Chris Cooper

Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success thr...

Author

Chris Cooper

Category

Business

Podcast website

www.twobrainbusiness.com

Latest episode

Jul 9, 2026

Where to listen?

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Episodes

Episode 166: Protecting Yourself From Lawsuits with Rachel Brenke 02.05.2019

Episode 166: Protecting Yourself From Lawsuits with Rachel Brenke   You just got THE LETTER. You found a great picture on Google and used it on your website. And now you're getting sued. Or maybe you're the one who wants to litigate: a coach left your box, she's emailing all your members, and you want to drop the hammer. What's your first step? Rachel has the answers in this ep...

Two Brain Marketing Episode 7: Coty Bradburn 29.04.2019

 Two Brain Marketing Episode 7: Coty Bradburn Thinking of buying or selling your gym? Click here to get our FREE GUIDE: https://twobrainbusiness.com/free-tools/ Today we are joined by Coty Bradburn of CrossFit Mountain Island in Charlotte, NC. Coty bought an existing CrossFit gym late last year, and immediately grew its membership from 6 to 50 using Affinity Marketing. Then he started our Digital...

Food For Thought Friday- The Three Things School Doesn't Teach Us 26.04.2019
Episode 165: Level Method & Nathan Holiday 25.04.2019

In business, the best storyteller wins. One of the first things every entrepreneur does in the Incubator is to map their clients' journey. That foundation helps us plan for better intake and retention. The client is the hero of their story; their coaches are the guides.  The Level Method is based in science and math, but it's powerful because it tells a story. As your client moves from Y...

Two Brain Marketing Episode 6: Oskar Johed 22.04.2019

 Two Brain Marketing Episode 6: Oskar Johed   Today we are joined by Oskar Johed of CrossFit Medis. While growing up in Sweden, Oskar was very involved in sports and soon after graduating from college, entered the corporate world. It wasn’t until tearing his ACL that he came in contact with CrossFit and was instantly hooked! While recovering from his injury, the CrossFit Journal was all he had acc...

Food For Thought Friday- Do You Have Clear Expectations? 19.04.2019
Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, Thief 18.04.2019

Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, Thief On this episode, we sit down with Chris Cooper, to talk about his new book: Founder, Farmer, Tinker, Thief. This will be Chris’s fourth book behind Two Brain Business , Two Brain Business 2.0 , and Help First and it dives into the heart of entrepreneurship by discussing its four distinct phases. As a business grows, the entrepren...

Two Brain Stories- Per Mattsson 16.04.2019
Two Brain Marketing Episode 5: Mary Weider 15.04.2019

 Two Brain Marketing Episode 5: Mary Weider   Today we are joined by Mary Weider of CrossFit Oshkosh. Mary has helped her gym’s growth explode by launching and running many successful marketing campaigns. Join us today as we learn about how Mary has setup and run these successful campaigns to grow the business!    Mary grew up spending most of her time in the gym as a competitive cheerleader. Afte...

Food For Thought Friday- Where You Came From And Where You Are Going 12.04.2019
Episode 163: Two-Brain Media – Mike Warkentin 11.04.2019

Two-Brain Radio Episode 163: Two-Brain Media With Mike Warkentin On this episode, we are joined by Mike Warkentin. Mike is the owner of CrossFit 204 in Winnipeg, Manitoba, and the new co-owner of Two-Brain Media. Mike has been involved in sports for his entire life. After eight years in the media industry, he was able to make his hobby into a career by becoming the managing editor of the CrossFit...

Two Brain Mentor Series: Josh Price 10.04.2019
Two Brain Marketing Episode 4: Joleen and Leighton Bingham 08.04.2019

 Two Brain Marketing Episode 4: Joleen and Leighton Bingham  Today we are joined by Joleen and Leighton Bingham of Thirteen Stripes CrossFit. Joleen and Leighton purchased their gym in 2016 just a week after their son was born! With only 69 members total when they first bought the gym, Joleen and Leighton have grown Thirteen Stripes into a wildly successful gym. Listen in as we discuss how they go...

Food For Thought Friday- Romwod & Coffee 05.04.2019
Episode 162: Healthy Steps Nutrition with Nicole Aucoin 04.04.2019

Episode 162: Healthy Steps Nutrition with Nicole Aucoin  Today we are joined by Nicole Aucoin! Nicole owns Health Steps Nutrition which helps gyms offer nutrition services to their clients. After realizing how important nutrition was at a young age, Nicole studied to become a nutritionist while in college. She now boasts over 10 years of experience helping thousands of clients reach their nutritio...

Two Brain Stories- Brian Strump 02.04.2019
Two Brain Marketing Episode 3: Tania Vrga 01.04.2019

 Two Brain Marketing Episode 3: Tania Vrga   Today we are joined by Tania Vrga, owner of CrossFit Winnipeg. Tania is an amazing CrossFit owner who strives to help each her clients achieve a healthy and fit lifestyle. Join us today as we dive into a range of topics from purchasing a gym to coaching strategies and more!   Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year w...

Food For Thought Friday- What Are You Paying For But Probably Not Needing To? 29.03.2019
Episode 161: Building a Measuring Stick 28.03.2019

Episode 162: Building a Measuring Stick   On this episode, we are joined by Chris Cooper to talk about building a measuring stick for ideas! All of us are surrounded by a million great ideas. The challenge we have on a daily basis is dealing with sorting through all these ideas and choosing the right tasks to focus on. The biggest job we have as mentors is to help you filter these ideas, take acti...

Two Brain Stories- Josh Melendez 26.03.2019
TwoBrain Marketing Episode 2: Jeff Jucha 25.03.2019

 Two Brain Marketing Episode 2: Jeff Jucha   Today we are joined by Jeff Jucha, owner of West Little Rock CrossFit. Jeff is an amazing CrossFit owner and contributor to the Two Brain family. After suffering from a life changing car accident in 2004, Jeff changed his life and began eating healthier and working out on a regular basis. This shift in mindset has allowed Jeff to develop a tremendous Cr...

Food For Thought Friday- Are you Helping or Selling? 22.03.2019
Episode 160: Leadership Lessons, with Chris Cooper 21.03.2019

Episode 160: Top Leadership Lessons of 2019   The other day I was outside clearing some snow from the trails when I was reflecting upon the last year and some of the leadership lessons that I have learned. Over the past couple of years, Two Brain has gone from 20 or so gyms to now over 500! This is really exciting and has required a level up in leadership skills to tackle new challenges.  I think...

Two Brain Stories- Caleb Woiwod 19.03.2019
TwoBrain Marketing Episode 1: Sherman Merricks 18.03.2019

This is our NEW podcast, Two-Brain Marketing, where we'll focus on sales and digital marketing. Your host is Mateo Lopez! Stop spinning your wheels. Use our Free Help Kit as a roadmap to a more successful gym. Click here to get your FREE Kit. Greg Strauch will be back on Thursday with the Two-Brain Radio Podcast. Thanks for Listening! To share your thoughts: Leave a note in the comment sectio...

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