Roofing Success

What if your roofing company’s biggest obstacle isn’t leads, sales, or processes—but your mindset? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Top Rep founder and renowned sales trainer Chuck Thokey to break down the 3 critical mindset shifts that separate stuck roofing companies from market-dominating powerhouses. Chuck has worked with thousands of contractors across...

Most roofing companies promise great service. But Alec and Zoe actually deliver it—every step of the way. In this episode, you’ll see how these lifelong friends teamed up to launch East Coast Roofing Systems near Philadelphia. Instead of doing business the old way, they built a white glove experience that makes homeowners feel safe, informed, and cared for. You’ll discover how they: - Use drones,...

Are you really ready to grow your roofing company? Or are you unknowingly stuck? In this episode, Jim Ahlin sits down with Jon Broce—serial entrepreneur, former COO of Meredith Home Improvements, and co-founder of Day 41 Thrive—to uncover the 5 hidden bottlenecks that kill growth for most roofing companies. You’ll discover the 5 core areas every owner MUST master: ➡️ Capture (Marketing) ➡️ Convert...

Most roofing companies focus on doing great work. But what if the one thing that could grow your company wasn’t just the work… it was how you communicate? In this episode, Zach Payne of Icon Roofing shares the exact change that took his company from unknown to unstoppable. No, it wasn’t ads, lead gen, or big marketing budgets. It was dialing in customer experience, and doing it better than anyone...

🚫 No ladders. No traveling. No kitchen tables. ✅ Just a phone, a system, and a team selling roofs in 8 states — all from one office. In this episode, you’ll meet Kody Landals. He’s the founder of Reimagine Roofing and one of the smartest leaders in the roofing space today. Kody built a virtual sales team that closes big jobs without stepping foot in a home. And it worked so well, a national comp...

Is Your Roofing Business Invisible to AI? Marcus Sheridan Says It Might Be… The old way of marketing is dying. And if you're still stuck doing what used to work on Google, your roofing company could vanish. Fast. In this episode, Jim Ahlin sits down with They Ask, You Answer author Marcus Sheridan to uncover the NEW way to win in roofing sales and marketing. Based on his new book, Endless Cus...

Most owners are stuck working in the business… Ronnie Lollar built one that runs without him. In this episode, you’ll meet the roofer who knocked his first door at 11 years old. Who helped take AVCO Roofing from $1.7M to $5M in just one year. And who co-founded Roof Warrior to help others do the same. But it wasn’t easy… Ronnie’s been through the pain: - Close friends leaving the company - Watchin...

How do you go from addiction and rock bottom…to signing 50 roof contracts in ONE WEEK and scaling to $10M? Meet Cole Haynes, the founder of Escalade Roofing. In this episode, he shares the raw truth of how he battled through addiction, betrayal, and burnout, and used roofing to rewrite his future. 💥 No roadmap. 💥 No investors. 💥 Just grit, God, and Google reviews. Cole built a powerhouse team o...

Most roofers chase big revenue goals...$5M, $10M, even $20M. But Aaron Rogers from Pro Exteriors realized something shocking: His company made more net profit at $4M than most do at $10M. In this episode, you'll hear: - Why growing too fast can kill your margin - What to track so your P&L actually means something - How to build a lean team that stays happy and productive - The “sweet spot...

Most roofing companies are built on sales first. Marty Sheegog did the opposite, and it changed everything. In this episode, you’ll meet the founder of Sheegog Contracting in Orlando, Florida, and learn how building operations first can actually be your BEST sales move. Marty shares how he went from an average salesman to building a rock-solid company where field supervisors manage every detail, p...

Want to grow your roofing business fast without hiring more sales reps or spending more on leads? Then it’s time to stop thinking like an operator… and start thinking like an investor. In this episode, Chris Moore from Deal Maker Wealth Society shows roofing company owners exactly how to buy the competition, stack EBITDA, and build real wealth through roll-ups. You’ll learn:  ✅ What “EBITDA arbit...

From tearing down sheds for $100 on Craigslist... To running a real roofing company with a real team and real systems. In this episode, Justin Puetz shares how he broke out of the “hope stage” of self-employment. You’ll hear what it took to stop guessing, start tracking ROI, hire killer teammates, and finally build a business—not just work a job. He shares the exact mindset shifts that helped him...

