Craig Wilkinson: Trades and Construction - Tradesman - Trades Freedom Club
Rise Of The Trades: Construction, Business, Tradesman, Tradesmen, Tradeswomen, Entrepreneur, How To
Construction industry marketing and business tips, strategies on how to build, grow and scale your trades or construction business. Teaching tradesmen and tradeswomen like plumbers, electricians, plasterers, joiners, roofers and building contractors: How to generate more leads? How to make more profit? How to systemise a business? How to price jobs? How to become more organised and productive? How to create a positive mindset? How to grow my plumbing or electrical business? How to grow a construction company? Hosted by entrepreneur Craig Wilkinson founder of Trades Freedom Club
Author
Craig Wilkinson: Trades and Construction - Tradesman - Trades Freedom Club
Category
Podcast website
Latest episode
Jul 1, 2026
Where to listen?
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Episodes
70. Feel Like Quitting Your Business? Do These 5 Things Before You Give Up 01.07.2025 1:42:05
Be honest, have you ever thought about throwing in the towel and walking away from your business? I know I have. More than once. There are days when it feels like you’re fighting a losing battle. The leads dry up, cashflow’s tight, and the pressure just won’t let up. You start questioning everything, even yourself. You’re grafting harder than ever, but it feels like you’re stuck. It’s lonely. It’s...
69. How I Built a £1.4M Boiler Business, Got Off the Tools And Got My Life Back With Plumber Ryan Price 24.06.2025 46:24
There was a time when plumbing and heating engineer Ryan Price was doing everything himself. He’d be on the tools all day, then stuck doing paperwork till midnight, day in, day out. No systems. No breathing room. No time for life. He was earning decent money, but at the cost of 14-hour days, weekends lost to admin, and constant cash flow headaches. He knew something had to change, especially with...
68. 5 Ways To Win Back Your Time And Reduce Stress Whilst Growing Your Construction Business 17.06.2025 1:16:51
Sick of staying up late doing quotes, invoices, and paperwork? Or missing family time on weekends just to catch up? In this episode, I’m sharing five game-changing steps to help you win your time back, reduce stress and finally feel in control of your business. These are the exact strategies that took me from a burnt-out joiner working 90-hour weeks… to running four businesses, working just thr...
67. Ex-labourer To Fix Radio CEO: Louis Timpany’s Mission To Help The Trades And Construction Industry 10.06.2025 44:22
In this episode, I chat with the CEO of Fix Radio about how he ditched working on building sites to start a radio station to help and support tradesmen and women. He now employs 60 members of staff and has 600,000 weekly listeners. We talk about how it’s grown into more than just music, now tackling real issues like tool theft, mental health, and industry support Louis has built more than just a...
66. 10 Steps to Rebrand Your Trades Business with a Standout Name and High-Impact Logo 03.06.2025 1:08:26
Most business owners mess up their logo and branding and don’t even realise it. They slap together a name, a quick logo, maybe throw in some colours they like… and call it a day. Years later, that same brand is still front and centre, only now it screams “small,” “amateur,” or “outdated.” It’s quietly turning people away before you even get a chance to speak to them. And it’s costing you serious m...
65. From A Broke Electrician, to Building a £5.6M Property Empire With Liam Stone 27.05.2025 1:04:15
Liam Stone was a busy fool electrician, working long hours for little reward. When one big client didn’t pay him, it destroyed his cash flow and forced him to shut down his business. But instead of walking away for good, Liam joined my Inner Circle Coaching Programme and learned how to build real wealth, without burning out. He’s now a property developer with a £5.6 million portfolio and a complet...
64. How To Systemise Your Trades Business To Win Back Time, And The Software To Use: With Jamie Cureton 20.05.2025 1:00:05
Feeling overwhelmed, constantly working, and still behind? Most trades business owners are stuck with no time, no systems, and no real control. In this episode I speak to Jamie Cureton, a plumber by trade that has now become a systems and tech expert. We expose why tradesmen avoid systemising and how that leads to burnout, stress, and strained relationships. We break down exactly how to start sys...
