Road 2 Retail

Today on the Road 2 Retail we spend time with the husband & wife Co-Founders of women's health brand Semaine Health- Lauren Lee and Matt Crane. The origin of this brand came about when Matt began applying his science background to address a health condition of his wife. The quest to help his wife feel better has evolved into a brand in distribution with some of the nation's most respec...

Today the Road 2 Retail team speaks with Emeran Langmaid, founder and vice-president at Rare Breed coffee. Emeran shares her retail journey and insights as the Rare Breed brand launches into retail. Details on how to follow the Road 2 Retail podcast are below. Plus, give us a follow-on LinkedIn. Learn more at www.road2retail.com. Discussion points with Emeran include: - The importance of brand tru...

On our episode today, the Road 2 Retail team visits with serial entrepreneur Andrea Ridout- the Managing Partner of White Rock Granola. From running hardware stores, to supplying Hollywood movies, to buying the White Rock Granola brand- great lessons for emerging brands to hear! Links to the episode in the comments below. Details on how to follow the Road 2 Retail podcast can also be found below....

On today's episode of the Road 2 Retail, we are joined by Dave Weaver, the Founder of Goldenroot Ginger Beer. Listen to his story about his unique ingredients, the self manufacturing adventure, and what he has learned about fundraising to secure growth capital. Links to the episode in the comments below. Details on how to follow the Road 2 Retail podcast can also be found below. Learn more at...

Today on the Road 2 Retail we visit with Amy Collins, the CEO and Co-Founder of RoRo's Baking Company. Amy shares with us how she left being an ICU nurse to taking her grandmother's recipe for delicious cinnamon rolls and turning it into a growing emerging brand. Links to the episode in the comments below. Details on how to follow the Road 2 Retail podcast can also be found below. Learn mo...

Episode 176 Introducing CPG Ignition from Road2Retail. Managing and growing your emerging CPG brand is hard, but finding qualified, capable service providers to help you grow should not be. After years of connecting brands to service providers, we established CPG Ignition to accelerate the process of emerging brands and service providers finding each other. Brands can search our 'atlas' of...

Episode 175 Today the Road 2 Retail team discusses how to prepare for a meeting with a retailer and how to be a value-added supplier to your buyer. Organization, nailing details, and being empowered to problem solve are both critical and obvious. But why do so many fail? Follow the Road 2 Retail so you don't miss any episodes (details below). Learn more at www.road2retail.com. Discussion point...

Episode #174 Today the Road 2 Retail team speaks with Clive Sher, the Managing Director of the organic snack brand: Little Bellies. Listen to their founder story and then what went into bringing this Australian-based brand to the US market. Details on how to follow the Road 2 Retail podcast are below. Learn more at www.road2retail.com. Points discussed with Clive today include: - How their unwaver...

Episode # 173. On today's episode of the Road 2 Retail, we are joined by two leaders from Mason Vitamins: Executive Vice President- Idanys Alapont and Vice President of Sales & New Business Development- Nilda Oyola. Check out how Mason Vitamins successfully builds its business within both the store brand and branded segments of the hyper competitive VMS space. And an unrelenting commitment...

Episode 172 Today the Road 2 Retail team discusses what you should include in that first presentation to a retailer. You have achieved a few key goals: you identified a retailer that is a good demographic match for your brand, and you got a meeting with the buyer scheduled. Now what? Check today's episode to hear how to optimize the content of your presentation. These insights stem from our ex...

Episode # 171 Today the Road 2 Retail team speaks with Charlie Dumo, co-founder and CEO at Dumo Digital. Charlie shares his insights into building a DTC brand and how to maximize Shopify and a brand website. Details on how to follow the Road 2 Retail podcast are below. Plus, give us a follow-on LinkedIn. Learn more at www.road2retail.com. Discussion points with Charlie include: - The importance of...

Episode # 170Today the Road 2 Retail team speaks with Ted Peterson- the Founder and President of The VIC Cotton Company. Give a listen to hear the story of the brand and how it continues to keep the memory of his daughter alive while deliver a superior product to consumers. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2reta...

