Road 2 Retail

Episode # 89. On today's show we are joined by Rob Catanzariti - Vice President with The Emerson Group. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Rob takes us through what The Emerson Group looks for in an emerging brand before bringing them on as a client. Deep, honest...

Episode#  XYZ.  Today the Road 2 Retail team shares our thoughts on therecently concluded Expo West conference.   Tracey Priest, along time attendee of the show, offers his insights and observations ofthis massive and important show.  Please subscribe to the Road 2Retail podcast at  Apple podcasts, Spotify or our YouTubechannel.  Plus- give us a follow on LinkedIn.  Learn more at  www.road2retail....

Episode # 87. On today's show we welcome Lydia Lee- Founder and CEO of For The Clout. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Lydia Lee has built a business helping brands harness the power of social media and influencers to drive brands business success. Lydia's...

Episode # 86. On today's show we speak with Michael Law - Chief Commercial Officer of Eagle Labs. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. In our discussion with Michael Law, we discuss the role a contract manufacturer plays in helping a brand build its business. Micha...

Episode # 85. Today the Road 2 Retail team shares our thoughts on how to prepare and attend an industry trade show or conference. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. The trade show and industry conference season is upon us. EXPO West is just a week away! These events...

Episode # 84. On today's show we are joined by Investment Banker- Teddie Townsend. Teddie is a Director at CG Sawaya Partners where she has a focus on emerging brands. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Teddie shares her views and experiences about emerging brand...

Episode # 83On February 18 the Road 2 Retail team attended ECRM's Center Store Grocery Week program. Today we recap the "Innovate X: Winning in Grocery" sessions- Sponsored by Market Performance Group. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify, or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Like all ECRM e...

Episode # 82. Today we spend time discussing media with Buck Robinson - CEO of Retail + Response. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Buck does a great job explaining in great detail how "traditional media" can help emerging brands drive awareness quickly in...

Episode # 81. Today's show we speak with David Koifman- VP of Sales for Kickfurther. A unique financing firm small and emerging brands need to have on their radar. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. The Road 2 Retail team and David discuss how Kickfurther can hel...

Episode # 80. On today's show the Road 2 Retail team runs through the brand details to double check for your brand as we roll into 2025. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Consider today's episode a "pre-flight checklist" of details to make sure you are on top of wit...

On today's show we visit with Nancy Kalish - Founder and CEO of Rule Breaker Snacks. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Nancy takes us through several of her key experiences establishing and growing her brand as well as sharing some key insights for other emergin...

Greg shares his approach to handling the emerging brand business challenges he has encountered over the course of his career. Some of the topics we discuss cover include: - Research is important, but so is getting your product into 'real people's hands' and getting their feedback directly. Art meets science! - Octonuts' key points of difference were "nutrient density", cl...

Episode # 77. On today's show, Bruce Montgomery and Tracey Priest discuss how a small, emerging or challenger brand should think about working with a broker. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. There is always a lot of discussion around what a broker does, what will they do for my brand, when do you hi...

Episode # 76. On today's show we speak with Paul Kenny - Operating Partner at Stride Consumer Partners. Paul discusses his views on the importance of the Sales function within an emerging brand. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Paul has had a long, successful career building CPG brands of all sizes...

On today's show we visit with Rob Clemons of the rapidly growing emerging brand: Wonderbelly (VP - Supply Chain & Operations). Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. On today's podcast we discuss some of the learnings and actions this fast-growing brand has taken on their journey to date. These includ...

Episode # 74. This week veteran advertising executive Neil Foster (CEO of Agency Habitat) joins us on the Road 2 Retail podcast to share his thoughts and experiences with growing emerging brands. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. On today's show Neil shares with us his views on the following topics:...

On December 4, 2024 the Road 2 Retail attended The Founder's Innovation Day program in NYC put on by ECRM and Retail Media IQ. Today we recap the program with Wayne Bennett, SVP Retail for ECRM/RangeMe. Wayne and his team organized this fantastic event bringing together emerging brand founder's and leading retailers where the day focused on the role emerging brands play in their categories. Other...

On today's show we spend time with Patty Klingbiel - The President at the market research firm - The Connell Group.  Patty and the team at The Connell Group have been helping consumer packaged goods (CPG) brands of all sizes, and at all stages of their lifecycle, plot a growth path forward successfully for many years.  On today's show some of the topics we cover in depth include:     1) The need f...

Episode # 71 Big Chalk's Rick Miller is back to share some new data about the state of the consumer as we head into the holiday shopping season. Rick Miller, Head of Sales & Marketing Effectiveness at Big Chalk, returns to share with us new data about the state of the consumer from their Tradeoff Consumer work. According to the National Retail Federation, approximately 19% of annual retail sal...

How to understand the effectiveness of your Retailer Media Network Ad Spend Episode # 70 An overview of these emerging platforms with Incremental's Executive Vice President - Skye Frontier. Subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify, our YouTube channel and follow us on LinkedIn. On today's show we speak with Skye Frontier - Executive Vice President at Incremental. Skye's fi...

Understanding Your Consumer and Utilizing Research to Drive Your Brand Performance On the show today we spend time with Rick Miller, Head of Sales & Marketing Effectiveness at Big Chalk. Rick takes us through a detailed discussion covering: 1) What research tools should a brand utilize to ensure they understand their consumer and their brand's role in the category 2) The three key pieces of da...

What you need to know when buying or selling an emerging brand. On today's show we spent time with Rusty Ray of Alantra. Rusty has spent his career buying and selling brands (with a focus on healthcare) - offering counsel to both buyers and sellers regarding the best approach to executing a winning transaction. Among the key discussion points, Rusty offers his views on: 1) What a buyer should be a...

Thinking of joining an emerging brand? Thinking about bringing in outside talent? On today's show we speak with Hayes Reilly- Managing Partner at PeopleSuite. Hayes has had a long successful career placing senior executive talent with Consumer Packaged Goods (CPG) firms of all sizes. Today we cover two topics in depth: 1) How does an emerging brand founder or leader expand their leadership team as...

The Road 2 Retail team recently spent some time with Brandon Pogue- cofounder of TruLabs. TruLabs produces a great tasting and uniquely formulated product in the very competitive hydration space. Brandon tells us about how the brand morphed into a hydration focused brand and their commitment to a "science based and consumer approved" product design. Our discussion covers topics including: - The bl...

On today's show, Bruce & Tracey discuss how to go about expanding your small, emerging or challenger brand with an existing retailer. Often, brand leaders get distracted by defining growth as "more retailers" when growth actually means building and expanding your brand intelligently. However, the smart play may be to expand with a retailer you are already working with and having some success v...