Roofing Podcast: Hook Better Leads

Guest: Jon Brown — Executive Pastor, Journey Church (Kenosha, WI) Guest Links: Instagram: @PJon | YouTube: JRNY Church Jon Brown has spent 25 years at the same church, working his way up from youth pastor to executive pastor overseeing 36 staff pastors, 75% of whom he developed from a young age. In this episode, recorded in Italy, he breaks down the universal leadership principles that apply wheth...

Guest: Tony Vincent — Owner, Ultimate Roofing | Ultimate Properties | Ultimate Tree Service | Ultimate Equipment Rentals Guest Links: Website: https://getultimateroofing.com | Facebook: Ultimate Roofing WV Tony Vincent runs four businesses out of West Virginia and has built Ultimate Roofing into a $20 million operation with 100+ employees across 5 states, while quietly stacking $9 million in heavy...

Guest: Kris Werner — President, Werner Roofing | IHS Group (Infinity Home Services) Guest Links: Website: https://www.wernerroofing.com | Phone: (616) 638-4662 Kris Werner runs Werner Roofing in Grand Haven, Michigan, a "five mile famous" brand he built slowly from a one-man job into a multi-trade home service operation now partnered with Infinity Home Services. In this episode, he gets practical...

Guest: Pedro Rodriguez — Production, Owl Roofing Guest Links: Instagram: @P1Rodriguez | Website: https://owlroofing.com Inside the real tension between sales, marketing, and production at a brand-new roofing company. Pedro Rodriguez runs production at Owl Roofing, the new Minneapolis venture that hit nearly half a million in sold revenue in its first real month. In this episode, the conversation g...

Guest: Tim Brown — Founder, Hook Agency | Co-Founder, Owl Roofing Guest Links: Website: https://owlroofing.com | https://hookagency.com The marketer who built Hook Agency advising roofing companies for over a decade just started one of his own. In this episode, Tim Brown takes the guest seat to break down Owl Roofing, his new home service venture in Minneapolis that hit $480K sold in its first rea...

Guest: Raymond Little — Founder, SVG Roofing Coaching | Contra Shoes Guest Links: Facebook: Raymond Wendell Little | Instagram: https://www.instagram.com/rwl612/ Raymond Little built a roofing company from zero to nearly $100 million, exited to private equity for $40 million, and now runs SVG helping owner-operators between $1M and $10M break through their plateaus. In this episode, Raymond gets r...

Guest: Ryan Fitzgerald — Plumbing Department Leader, Fitzgerald Heating Air and Plumbing (Las Vegas, NV) Guest Links: Facebook: Ryan Fitzgerald (Las Vegas, Nevada) This episode covers how to layer a plumbing department onto an existing HVAC company and scale it from almost nothing to over $5 million in a single year. Ryan Fitzgerald joined a company in Las Vegas that was doing $14 million in HVAC...

Guest: Brad Strawbridge — Founder, Capital City Roofing & BuilderLync Guest Links: Website: https://builderlync.com/ This episode covers practical, real-world ways roofing companies are using AI right now to automate non-revenue tasks and free up teams to focus on selling and customer experience. Brad Strawbridge walks through how he uses Claude Co-Work to build reusable workflows that automat...

Guest: Claudio Vilas – Roofing Biz Broker Guest Links: Website: https://theroofingbizbroker.com/ This episode breaks down what is actually changing in private equity for roofing in 2026 , why the easy “gold rush” era has cooled off, and what roofing owners need to understand before they assume a sale is guaranteed. It explains how a weaker recent roofing market, tougher integration lessons, and mo...

Guest: Mark Easton – Founder, Bucko’s Roofing Guest Links: Website: https://www.buccosroofing.com/ Franchise: https://franchise.buccosroofing.com/ This episode breaks down the real differences between franchising, private equity, and scaling a roofing company on your own , using Bucko’s Roofing as a case study in how systems, timing, and long-term philosophy shape the growth path. It explains how...

Guest: Micah Wilson – Founder, Emergency Tree Referral Network Guest Links: Website: www.emergencytreereferralnetwork.com Facebook: Emergency Tree Referral Network This episode breaks down the hidden bottleneck after major storms that most roofers are not prepared for: trees on houses , and why that one issue can delay everything from tarping to inspections to full reconstruction. It explains Mica...

Guest: Derick Hihn – Founder, Shingle Tomb Guest Links: Website: https://shingletomb.com This episode breaks down how roofing companies can increase referrals and stay top-of-mind for 20 years by turning leftover shingles into a functional branded asset instead of letting the relationship die after the install. It explains the core problem most roofers ignore: homeowners are excited right after th...

Guest: Daniel Magazu – Founder, Ride The Wave Guest Links: Website: https://ridethewave.info This episode breaks down how Facebook groups can become one of the most overlooked lead-generation channels in home services when used with the right mix of community relevance, storytelling, and consistency. It explains how Daniel Magazu first discovered the strategy while growing a landscaping business d...

