Craig Wilkinson: Trades and Construction - Tradesman - Trades Freedom Club

Rise Of The Trades: Construction, Business, Tradesman, Tradesmen, Tradeswomen, Entrepreneur, How To

Business EN ↓ 120 episodes

Construction industry marketing and business tips, strategies on how to build, grow and scale your trades or construction business. Teaching tradesmen and tradeswomen like plumbers, electricians, plasterers, joiners, roofers and building contractors: How to generate more leads? How to make more profit? How to systemise a business? How to price jobs? How to become more organised and productive? How to create a positive mindset? How to grow my plumbing or electrical business? How to grow a construction company? Hosted by entrepreneur Craig Wilkinson founder of Trades Freedom Club

Author

Craig Wilkinson: Trades and Construction - Tradesman - Trades Freedom Club

Category

Business

Podcast website

tradesfreedomclub.com

Latest episode

Jul 1, 2026

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Episodes

95. Stop Losing Family Time: How To Set Preservation Goals Creating Time To Enjoy Life 24.12.2025

Our new podcast episode has just dropped, called… Stop Losing Family Time: How To Set Preservation Goals Creating Time To Enjoy Life Before running a business, most people had hobbies, fun, date nights, friendships and things that made us feel happy and alive.  Somewhere along the way, the business took over and those parts of life slowly disappeared. Working long hours, not being present at home...

94. How To Use AI, Branding And Customer Journey To Get More Leads And Grow Your Trades Business 17.12.2025

If you’re not using AI chatbots in your trades or construction business, you’re already falling behind.  The modern, fast-paced world is changing, and customers are more impatient than ever. They now expect speed and convenience from your business. In this episode, I break down the three most powerful marketing and systems strategies to help you generate more leads, automate your customer journey,...

93. Mindset & Personal Development: How To Transform Your Trades Business And Change Your Life 09.12.2025

There was a moment in my life when I sat in a lay-by, switched off the engine, placed my head on the steering wheel and broke down crying. Sobbing uncontrollably because my business and my life had hit rock bottom. I was done.  Yet somehow, I went from that dark place to building and selling my construction company, coaching 30,000 people, winning awards, and becoming one of the UK’s leading busin...

92. Goal Setting: How To Set Goals And Achieve Them All In Less Than 12 Months 02.12.2025

If you're ready to achieve 10 years of growth in the next 12 months , this episode gives you the blueprint. Set these 9 SMART goals in your business and life and you’ll achieve more in 2026 than you have in the last 10 years . This is the exact goal-setting strategy I use that predictably grows my businesses year after year, increases profit, and finances my family’s lifestyle. Most trades and...

91: How Quitting Alcohol Transformed My Life, Health, Mindset And Business Growth 25.11.2025

Three years ago, I decided to stop drinking alcohol completely , and how that one decision transformed every part of my life and business.  Now before you think this is some lecture… it’s not. I used to love drinking. Pints with the lads. Beers at the match. Social nights out Stag do’s Partying  It was part of who I was. But behind the fun… were the parts nobody sees: The two-day hangovers The anx...

90. Mastering Content Creation And Sales Process To Grow Your Trades Business 18.11.2025

If you want to grow and scale your trades or construction business, you first need to become two things:  Content creator Sales person  If your competitors create better content and can sell better than you, they’ll be stealing all the work. And the annoying thing is they could be cowboys but still winning all the work.  In this episode, I break down the exact marketing content you must create to...

89. How To Find Your Why, Purpose & Motivation When You Feel Lost In Your Business 11.11.2025

Have you ever hit that point in your business where you’ve lost all direction, no clarity, no real sense of why you’re doing what you’re doing?  Maybe every day feels like Groundhog Day, or maybe you’ve finally got your time back and you are making good money, but you’re stuck wondering what’s next.  In this week’s podcast episode, I’ll show you how to get crystal-clear clarity, rebuild your 12-mo...

