Roofing Podcast: Hook Better Leads

“There’s No Good Roofing Salespeople” — How to Build Them Anyway | Dominic Caminata Struggling to find good roofing salespeople? You’re not alone. In this episode, Tim Brown sits down with Dominic Caminata, CEO of Renaissance Roofing, to break down why great roofing sales reps are so rare—and exactly how to develop them in-house. You’ll learn: Why the roofing industry has a sales talent shortage T...

How to Create Sales Carnivores & Scale Your Sales Team | Sam Taggart Want to build a sales team that hunts for business instead of waiting for leads ? In this episode, Tim Brown sits down with Sam Taggart , founder of D2D Experts , to uncover what it takes to create true sales carnivores and why most roofing and home service businesses stay stuck. You’ll learn: Why relying on marketing alone i...

Master the Art of Storytelling with Jay Golden | Hook Better Leads Podcast Want to tell better stories that actually connect, convert, and create trust? In this episode, we sit down with Jay Golden, a world-class storytelling coach, to uncover the secrets behind stories that move people. You’ll learn: How to find endless stories from your own life The Journey Curve framework for powerful storytell...

Being Bold in Roofing with Ben from Roof Tiger | Hook Better Leads Podcast What does it take to stand out in a crowded market? Tim Brown sits down with Benjamin Tiger of Roof Tiger to talk bold branding, hometown advantage, and why being a little annoying might just be the best marketing move. Topics: Building a brand people remember TV jingles, tiger suits, and trucks that pop Why details (like y...

What if giving without expectation could actually grow your business? 💡 In this powerful episode of the Hook Better Leads Podcast, Tim Brown sits down with Charles Antis, CEO of Antis Roofing & Waterproofing, to unpack the ROI of real generosity. From giving the first roof to a family in need, to inspiring industry-wide philanthropy, Charles shares how authentic storytelling and service have...

What if going viral is overrated? In this episode of the Hook Better Leads Podcast, Joseph Hughes (Contractor Dynamics) shares why being local cool is the ultimate marketing strategy for home service companies. We break down the “Five Mile Famous” framework—getting everyone in your service area to know, trust, and refer your brand. From consistent content and social proof to hyper-local podcasts a...

Why Community Involvement is the Secret Growth Engine for Home Service Businesses In this episode of the Hook Better Leads Podcast, Tim Brown sits down with Ty Backer of TC Backer Construction to uncover how community involvement transformed his business — from survival mode to significance. Discover how the 21 Turkey Salute , food drives, and “Swing for Recovery” became not only powerful acts of...

Unlock elite-level sales strategies with Chuck Thokey in this powerhouse episode of the Hook Better Leads Podcast. Tim Brown and Chuck dive into sales momentum rituals , identity vs. role mindset , and powerful real-world objection handling . Learn how to harness mental energy, improve your sales close rates, and create winning systems that top closers use every day. 🚀 Chuck shares the psychology...

Unlock the secrets of scaling your roofing business with high-converting homeowner referrals. In this episode of the Hook Better Leads Podcast, we sit down with John Senac, industry trainer and founder of Master Your Craft, to dive deep into:  • The psychology behind referral asks  • Why most salespeople fail at referral systems  • How to get 70%+ close rates through strategic referrals  • Role-pl...

Want to take your roofing content viral? In this episode of The Hook Better Leads Podcast, we sit down with Austin Blomquist—who’s racked up over 500 million views across his channels—to unpack the psychology, strategy, and storytelling that turns roofing content into algorithm gold. From viral product demos and job site stories to emotional giveaways and controversy-balanced branding, Austin shar...

Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand’s standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract...

Discover the AI Coaching Tools Driving Explosive Growth in Home Services Sales Join Tim Brown and Arnav Power from Rilla in this value-packed episode of the Hook Better Leads Podcast. We dive deep into how cutting-edge AI tools like Rick and the new hands-free feature are transforming sales training, compliance, and coaching for home service businesses. Learn how top companies are:  • Using AI to...

In this episode of the Hook Better Leads Podcast, Tim Brown interviews Randy Hurtado of DTY Roofing—who shares how he transformed a career in IT into a $40M/year roofing business by mastering the art of strategic referrals. Discover how realtors, insurance agents, and even competitors became lead sources, why generosity in business pays off, and how to engineer referrals without sounding salesy. W...

