Tracey Priest & Bruce Montgomery

Road 2 Retail

Business EN ↓ 162 episodes

The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.

Author

Tracey Priest & Bruce Montgomery

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jul 1, 2026

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Episodes

Episode # 139 Greg Vetter- Founder at Tessemae's All-Natural Salad Dressing 04.02.2026

Episode # 139. Today the Road 2 Retail team visits with Greg Vetter- Founder of Tessemae's salad dressing. Please follow the Road 2 Retail podcast (details below). Enjoy the show! Apple podcasts-https://podcasts.apple.com/us/podcast/road-2-retail/id1642173151Spotify- https://open.spotify.com/show/5MmvhUkvFsukmbl1RDzNAJSpecific points covered with Greg today include: - The brand started by gett...

Episode # 138 Luke Schneider- CEO & Founder at Fire Department Coffee 27.01.2026

Today the Road 2 Retail team speaks with Luke Schneider – CEO and Founder of Fire Department Coffee. Luke shares his journey from the military to being a fire fighter to creating Fire Department coffee and his passion to help fire fighters. Please follow the Road 2 Retail podcast on: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/...

Episode # 137 Interview with Andrea Cherkerzian-Founder of P.S. I Love You cookies 20.01.2026

Episode #137 Today we speak with Andrea Cherkerzian – CEO & founder of the gluten-free chocolate chip cookie brand PS I Love You. We learn that the inspiration for the brand came from her Grandma Rose! Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@ro...

Episode # 136 Winter FancyFaire* show recap 16.01.2026

Episode # 136. Today the Road 2 Retail team recaps the SFA Winter FancyFaire show that was held in San Diego this week. We want to thank SFA for asking us to host a sold out "Ask The Expert" session about how to best work with distributors. Please follow the Road 2 Retail podcast (details below). Enjoy the show! Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY You...

EPISODE # 135 Michael Law- Chief Commercial Officer at Eagle Labs 13.01.2026

Episode # 135. On today's show we spend time with Michael Law - the Chief Commercial Officer of Eagle Labs Inc. Michael offers his counsel regarding how an emerging brand should think through hiring a contract manufacturer (CMO) as well as stating what a CMO looks for in a client brand. Please follow the Road 2 Retail podcast on :Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in...

EPISODE # 134 Patrick Gibbons-Founding Partner & President of The Emerson Group 06.01.2026

Episode # 134. Today the Road 2 Retail team speaks with Patrick Gibbons - Founding Partner & President of The Emerson Group. Patrick takes us on a deep dive into exactly what a 3PL (Logistics) provider does for a brand, how they work, and why selecting the right one is so important. Please follow the Road 2 Retail podcast on: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewW...

Episode # 133 Interview with Chris Stanton-Founder of Retail Brand Discovery 16.12.2025

The Road 2 Retail team today spends time with Chris Stanton- Founder of Retail Brand Discovery. Chris shares his views on the importance of properly connecting brands to retailers and the ways this can be done. Please follow the Road 2 Retail podcast on Apple podcasts [insert link], Spotify [insert link] or our YouTube channel [insert link]. Plus- give us a follow on LinkedIn. Learn more at www.ro...

2nd Annual Founders Day Recap 2025- Presented by ECRM, RangeMe and RetailMedia IQ 12.12.2025

Episode # 132On Wednesday of this week, the Road 2 Retail team attended the 2nd Annual Founder's Innovation Day. This event was presented by ECRM, RangeMe, and RetailMedia IQ. The purpose of this very well attended event was to allow emerging brands to hear directly from many of the nation's leading retailers exactly what is expected of them in order to be successful. Rather than try to ca...

Episode # 131 Interview Jeff Richards-CEO & Cofounder of the organic plant based milk brand - Mooala 11.12.2025

Episode # 131. Today the Road 2 Retail team spends time with the CEO & Cofounder of the organic plant-based milk brand - Mooala. Give us a follow on LinkedIn. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Topics we cover with Jeff incl...

EPISODE # 130 Trey Bowles-Cofounder and Managing Partner of 1845 Ventures Studio 09.12.2025

Episode # 131. On today's show we spend time with Trey Bowles- Cofounder and Managing Partner of 1845 Ventures Studio. As an investor, Trey talks to us about what he and his team look for in a brand before investing, the different types of financing available to emerging brand founders, and comments about the fund raising process. Give us a follow on LinkedIn. Learn more at www.road2retail.com...

EPISODE # 129 Abby Richard- Fractional CFO and founder of the CPG CFO 04.12.2025

Episode # 129. Today we spend quality time with Abby June Richards- Fractional CFO & Founder of The CPG CFO. Abby shares her insights on some of the key points emerging brands need to be highly aware of financially and raises her hand that her firm can help! . Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://...

EPISODE # 128 William Hicks- CEO and Cofounder of Magic Mind-Mental performance shot 02.12.2025

Episode # 128. Today we speak with William Hicks - CEO & Cofounder of Magic Mind. We learn about their very unique inspiration for the brand and the diligence they invested behind sourcing ingredients and putting science behind their brand. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com...

