Roofing Podcast: Hook Better Leads

Small/medium roofers are feeling the squeeze from PE roll-ups. In this episode, Dakota Weddle (Founder, Big Lick Roofing & Solar) breaks down how he’s beating private equity entrants on value, proximity marketing, and process: leading with financing, product positioning (GAF vs. others), and a CRM that closes while he sleeps. Guest: Dakota Weddle — Big Lick Roofing → biglickroofing.com biglick...

Starting a roofing company in 2025? Learn what actually works—from cash flow discipline to retail-first sales, airtight work orders, and branding that stands out in crowded markets. Tim Brown sits down with Brian Huf, Owner at Modern Roofing Group to unpack 5 things he wishes he knew before launching. Expect concrete tactics: contract-to-pay-in-full systems, 150-photo inspections, Proline proposal...

Guest: Alex Duta  CEO/Founder at Albi (restoration management software)  https://albiware.com/  Thinking about selling to PE? Alex explains why many contractors should hold and tech-enable instead then shows how to do it: AI for ops, revenue per-employee targets, CRM→Ads feedback loops, valuation math (service vs. software), and the QSBS play to keep more at exit. Real tactics for restoration/roof...

Private equity is flooding roofing but not every buyer is legit. Tim Brown sits down with John Bartlett (Founder, Brentwood Growth) to break down 7 reasons real buyers won’t buy your roofing company and exactly how to fix them: W-2 vs 1099, accrual accounting, owner dependency, dirty books/add-backs, family on payroll, tax return mismatches, and revenue mix (retail vs storm/new construction). Get...

Turn network marketing principles into a recruiting engine for roofing. Jason Nemes breaks down “focus out vs. focus in,” culture-first leadership, and his $300–$1,000 referral playbook that keeps deals flowing and reps engaged. We also cover door-knocking discipline, bringing in experienced reps (without the ego), and staying neutral under stress—plus the story of Jason’s Easter 2021 heart attack...

From $0 to 8 figures in 3 years, how’d he actually do it? In this episode, Jon Starry breaks down the playbook behind Steadfast Roofing’s rapid growth: deliberate pre-launch planning, “residential cluster” GBP placement, a trust-first sales deck, communication-driven CRM flows (ProLine), and the systems that fuel 5-star reviews and referrals. We also get into staffing production early, storm tailw...

How can roofers actually use AI to grow, without losing the “soul” of their brand? Tim Brown (Hook Agency) sits down with Bruce Lefler (Best Roofer Marketing) to break down agency transparency, “own your marketing,” service-first retention, AI voice agents for missed calls, CRM/implementation pitfalls, and how to turn SOPs into automations that compound results. We cover practical prompts, agent b...

High performers who wreck culture? Fire them. Elijah Mumm breaks down “culture over profits,” paying reps what they’re owed, authentic sales, and how he’d scale a roofing company in 90 days. If you lead a roofing or home-service team, this is your playbook—leadership structure, rep development, and retention that prints revenue.

Creators get hate. Pros turn it into fuel. In this convo, Tim and roofing pro Taylor Ammons break down growth frameworks (Brendan Kane’s “1M Followers”), storytelling in short-form, paid boosting on winners, handling haters with self-deprecation, and priming your brain with vision/affirmations to sell more roofs and live better. Practical, mindset-driven tactics you can implement today. Watch, tak...

Roofing operator-turned-coach Todd Price breaks down how his team scaled to ~$280M+ with disciplined systems, aggressive social, and deal-savvy private equity strategy. We cover the 3 biggest growth bottlenecks, the “digital doorknock” play on Facebook, standards that create top reps, and when to sell vs. keep your company. If you run a $3–$15M roofing company (or want to), this is your unfair adv...

Interested in working with a niched Google Specialized Marketing Team? YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/ Stop using ChatGPT like a vending machine—use it as a thinking partner to sharpen your decisions. Learn 5 practical moves—let it build your prompt, use voice-mode Q&A, force different directions, push unusual angles, and plug in your own framework...

Roofing’s dirty secret? We trained homeowners to wait for storms. In this episode, Noah Bergland shares how to escape the storm-chasing treadmill and build a retail-first sales machine—using transparent pricing, soft-pull financing, and smart appraisal strategy to close bigger, better projects. Expect no-BS sales talk, underdog grit, and scripts your reps can use today. Our Website: https://hookag...