63. How To Correctly Calculate Your Hourly Rates And Overheads When Pricing Jobs 13.05.2025 1:00:43
Imagine being able to pop a few simple numbers into a pricing and profit calculator and instantly see things like your hourly labour rate, breakeven point, overheads, how much to charge for a job, and what your gross and net need to be… No more winging it, no more guessing, and no more losing money because you priced a job too low. In this powerful episode, I break down the key numbers every trade...
62. The 5 ‘Profit Numbers’ Every Tradesman Must Know To Avoid Going Into Liquidation 06.05.2025 1:00:08
Just last week, I helped save an electrical contractor from going into liquidation and he had no idea his business was even in trouble. Within minutes of looking at five key numbers, I could see that taking on a £110,000 commercial job would have sent his business bust in less than four months. In this powerful podcast episode, I break down those five vital numbers every trades and construction b...
61. How To Increase Profits, Stop Overpaying On Taxes And Understanding Your Numbers With Julie Robinson 29.04.2025 1:01:02
Too many trades and construction businesses are in debt or go bust, not because of a lack of skill, but because they don’t understand what’s going on behind the scenes. Are you constantly busy but still skint? Unsure how to price jobs or where your profit’s going? In this episode, we’ll uncover why trades businesses fail and how to avoid it. You’ll discover the key numbers you need to track, how...
60. How To Scale Your Trades Business To £1 Million In 12 Months Using This 10 Step Roadmap 22.04.2025 1:52:30
Tired of being stuck on the tools, chasing cash flow, and working non-stop with little to show for it? Wondering why your trades business isn’t growing as fast as it should? This episode reveals what’s really holding you back and gives you the proven steps to scale your business to £1 million within 12 months with less stress and more control. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE...
59. How To Create Video Quotations To Skyrocket Conversion Rates & Win More Jobs 15.04.2025 1:06:18
Imagine increasing your prices and still winning 90% of the jobs you quote. How much additional profit would you make without having to spend a penny on marketing and pricing loads more jobs? Well thats what will happen if you follow what i share with you in this powerful episode WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. The 10 stage automated sales process to skyrocket your conv...
58. The Simple Blog Strategy That Gets Your Trades Business Found on Google (Without Spending a Penny) 08.04.2025 49:44
If you want more leads coming into your business, you need to do this. The quickest way to rank on page one of Google and generate an avalanche of leads is by writing Blog Articles. You don’t need to throw money at Google Ads or hire some overpriced marketing agency anymore. But I know what you are thinking… What is a blog, how do they work, and how the hell do you write one? Well, let’s dive i...
57. How to Build a Personal Brand That Attracts High-Quality Leads In 3 Simple Steps 01.04.2025 1:31:36
Imagine turning up to price a job and knowing the customer has already decided they want you to do it before you’ve even said a word. That’s the power of personal branding. When you include it in your marketing, you make it easy for customers to trust you and choose you without shopping around for the cheapest price. In this episode, I’ll show you how to get customers to know, like, and trust you...
56. 20 Ways To Generate More Leads And Customers In Your Trades or Construction Business 25.03.2025 1:32:36
Imagine waking up each morning to a steady stream of leads coming into your trades business, without relying on Checkatrade, Facebook business pages, or chasing jobs. But here’s the problem… if you're still using the same old marketing methods as everyone else, you're blending in, losing big jobs, and constantly competing on price. This episode shows you how to break that cycle. WHAT YOU...
55. Drowning in a £1.5M Electrical Business: Jamie Grady's Fight To Achieve Time & Financial Freedom 04.03.2025 1:10:12
Imagine turning over £1.5M, running a team of 13, operating from premium offices with a fleet of vans. Sounds like success, right? Not for electrician Jamie Grady. He wasn’t living the dream he was drowning in a monster of a business. 80-hour workweeks stole time from his family. £15K a month on marketing brought in zero leads. Cash flow was a disaster, and profits barely existed. His mental healt...
