Roofing Success

From $1,500… to a multi-million dollar roofing company. That’s the journey Mark Easton breaks down in this episode. He shares how Buccos Roofing started with just a few guys, one truck, and a simple belief… roofing is a real business, not just a trade. And over time, that mindset turned into a company doing over 1,000 installs a year. But this wasn’t overnight. We get into the long grind… years of...

Most roofing businesses don’t fail because of bad sales… they fail because they don’t understand what stage they’re in. In this episode, Zachiary Kuper breaks down what growth really looks like—from getting off the ground to managing crews, sales teams, and the daily chaos that comes with scaling. With over 15 years in the industry, Zach shares what he’s learned building and running S&K Constr...

Scaling a roofing company sounds great… until everything starts slipping. More jobs, more people, more chaos. Suddenly you are stuck trying to hold it all together. In this video, Josh Swisher shares what it really takes to grow without losing control, based on his journey from tarp dragging to building a $10M+ company. Here’s what you’ll learn: - Why fast growth like $5M to $12M can break your bu...

The roofing industry today doesn’t even look like it did a few years ago. In this conversation, Greta Bajrami Campoverde — COO & Co-Founder of Golden Group Roofing — shares what she’s seen building her company through it all. More talent is coming in. Tech, AI, and private equity are changing the game. And most companies are not ready. She breaks down how to attract (and keep) great people, wh...

Most roofing companies see what a $10M business is doing and assume they should copy it. The systems, the hires, the structure… it all looks like the path forward. But the truth is, that advice often doesn’t apply yet. In this video, we break down why copying bigger companies can actually slow your growth, create unnecessary complexity, and pull you away from what really matters at your stage. Bec...

Most roofers already feel what’s wrong in their business… This just puts data behind it. In this conversation, we break down what’s actually happening in roofing right now using the Peak Performance Report—and a lot of it confirms what you already know. Speed to lead is too slow. Reviews are driving more business than people think. Automation is becoming a must. And poor communication is still one...

AI is changing roofing marketing fast… and most contractors don’t see how big this shift is. In this episode, Marcus Sheridan explains what’s happening now and how to stay ahead. Search has already changed. It’s not about ranking #1 on Google anymore. AI is deciding who gets recommended… and who doesn’t. So ask yourself: Is your company showing up when AI is asked who to trust? Inside, you’ll lear...

AI is here whether roofing companies are ready or not. In Part 2 of the AI Master Series, we break down something most contractors miss: how to actually measure AI in your business. Because if you’re not tracking the numbers, you have no idea if AI is helping… or just wasting time. We talk about the metrics that matter, how to set AI goals, and how to make sure your team actually adopts the tools...

Artificial intelligence is already being used inside your business, whether you planned for it or not. Employees are experimenting with tools like ChatGPT, competitors are adopting AI, and the companies that figure it out first will gain a major advantage. In this episode, Jim sits down with Rosalynn Verges from AI Roofing Revolution to break down what AI really means for roofing and home service...

What does it take to build a roofing company that lasts more than a decade in today’s market? In this episode, I sit down with Nick Royer, co-owner of a $24 million roofing company in Dallas. Thirteen years in business. Twenty-six project managers. No reckless growth. Just high standards, disciplined hiring, and leadership from the front. We talk about how roofing has changed. Claim denials are mo...

Most roofing company owners don’t mean to be reactive. It just becomes the default. You start the day answering emails, solving problems, and putting out fires. Before long, your business is running you instead of the other way around. In this episode, we unpack the shift from reactive to proactive leadership and why the biggest growth ceiling in your company is usually you. We talk about making h...

Most homeowners forget who did their roof, and it’s not because the work was bad. They forget because the roofer felt like every other roofer. Ask someone who replaced their roof 8 or 10 years ago who they used, and most of the time they can’t remember. That’s the real problem. In this video, Jim sits down with Nick Branon, CEO of Hero Roofing, to talk about why roofing companies get forgotten and...

Most roofing owners are chasing money, growth, and results. But not many stop to ask what that chase is costing them. In this episode of the Roofing Success Podcast, Jim Ahlin talks with Jeff Valder about leadership, identity, and what success really looks like in the roofing industry. Jeff has spent years working alongside roofing companies and now coaches leaders who feel burned out, stuck, or f...

