Roofing Success

Are you letting the slow season cost your roofing company millions? 🤔 In this episode, marketing expert Elizabeth Lytle with Contractor Dynamics reveals why most contractors hibernate during the off-season—and how this mindset is holding them back. Learn how to build brand awareness, create evergreen content, and establish omnipresence so you can dominate your market, even in the slowest months. ...

What happens when growth forces you to look in the mirror? Patrick Muhs of Moose Roofing shares his unfiltered journey through leadership, imposter syndrome, and building a resilient team. This story is raw, inspiring, and packed with lessons you can use to lead your roofing business to new heights. Learn how Patrick transformed failures into opportunities, embraced his role as a visionary, and cr...

Toxic culture is like a silent killer lurking in your roofing company — and it can cost you everything if left unchecked. In this episode, Tamara Chase, CEO of Chase Roofing, shares her journey of building and maintaining a healthy, thriving team culture in the face of constant industry challenges. From labor shortages and insurance chaos to team development and customer satisfaction, Tamara dives...

Is Your Roofing Brand Forgettable? Here’s How It’s Costing You Millions Is your roofing brand truly unforgettable, or are you getting lost in the crowd? In this episode, George Villegas of Marva Roofing reveals how a bold rebrand — featuring a French Bulldog as his company logo — transformed his business from a one-man operation to a thriving, family-run company. From memorable truck wraps to a ne...

You hired the best roofing team—but are you coaching them to succeed? 🏆 In this episode, we explore the #1 reason roofing teams fall apart : lack of coaching and performance management . With expert insights from Rosalynn Verges , an HR powerhouse, you’ll learn why ongoing coaching is critical for getting the best out of your team. Discover: ✅ How to properly onboard new hires with 30-60-90 day...

The roofing industry's gold rush is OVER. The easy wins are gone. Now, with new regulations, private equity takeovers, and retail shifts , it's a race to survive.  In this video, we dive deep with Jon Broce —COO of Vertex's Florida region, Co-Founder of UglyRoof.com, and COO of MHI Roofing—to explore how to navigate these harsh new realities. From servant leadership to adapting oper...

Cutting corners on insurance claims? It's killing your bottom line! In this episode, we sit down with Matt Danskin, founder of Restoration Referral Systems and co-creator of Building Experts Institute. He reveals the biggest mistakes contractors are making with insurance claims—and why skipping the right documentation is costing you time, money, and future customers. Discover how detailed doc...

Get ready for a conversation with Joe and Wes from Black and White Roofing, whose innovative strategies are turning heads in the roofing world. Ever thought a pair of mismatched shoes or bullhorns on a Bentley could redefine brand image? Joe and Wes push boundaries, inspired by a steakhouse concept, and aim to compete with the likes of Red Bull. Their bold approach and unique branding tactics are...

Unlock the secrets to revolutionizing your recruitment strategy with marketing principles, guided by the expertise of Jody Underhill, the visionary behind Rapid Hire Pro. Discover how Jody's innovative approach has transformed the hiring process for over 4,000 trades industry professionals. Learn how to captivate and retain top talent by marketing your company to potential employees, just as...

This week on Roofing Success, join Jim and Bryson Berard, CEO of In the Light Roofing, as Bryson shares how aligning his God-given talents with a clear vision has fueled his success. Learn how he builds momentum through effective systems, servant leadership, and a strong team culture. Discover his strategies for scaling operations, hiring based on core values, and fostering continuous improvement...

Unlock the full potential of your roofing business with proven marketing strategies that deliver real results. In this episode of the Roofing Success Podcast, Jim Ahlin shares his insights on how to build a marketing plan that works—without falling into the usual traps. Drawing on his experience working with hundreds of contractors, Jim explains how to set achievable revenue goals and create an om...

Join us for an enlightening conversation with Jonathan Wistman, the acclaimed "Sales Boss" known for his mastery in guiding sales teams to success. Witness firsthand how Jonathan's journey from entrepreneurship to consulting has shaped his unique insights into the vital importance of investing in people for business growth. We uncover the strategies behind building a workplace cultu...

