Rick & Rick Rule the World: Marketing

Rick & Rick Rule the World

Business EN ↓ 192 episodes

Insights on marketing, media, tech, and pop culture trends—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley CMO Rick Wootten as they explore the latest trends, tools, and strategies in digital, social, experiential, and content marketing. Plus SEO/AISEO, multi-flavor AI (generative, agentic, neuro-symbolic, etc.), your choice of realities (virtual, augmented, mixed)—and the B2B and B2C brands out to make the most of them. Whether you’re entry-level or CxO, a marketer or a creative, the spoiler aler...

Author

Rick & Rick Rule the World: Marketing

Category

Business

Podcast website

rickandrick.com

Latest episode

Jul 9, 2026

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Episodes

The Ricks Review 'Spider-Man Far From Home' 25.07.2019

There's a serious rift between the Ricks in their official review of 'Spider-Man: Far from Home.' And let's talk about that post-credit scene from the final episode of 'Stranger Things' Season 3. IN THIS EPISODE: 🧟‍♀️ "Stranger Things" Season 3 finale and its post-credit stinger—does Hopper live? (at :53 sec) … Or is it Dr. Brenner from Season 1? (1:49) … And will Eleven's super-powered sister re...

🍗 Cheetos Mascot Named The New Colonel Sanders, The Vegans Are Coming, Diet Coke Goes Label Free 08.07.2019

Diet Coke unveils label-free soda cans. Taco Bell Hotel reservations sell out in two minutes. Sabra warns 'The Vegans are coming' to your summer BBQ. And the Cheetos mascot is named new Colonel Sanders. IN THIS EPISODE 🍗 The Cheetos mascot gets named the new … Colonel Sanders? (at 1 min 21 sec) 🥤 Diet Coke erases its identity in the name of inclusiveness (at 2:51) 🌮 Welcome to the Hotel WTF: Ta...

💥 2019 Cannes Lions Winners, Mary Meeker's Internet Trends Report & More 01.07.2019

It's a supersized edition of Rick and Rick, with Mary Meeker's 2019 Internet Trends Report. Grand Prix Winners from this year's Cannes Lions Advertising Festival. Miller Light turns a beer into a game controller. Plus, all the coolest Funko toys headed to San Diego Comic-Con, and a whole lot more. IN THIS EPISODE 🕷 'Spider-Man: Far from Home' arrives just in time (at :48 sec) 🦇 Poll about best Ca...

👽 'Space' Jam, Gillette's 'First Shave,' Booze as the New Wellness Drink & More 18.06.2019

Pearl Jam's out to party like it's 2062. Booze wants to be the new wellness drink. Gillette's "First Shave." Man-size Kleenex and more. In this Episode: 🚀 "Space" Jam: Pearl Jam's New Space Needle Time Capsule (at 1 min, 30 sec) 💥 ComicCon: Marvel & WB Pull Out of Hall H (at 4:27) 🍸 Booze is the New Wellness Drink? (at 5:57) 🧔🏽 Gillette's "First Shave" (at 8:38) ⛑ Shocking Los Angeles: "Mass...

🧔🏽 Dollar Shave Club's Dad Bods, Ikea's Sitcom Living Rooms & Enter the Bancake List 11.06.2019

Dollar Shave Club celebrates 'Dad Bods.' Ikea turns your living room into the set of your favorite sitcom. How to become a bolder brand. Top on-page SEO factors. And enter: The Bancake List, targeting iHob haters. In this Episode: 🎸📺 🎧 iTunes, RIP (at :52 seconds) 👨🏽‍💻 Apple's $999 monitor stand (at 2:30) ▶️ Disney v. Netflix (at 3:52) 🦇 Batman Does Buehring (at 5:30) 🙈 Dollar Shave Club P...

🥤 New Coke Returns, Fortnite Just Does It, Magical Marketing Words & More 03.06.2019

The Ricks review "Brightburn." New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more. In this Episode: 😡 "Brightburn" Torches the Superman Mythos (at :52 sec) 🕺🏻 Don't Go Dancing: Your Surprising Chances of Dying Doing Everyday Things (6:01) 🥤 New Coke Returns in Cross-Promo for "Stra...

❗️'BrightBurn,' 'Stranger Things' Lego Set, Gen X Runs for President, and the New CMO 24.05.2019

Move over, Eggo' Waffles: 'Stranger Things' got its own Lego Playset, now. Gen X runs for President and gets upstaged by a Millennial. 'BrightBurn' may be Ma and Pa Kent's worst nightmare. Why the role of the CMO isn't want it used to be—plus a whole lot more. IN THIS EPISODE: 🍿 'Wick' wows Wootten (at :50 seconds) 🐲 Name 'Game': 'GoT' finale and the babies named after the show's characters (at...

🐉 AR Dragons, CX Sells, ASMR Affirmations for Creative Directors, KFC Busts a Move and More 19.05.2019

🍗 KFC's new 'Bucket Bangers' Spotify playlist. AR dragons dive-bomb baseball fans. Parents name their kids after 'Game of Thrones' characters. ASMR affirmations for creative directors. Plus: The secrets of CX appeal and a whole lot more. In This Episode: 🎉 A shout out to special listener (at :40 sec) 🐲 SK Telecom's augmented reality dragons dive-bomb baseball fans (at 1:03) 🏰 Parents are namin...

👾 Oculus Whiffed? Cool New Products, But Will the Best Ecosystem Ultimately Win? 18.05.2019

Oculus rolls out cool new VR headsets. But could an ecosystem player like Valve apply some pressure? And will it be the best devices, or the best total ecosystem, that ultimately wins the VR wars? 🥽 A look at the full suite of Oculus devices (at :04 sec) ✌🏻 How Oculus has enhanced its motion sensing capabilities (at 2:32) 🤓 Which one will Rick W. get? The difference between each, and their buye...