Most roofing companies don’t have a lead problem. They have a response time problem. In this video, Jim breaks down the most overlooked part of the customer journey- what happens in the first 5 minutes after a lead comes in. And the numbers don’t lie: • Most contractors don’t answer fast enough • Buyers go with the first company that responds • After 5 minutes, your chances drop off hard • Fixing...

Most roofing companies are built on lies. Shady claims. Fake damage. Lying to homeowners just to get deals. Taylor Ammons of Paragon Roofing saw it firsthand. And he REFUSED to play that game. This episode is raw and real. From being handed a ladder and told to go fake hail damage… To building a company with integrity — the right way. If you’ve ever thought: - “There’s gotta be a better way to do...

Raymond Little is a former roofing company owner who helped scale Perimeter Roofing into a multi-million-dollar operation before exiting to private equity. He now works as a partner and coach with Storm Ventures Group (SVG). In this episode of the Roofing Success Podcast, Raymond shares how roofing became his second chance after addiction, what it really takes to scale a roofing company, and the s...

Most roofers are losing insurance claims because they don’t know how to document the job the right way. In this video, Lisa Cimaroli breaks it all down. Why roofers are getting denied. What they’re missing. And how to fix it. Lisa is the Founder of Roof Rider Academy, an Expert Witness, and the B2B Director at PayPixel and StormView AI. She’s helped oversee over $80 million in claims and scaled he...

Everyone says, “Know your numbers.” But almost no one tells you what that actually means. That’s why I brought on Corey Combes. His company got rocked. 2025 was a tough year, and like many owners, he thought he knew his numbers… until the money didn’t line up. So he started digging. Hard. And what he found changed everything. Corey breaks down the real reason why jobs can look profitable on paper,...

2025 rocked the roofing industry. And if you weren’t paying close attention… 2026 is gonna sting. That’s why we made this episode. To show you everything we learned in 2025 so you can avoid the mistakes, jump on the biggest trends early, and DOMINATE this next year. Inside, you’ll learn: - Why the best roofing companies are becoming leadership development machines (not just “roofing contractors”)...

Most owners think they have a sales problem. Or a lead problem. Or a marketing problem. But Seth shows how those aren’t the real problems. He shares how roofing owners get stuck fixing the wrong stuff... and how to fix the right stuff that actually grows the business. You’ll see: ✅ What Seth learned running 2 companies ✅ Why most owners hit a ceiling and stall out ✅ What happens when you stop m...

How do you grow a roofing company fast? Scott Baird did it with 80% certainty and 100% speed. In this episode, Scott shares how he went from Major League Baseball front offices and Silicon Valley tech startups to building a $3.5M+ roofing business, with his eyes set on $10M. He didn’t grow up in roofing. He didn’t know how to estimate siding. He didn’t even have an office when he made his first hi...

Most roofers are obsessed with more leads. But 90% of those leads? Wasted. Forgotten. Gone cold. Brian Niebler, co-founder of Roof for Marketers and now JobNimbus Marketing, reveals a SIMPLE system to turn your existing leads into closed deals. This new “B.E.S.T.” Framework can explode your profits without spending more on marketing. 🧠 B = Build Your Audience 🎯 E = Establish Perfect Messaging 📈...

Most roofing companies get stuck around $2M–$3M… And they stay stuck. Not Randy Hurtado. He helped take a sleepy roofing company from <$2M… To over $30M in roofing revenue this year. (And nearly $50M total across all their companies.) In this podcast, Randy shares why most owners never break $5M — and exactly what to do about it. You’ll discover: - Why Randy QUIT roofing sales to grow the compa...

Just because you pay taxes in a town doesn’t make you “local.” In this episode, Taylor Speirs from Veterans Roofing breaks down what it really means to serve your community, and why too many roofing companies are getting it wrong. Taylor reveals the hard truth: If you’re not showing up, giving back, and actually being a face in your town, then “local” is just a word on your truck. His “Mayor of Yo...

Sales reps are making you broke… They sell cheap just to get the deal. Skip steps. Miss supplements. Then say, “It’s not a big deal… I’ll make it up on the next one.” Meanwhile, your profit margin is getting crushed.  That’s what Austin Watterson (Royal Roofing) realized after building a sales team that was blowing up jobs left and right. In this video, you’ll hear: - How their “red light, yellow...