Chris Cooper

Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success thr...

Author

Chris Cooper

Category

Business

Podcast website

www.twobrainbusiness.com

Latest episode

Jul 9, 2026

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Episodes

Two-Brain Marketing Episode 14: Jack Wheeler 17.06.2019

Two-Brain Marketing Episode 14: Jack Wheeler Today we are joined by Jack Wheeler, founder and CEO of 360 Fitness, a high-end personal training and small-group training studio in Red Deer and Sherwood Park, Alberta, Canada. In the last year, Jack spent $52,000 on Facebook ads and generated $400,000 in new-member revenue, and in this episode, he'll tell you how he did it. You'll learn how...

Food For Thought Friday- What Do You Love About My Business? 14.06.2019
Episode 172: Gym-Management Software: Our Unbiased Review 13.06.2019

 Episode 172: Gym-Management Software Today we are joined by the famous Jay Williams. Jay is the owner of CrossFit Hale in California and CrossFit Thames in London. He's also the Director of New Product Development at Two-Brain Business and has worked alongside Chris since the very beginning.  In this podcast, Jay shares the science behind his recent quest to find the top-ranking gym-manageme...

Two-Brain Radio With Sean Woodland, Episode 4: Zach Forrest 12.06.2019

Episode 4: Zach Forrest On today’s episode, Sean Woodland talks with three-time CrossFit Games competitor, CrossFit Training Staff member, and owner of CrossFit Max Effort, Zach Forrest. Zach discusses why he had to close two of his locations in Las Vegas and the lessons he learned from the ordeal, his experience competing at the CrossFit Games and the time he lost his pants while coaching at a Le...

Two-Brain Marketing Episode 13: Jacqui Hamer 10.06.2019

Two-Brain Marketing Episode 13: Jacqui Hamer Today we are joined by Jacqui Hamer of CrossFit Durst in Brantford, Ontario. Jacqui left her corporate career to open CrossFit Durst in 2014. Though the gym was relatively successful, in December 2018, she found herself wearing too many hats and struggling to keep the gym together after losing coaches and members to a new gym nearby. At the same time, s...

Food For Thought Friday- The CEO Role 07.06.2019
Episode 171: Free Trials (and Tribulations) with Kyle Racki 06.06.2019

 Episode 171: Free Trials (and Tribulations) with Kyle Racki  Today we are joined by Kyle Racki of Proposify, based in Halifax, Nova Scotia, Canada. Proposify is a company that helps thousands of companies improve their sales workflow and win new customers. Kyle has recently written a book, “Free Trials (and Tribulations),” and today we dive into his new book and learn more about Kyle’s experience...

Two-Brain Radio With Sean Woodland, Episode 3: Margaux Alvarez 05.06.2019

Episode 3: Margaux Alvarez On today’s episode of Two-Brain Radio with Sean Woodland, Sean talks with six-time CrossFit Games athlete Margaux Alvarez. Her best finish was 9th in 2015, the year she won the Pedal to the Metal 1 event. She is also the founder and owner of The Vine Yard, a wine company in Las Vegas. She joins Sean on the phone to talk about her recent appearance at the 2019 Rogue Invit...

Two-Brain Marketing Episode 12: Rob Olson 03.06.2019

Two-Brain Marketing Episode 12: Rob Olson Today we are joined by Rob Olson of CrossFit Simsbury in Simsbury, Connecticut.  Originally from Simsbury, Rob was first introduced to CrossFit at BUD/S (Basic Underwater Demolition/SEAL Training) in 2008. While serving in the military as a Navy SEAL, Rob served tours to Afghanistan, Africa, and Europe.  In this episode, Rob tells us how he made the leap f...

Food For Thought Friday- What Is The Language In Your Handbook? 31.05.2019
Episode 170: Buying Out a Partner with Ashley Mak 30.05.2019

Episode 170: Buying Out a Partner with Ashley Mak Today we are joined by Dr. Ashley Mak of Hudson River Fitness. Ashley recently bought out his partner and transitioned to sole ownership of the gym. In this podcast, you'll learn how he navigated every step of the process from creating an exit strategy, negotiating a fair buying price, working with lawyers and absorbing his former partner&apos...

