Roofing Success

The roofing market is down about 10%. So why are some roofing companies losing 50% to 75% of their sales? It's not the market. It's the business model. In this episode, Jim Ahlin breaks down the 4 biggest threats hurting roofing companies and shares 5 moves to protect your cash, keep your best people, and stay profitable when leads dry up. You'll learn: - Why relying on storm work p...

More leads won’t fix a roofing business that’s losing profit on every job. In this episode, Jim Ahlin draws on interviews with 300+ roofing business owners to answer 10 questions contractors ask most about marketing, pricing, building a stronger team, and preparing to sell. You’ll learn: - How to improve your roofing SEO, show up in AI search, and hold your marketing agency accountable - Why confu...

Bad hires cost your roofing company time, money, and growth. In this episode, Brian Alexander, founder of Ready Aim Climb, shares how to hire the right people, put them in the right roles, and build a team that can grow without you. You’ll learn: - Why most roofing companies hire the wrong people - How to find the right fit before you make a hire - How to use a 30, 60, 90-day plan to know if you h...

Your roofing team knows what needs to get done, but nothing seems to change. You set goals, build processes, train your people, and still struggle to get everyone moving in the same direction. The problem may not be effort or training. It may be the people you hire, what they believe, and whether your team truly knows where the company is going. In this episode, Jim Ahlin sits down with Greg Clear...

Legacy Roofing went from just over $3 million in its first year to a projected $30+ million. In this episode, Lucas Poole shares how they built the people, leadership, and culture needed to grow that fast. You’ll learn: - Why Legacy builds a championship team instead of a “family” - What Lucas looks for when hiring and developing roofing sales reps - How developing more leaders helped Legacy scale...

The roofing business has ups and downs. John Famularo has survived them for 39 years. He’s watched prices rise, markets slow down, and roofing companies disappear. Through it all, ABC Roofing has kept moving forward. John says the key is knowing your numbers, taking care of your people, and being willing to change when the market changes. In this conversation, John shares: - How to protect your co...

More revenue doesn’t always mean more profit. Duncan McClung learned this while growing Almost Heaven Roofing. His company started in general contracting and took on all kinds of work. But spreading the team too thin came with expensive lessons. Duncan eventually narrowed the company’s focus to roofing. Revenue dropped at first, but the bottom line improved substantially. In this conversation, Dun...

What happens when your roofing company no longer has to wait for the next big storm to stay busy? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Daniel Cloteaux, founder of Cloteaux Roofing & Construction and a third-generation roofer, to talk about building a business that can succeed with or without a hurricane. Daniel shares how combining retail and insurance roofi...

What separates an average roofing company from an elite one? John Eggen, COO of Big League Roofers, believes it comes down to understanding. Listen before you speak. Inspect before you recommend. Educate instead of just sell. And make “above and beyond” the standard. In this episode, John and Jim Ahlin talk about building better salespeople, stronger leaders, and processes that help a roofing comp...

Every roofing company wants to grow, but scaling without standards can turn small problems into big ones. Jonathan Baldivino started in roofing doing cleanup, worked his way up to installer, and eventually built Roofscapes Northwest. As the company grew, he learned that hard work alone wasn’t enough. He needed clear standards, better systems, the right numbers, and great people. In this episode, J...

How do you build a roofing company that lasts? For Trey Hostetler, owner of Titan Roofing in Springfield, Ohio, it started with one simple belief. You're either growing or you're dying. In this conversation, Trey shares his journey from installing roofs to building one of the fastest-growing roofing companies in the country. We talk about leadership, hiring, company culture, mentorship,...

What separates roofing companies that keep growing from the ones that struggle when the market changes? Jacob Vanhorn, CEO of Birdcreek Roofing, shares the systems, leadership principles, and sales strategies that have helped his company navigate both record-breaking storm years and slower retail markets. If you want to build a roofing company that lasts, this episode is packed with practical less...

