Tracey Priest & Bruce Montgomery
Road 2 Retail
The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.
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Author
Tracey Priest & Bruce Montgomery
Category
Podcast website
Latest episode
Nov 10, 2026
Where to listen?
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Episodes
2nd Annual Founders Day Recap 2025- Presented by ECRM, RangeMe and RetailMedia IQ 12.12.2025 51:00
Episode # 132On Wednesday of this week, the Road 2 Retail team attended the 2nd Annual Founder's Innovation Day. This event was presented by ECRM, RangeMe, and RetailMedia IQ. The purpose of this very well attended event was to allow emerging brands to hear directly from many of the nation's leading retailers exactly what is expected of them in order to be successful. Rather than try to ca...
Episode # 131 Interview Jeff Richards-CEO & Cofounder of the organic plant based milk brand - Mooala 11.12.2025 56:08
Episode # 131. Today the Road 2 Retail team spends time with the CEO & Cofounder of the organic plant-based milk brand - Mooala. Give us a follow on LinkedIn. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Topics we cover with Jeff incl...
EPISODE # 130 Trey Bowles-Cofounder and Managing Partner of 1845 Ventures Studio 09.12.2025 1:04:50
Episode # 131. On today's show we spend time with Trey Bowles- Cofounder and Managing Partner of 1845 Ventures Studio. As an investor, Trey talks to us about what he and his team look for in a brand before investing, the different types of financing available to emerging brand founders, and comments about the fund raising process. Give us a follow on LinkedIn. Learn more at www.road2retail.com...
EPISODE # 129 Abby Richard- Fractional CFO and founder of the CPG CFO 04.12.2025 40:16
Episode # 129. Today we spend quality time with Abby June Richards- Fractional CFO & Founder of The CPG CFO. Abby shares her insights on some of the key points emerging brands need to be highly aware of financially and raises her hand that her firm can help! . Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://...
EPISODE # 128 William Hicks- CEO and Cofounder of Magic Mind-Mental performance shot 02.12.2025 46:08
Episode # 128. Today we speak with William Hicks - CEO & Cofounder of Magic Mind. We learn about their very unique inspiration for the brand and the diligence they invested behind sourcing ingredients and putting science behind their brand. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com...
Episode # 127 Interview with John Nunziato Founder & CEO of the branding agency Little Big Brands 25.11.2025 1:00:22
Episode # 127. On today's show we speak with John Nunziato - Founder & CEO of branding agency Little Big Brands. John shares how his agency has evolved from its start as a package design firm and offers his thoughts on branding and brand building. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewW...
Episode #126 Interview with Paul Gerner-CPG Consultant & Former HEB Merchandising Executive 18.11.2025 1:15:29
Episode # 126. Today we speak with Paul Gerner. Paul was a long time HEB merchandising executive and currently a consultant to the CPG industry. Paul shares his views on what a major retailer looks for (and expects from) an emerging brand. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify-...
Episode # 125 Interview with Ryan Moore-CEO and Cofounder of Modus Planning 11.11.2025 1:06:21
Episode # 125. On today's show we spend time with Ryan Moore- CEO & Cofounder of Modus Planning. If you don't understand trade spend management and planning- this is a can't miss episode. Even if you are a CPG veteran, you will pick up valuable insights from Ryan today. Trade spending is generally the #2 or #3 line item on a brand P&L. Please follow the Road 2 Retail podcast: A...
Episode #124 Interview with Kat Weaver-Founder of Power to Pitch 04.11.2025 41:46
Episode # 124. On today’s episode the Road 2 Retail team speaks with Kat Weaver the founder of Power to Pitch. Kat chats with us about the different ways small and emerging brands can raise money and the insights she has gained in helping multiple brands. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWc...
Episode # 123 Interview with Allison Ball-Founder of Food Biz Wiz and the creator of Retail Ready 21.10.2025 55:25
Episode # 123. On today's show we spend time with Allison Ball. Alli is founder of Food Biz Wiz and the creator of Retail Ready. The discussion centers around some of the errors emerging brands tend to make as they move to expand their business to retail. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://w...
Episode #122 Category Review/Line Review Prep 21.10.2025 34:32
Episode # 122. On today's show the Road 2 Retail team discusses how a brand should prepare for a line review or category review meeting with a retailer. You worked hard to get into this retailer- but happens as the time to review your brand performance approaches? Based upon our long history working in the CPG industry, we share our views on what to expect, how to prepare, and what the results...
EPISODE # 121 Interview with Eli Moore - VP of Data Strategy at Burke 21.10.2025 47:05
Episode # 121. On today’s episode the Road 2 Retail team speaks with Eli Moore VP of data strategy at Burke, about AI and its potential impact on the CPG industry. Eli shares how AI can best be utilized by emerging CPG brands. Please follow the Road 2 Retail podcast on Apple podcasts, Spotify, or on our YouTube channel. Plus, give us a follow on LinkedIn. Learn more at www.road2retail.com. Among o...
