Roofing Podcast: Hook Better Leads

Discover the AI Coaching Tools Driving Explosive Growth in Home Services Sales Join Tim Brown and Arnav Power from Rilla in this value-packed episode of the Hook Better Leads Podcast. We dive deep into how cutting-edge AI tools like Rick and the new hands-free feature are transforming sales training, compliance, and coaching for home service businesses. Learn how top companies are:  • Using AI to...

In this episode of the Hook Better Leads Podcast, Tim Brown interviews Randy Hurtado of DTY Roofing—who shares how he transformed a career in IT into a $40M/year roofing business by mastering the art of strategic referrals. Discover how realtors, insurance agents, and even competitors became lead sources, why generosity in business pays off, and how to engineer referrals without sounding salesy. W...

In this episode of the Hook Better Leads Podcast, Tim Brown sits down with financing expert Christopher Scoville from Improveitfy to talk about one of the most misunderstood tools in home services: financing. Discover why offering payment options isn’t just an afterthought — it’s a powerful sales and marketing strategy that increases close rates, ticket sizes, and customer satisfaction. They cover...

🚀 Want to create unstoppable momentum in your contracting business? Crystal Williams from Lemon Seed Marketing joins Tim Brown to reveal how contractors can build their own “hot streaks” by blending smart branding, consistent marketing, and strategic pivots. Learn why roofing and home service businesses can’t just chase leads — they need to build lasting brands that outsmart competitors. From mar...

What does it take to scale a home service business, exit successfully, and then turn around and coach the next generation of leaders? Tim Brown (Hook Agency) sits down with Jonathan Burrows to unpack the truth about private equity, leadership culture, and why popular gurus may not always have the receipts. They discuss the power of a people-first culture, change management in roofing, and how to c...

Getting Google reviews isn’t just about asking—it's about how you ask and creating systems that drive them consistently. In this episode of the Hook Better Leads Podcast, I sit down with Dominick Fraser of Fraser Roofing, who shares how his company has earned over 3,000 5-star reviews. Discover actionable tips to: - Develop scalable review-generating systems to enhance customer feedback. - Impleme...

Discover how to create unstoppable YouTube ad campaigns that convert, with expert insights from Aleric Heck, founder of AdOutreach. In this episode of the Hook Better Leads Podcast, Tim Brown dives deep with Aleric on how home service businesses like roofing and HVAC companies can leverage YouTube ads to dominate local markets. Learn how to craft hooks that stop the scroll, use omnipresent retarge...

What does it really take to dominate locally as a roofing company? In this high-impact episode, Tim Brown sits down with Martin Pettigrew of Monarch Roofing to discuss referral-driven growth, hyperlocal marketing, next-level swag strategy, and creating a fanbase of customers. Martin breaks down exactly how Monarch Roofing built a brand so strong that gym-goers, neighbors, and even pastors become w...

On this episode of the Hook Better Leads Podcast, we’re joined by Mike Goldenstein of ROOFLE to talk about using humor to stand out in the home services space. From fictional roofing conventions to fake dating sites, Mike breaks down how embracing satire and absurdity helped ROOFLE build a highly memorable (and lovable) brand in roofing. We talk memes, marketing risks, and what makes people actual...

Drew Itnyre of Masters Roofing in Memphis discusses how roofing companies can use video content to dominate social media, generate leads, and build a recognizable brand. Drew has been creating roofing content since 2017 and has successfully leveraged TikTok, Facebook, and YouTube to build trust and drive business. He shares his top strategies for making engaging videos, getting endorsements, and t...

Subscribe to our page for more home services content / resources.  Book a call with us: https://calendly.com/brynnwilson/30min Our Website: https://hookagency.com/ Connect with Tim on FaceBook: https://www.facebook.com/invigorated Our meme page: https://www.instagram.com/roofermemes/ DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vz...

Samantha, a.k.a. RooferGirl, joined me to talk about her journey in the roofing industry, building a personal brand on social media, and navigating sponsorships. She shares her experiences as a female roofer, tips for content creators in the trades, and insights on working with brands like PrimeGrip. If you're in the trades, a roofing professional, or a creator looking to grow your presence, this...