Episode 169: Today the Road 2 Retail team discusses how a brand can determine if it is ready for retail and how to secure a meeting with a retailer. These insights are based on our experiences with many brands and with input from over a dozen interviews with senior retail merchants. Many important actions must be taken before that first unit sells to a consumer. Follow the Road 2 Retail so you don...

Episode # 168. Today the Road 2 Retail team speaks with Dror Sharon, co-founder and CEO of Belle’s Gourmet Popcorn- and the winner of the Buyer’s Choice award at the July ECRM Center Store Grocery Session in San Diego. Details on how to follow the Road 2 Retail podcast are below. Plus give us a follow-on LinkedIn. Learn more at www.road2retail.com. Discussion points with Dror include: - The hidden...

Episode # 167. Today the Road 2 Retail team spends time with the Founder & Principal of SBL Consulting Group- Susan Levy. Susan and her firm are experts at helping brands plan and manage Rx to OTC switches and sharpen their brand strategy. Listen as Susan discusses what her firm is seeing regarding consumer healthcare trends and the new avenues available for consumers to get information about...

Today the Road 2 Retail revisits one of our most requested topics: How should an emerging brand prepare to attend a trade show or an industry conference? These are expensive, time consuming, but important activities to undertake. A brand needs a plan to have a successful event. Wandering around and hoping for the best is not a great strategy. In today's show we cover:- The different types of t...

Episode #165 Today the Road 2 Retail team spends time with Leila Bahbah- Director of Marketing for the brand Opill. Listen to hear how Leila and the Opill team brought the first OTC daily birth control pill to market while also establishing an entirely new category through this 'first in class switch'. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on...

Episode #164 Today the Road 2 Retail team spends time with the Co-founder of Eco Bandage- Kiowa Kavovit. Listen to her very unique story of brand building as a true family business and as likely one of the youngest contestants ever on Shark Tank! Who says bandages aren't cool? Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2r...

Episode # 163 On the Road 2 Retail today, we talk about brand building with Jesse Bartley- Chief Commercial Officer at Scent Beauty. Listen to how Jesse and the team established criteria for the fragrance brands they purchase or the celebrity-driven brands they launch from scratch. Additionally, the importance of the partnerships they have established to build their business across the globe. Deta...

Episode #162 Today the Road 2 Retail is on the road in the greater Tampa-St. Pete area on site with Eagle Labs Inc. Eagle Labs is an incredible contract manufacturer for the OTC, health & beauty, and vitamin & supplements industries. We have been to many facilities over the years and the Eagle Labs facilities and commitment to quality are truly world class. We met with Michael Law- Chief C...

Usually at the Road 2 Retail we share stories about emerging brands, but today we are going to offer some thoughts and observations about a re-emerging brand: The New York Knicks.  And after 53 years of near irrelevance—and testing the limits of even their staunchest fans- the Knicks re-emerged in a big way by winning the NBA Championship series vs the San Antonio Spurs.  The feeling of indescriba...

Episode # 161. The Road 2 Retail attended 'The Future of Commerce 2020+ GROCERY" meeting event held last week at The Gaylord Hotel in Nashville. This excellent event covered a diverse set of topics preparing retailers, brands, and service providers for what the future may very well look like in a very few short years. Change is coming... and it's already here! Well done by The Emerson...

Episode # 160: On today's show the Road 2 Retail team speaks with Sudu Gupta, the CEO & Founder of Mirchi Labs. Sudu shares the struggles small and emerging brands have in the product set-up process at retailers and the details required to be successful. Please follow the Road 2 Retail podcast (details below). Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Among the...

Episode # 159: On today's show the Road 2 Retail team speaks with Colleen Kavanagh, the CEO and founder of Zego Foods and Civic Montana. Colleen shares her insights and learnings on her journey to provide healthy food to consumers and the importance of consumer facing purity verification. Please follow the Road 2 Retail podcast (details below). Plus- give us a follow-on LinkedIn. Learn more at...

Episode #158: On today's show the Road 2 Retail team speaks with Mark Young, the CEO of Jekyll & Hyde Labs and the author of the “27 Unbreakable Rules- Build a 100+ MM. Brick & Mortar CPG Brand”. Mark offers a wealth of insight and experience to emerging brands. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2reta...