Guest: Tearah Rice – Marketing Director, Eco Roofing Solutions (Arizona) Guest Links: Website: https://ecoroofaz.com/ Instagram: https://www.instagram.com/notyouraveragerooferaz/ This episode lays out a ruthless roofing social media playbook for becoming the company homeowners say they “see everywhere,” without billboards or dumping tens of thousands into SEO, by winning attention inside the feeds...

Guest: Reggie Brock – Founder, Propel (Culture + Accountability System) Guest Links: Website: https://culturaldisruptor.com This episode breaks down why culture is not a “soft skill,” but the hidden asset that determines whether a home service company can scale, endure pressure, and keep great people . It explains how most contractors obsess over recruiting and marketing to get people in the front...

Guest: Davey Cox – Founder, Cox Roofing (St. Louis) Guest Socials: Facebook: https://www.facebook.com/david.cox.1420354/ Company: https://coxroof.com/ This episode tells the raw, unfiltered story behind Cox Roofing’s resurgence , exploring how discipline, patience, and relentless execution rebuilt a roofing company after an eight-year federal prison sentence. It breaks down how Davey Cox returned...

Guest: Paul Burleson – Sales Strategist & Consultant, Westlake Royal Building Products Guest Links: Website: https://www.westlakeroyalbuildingproducts.com Instagram: https://www.instagram.com/remodelingrockstar LinkedIn: https://www.linkedin.com/in/paul-burleson-34464a43/ This episode explores the evolution of roofing and home improvement sales , tracing how the industry moved from high-pressu...

Guest: Zachiary Kuper – Owner, SNK Construction & Remodeling Guest Links: Website: https://skroofingandconstruction.com   This episode dives deep into advanced DIY roofing SEO strategies that go far beyond basic meta titles and keyword research, using real-world execution from a roofing website with one of the strongest organic footprints in the industry. It breaks down how Zachiary Kuper buil...

Guest: Brynn Wilson – Sales Consultant, Hook Agency This episode breaks down what a realistic and effective roofing marketing budget looks like heading into 2026 , and why many roofing companies either overspend emotionally or underspend out of fear—both of which stall growth. The episode explains why most roofing companies should expect to invest roughly 5–10% of revenue into marketing depending...

Guest: Max Rosenblum – Founder, Supplement Experts & Creator of Adjust.ai Guest Links: Website: https://www.supplementexperts.net This episode explores how AI is fundamentally changing insurance supplementing, estimating, and MRP workflows for roofing and exterior contractors, and why simply using ChatGPT is nowhere near enough to gain a real advantage. It breaks down how the industry is shift...

Guest: Noah Williams – Founder, Home Doctor Sales System Guest Links: Website: https://homedoctorss.com/ Facebook: https://www.facebook.com/noahwill99/ Instagram: https://www.instagram.com/noahwill99/ This episode breaks down why most roofing and home service sales conversations fail long before pricing is ever discussed, and how elite sales systems are built around mindset, trust, and structure r...

Guests: Jason Burg – 40-year industry veteran, retired GC, national MRP consultant Jim Greer – 40+ years in B2B consulting, national carrier & vendor network strategist Jason Burg: 407-782-1772   This episode explores why MRP (Managed Repair Programs) and DRP (Direct Repair Programs) are becoming essential revenue streams for roofing contractors—and why the traditional door-to-door storm model...

Guest: Tracy Bookman – Owner, Homestead Roofing (Colorado Springs) Guest Links: Website: https://homesteadroofingcolorado.com YouTube Channel: https://www.youtube.com/@HomesteadRoofing LinkedIn: https://www.linkedin.com/in/tracy-bookman-620902155/ This episode explores how Tracy Bookman, after years of refining a homeowner-focused content strategy, built one of the most trusted and effective roofi...

Guests: Dustin Mitchell – Co-Owner, Half Moon Plumbing Tiffany Mitchell – Co-Owner, Half Moon Plumbing Guest Links: Dustin Mitchell LinkedIn: https://www.linkedin.com/in/dustin-mitchell-364310250/ Tiffany Mitchell: (no public LinkedIn available — can add another link if preferred) Half Moon Plumbing Website: https://HalfMoonPlumbing.com In this episode of The HVAC & Plumbing Hustle , Tim talks...

If you’re a roofing or home service owner thinking about selling in the next 1–5 years, this is required viewing. Tim and Gregg Schonhorn (Business Development Advisor, SF&P Advisors) unpack the real story behind platform roll-ups, the Minnesota Rusco / Nucco situation, AirPros, and why roofing is still 5+ years behind HVAC, plumbing, and electrical on the private equity curve. You’ll hear why...