Roofing Podcast: Hook Better Leads

Guest: Dan Walreck — Founder, Go Beyond the Hustle | 28-Year Roofing Sales Rep Guest Links: Website: https://gobeyondthehustle.com “If I get your insurance to cover 85% of your roof, would you do it?” Why that question beats the old pitch. Dan Walreck has sold roofs for 28 years, once did $18.7 million in a single year across 595 homeowners, and was on three appointments the day before recording....

Guests: Pavel — Owner, Pasco Construction & Revision European Windows Dan — Sales Manager, Pasco Construction & Revision European Windows Guest Links: Website: https://revisionwindows.com How do roofers stay busy in a northern winter? A company that’s survived 17 of them breaks it down. It’s Owl Roofing’s first winter, and Tim and Noah are honest about the anxiety: payroll, trucks, rent, a...

Guest: Trent Lowenstein — Coach, Next Level Pros | Host, Trent and Friends Podcast Guest Links: Website: https://gonextlevelpros.com You might be one or two jobs away from doubling your net profit. The leak is between booked and sat. Trent Lowenstein from Next Level Pros joins Tim to diagnose Owl Roofing live, using what he calls “God mode”: looking at your business like the architect of the game...

Guest: Jeff Cronin — Founder, Primetime Consulting | Close Like Cronin Guest Links: Skool: Close Like Cronin | Instagram & Facebook: Jeff Cronin Homeowners aren't picking your competitor because they like them more. They're picking whoever offered financing. Jeff Cronin trains plumbing, HVAC, and home service sales teams across the country, and spent years at the top of the board in the field...

Guest: Nayt Pingry — Sales, Owl Roofing Guest Links: Website: https://owlroofing.com $1 million in roofing sales in three months, 80% retail, in a market where everyone is still chasing insurance. Nayt Pingry started as a graphic designer on the back end of roofing companies, worked his way up to sales director, then gave up management to sell full time at Owl Roofing. He started July 1st and cros...

Guest: Noah Berglin — Co-Founder, Owl Roofing Guest Links: Website: https://owlroofing.com A year ago he said don't join the roofing industry. Now he runs a roofing company. Real numbers, no spin. Noah Berglin came on this podcast a year ago and vented about how rough it was to be a roofing sales rep in the Twin Cities. That episode kicked off him leaving his company and co-founding Owl Roofing. T...

Guest: Brianna Skiffington — Founder, Free Agency | Co-Founder, Space Heroes HVAC Guest Links: https://callspaceheroes.com | https://freeagency.ai | https://cxc.ai A fractional CMO who spent 10 years marketing the trades just started her own HVAC company. Goal: $10M next year. Brianna Skiffington runs Free Agency, publishes Moneyball Marketing, and just launched Space Heroes HVAC in Huntsville, Al...

Guest: Sam Tacheny — Owner, Tacheny Exteriors Guest Links: Website: https://tachenyexteriors.com Two Twin Cities roofing competitors sit down and share everything. Culture, sales systems, PE horror stories. Sam Tacheny runs Tacheny Exteriors in the Twin Cities and reached out to talk shop instead of treating the competition like the enemy. The conversation gets into why private equity is flooding...

Guest: Tom and Karen Belko — Owners, Vector Services Guest Links: Website: https://callvector.com How this HVAC and plumbing company went from $3M to over $10M in two years. Three moves did it. Tom and Karen run Vector Services in the Twin Cities doing HVAC, plumbing, electrical, and drains. In 2023 they were nine employees running white vans out of their houses. Now they're pushing $12.5 million...

Guest: Lance Bachmann — Founder & Owner, LB Capital | MN Exteriors Guest Links: Website: https://lbachmanncapital.com Lance Bachmann grew up in foster care and group homes, went bankrupt in his 30s, and now runs LB Capital, a home service platform on track for $150 to $175 million in revenue with 14 roofing companies under MN Exteriors, all funded with his own money and zero private equity. In...

Guests: Steve Akian — Owner, Akian Plumbing, Heating, Cooling & Electric | Co-Founder, Fix to Finish Eric Karofsky — Founder, VectorHX | Co-Founder, Fix to Finish Guest Links: Website: https://fixtofinish.ai Steve Akian is a plumber by trade who grew Akian Plumbing to $14 million over ten years. Eric Karofsky spent 25 years leading digital programs for Michelin, Royal Caribbean, Fidelity, and...

Guest: Jon Brown — Executive Pastor, Journey Church (Kenosha, WI) Guest Links: Instagram: @PJon | YouTube: JRNY Church Jon Brown has spent 25 years at the same church, working his way up from youth pastor to executive pastor overseeing 36 staff pastors, 75% of whom he developed from a young age. In this episode, recorded in Italy, he breaks down the universal leadership principles that apply wheth...