What does it take to build a roofing company that thrives without relying on storms? Stephen Lane of Roughneck Roofing shares how he built a strong retail roofing business by focusing on relationships, community involvement, and delivering an outstanding customer experience. In this episode, you'll learn: - How referral partners can create a steady stream of high-quality roofing leads. - Why...

Emily May is the owner of M&M Roofing in Texas. After spending 17 years as a nurse, she took a leap of faith and bought a roofing company with no industry experience. Since then, she has built M&M Roofing by focusing on branding, systems, technology, job costing, and creating an outstanding customer experience. In this episode, Emily shares what it was really like buying a roofing company...

Most roofing companies have a story, but Ted Sellers has built something truly different. In this interview, Ted shares how he went from working in marketing to building Sellers Roofing, one of the few Black-owned, union roofing companies in Minnesota. Along the way, he opens up about the hard lessons that shaped his business, from cash flow struggles and hiring mistakes to finding the right peopl...

Everyone is talking about AI, zero-click searches, and the death of Google Ads. But is that actually what's happening? In this episode, Jim Ahlin digs into the numbers behind the headlines and explains why Google isn't walking away from advertising anytime soon. More importantly, he shares what roofing companies should be focusing on today to generate more leads, waste less ad spend, and...

Scott Huffman built GSAS Construction Group to nearly $4M in his first full year of roofing, then hit a wall. Hustle got him there, but it couldn't get him further. Scott shares what broke through the ceiling, from hiring a consultant to turning a 12-page notes doc into real SOPs, plus how his journey from prison to business owner built a company where second chances create top performers. Wh...

What happens when the owner's phone finally stops ringing? For most roofing company owners, that sounds like something is wrong. For Eric and Sej at Capital Roofing... it meant they were finally building a business that didn't depend on them every minute of the day. In this episode, Sej Sorathia Deribin shares how they went from doing everything themselves to building systems, hiring the...

Most roofing company owners think they need more leads. But what if the real problem is that you don’t know your numbers? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Jon Broce to unpack the biggest blind spots holding roofing companies back.  They discuss why revenue can be misleading, how small improvements create massive gains, why so many owners make decisions based...

Most roofers spend more money on marketing when they want more leads. Nicholas Riley believes there's a better way. After spending nearly a decade in consulting with KPMG and Deloitte, Nick left the corporate world to buy Driftwood Builders Roofing in Austin, Texas. What he discovered surprised him: some of the best growth opportunities don't come from marketing. They come from relations...

Building a successful roofing company isn't just about selling more roofs. It's about creating a business that gives you freedom, predictable profits, and a team that loves coming to work. In this episode, Jim Ahlin sits down with Kody Landals, founder of Reimagine Roofing and Reimagine Your Sales, to discuss the lessons he learned building, scaling, and exiting a roofing company. In thi...

Most roofing companies hit a wall. The owner becomes the bottleneck. Growth creates chaos. And every problem ends up back on their desk. In this episode, Jim sits down with Chance Peare, COO of SkyRight Roofing & Gutters and founder of Framework OPS, to talk about what it really takes to scale a roofing company without losing control. Chance isn't a consultant teaching theory. He's i...

What actually makes a roofing company successful long term? According to Jon Abernathy, it’s not having the biggest sales team. It’s having the right people, the right culture, and the right systems. Jon is the founder of Abernathy Roofing and a longtime roofing contractor with more than 25 years of experience in the industry. After building one of the strongest roofing brands in his market, he we...

500+ roofing reviews don’t happen by accident. Mike Cochran of APEX Roofing built one of the most trusted roofing companies in Texas by focusing on one thing most roofers overlook… customer experience. From communication and follow-up to handling mistakes the right way, Mike shares the systems and mindset that helped APEX grow through referrals, repeat business, and loyal relationships. In this ep...

What happens when one of roofing’s top marketers launches his own roofing company? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Tim Brown to break down the strategy behind launching Owl Roofing. From choosing a memorable brand name and testing yard sign messaging, to building a retail-first roofing company powered by SEO, Google Ads, AI search, and strong branding, Tim...