In this episode of the Hook Better Leads Podcast, Tim Brown sits down with financing expert Christopher Scoville from Improveitfy to talk about one of the most misunderstood tools in home services: financing. Discover why offering payment options isn’t just an afterthought — it’s a powerful sales and marketing strategy that increases close rates, ticket sizes, and customer satisfaction. They cover...

🚀 Want to create unstoppable momentum in your contracting business? Crystal Williams from Lemon Seed Marketing joins Tim Brown to reveal how contractors can build their own “hot streaks” by blending smart branding, consistent marketing, and strategic pivots. Learn why roofing and home service businesses can’t just chase leads — they need to build lasting brands that outsmart competitors. From mar...

What does it take to scale a home service business, exit successfully, and then turn around and coach the next generation of leaders? Tim Brown (Hook Agency) sits down with Jonathan Burrows to unpack the truth about private equity, leadership culture, and why popular gurus may not always have the receipts. They discuss the power of a people-first culture, change management in roofing, and how to c...

Getting Google reviews isn’t just about asking—it's about how you ask and creating systems that drive them consistently. In this episode of the Hook Better Leads Podcast, I sit down with Dominick Fraser of Fraser Roofing, who shares how his company has earned over 3,000 5-star reviews. Discover actionable tips to: - Develop scalable review-generating systems to enhance customer feedback. - Impleme...

Discover how to create unstoppable YouTube ad campaigns that convert, with expert insights from Aleric Heck, founder of AdOutreach. In this episode of the Hook Better Leads Podcast, Tim Brown dives deep with Aleric on how home service businesses like roofing and HVAC companies can leverage YouTube ads to dominate local markets. Learn how to craft hooks that stop the scroll, use omnipresent retarge...

What does it really take to dominate locally as a roofing company? In this high-impact episode, Tim Brown sits down with Martin Pettigrew of Monarch Roofing to discuss referral-driven growth, hyperlocal marketing, next-level swag strategy, and creating a fanbase of customers. Martin breaks down exactly how Monarch Roofing built a brand so strong that gym-goers, neighbors, and even pastors become w...

On this episode of the Hook Better Leads Podcast, we’re joined by Mike Goldenstein of ROOFLE to talk about using humor to stand out in the home services space. From fictional roofing conventions to fake dating sites, Mike breaks down how embracing satire and absurdity helped ROOFLE build a highly memorable (and lovable) brand in roofing. We talk memes, marketing risks, and what makes people actual...

Drew Itnyre of Masters Roofing in Memphis discusses how roofing companies can use video content to dominate social media, generate leads, and build a recognizable brand. Drew has been creating roofing content since 2017 and has successfully leveraged TikTok, Facebook, and YouTube to build trust and drive business. He shares his top strategies for making engaging videos, getting endorsements, and t...

Subscribe to our page for more home services content / resources.  Book a call with us: https://calendly.com/brynnwilson/30min Our Website: https://hookagency.com/ Connect with Tim on FaceBook: https://www.facebook.com/invigorated Our meme page: https://www.instagram.com/roofermemes/ DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vz...

Samantha, a.k.a. RooferGirl, joined me to talk about her journey in the roofing industry, building a personal brand on social media, and navigating sponsorships. She shares her experiences as a female roofer, tips for content creators in the trades, and insights on working with brands like PrimeGrip. If you're in the trades, a roofing professional, or a creator looking to grow your presence, this...

Learn more about Ben Tiger at; https://www.therooftiger.com Subscribe to our page for more home services content / resources.  Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: https://hookagency.com/ Connect with Tim on FaceBook: https://www.facebook.com/invigorated Our meme page: https://www.instagram.com/roofermemes/ DIY Website / SEO guide: https://youtube.com/playlist?li...

Are your systems and processes helping or hindering your growth? In this video, we explore how refining workflows, automating tasks, and optimizing efficiency can drive sustainable success. Whether you're managing a business, leading a team, or improving personal productivity, mastering systems and processes is key to scaling and achieving long-term goals. Subscribe to our page for more home servi...