Learn more about Ben Tiger at; https://www.therooftiger.com Subscribe to our page for more home services content / resources.  Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: https://hookagency.com/ Connect with Tim on FaceBook: https://www.facebook.com/invigorated Our meme page: https://www.instagram.com/roofermemes/ DIY Website / SEO guide: https://youtube.com/playlist?li...

Are your systems and processes helping or hindering your growth? In this video, we explore how refining workflows, automating tasks, and optimizing efficiency can drive sustainable success. Whether you're managing a business, leading a team, or improving personal productivity, mastering systems and processes is key to scaling and achieving long-term goals. Subscribe to our page for more home servi...

Curious about how a digital-only roofing sales process works? In this video, we break down the step-by-step journey from initial contact to final contract without ever needing an in-person visit! Learn more about Kody Landals at; https://www.reimagineroofing.com/ Subscribe to our page for more home services content / resources.  Book a call with us: http://calendly.com/sydneeolsen/30min Our Websit...

Are sales and marketing really the same thing? Or do they play completely different roles in a business? In this episode, we break down the key differences between sales and marketing, how they complement each other, and why understanding both is crucial for business success. 🔹 Plus, we dive into the 4 Levels of Competency—a game-changing concept that explains how people develop skills and master...

In this episode, we dive into the fascinating journey of rebranding a roofing company and expanding its reach into the retail sector. We explore the challenges and successes of refreshing an established brand, creating a new identity, and leveraging marketing strategies to stand out in a competitive industry. Plus, we discuss the exciting venture of pushing into the retail space, exploring the opp...

Subscribe to our page for more home services content / resources.  Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: https://hookagency.com/ Connect with Tim on FaceBook: https://www.facebook.com/invigorated Yard Sign Playbook: https://www.dopemarketing.com/yard-sign-playbook DOPE:  https://www.dopemarketing.com/ Dave Carroll from DOPE Marketing sat down to discuss wellness a...

In this inspiring episode, we sit down with the team from Black & White Roofing to uncover how they’ve built a thriving business without a traditional sales team. Using bold guerilla marketing tactics and a customer-first approach, they’ve redefined what success looks like in the roofing industry. Learn More about Black & White Roofing at;  https://blackandwhiteroof.com/ Subscribe to our p...

In this episode, we dive deep into the latest trends, deals, and opportunities shaping the roofing industry. Whether you're a contractor, business owner, or investor, understanding the landscape of mergers and acquisitions in 2025 is critical to staying ahead. Learn more about Gregg Schonhorn at https://sfpadvisors.com/ Subscribe to our page for more home services content / resources.  Book a call...

In this video, we break down the secrets to creating a flawless roofing customer experience from start to finish. 🏠✨ Whether you're a roofing contractor or a homeowner looking for insights, we’ll reverse-engineer the process to highlight key elements like effective communication, quality assurance, and personalized service.

Becca Switzer of Roof Sales Mastery and I discuss what we think 2025 will look like for the roofing industry. We discuss Private Equity, Financing, and many more sales topics. If you'd like to learn more about Becca: https://roofsalesmastery.com/ 

In this episode of our podcast, we dive into the future of roofing marketing and explore what 2025 has in store for the industry. From emerging digital trends to the latest tools and strategies, we cover everything roofing businesses need to know to stay ahead of the competition. Learn more about Michael Stearns at; https://ascenddigitalexperts.com Subscribe to our page for more home services cont...

Are you a roofing company looking to grow your business without breaking the bank? In this video, we dive into free and effective marketing strategies tailored specifically for roofing businesses. Whether you're just starting out or want to expand your reach, these ideas can help you attract more customers and stand out from the competition Learn more about Aaron Christy at; https://indyroofandres...

Are you ready to level up your roofing business in 2024? 🚀 In this episode, we dive into 5 Roofing Facebook Ad Strategies That Work—proven tactics to generate high-quality leads, boost your online presence, and grow your customer base. Whether you're new to Facebook ads or looking to optimize your current campaigns, we cover everything from targeting the right audience to creating irresistible ad...