54. How To Build An Automated Marketing Funnel That Generates Vetted Leads Whilst You Sleep 25.02.2025 1:13:04
Imagine generating leads whilst you are sleeping and waking up to an inbox full of vetted leads. Well if you are prepared to ditch the old-school marketing tactics you’ve no doubt been using and build yourself a high-converting automated marketing funnel you can! In this episode, I share with you the exact steps and the software you need to build a simple marketing funnel that will generate an av...
53. How To Calculate Your Conversion Percentage And Apply Lead Source Tracking To Win More Work 18.02.2025 52:17
Do you know how to track your leads and calculate your conversion rates? If not, you’re likely wasting time quoting jobs for time wasters and people who won’t book you. Without these key numbers, you have no way of knowing what or where to invest money into marketing to generate leads. Instead, you’re just winging it and that’s a quick way to burn through cash with little to no return. WHAT YOU...
52. How To Get Off The Tools. Implement These 7 Crucial Areas Of Business 11.02.2025 1:28:48
Imagine stepping away from the tools permanently. Maybe that's already your plan. Perhaps you're halfway there, gradually reducing your time on the tools. Or maybe you're making the same mistakes I did in handing over jobs to others, expecting things to run smoothly, only to watch everything turn into chaos. Before you know it, you're firing people and jumping back on the tools yourself just to fi...
51. How To Win Work, Build Confidence And Grow Your Trades Business Through The Power Of Networking 05.02.2025 1:06:23
I’ve won over £3.75 million of business and work just from attending networking events. I’ve also helped to generate over £120 million of work for other businesses. If you're not attending networking events, you're missing out on referrals, meeting new contacts and personal development opportunities. The benefits of you attending on-line or in-person networking events are absolutely huge Too many...
50. New Levels Bring New Devils: How To Breakthrough Pressure Points To Move To The Next Level 28.01.2025 59:46
You know that feeling when you’re finally getting somewhere in business, and then – BANG! A whole new set of problems comes flying at you that stops you in your tracks. You are working hard on growing your business but you hit that brick wall and no matter what you keep trying you just can’t seem to get to that next level. In this week’s episode, I teach you about understanding how NEW LEVELS BRIN...
49. How To Grow Your Trades or Construction Business: The Platform That Changes Everything 21.01.2025 51:34
Last week we launched our groundbreaking training platform, secret trades community and Trades Freedom Club membership and it went crazy! It took just 4 minutes for the first 100 founding member spots to be snapped up. So, if you are tired of trying to figure out how to generate more leads and increase profits without working stupid hours - would you consider finding out how? In this episode, I s...
48. Record Breaking Year: 7 Areas Of Business To Invest Into To Make The Next 12 Months Your Most Profitable 07.01.2025 1:45:32
The start of a brand new year is here, and it’s time to hit the ground running. In this episode, I’ll reveal the 7 key areas my team and I are investing in to make 2025 our most profitable year ever. These strategies are designed to help you maximise growth, increase profits and give you time freedom. Whether you want to get off the tools, generate more leads, make more money or win back your ti...
47. The Launch Of Our New Groundbreaking Training Platform, Secret Community And Membership 31.12.2024 1:23:26
The wait is almost over! On Monday, January 13th, 2025, at 11am , we’re officially launching the Trades Freedom Club membership, training platform and secret community designed exclusively for trades and construction business owners like you. In January alone you are going to get exclusive access to: 2025 Business Planning Masterclass: Full days live coaching creating your 12 month and 90 day busi...
46. 5 Strategies Guaranteed To Grow Your Business In 2025 24.12.2024 31:12
First off, Merry Christmas to you, your family and your loved ones. I really hope you have a magical day. My present to you on Christmas day is a special podcast edition. As you are aware I drop a new episode every Wednesday. It just so happens that today is Christmas day. As we approach a new year I wanted to provide you with 5 strategies that will help you make 2025 your most profitable year e...
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