Most roofers WANT referrals, but they’re going about it ALL wrong. They chase realtors, insurance agents, and past customers without a clear strategy. But what if you could build a referral machine that feeds your business on autopilot? In this episode, we dive deep with Steven Ragsdale of Blacksmith Roofing, who cracked the code to scaling a $6M+ roofing company WITHOUT storm chasing, door knocki...

Roofers are throwing money at marketing agencies, boosting posts, and running ads… yet leads are slow, close rates are low, and it feels like you’re just burning cash. The truth? Most roofing companies don’t have a marketing problem. They have a marketing control problem. In this episode, Joseph Hughes (Contractor Dynamics) breaks down how to stop the guesswork and take control of your marketing....

Most owners think scaling means more leads… or hiring more reps. But that’s wrong. In this episode, you’ll learn a whole new way to grow your roofing company WITHOUT chasing more leads or building a bigger sales team. Jay “Jcron” Kronstedt helped Kajabi grow from $6M to $2 BILLION. Now, he’s sharing his 7 P’s of business growth — and how they apply to roofing. You’ll discover: - Why most roofing c...

What if your biggest dream—building a wildly successful roofing company—is actually your biggest risk? Curtis Eshghy scaled his business to $30M+, but along the way, he learned some hard lessons that almost took him down. In this episode, he shares the dangers of rapid growth, the leadership mindset shifts that saved his business, and how you can scale smarter—without losing control. Curtis reveal...

Your roofing company isn’t making enough money—here’s why. In this powerful conversation with second-generation roofing pro Zach Exposito, we dig into the hidden pitfalls that could be costing your company thousands (or more) every year. Zach opens up about the challenges he faced, including hiring missteps, poor role definitions, and inefficient processes, and shares how he turned things around t...

Are YOU the reason your roofing business isn’t growing the way you want? In this episode, Dylan McCabe shares his journey from healthcare to roofing, building a group purchasing organization (GPO) and leading mastermind groups for contractors. He reveals the silent killers like burnout, isolation, and bad habits that can derail any roofing business owner—and how to overcome them. You’ll discover: ...

Roofing contractors, this is a battle you need to see! In this episode, Garen Armstrong of Shamrock Roofing reveals how regulators in Iowa are targeting contractors with sting operations and cease-and-desist orders—putting family-owned businesses at risk. But Garen isn’t backing down. He’s taking the fight to federal court and leading the charge to protect contractors and homeowners alike.  Discov...

What’s it really like to run a roofing business in sunny California? Spoiler alert: it’s not all clear skies and easy days. In this episode, we dive into the challenges of roofing in the Golden State with David Reyes, owner of Green Ladder Roofing. From dealing with perfect weather that reduces demand to navigating tough labor and compliance regulations, David shares what sets California roofing a...

What does it take to offer a 7-star customer experience in roofing? Most roofing companies struggle to go beyond just "good enough," but Terry Gwaltney of Integrity Roofing has redefined the game. He shares how focusing on leadership, culture, and value creates an unforgettable customer journey that keeps clients coming back—for generations. In this video, you’ll discover: ✅ What a 7-st...

Ever wondered how to go from a roofing sales rep to a trusted influencer in the roofing industry? In this episode, we chat with Andrew Itnyre, a second-generation roofer who’s turned his roofing expertise into a powerful personal brand. Andrew shares his journey from managing sales at his family’s company to creating content that connects with homeowners, roofers, and industry brands alike. Learn...

Why Do Roofers Struggle After Storm Peaks? Many roofing companies ride the storm wave to massive growth, only to crash when the storm-driven demand fades. In this episode, George Boudreaux of Pelican Roofing shares his real-life lessons from scaling to $21M and navigating the steep decline that followed. Discover how George turned setbacks into comebacks by reinventing his leadership, rebuilding c...

What happens when you finally hit your biggest goals? Nathan Tebedo of Contractor Coach Pro shares the surprising truth about what comes next—and it’s not all champagne and celebrations. In this insightful episode, Nathan reveals how success can sometimes create new challenges for roofing company owners and contractors alike. We dive into: 👉 The power of aligning your personal dreams with your bu...

Starting from cleaning shingle trash to building a $13 million roofing business, Joe Ayler of Tar Heel Construction Group shares the brutally honest truths behind his journey. From overcoming financial setbacks to creating a community-first brand, Joe dives into the lessons learned from making mistakes—and how they shaped his business. This video is packed with insights, including: ✔️ Why embracin...