Craig Wilkinson: Trades and Construction - Tradesman - Trades Freedom Club

Rise Of The Trades: Construction, Business, Tradesman, Tradesmen, Tradeswomen, Entrepreneur, How To

Business EN ↓ 120 episodes

Construction industry marketing and business tips, strategies on how to build, grow and scale your trades or construction business. Teaching tradesmen and tradeswomen like plumbers, electricians, plasterers, joiners, roofers and building contractors: How to generate more leads? How to make more profit? How to systemise a business? How to price jobs? How to become more organised and productive? How to create a positive mindset? How to grow my plumbing or electrical business? How to grow a construction company? Hosted by entrepreneur Craig Wilkinson founder of Trades Freedom Club

Author

Craig Wilkinson: Trades and Construction - Tradesman - Trades Freedom Club

Category

Business

Podcast website

tradesfreedomclub.com

Latest episode

Jul 1, 2026

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Episodes

120. 7 Steps To Get Off The Tools And Grow Your Trades Or Construction Business 01.07.2026

Getting off the tools sounds simple. Employ a few tradespeople, hand over the jobs and spend your time running the business instead. But it rarely works like that. Without the right systems, people and processes in place, jobs get missed, standards drop, customers complain and everything quickly turns into chaos. Then, before you know it, you’re back on the tools trying to fix the mess yourself. I...

119. How to Get Your Time Back, Beat Overwhelm and Still Grow Your Trades Business 24.06.2026

Are you spending your evenings catching up on quotes, invoices and paperwork? Are you sacrificing weekends and family time because there never seems to be enough time to get everything done? When your business constantly depends on you, it can feel impossible to step away without everything grinding to a halt. In this episode, I share five powerful time-management strategies that will help you reg...

118. Inside Ant Middleton's Special Forces Training Camp: The Truth About Mental Toughness 17.06.2026

I've just completed Ant Middleton’s Special Forces Training Camp alongside 30 members of the Trades Freedom Club.  From start to finish, we were pushed mentally, physically and emotionally to our absolute limits. This interview was recorded just two hours after we'd jumped from a Special Forces boat into an ice-cold lake and endured one of the toughest experiences of our lives. We discuss...

117. The Thoughts About Quitting That Every Self Employed Tradesman Will Understand 10.06.2026

Have you ever thought… “I can’t do this anymore, I’ve had enough of all this stress and hassle and i’m ready to pack it all in” If so, you're not alone.  Running your own business can sometimes grind you down and push you to the point where you consider throwing in the towel.  In this raw and honest episode, I talk about the thoughts that many self employed trades business owners, including my...

116. The Honest Truth Nobody Tells You About Growing A Trades Or Construction Business 03.06.2026

Nobody talks about the breakdowns, the stress, the sleepless nights or the pressure of trying to keep a trades or construction business alive while pretending everything is fine.  Social media has convinced us that your competitors are winning. Their shiny new vans, expensive offices and the fake “living the dream” posts are just hiding their own worry, debt and burnout. But the most dangerous par...

115. How To Create Your Evergreen Content Strategy To Generate More Leads And Sales 13.05.2026

If you're spending loads of time creating content and posting on social media every day, but still not generating enough leads, then this new podcast episode is a must-listen.  In this episode, I break down one of the most powerful and overlooked marketing strategies that can help you generate more leads, build trust & authority and dominate your local area.  I’m going to teach you exactly...

114. 15 Cashflow Mistakes Tradesmen Are Making That Cause Debt, Stress and Sleepless Nights 06.05.2026

Does any of this sound like you? Have you been there… or are you living it right now? In the early days of building my joinery and construction business, cashflow was a constant battle. The money problems didn’t just affect the business, they brought anxiety, pressure , and stress , and caused no end of arguments at home that impacted my family. I remember the sleepless nights… lying there, starin...

113. The 5 Steps To Grow A Trades Business And Achieve Time & Financial Freedom 29.04.2026

If you want to make more money, free up your time, and grow your trades business, it’s absolutely critical that you implement these 5 areas of business in the right order. Otherwise, you’ll stay stuck working 60 plus hours a week , chasing poor quality leads, struggling with cash flow, and constantly fixing problems your systems and team should be handling.  In this episode, I break down the 5 fun...

112. How To Generate Leads & Win Better Jobs Using This Attract & Conversion Strategy 22.04.2026

Most trades businesses aren’t short of work… they’re just bad at attracting and converting it.  You’re doing the same marketing as everyone else, so you’re getting the same results…  Inconsistent leads, attracting time wasters and your quotes are being ghosted. One week you’re busy, the next it’s dead.  In the episode I teach you how to create a powerful and proven Attract and Conversion strategy...

111. The AI Social Media Strategy For Tradesmen. How to Win More Jobs 15.04.2026

Are you still posting the same type of social media content you were a few years ago and wondering why nothing’s happening?  The truth is, social media has completely changed and if you’ve not implemented AI into your strategy, you’re already behind.  Right now, businesses using AI, video, and personal branding are dominating attention, generating more enquiries, and winning more work.  In this ep...

110. The 3 Relationships That Are Destroying Your Trades or Construction Business 07.04.2026

Are you putting the graft into your business, working long, hard hours, but still feel like you’re getting nowhere?  You’re busy, flat out, constantly on the go, but your time is never your own and the profit isn’t where it should be.  Some months you’re even struggling to cover overheads, wages, and pay yourself. And on top of that, your team and customers seem to think they are running the show....

109. Why Your Marketing Isn’t Working And How To Finally Fix It in 3 Simple Steps 01.04.2026

Every other day, trades business owners tell me they need more leads fast.  But here’s the truth: marketing isn’t a magic wand or quick fix. If it were, everyone would be doing it.  The real problem is most businesses are missing 3 critical foundations , and without them, you’ll stay stuck in that feast-and-famine cycle.  One week you’re busy, the next you’re stressing about running out of work. ...