Guest: Tony Vincent — Owner, Ultimate Roofing | Ultimate Properties | Ultimate Tree Service | Ultimate Equipment Rentals Guest Links: Website: https://getultimateroofing.com | Facebook: Ultimate Roofing WV Tony Vincent runs four businesses out of West Virginia and has built Ultimate Roofing into a $20 million operation with 100+ employees across 5 states, while quietly stacking $9 million in heavy...

Guest: Kris Werner — President, Werner Roofing | IHS Group (Infinity Home Services) Guest Links: Website: https://www.wernerroofing.com | Phone: (616) 638-4662 Kris Werner runs Werner Roofing in Grand Haven, Michigan, a "five mile famous" brand he built slowly from a one-man job into a multi-trade home service operation now partnered with Infinity Home Services. In this episode, he gets practical...

Guest: Pedro Rodriguez — Production, Owl Roofing Guest Links: Instagram: @P1Rodriguez | Website: https://owlroofing.com Inside the real tension between sales, marketing, and production at a brand-new roofing company. Pedro Rodriguez runs production at Owl Roofing, the new Minneapolis venture that hit nearly half a million in sold revenue in its first real month. In this episode, the conversation g...

Guest: Tim Brown — Founder, Hook Agency | Co-Founder, Owl Roofing Guest Links: Website: https://owlroofing.com | https://hookagency.com The marketer who built Hook Agency advising roofing companies for over a decade just started one of his own. In this episode, Tim Brown takes the guest seat to break down Owl Roofing, his new home service venture in Minneapolis that hit $480K sold in its first rea...

Guest: Raymond Little — Founder, SVG Roofing Coaching | Contra Shoes Guest Links: Facebook: Raymond Wendell Little | Instagram: https://www.instagram.com/rwl612/ Raymond Little built a roofing company from zero to nearly $100 million, exited to private equity for $40 million, and now runs SVG helping owner-operators between $1M and $10M break through their plateaus. In this episode, Raymond gets r...

Guest: Ryan Fitzgerald — Plumbing Department Leader, Fitzgerald Heating Air and Plumbing (Las Vegas, NV) Guest Links: Facebook: Ryan Fitzgerald (Las Vegas, Nevada) This episode covers how to layer a plumbing department onto an existing HVAC company and scale it from almost nothing to over $5 million in a single year. Ryan Fitzgerald joined a company in Las Vegas that was doing $14 million in HVAC...

Guest: Brad Strawbridge — Founder, Capital City Roofing & BuilderLync Guest Links: Website: https://builderlync.com/ This episode covers practical, real-world ways roofing companies are using AI right now to automate non-revenue tasks and free up teams to focus on selling and customer experience. Brad Strawbridge walks through how he uses Claude Co-Work to build reusable workflows that automat...

Guest: Claudio Vilas – Roofing Biz Broker Guest Links: Website: https://theroofingbizbroker.com/ This episode breaks down what is actually changing in private equity for roofing in 2026 , why the easy “gold rush” era has cooled off, and what roofing owners need to understand before they assume a sale is guaranteed. It explains how a weaker recent roofing market, tougher integration lessons, and mo...

Guest: Mark Easton – Founder, Bucko’s Roofing Guest Links: Website: https://www.buccosroofing.com/ Franchise: https://franchise.buccosroofing.com/ This episode breaks down the real differences between franchising, private equity, and scaling a roofing company on your own , using Bucko’s Roofing as a case study in how systems, timing, and long-term philosophy shape the growth path. It explains how...

Guest: Micah Wilson – Founder, Emergency Tree Referral Network Guest Links: Website: www.emergencytreereferralnetwork.com Facebook: Emergency Tree Referral Network This episode breaks down the hidden bottleneck after major storms that most roofers are not prepared for: trees on houses , and why that one issue can delay everything from tarping to inspections to full reconstruction. It explains Mica...

Guest: Derick Hihn – Founder, Shingle Tomb Guest Links: Website: https://shingletomb.com This episode breaks down how roofing companies can increase referrals and stay top-of-mind for 20 years by turning leftover shingles into a functional branded asset instead of letting the relationship die after the install. It explains the core problem most roofers ignore: homeowners are excited right after th...

Guest: Daniel Magazu – Founder, Ride The Wave Guest Links: Website: https://ridethewave.info This episode breaks down how Facebook groups can become one of the most overlooked lead-generation channels in home services when used with the right mix of community relevance, storytelling, and consistency. It explains how Daniel Magazu first discovered the strategy while growing a landscaping business d...

Guest: Tearah Rice – Marketing Director, Eco Roofing Solutions (Arizona) Guest Links: Website: https://ecoroofaz.com/ Instagram: https://www.instagram.com/notyouraveragerooferaz/ This episode lays out a ruthless roofing social media playbook for becoming the company homeowners say they “see everywhere,” without billboards or dumping tens of thousands into SEO, by winning attention inside the feeds...