88. Stop Comparing Yourself To Your Competition. How To Find Your Superpowers To Grow Your Business 04.11.2025

Do you ever scroll through social media and see your competitors absolutely smashing it? Great marketing, better jobs, and making more profit than you… and think,  “Why can’t I get my business to that level?”   I’ve been there myself, but here’s the truth:  You’re not in competition with them, only with yourself.  In this week’s episode, I reveal the 20 reasons why you can’t compare your business...

87. Ant Middleton's Special Forces Training Camp: 10 Leadership And Mindset Lessons Learned 28.10.2025

I’ve just completed and worked alongside Ant Middleton and his Special Forces Elite Team on their incredible Special Forces Training Camp An experience that pushed me physically, mentally, and emotionally to my absolute limits.  The lessons, breakthroughs, and mindset shifts I’ve taken from it have completely changed how I think, lead, and perform and they can do the same for you.  In this podcast...

86. Put Your Prices Up Instead Of Taking On Another Team: Maximise Profits Without The Stress Of Hiring More Staff. 21.10.2025

Do you think about taking on another team because you’re flat out with work? Then stop…  You can make more profit and grow your business, without the stress of building a bigger team. Hiring more staff isn’t always the answer. Learn how to increase your prices, boost profit, and free up your time all without adding more stress, vans, or overheads into your business.  You don’t need a bigger team,...

85. Given 6 Months To Live. Why Every Tradesman Needs This Test, With Errol McKellar 14.10.2025

This episode is one every man and every family needs to hear.  I sat down with Errol McKellar MBE, whose personal battle with prostate cancer has become a life-saving mission that’s already helped save millions of men's lives.  After bringing an entire room of tradesmen to silence at our recent Rise of the Trades Summit, Errol handed out 300 PSA test kits that vanished in minutes.  Errol joins...

84. How A Broke Plasterer Grew His Rendering Business By 783%, With Adam Hulse 07.10.2025

When Adam set up his plastering business, he grafted hard and worked stupid long hours to only take home a wage that just about covered the bills. He was on the edge of quitting, stressed, skint, and sick of it.  But instead of throwing in the towel, Adam made a bold move… He pivoted into the spraycork industry and joined my Inner Circle to learn how to build, grow, and scale properly.  In this ep...

83. The 3 Biggest Money Mistakes Tradesmen Make That Destroy Profits And Kill Cash Flow 30.09.2025

Let’s be honest, most tradesmen don’t go broke because of lack of work. They go broke because they’re underpricing jobs, don’t understand their numbers and don’t know how to fix their negative cash flow.  They’ve got money coming in, but it disappears faster than it lands.  Suppliers chasing. Tax bills they can’t pay. Arguments at home because the stress never stops. Sound familiar? If you’re graf...

82. 4 Powerful Lessons Learnt From The Rise Of The Trades Summit: Every Tradesmen Needs to Know 23.09.2025

In this episode, I break down the exact four lessons we shared at the Rise of The Trades Summit last Friday in Sheffield. Without implementing these 4 strategies into your trades business, you will struggle to grow it. Whether you attended or missed it, this episode gives you the knowledge, strategies, and accountability to take action now and get immediate results. WHAT YOU WILL LEARN AND KEY ACT...

81. How Saying "NO" Will Save 15 Hours A Week, Increase Profits & Reduce Daily Stress 16.09.2025

Why is it that so many trades business owners can not seem to bring themselves to saying the word “NO”  You don’t have enough time in the week to keep saying “YES” to everything. I get that we want to keep our customers happy, avoid conflict with the team, and stay in everyone’s good books. But here’s the truth: every time you dodge saying “NO” you pile on more pressure.  You take on jobs you shou...

80: 8 Mindset Shifts Every Tradesman Needs To Grow A Construction Business 09.09.2025

Every tradesmen knows the graft.  You're stuck working longer and harder hours, but never really moving forward.  You're still firefighting every day, spinning plates, moaning about your customers, complaining about babysitting your team, or scared of raising your prices.  Maybe you feel trapped on the tools, convinced that no one can do the job as well as you. So you're doing everythi...