Two-Brain Radio With Sean Woodland, Episode 2: Bill Grundler 29.05.2019

Episode 2: Bill Grundler On today’s episode of Two-Brain Radio with Sean Woodland, Sean talks with CrossFit Games broadcaster and masters athlete Bill Grundler. Bill has competed in the masters division at the Games twice, taking second in the 45-49-year-old division in 2015. He also owns and operates CrossFit Inferno, with locations in San Luis Obispo and Nipomo, California. Bill talks about how...

Two-Brain Marketing Episode 11: Jarrett Baston 27.05.2019

On this edition of the Two-Brain Marketing podcast, Mateo Lopez speaks with Jarrett Baston of Triumph Strength and Conditioning. You're going to hear about how Jarrett and his business partner, Mark McCain, went from operating a gym out of a car wash to running a thriving business in the massive, multi-room fitness facility they're in today. (Mark actually had to leave the interview beca...

Food For Thought Friday- Who Will You Empower And When? 24.05.2019
Episode 169: Degrees Of Coaching 23.05.2019

Josh Martin is a visionary who coaches fitness. You can hear his whole coaching story here, and his theory on building coaches to be your strategic advantage here . Josh is one of the most popular mentors on the Two-Brain team, and he leads the Coaching speakers' panel at the 2019 Summit in two weeks.  At the Summit, Josh will make a "big reveal": a new way to think about coach deve...

Two-Brain Radio with Sean Woodland Episode 1: Annie Sakamoto 22.05.2019

Episode 1: Annie Sakamoto   On today’s episode of Two-Brain Radio With Sean Woodland, Sean sits down with four-time CrossFit Games athlete Annie Sakamoto.  Annie is one of the original CrossFit “Nasty Girls” who helped put the methodology on the fitness map. Sakamoto has been to the CrossFit Games twice as an individual and twice as a master, and she's also an owner and coach at CrossFit Sant...

Two Brain Marketing Episode 10: Cody Ringle 20.05.2019

Two Brain Marketing Episode 10: Cody Ringle   Today we are joined by Cody of CrossFit Cold Water and CrossFit Angola. We hear about his first experiences with CrossFit and how he turned $250 dollars in ad spends and turned it into $5,000 worth of revenue. Cody was first introduced to CrossFit by his older brother in 2014. At the time, Cody was overweight and out of shape and he almost didn’t come...

Food For Thought Friday- Focusing On Growth Or Goals? 17.05.2019
Episode 168: Exercise Over Opioids 16.05.2019

Episode 168: Exercise Over Opioids In the quest to change health care, there are many starting points. Today we are joined by André Riopel, a local physical therapist and entrepreneur from Canada helping chart the future of healthcare. Andre has a wealth of experience in the physiotherapy field treating all kinds of major injuries and learning what it takes to avoid them. We talk about the prevent...

Two Brain Marketing Episode 9: Kevin Rundlett of CrossFit Chi-Rho 13.05.2019

 Two Brain Marketing Episode 9: Kevin Rundlett of CrossFit Chi-Rho   Today we are joined by Kevin Rundlett of CrossFit Chi Rho in Jackson Mississippi. In addition to running his CrossFit gym, Kevin works full time as a lawyer and is even the city prosecutor! Growing up lifting weights and training since he was 15, Kevin fell in love with CrossFit and after learning that the gym they attended was b...

Food For Thought Friday-Do You Count Every Penny? 10.05.2019
Episode 167: How You’re Sabotaging Your Business 09.05.2019

Episode 167: How You’re Sabotaging Your Business   On this episode, Chris Cooper joins us to talk about all the ways that you are sabotaging your business. Everyone who has started a CrossFit Gym or is an entrepreneur has made a lot of mistakes. The key is to learn from these mistakes and make sure they don’t happen again! Today we discuss a list of the top mistakes made by CrossFit gym owners and...

Two Brain Mentor Series: Oskar Johed 08.05.2019
Two Brain Marketing Episode 8: Jenn Markwardt 06.05.2019

 Two Brain Marketing Episode 8: Jenn Markwardt   Today we are joined by Jenn Markwardt from CrossFit Sandpoint, in Sandpoint Idaho. Jenn started the incubator with over 100 clients already, but she and husband Kenny weren't making enough money. They were doing all the work, and Jenn was working outside the business. Today, Jenn and Kenny both work at CrossFit Sandpoint full time. They've...

Food For Thought Friday- The "Next" Step 03.05.2019

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