Episode # 127 Interview with John Nunziato Founder & CEO of the branding agency Little Big Brands 25.11.2025

Episode # 127. On today's show we speak with John Nunziato - Founder & CEO of branding agency Little Big Brands. John shares how his agency has evolved from its start as a package design firm and offers his thoughts on branding and brand building. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewW...

Episode #126 Interview with Paul Gerner-CPG Consultant & Former HEB Merchandising Executive 18.11.2025

Episode # 126. Today we speak with Paul Gerner. Paul was a long time HEB merchandising executive and currently a consultant to the CPG industry. Paul shares his views on what a major retailer looks for (and expects from) an emerging brand. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify-...

Episode # 125 Interview with Ryan Moore-CEO and Cofounder of Modus Planning 11.11.2025

Episode # 125. On today's show we spend time with Ryan Moore- CEO & Cofounder of Modus Planning. If you don't understand trade spend management and planning- this is a can't miss episode. Even if you are a CPG veteran, you will pick up valuable insights from Ryan today. Trade spending is generally the #2 or #3 line item on a brand P&L. Please follow the Road 2 Retail podcast: A...

Episode #124 Interview with Kat Weaver-Founder of Power to Pitch 04.11.2025

Episode # 124. On today’s episode the Road 2 Retail team speaks with Kat Weaver the founder of Power to Pitch. Kat chats with us about the different ways small and emerging brands can raise money and the insights she has gained in helping multiple brands. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWc...

Episode # 123 Interview with Allison Ball-Founder of Food Biz Wiz and the creator of Retail Ready 21.10.2025

Episode # 123. On today's show we spend time with Allison Ball. Alli is founder of Food Biz Wiz and the creator of Retail Ready. The discussion centers around some of the errors emerging brands tend to make as they move to expand their business to retail. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://w...

Episode #122 Category Review/Line Review Prep 21.10.2025

Episode # 122. On today's show the Road 2 Retail team discusses how a brand should prepare for a line review or category review meeting with a retailer. You worked hard to get into this retailer- but happens as the time to review your brand performance approaches? Based upon our long history working in the CPG industry, we share our views on what to expect, how to prepare, and what the results...

EPISODE # 121 Interview with Eli Moore - VP of Data Strategy at Burke 21.10.2025

Episode # 121. On today’s episode the Road 2 Retail team speaks with Eli Moore VP of data strategy at Burke, about AI and its potential impact on the CPG industry. Eli shares how AI can best be utilized by emerging CPG brands. Please follow the Road 2 Retail podcast on Apple podcasts, Spotify, or on our YouTube channel. Plus, give us a follow on LinkedIn. Learn more at www.road2retail.com. Among o...

Episode #120 Interview with Alex Gelbert- Cofounder and CEO of Let There Be 14.10.2025

Episode # 120. On today’s episode the Road 2 Retail team speaks with Alex Gelbert Cofounder and CEO of Let There Be. Alex shares his insights on the importance of innovation in healthcare products and how to best utilize video to communicate innovation to the end consumer. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts- https://lnkd.in/gs3BfXbd Spotify-...

Episode # 119 Interview with Jeff Lovering-Chief Data Scientist at Customer Marketing Group (CMG) 30.09.2025

Episode # 119. On today's show we are joined by Jeff Lovering- Chief Data Scientist at Customer Marketing Group (CMG). Our discussion centers on all things pricing today - one of the most critical elements for any brand to get right.

EPISODE # 118 Interview with Raj Shah-Head of Sales Operations at the fast growing collagen brand 23.09.2025

Episode # 118. On today's show we speak with Raj Shah - Head of Sales Operations at the fast growing collagen brand, Obvi. Raj discusses in detail the highs and lows of bringing their brand from its DTC beginnings into the brick & mortar retail world and what they have learned along the way. Please follow the Road 2 Retail podcast at: Road 2 Retail podcast at: Apple podcasts-https://lnkd.in/gs...

EPISODE # 117 Interview with Adam Brown-Founder and President of Sircle Media 16.09.2025

Episode # 117. Today we spend time with Adam Brown- Founder and President of Sircle Media. Our discussion covers how Sircle Media helps their clients think about, navigate, and drive their business across social networks. Please follow the Road 2 Retail podcast on Apple podcasts , Spotify our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Please follow the...

Episode # 116 Interview with Mike Lyons Vice President at Market Performance Group talks Tik Tok Shop 09.09.2025

Episode # 116. On today's show we speak with Mike Lyons- Vice President at Market Performance Group. The focus of our discussion today is understanding what Tik Tok Shop is, how to drive your brand's business in this environment, and services MPG offers to help emerging brands work effectively with Tik Tok Shop. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast at:...

EPISODE #115 Interview with Tanay Kothari- Founder and CEO of Floret a deduction management platform 02.09.2025

Episode # 115. On today's episode we spend time with Tanay Kothari the founder and CEO of the deduction management platform, Floret. Tanay shares with the audience the importance and the labor that goes into managing deductions from both retailers and distributors. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast at: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https:...

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