Interested in working with a niched Google Specialized Marketing Team? Book here for $1,000 off: https://hookagency.com/youtube-deal/ Use this prompt: “I’m working on solving [insert gnarly problem or opportunity], and I’ve got [insert real-world constraints or limitations] right now. Instead of giving me answers, ask me 5 sharp, voice-mode questions in radically different directions to stir insig...

Interested in working with a niched Google Specialized Marketing Team? YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/ Is AI going to replace roofers? Not exactly—but it will change the game for how roofing businesses operate. In this episode, Tim Brown sits down with Andy Keys, VP of Sales at JobProgress, to talk about automation, AI, and the future of roofing techno...

“There’s No Good Roofing Salespeople” — How to Build Them Anyway | Dominic Caminata Struggling to find good roofing salespeople? You’re not alone. In this episode, Tim Brown sits down with Dominic Caminata, CEO of Renaissance Roofing, to break down why great roofing sales reps are so rare—and exactly how to develop them in-house. You’ll learn: Why the roofing industry has a sales talent shortage T...

How to Create Sales Carnivores & Scale Your Sales Team | Sam Taggart Want to build a sales team that hunts for business instead of waiting for leads ? In this episode, Tim Brown sits down with Sam Taggart , founder of D2D Experts , to uncover what it takes to create true sales carnivores and why most roofing and home service businesses stay stuck. You’ll learn: Why relying on marketing alone i...

Master the Art of Storytelling with Jay Golden | Hook Better Leads Podcast Want to tell better stories that actually connect, convert, and create trust? In this episode, we sit down with Jay Golden, a world-class storytelling coach, to uncover the secrets behind stories that move people. You’ll learn: How to find endless stories from your own life The Journey Curve framework for powerful storytell...

Being Bold in Roofing with Ben from Roof Tiger | Hook Better Leads Podcast What does it take to stand out in a crowded market? Tim Brown sits down with Benjamin Tiger of Roof Tiger to talk bold branding, hometown advantage, and why being a little annoying might just be the best marketing move. Topics: Building a brand people remember TV jingles, tiger suits, and trucks that pop Why details (like y...

What if giving without expectation could actually grow your business? 💡 In this powerful episode of the Hook Better Leads Podcast, Tim Brown sits down with Charles Antis, CEO of Antis Roofing & Waterproofing, to unpack the ROI of real generosity. From giving the first roof to a family in need, to inspiring industry-wide philanthropy, Charles shares how authentic storytelling and service have...

What if going viral is overrated? In this episode of the Hook Better Leads Podcast, Joseph Hughes (Contractor Dynamics) shares why being local cool is the ultimate marketing strategy for home service companies. We break down the “Five Mile Famous” framework—getting everyone in your service area to know, trust, and refer your brand. From consistent content and social proof to hyper-local podcasts a...

Why Community Involvement is the Secret Growth Engine for Home Service Businesses In this episode of the Hook Better Leads Podcast, Tim Brown sits down with Ty Backer of TC Backer Construction to uncover how community involvement transformed his business — from survival mode to significance. Discover how the 21 Turkey Salute , food drives, and “Swing for Recovery” became not only powerful acts of...

Unlock elite-level sales strategies with Chuck Thokey in this powerhouse episode of the Hook Better Leads Podcast. Tim Brown and Chuck dive into sales momentum rituals , identity vs. role mindset , and powerful real-world objection handling . Learn how to harness mental energy, improve your sales close rates, and create winning systems that top closers use every day. 🚀 Chuck shares the psychology...

Unlock the secrets of scaling your roofing business with high-converting homeowner referrals. In this episode of the Hook Better Leads Podcast, we sit down with John Senac, industry trainer and founder of Master Your Craft, to dive deep into:  • The psychology behind referral asks  • Why most salespeople fail at referral systems  • How to get 70%+ close rates through strategic referrals  • Role-pl...

Want to take your roofing content viral? In this episode of The Hook Better Leads Podcast, we sit down with Austin Blomquist—who’s racked up over 500 million views across his channels—to unpack the psychology, strategy, and storytelling that turns roofing content into algorithm gold. From viral product demos and job site stories to emotional giveaways and controversy-balanced branding, Austin shar...

Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand’s standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract...