Run a Profitable Gym

How Excellence Makes You Money (Originally published on September 11, 2018) The Pursuit of Excellence is a CrossFit hallmark, but it is not unique to the fitness industry. From the start, we’ve written that excellence in coaching means great results for your clients. Excellence in business means great results for your family, your clients and your staff. Excellence in coaching does NOT make you ex...

Two-Brain Radio With Sean Woodland, Episode 6: Craig Howard On today’s episode, Sean Woodland sits down with two-time CrossFit Games competitor and owner of Diablo CrossFit Craig Howard. Howard won the 50-54-year-old division at the CrossFit Games in 2013, and his affiliate in Pleasant Hill, California, is in its 13th year of operation. Sean talks with Craig about the keys to competing and trainin...

Two-Brain Marketing Episode 15: Dr. Ashley Mak Today we are joined once again by Dr. Ashley Mak, physical therapist and owner of Hudson River Fitness in Hoboken, New Jersey. Through a detailed marketing and email nurture campaign, Ashley signed 50 paying clients in just the single month between when he signed the lease in December 2016 to when he opened the doors in January 2017. Since then, he&ap...

Episode 173 - Replay of Episode 48: What To Do When It All Goes Wrong ( Originally published on October 3, 2016) "Nobody wants our job. But everyone thinks they do." These are the words Two-Brain Mentor Jay Williams texted me on Friday night. After a rough week in which even my podcast interview didn't happen on schedule, I reflected on how well I handle stress NOW than I did five y...

Episode 5: Kirsten Pedri On this episode of Two-Brain Radio with Sean Woodland, Sean talks with former CrossFit Games competitor and current owner of CrossFit Davis in California, Kirsten Pedri. Kirsten has competed at the CrossFit Games as an individual in 2017 and as a master in the 35-39-year-old division in 2018. She joined Sean on the phone to talk about her long road to the Games, what motiv...

Two-Brain Marketing Episode 14: Jack Wheeler Today we are joined by Jack Wheeler, founder and CEO of 360 Fitness, a high-end personal training and small-group training studio in Red Deer and Sherwood Park, Alberta, Canada. In the last year, Jack spent $52,000 on Facebook ads and generated $400,000 in new-member revenue, and in this episode, he'll tell you how he did it. You'll learn how...

 Episode 172: Gym-Management Software Today we are joined by the famous Jay Williams. Jay is the owner of CrossFit Hale in California and CrossFit Thames in London. He's also the Director of New Product Development at Two-Brain Business and has worked alongside Chris since the very beginning.  In this podcast, Jay shares the science behind his recent quest to find the top-ranking gym-manageme...

Episode 4: Zach Forrest On today’s episode, Sean Woodland talks with three-time CrossFit Games competitor, CrossFit Training Staff member, and owner of CrossFit Max Effort, Zach Forrest. Zach discusses why he had to close two of his locations in Las Vegas and the lessons he learned from the ordeal, his experience competing at the CrossFit Games and the time he lost his pants while coaching at a Le...

Two-Brain Marketing Episode 13: Jacqui Hamer Today we are joined by Jacqui Hamer of CrossFit Durst in Brantford, Ontario. Jacqui left her corporate career to open CrossFit Durst in 2014. Though the gym was relatively successful, in December 2018, she found herself wearing too many hats and struggling to keep the gym together after losing coaches and members to a new gym nearby. At the same time, s...

 Episode 171: Free Trials (and Tribulations) with Kyle Racki  Today we are joined by Kyle Racki of Proposify, based in Halifax, Nova Scotia, Canada. Proposify is a company that helps thousands of companies improve their sales workflow and win new customers. Kyle has recently written a book, “Free Trials (and Tribulations),” and today we dive into his new book and learn more about Kyle’s experience...

Episode 3: Margaux Alvarez On today’s episode of Two-Brain Radio with Sean Woodland, Sean talks with six-time CrossFit Games athlete Margaux Alvarez. Her best finish was 9th in 2015, the year she won the Pedal to the Metal 1 event. She is also the founder and owner of The Vine Yard, a wine company in Las Vegas. She joins Sean on the phone to talk about her recent appearance at the 2019 Rogue Invit...

Two-Brain Marketing Episode 12: Rob Olson Today we are joined by Rob Olson of CrossFit Simsbury in Simsbury, Connecticut.  Originally from Simsbury, Rob was first introduced to CrossFit at BUD/S (Basic Underwater Demolition/SEAL Training) in 2008. While serving in the military as a Navy SEAL, Rob served tours to Afghanistan, Africa, and Europe.  In this episode, Rob tells us how he made the leap f...

Episode 170: Buying Out a Partner with Ashley Mak Today we are joined by Dr. Ashley Mak of Hudson River Fitness. Ashley recently bought out his partner and transitioned to sole ownership of the gym. In this podcast, you'll learn how he navigated every step of the process from creating an exit strategy, negotiating a fair buying price, working with lawyers and absorbing his former partner&apos...

Episode 2: Bill Grundler On today’s episode of Two-Brain Radio with Sean Woodland, Sean talks with CrossFit Games broadcaster and masters athlete Bill Grundler. Bill has competed in the masters division at the Games twice, taking second in the 45-49-year-old division in 2015. He also owns and operates CrossFit Inferno, with locations in San Luis Obispo and Nipomo, California. Bill talks about how...

On this edition of the Two-Brain Marketing podcast, Mateo Lopez speaks with Jarrett Baston of Triumph Strength and Conditioning. You're going to hear about how Jarrett and his business partner, Mark McCain, went from operating a gym out of a car wash to running a thriving business in the massive, multi-room fitness facility they're in today. (Mark actually had to leave the interview beca...

Josh Martin is a visionary who coaches fitness. You can hear his whole coaching story here, and his theory on building coaches to be your strategic advantage here . Josh is one of the most popular mentors on the Two-Brain team, and he leads the Coaching speakers' panel at the 2019 Summit in two weeks.  At the Summit, Josh will make a "big reveal": a new way to think about coach deve...

Episode 1: Annie Sakamoto   On today’s episode of Two-Brain Radio With Sean Woodland, Sean sits down with four-time CrossFit Games athlete Annie Sakamoto.  Annie is one of the original CrossFit “Nasty Girls” who helped put the methodology on the fitness map. Sakamoto has been to the CrossFit Games twice as an individual and twice as a master, and she's also an owner and coach at CrossFit Sant...

Two Brain Marketing Episode 10: Cody Ringle   Today we are joined by Cody of CrossFit Cold Water and CrossFit Angola. We hear about his first experiences with CrossFit and how he turned $250 dollars in ad spends and turned it into $5,000 worth of revenue. Cody was first introduced to CrossFit by his older brother in 2014. At the time, Cody was overweight and out of shape and he almost didn’t come...

Episode 168: Exercise Over Opioids In the quest to change health care, there are many starting points. Today we are joined by André Riopel, a local physical therapist and entrepreneur from Canada helping chart the future of healthcare. Andre has a wealth of experience in the physiotherapy field treating all kinds of major injuries and learning what it takes to avoid them. We talk about the prevent...