79: How To Become a Better Leader and Boss To Grow Your Trades or Construction Business 02.09.2025

If you’re frustrated with jobs going over budget, staff cutting corners, apprentices not listening, or customers constantly chasing you, it’s not bad luck. It’s leadership.  Poor leadership creates chaos: good people leave, morale drops, mistakes pile up, and your reputation takes the hit.  You end up stuck in the same stressful cycle, firefighting instead of growing your business. The harsh truth...

78. Avoid Burnout In Your Construction Business: Increase Profits by Taking More Time Off 26.08.2025

If you’re constantly exhausted, snapping at the family, and running on fumes, you’re not alone.  Most trades business owners think pushing harder is the answer.  But in reality, overwork kills profits, damages your health, and leaves you trapped in a business that can’t survive without you. Sound familiar?  In this new episode, I share why time off isn’t a luxury, it’s essential for your headspace...

77. 7 Top Sales Tips To Win More Jobs: Become A Salesman, Not A Tradesman 19.08.2025

Whether you like it or not, you are the salesperson in your business. And chances are, you're losing work not because of price but because you're saying or doing the wrong things during your sales process. When a customer says it’s “too expensive,” that’s usually a cover-up. The truth? You’ve missed something they were expecting, or rubbed them the wrong way. In this episode, I’ll show you...

76. How I’d Start a Trades Business From Scratch And Make Money From Day One In 5 Steps 12.08.2025

If I had to start a trades business today from scratch… I’d build it to give me profitable leads on day one Create me high net profits on day one Protect my time from day one, so I don’t become that ultimate busy fool. There are five areas of business I’d invest in immediately. Why?  Because I’m not building a business to trap myself inside it… I’m building one that gives me time and financial fre...

75. The 7 Step Hiring Method Every Trades Business Needs (Before You Hire The Wrong Person) 05.08.2025

You hire someone hoping they’ll take the pressure off… But weeks later, they’re showing up late, clocking off early, glued to their phone, and leaving your customers unimpressed.  Their work? Sloppy. Their attitude? Even worse.  And instead of saving you time and stress, they’ve added more of both.  You let them go… but now you’re back to square one again. Sound familiar?  If you’re fed up with hi...

74. Stop Thinking Like A Tradesman, Start Thinking Like A Businessman: 5 Mindset Shifts You Need To Have 29.07.2025

Too many good tradesmen and women are stuck working harder than ever… with barely anything to show for it. Long days, low margins, and no time to breathe. The problem? You’re calling it a business, but really, you’ve just created yourself a hard fricken job. In this new episode, I break down the 5 mindset shifts that will help you step off the tools, take control, and finally start building a busi...

73. How To Generate More Leads and Build Trust and Authority In Your Construction Business, In Easy 10 Steps 22.07.2025

If your phone has gone quiet and leads have dried up, you’re not alone. Many trades business owners struggle to generate enough leads to keep their team busy and cover growing overheads.  You work hard, but the calls just don’t come. Without a clear strategy, you’re stuck chasing scraps instead of attracting an avalanche of ideal customers. If you have ever experienced this you need to listen to t...

72. How To Systemise, Automate And Delegate The Running Of Your Business To Win Back Your Time 15.07.2025

If you can’t take a two-week family holiday without your team, customers, or suppliers blowing up your phone with calls, emails, texts, and WhatsApps… you need this episode. Is the running of your business all inside your own head? Your business relies on you to be present every day for it to run, make decisions and make money.  The main reason this happens is… you have no systems, no automation,...

71. 10 Mistakes Tradesmen Make That Lose You Work. And It's Not Your Price 08.07.2025

If you’ve ever been told, “Sorry you’re too expensive”, or keep losing jobs, even though you know you’re better than the competition, this episode is for you. The truth is, most customers don’t say no because of price, it’s down to how you present yourself, communicate, and the small mistakes you don’t even notice you make. You can be the best in town, but if you’re making these killer mistakes ,...

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