff.smith@twobrainbusiness.com Timeline: 2:39 – Introduction with Jeff Smith 11:30 – Joining Two Brain as a mentor 13:09 – Joining the military,...

Two Brain Mentor Series: Jeff Smith In this series we are diving into each mentor, finding out their journey and what makes them really great mentors. Jeff Smith is the owner of CrossFit Cannon in Houston.  Originally from Central Illinois, he played football in college before joining the military. After he left, he worked in IT and started investing in real estate and flipping house while working...

Episode 151 – Two Brain For Clinics This week we have a special episode introducing a new service being offered by Two-Brain Business called Two Brain For Clinics. Dr. Brian Strump, a practicing chiropractor joins us to discuss exactly what is Two Brain For Clinics and how this new service can be leveraged along with a CrossFit gym or simply on its own to help chiropractors push their practice to...

Mindset- Carol Dweck The Dichotomy of Leadership- Jocko Willink Remember It- Nelson Dellis Help First- Chris Cooper Leaders Eat Last- Simon Sinek Start with Why- Simon Sinek Tribe- Sebastian Junger The obstacle is the Way- Ryan Holiday Ego is the Enemy- Ryan Holiday How to Win Friends and Influence People- Dale Carnegie

Episode 150 - The Wodify Affiliate Trend Report A few months ago, Wodify released the results of its "CrossFit Industry Report" survey . The numbers caused a stir. There are plenty of these surveys out there. Most are subjective: they ask gym owners what they think, or to self-report numbers. But this one is different: it's an objective look at data pulled directly from 4500 users&a...

  Today we are joined by Vaughn Vernon, owner of Affiliate Guard. Affiliate Guard is an industry-specific company that provides insurance coverage for affiliates. Founded by Vaughn in 1999, Affiliate Guard insures 2,500 gyms across the world today. Join us as we talk about Vaughn's growth as a business and as an entrepreneur. This episode is NOT about insurance. But Affiliate Guard is an offi...

Why Most Businesses Are Just Houses Made of Cards The scientist Bertrand Russell once gave a public lecture on astronomy. He described how earth orbits the sun, and the forces holding our galaxy together. At the end of the lecture, a little old lady stood up in the back of the theater and said, "What you've just told us is rubbish. The world is a flat plate, resting on the back of a gian...

"10:19pm. Leaving the gym. Missed my girls, but my 5am class will have clean floors. All about the hustle!" "I don't care if this gym ever pays me. I love the community and I'll fight like hell to keep this box open!" "A bunch of members quit when this new box opened down the road. They've got daddy's money and all the toys. But I'm just going to k...

I spent New Year's Eve with a friend named Matt. Matt's a farmer. We sat at his handmade kitchen table drinking Mad Jack, both of us stifling yawns: I'd been up since 4am. Matt had been up all night, fixing power lines in -30 weather for his "real job". Matt works for the power company, but he's still a farmer. Our wives were talking about a mutual friend who'd w...

Do you have any idea how special you are? Over the last 72 hours, half a million people did the same crazy workout and then shared their score in public. Most of those people didn't win first place. Most of them didn't even want to compete. They didn't do it because Dave Castro made a workout so compelling that it made everyone jump off their couches and start exercising. They didn&...