Episode #120 Interview with Alex Gelbert- Cofounder and CEO of Let There Be 14.10.2025 56:13
Episode # 120. On today’s episode the Road 2 Retail team speaks with Alex Gelbert Cofounder and CEO of Let There Be. Alex shares his insights on the importance of innovation in healthcare products and how to best utilize video to communicate innovation to the end consumer. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts- https://lnkd.in/gs3BfXbd Spotify-...
Episode # 119 Interview with Jeff Lovering-Chief Data Scientist at Customer Marketing Group (CMG) 30.09.2025 43:29
Episode # 119. On today's show we are joined by Jeff Lovering- Chief Data Scientist at Customer Marketing Group (CMG). Our discussion centers on all things pricing today - one of the most critical elements for any brand to get right.
EPISODE # 118 Interview with Raj Shah-Head of Sales Operations at the fast growing collagen brand 23.09.2025 53:25
Episode # 118. On today's show we speak with Raj Shah - Head of Sales Operations at the fast growing collagen brand, Obvi. Raj discusses in detail the highs and lows of bringing their brand from its DTC beginnings into the brick & mortar retail world and what they have learned along the way. Please follow the Road 2 Retail podcast at: Road 2 Retail podcast at: Apple podcasts-https://lnkd.in/gs...
EPISODE # 117 Interview with Adam Brown-Founder and President of Sircle Media 16.09.2025 45:28
Episode # 117. Today we spend time with Adam Brown- Founder and President of Sircle Media. Our discussion covers how Sircle Media helps their clients think about, navigate, and drive their business across social networks. Please follow the Road 2 Retail podcast on Apple podcasts , Spotify our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Please follow the...
Episode # 116 Interview with Mike Lyons Vice President at Market Performance Group talks Tik Tok Shop 09.09.2025 47:04
Episode # 116. On today's show we speak with Mike Lyons- Vice President at Market Performance Group. The focus of our discussion today is understanding what Tik Tok Shop is, how to drive your brand's business in this environment, and services MPG offers to help emerging brands work effectively with Tik Tok Shop. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast at:...
EPISODE #115 Interview with Tanay Kothari- Founder and CEO of Floret a deduction management platform 02.09.2025 42:41
Episode # 115. On today's episode we spend time with Tanay Kothari the founder and CEO of the deduction management platform, Floret. Tanay shares with the audience the importance and the labor that goes into managing deductions from both retailers and distributors. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast at: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https:...
Episode # 114 Interview with David Simnick-the cofounder and CEO of the personal care brand- Soapbox 26.08.2025 1:01:29
Episode # 114 Today we speak with David Simnick, the cofounder and CEO of the mission driven personal care brand- Soapbox. David and his team have been building Soapbox for over a dozen years. He candidly shares the highs and lows of starting and running an emerging brand and how the team's desire to 'give back' led to their mission to provide personal cleansing products to those in ne...
Episode # 113 Interview with Kate LaBrosse- CEO and Founder 19.08.2025 47:35
Episode # 113. On today’s episode the Road 2 Retail team speaks with Kate LaBrosse from the Naturally Network. Kate shares great insight from her vast experience in the natural channel. Give us a follow-on LinkedIn. Learn more at https://www.road2retail.com. Please follow the Road 2 Retail podcast at: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https:/...
Episode # 112 Interview with Patty Post-Founder and CEO of the at home medical testing Checkable 18.08.2025 55:55
Episode # 112 Our guest on today's show is Patty Post - Founder and CEO of the at home medical testing firm Checkable. Patty shares her story (and determination!) of working with subject matter experts and the regulatory authorities to bring an at home Strep Test to market. Please follow the Road 2 Retail podcast at Apple podcasts- https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY or...
Episode # 111 Interview with Nick McCoy-Cofounder and Managing Director at Whipstitch Capital 29.07.2025 47:08
Episode # 111. On today's episode we spend time with Nick McCoy- Cofounder and Managing Director at Whipstitch Capital. Nick and the Whipstitch Capital team have completed over 170 transactions since 2004 and have worked with both long-established brands as well as becoming a 'go to' investment bank for emerging brands looking to grow or transact. Nick shares his views on emerging bran...
Episode # 110 Interview with Marie Mount- Senior Director of Marketing for the SneakPeek brand 22.07.2025 31:34
Episode #110 Our guest on today's show is Marie Mount - Senior Director of Marketing for the SneakPeek gender reveal brand. Marie takes us through how the team at SneakPeek has taken the brand from DTC into retail and how they have used insights from consumers, retailers and their agencies to position the brand for continued growth. Please subscribe to the Road 2 Retail podcast at Apple podcas...
Episode # 109 Interview with John Pearson- CEO at Navage 15.07.2025 1:07:08
Episode # 109. Our guest on the show today is John Pearson - CEO of Navage. John walks us through the team's disciplined approach to growth, their commitment to solving consumer problems, and working with investors. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Follow on Sp...
Episode # 108 2025 Fancy Food Show Recap 10.07.2025 29:57
Episode # 108. On today’s episode of the Road 2 Retail podcast, the team provides a recap of The Fancy Food show that occurred on June 29th through July 1 in New York City. The team discusses trends, new brands at the show, and the educational programs the Specialty Food Association offers to members. Please follow the Road 2 Retail podcast on Apple podcasts [insert link], Spotify [insert link], o...
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