Unlock the secrets to becoming the most unforgettable name in the roofing industry. What if instead of striving to be the best, you aim to be the best-known? Learn the art of creating a robust brand identity from my personal journey—from crafting digital marketing strategies to establishing Roofer Marketers and its eventual merger with Job Nimbus. Explore how consistent customer impressions and ac...

Uncover the secrets behind Deshaun Bryant’s extraordinary rise from aspiring speaker to keynote star at RoofCon 2024 in this compelling episode. Known as the Roof Hustler, Deshaun’s journey is a testament to relentless dedication and the power of giving back without expecting anything in return. We'll explore how his sacrifices and commitment to mastery have shaped his path, and how his passi...

Unravel the secret to overcoming business failures and rising stronger with insights from Chris Zimmerman, the resilient force behind At Your Service Roofing. Chris's journey from setbacks to success in the roofing industry is a testament to the power of humility, hard work, and integrity. Through his partnership with John Cenac in Master Your Craft, Chris has revolutionized the roofing busin...

Discover how resilience can transform adversity into opportunity as Dr. Jessica Stahl shares her powerful journey from losing everything in a hurricane to finding new purpose in the roofing industry. Dr. Stahl's story highlights the crucial role that contractors play in rebuilding communities, and she offers valuable insights into building a rock-solid team and cultivating a business culture...

What does it take to grow a roofing business from scratch to millions in revenue in just three years? Ian Smith of Omega Exteriors shares his journey of grit, resilience, and strategic thinking. Starting at 23, Ian overcame personal loss, financial setbacks, and the challenges of youth to build a thriving company. In this episode, Ian reveals: - The mindset that fueled his success at a young age....

In this episode, ChatGPT interviews Jim Ahlin.  No prescripted questions or answered, just Jim talking with AI...you have to listen! Ever wondered how a simple truck wrap can morph into a marketing powerhouse for your roofing business? We've got seasoned roofing marketing expert Jim O'Lean on the show to break it all down. From his early days in real estate and contracting to becoming a...

Unlock the secrets to scaling your business without losing your sanity with insights from Tommy Mello, the founder of A1 Garage Door Service and the author of "Home Service Millionaire" and "Elevate." Discover how Tommy transformed his life from being in debt to achieving remarkable success by mastering leadership, creating efficient systems, and embracing personal growth. This...

Do you know what it truly takes to build a sustainable roofing business? This episode could change the way you think about success. Join us as we welcome Randy Brothers, a veteran roofing business owner and consultant, who reveals the essential pillars of success: people, process, and profit. Through his personal journey of overcoming early struggles, Randy underscores the importance of hiring the...

Is your roofing business stuck in chaos while others seem to thrive? Join systems and process expert Aaron Trujillo as we uncover how outdated practices might be holding you back—and how technology can turn things around. In this episode, you’ll learn: Why clear vision and efficient processes are critical to success. The secret to choosing the right tech stack for YOUR business. How to empower you...

Unlock the secrets of roofing success with Naaman Taylor from Miller Storm in our latest episode of the Roofing Success Podcast. Ever wondered how a chance encounter at the gym could pivot a career from real estate wholesaling to roofing? Naaman reveals how Miller Storm’s unique door-knocking sales strategy sparked his interest and led to the creation of an efficient call center utilizing both sta...

Chaos is holding your roofing business back—and today, we're breaking down exactly how to fix it! Join us as we talk with Jacob Vanhorn, CEO of Birdcreek Roofing, to uncover the key to building a roofing company that doesn’t just survive—it thrives sustainably. In this episode, Jacob shares: ✅ How to simplify processes to maximize efficiency and team performance. ✅ The importance of leaders...

How do you turn initial reluctance into a thriving, meaningful venture? Discover the answer as we sit down with Norm Dopfer from Roman Roofing. Having transitioned from the health and fitness industry in Ohio to running a successful roofing business in Southwest Florida, Norm shares his story of overcoming hesitation and embracing the roofing industry. Learn about the mindset shifts that helped hi...

Ever wondered how a 23-year veteran of Reebok transitions into a thriving career in roofing and solar? On this episode of the Roofing Success Podcast, we sit down with Chris Barringer from MD Roofing and Solar in Myrtle Beach, South Carolina, who shares his incredible journey, overcoming a fear of heights, and his evolution from door-to-door sales to sales manager. Chris’s story is a testament to...