108. The 3 Stages Of Business Growth Tradesmen Need To Achieve Time & Financial Freedom 25.03.2026

Did you know there are three brutal stages to building and growing a trades business? And if you’re stuck in stage one, or worse, stage two, you’ll stay a busy fool and never achieve time or financial freedom. If you’re working long hours and still stuck on the tools, making little profit and do not have the right systems and team to grow… you need to listen to this episode now.  By implementing w...

107. 5 Ways To Increase Profits And Create Positive Cashflow In Your Trades or Construction Business 18.03.2026

Too many hardworking tradesmen and women are putting in ridiculous hours but still struggling financially.  If you’ve ever felt the pressure of negative cash flow, lost money on jobs, been the last person to get paid in your own business or even used your VAT or tax money just to stay afloat, you’ll know how stressful it can become.  In this episode I reveal 5 practical ways to increase your profi...

106. The 3 Step Quotation Template Every Trades Business Needs To Win More Jobs 11.03.2026

If you’re sending quotes and hearing nothing back, or losing work to someone who’s “cheaper,” this episode will open your eyes.  The problem usually isn’t your price, it’s your quoting process.  Most trades businesses are sending basic, amateur-looking quotes that fail to build trust or emotionally connect with the customer.  In this episode I explain why your quotation is actually a sales documen...

105. Save Time & Get More Done: Essential Time Management Strategies for Business Owners 04.03.2026

Are you exhausted from long days, late nights and weekends swallowed by paperwork, pricing and quoting? In this episode, I break down the exact four-step strategy that transformed my life from working ninety-hour weeks on the tools to running a systemised, automated business that gives me my time back. You’ll learn how to regain control of your diary, reduce stress and burnout and build a business...

104. How Self Employed Tradesmen Can Grow Their Business Without Burnout, Overwhelm Or Confusion 25.02.2026

Over the last few weeks, I’ve had the same conversation with tradespeople who tell me they are getting overwhelmed, have no clarity and not enough direction. Not knowing where to start, too much noise and too many ideas. And here’s the truth. Most tradesmen don’t need more information. They need the right information, in the right order, at the right time. In this episode I’m pressing pause on the...

103. How To Charge For Quotes Without Losing Jobs: Follow These 8 Crucial Steps 18.02.2026

How many unpaid hours have you wasted driving around pricing jobs that never go ahead? Evenings gone. Weekends lost. Quotes sent… then silence and ghosted. Who is paying for all that time you have invested to get nothing back? Many trades have now started charging for quotes to cover their time.   But will this work for you in your business and if so how and where do you start?  In this episode I...

102. How To Build An Automated Marketing & Sales Funnel In Your Trades Business 11.02.2026

Imagine having an automated marketing and sales machine generating qualified leads on tap, even whilst you’re sleeping. In this podcast episode, I reveal why relying on outdated website contact forms, social media DMs, and email enquiries is killing your sales and costing you jobs.  If your sales process depends on you being available to respond, your business effectively closes when you stop work...

101. 4 Step Formula To Achieve Success In Your Construction Business And Life 04.02.2026

In this episode, I reveal the four-step formula to achieve success in your business and life faster than you ever thought possible.  If you’re putting in serious time, money, effort, blood, sweat, and tears but still feel frustrated by the lack of results or freedom, this episode is for you.  You’re not failing, you’re just missing four critical steps. I break each one down into 12 clear, bite-siz...

100. Charlie Mullins: Growing & Selling Pimlico Plumbers For £145 Million & Now Setting Up We Fix London 28.01.2026

Meet Charlie Mullins OBE, the world's wealthiest and most famous plumber. The council-estate kid who left school at 15 and went on to build a plumbing empire consisting of: 450 employees 230 vans £50M turnover In this episode, Charlie opens up and shares his knowledge on how he built “Pimlico Plumbers” then sold it for £145 million and he's now doing the same with his new business “We Fix...

99. 5 Videos Tradesmen Are Missing That Will Generate More Leads In Their Business 21.01.2026

Most tradesmen know they should be using video marketing, but avoid it.  You hate the sound of your voice. You feel awkward on camera. You worry mates will take the mickey. Meanwhile, a younger generation is pulling phones out daily and stealing your customers.  In today’s market those who consistently create and share videos are the ones winning all the work.  You might be the most established an...

98. 20 Ways Tradesmen Can Generate More Leads To Grow Their Trades or Construction Business 14.01.2026

In this episode, I give you the 20 proven ways you can generate an avalanche of high-quality leads to build, grow, and scale your trades business.  I also reveal the exact attract strategy that helps you pull your ideal customers into your world, dominate your local town, city or county and become the number one go-to authority.  If you’re still using the same tired, old-school marketing as everyo...

97. How To Win More Jobs And Grow Your Trades Business: Using Landing Pages And Vetting Forms 07.01.2026

If you’re serious about winning more work, earning more money, and stopping time-wasters draining your day, you need to hear this episode. I’m breaking down the exact landing page strategy that has trades businesses waking up to inboxes full of vetted leads, without lifting a finger. No more tyre-kickers. No more slow weeks. No more wasted time.  If you’re not using landing pages, vetting forms, a...

96. New Year, New Mindset: How To Grow Your Trades or Construction Business By Changing Your Mindset 31.12.2025

New Year’s resolutions are a load of crap . Nothing changes just because it’s January. If you want a bigger, better, more profitable business in 2026, it won’t happen by chance. It starts in your head.  In this episode, I’m sharing the five mindset shifts every trades business owner must make right now to stop coasting, stop repeating the same results and finally build serious momentum, money and...

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