🎙 BK Unhappy Meals, Coke's Silent Print Ads You Can Hear & More 10.05.2019

Coca-Cola's silent print ads you can hear. Burger King's new Unhappy Meals. Leadership slogans from artificial intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more. IN THIS EPISODE: 🍿 Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds) 🧠 Leadership Slogans from Artificial Intelligence (at 2:30) 🎧 ASMR Affirmations for Artists (at 3:48) 🗣...

🍿 The Ricks Review 'Avengers: Endgame' 02.05.2019

The inevitable has arrived: Our spoiler-rich review of Marvel's new blockbuster hit, "Avengers: Endgame." In a show recorded on the film's first Sunday in theaters, Rick and Rick marvel at Endgame's $1.2 billion opening, and deconstruct the good, the bad, and the WTF in this era-ending climax to the #1 most successful movie franchise of all time. In This Episode: 💰 Box Office: Reach = Revenue (at...

⚡️The Ricks Review 'Shazam' 10.04.2019

⚡️"Shazam!" may be the perfect word for a Rick and Rick first. For the first time ever, the Ricks watch a movie together at the same time and do a same-day review during the opening weekend for new blockbuster hit. And they're ready to roll with the official Rick and Rick review of that other Captain Marvel movie: "Shazam!" WARNING: SPOILERS GALORE. IN THIS EPISODE: SHAZAM! Overall impressions (a...

🛣 Our 2nd Annual Marketing Predictions Episode 06.04.2019

The Ricks get in touch with their inner Pre-Cogs as they reveal their top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! IN THIS EPISODE: 👑 Is Disney Domination at risk this year? (at 1:07) 🎬 Will 'Aveng...

🍿 Rick & Rick Review 'Captain Marvel,' Lucky Charms-Inspired Beer and More 23.03.2019

What do you get when you combine 'Captain Marvel,' Lucky Charms-Inspired Beer, and a St. Patrick's Day recording session? Well, you've just got to hear it for yourself. And don't let the Flerken bite you. In This Episode: 🍀 Rick makes 'Lucky Charms-Inspired Beer,' or is it 'Beer-Inspired Lucky Charms'? The only thing we're sure about is that this episode's for the ages (at :44 seconds) 👂🏻 Rick...

2018 Predictions Scorecard — 1 Year Later 18.03.2019

🔮 The Ricks review what they got right, and what they got wrong, in their first annual predictions episode in early 2018. Which of their prognostications on marketing, media, tech and pop culture turned out to be solid hits? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictions—one year later. 🍡 Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07) 🏛 Pol...

2019 Movies We Can't Wait to See Most 28.02.2019

You already know that Star Wars Episode IX is coming to close out the Skywalker saga in all its Chiastic glory. But if you're on the lookout for the other must-see movies of 2019, you're in luck. The Ricks are here with a complete rundown on the 10 coming attractions they can't wait to see most this year. And some might surprise you. 3 Different Movies Featuring Captain Marvel? Did you know that o...

Best Social Media Campaigns 2018 19.02.2019

All-New: From KFC, to Domino's to Kellogg's and more, the Rick & Rick Awards continue as the Ricks count down the Top 3 Social Media Campaigns 2018. In This Episode: 🛡 Rick Gets Overprotective 🍗 KFC: Royal FCK-Up (at 1:30) https://www.youtube.com/watch?v=0cG0Vw_k-eg 🍕 Dominos: Pothole Fixer (at 3:45) https://www.youtube.com/watch?v=JDd-HP3FA4s 🥞 Kellogg's: Eggo/Stranger Things (at 7:12) https:/...

Top 5 Super Bowl Commercials 2019 11.02.2019

🏈 Budweiser, Bubly, Burger King. Verizon, Google, Jeep and more. The Ricks rate this year's top five Super Bowl spots, as well as two of the worst, from the advertising world's biggest annual shootout. Who scored? Who snored? And who were the biggest winners in the battle of the brands? It's all here in an all-new Rick & Rick Rule the World. In This Episode: The High Price of Super Bowl Ad Time (...

Top 10 Sci-Fi Movies of All Time—Concl: Alt Realities & Replicants (Podcast) 11.02.2019

Top 10 Sci-Fi Movies of All Time—Concl: Alt Realities & Replicants (Podcast) by Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing, Media, Tech & Pop Culture

Top 10 Sci-Fi Movies of All Time—Part 7: (Re)Enter: The Matrix (Podcast) 05.02.2019

The Ricks discuss their #2 sci-fi movie picks. Which is helpful, because while "The Matrix" made one Rick's list in Part 3 of this series, apparently both Ricks still have plenty to say about one of their all-time favorites. In this Episode: 🛸 Contact (at :03) 😎 The Matrix (at 1:12)

Top 10 Sci-Fi Movies of All Time—Part 6: 'Khhaaannn!' vs. 'The Thing' (Podcast) 05.02.2019

Captain Kirk and John Carpenter make unexpected showings as the Ricks close in on their #3 top science fiction movies of all time. In this episode: 🚀 Star Trek 2: The Wrath of Khan (at :04) 👾 The Thing (at 2:20)

Top 10 Sci-Fi Movies of All Time—Part 5: Two Tales of Time Travel (Podcast) 01.02.2019

🎥 One's coming to save lives, the other's coming to take them. Our Rick and Rick Rewind from 2017 takes on "Terminator 2" and "Looper," as the Ricks share their respective #4 top Sci-Fi movie of all time. 🤖 Terminator 2: Judgement Day (at :10) ⏪ Looper (at 2:15)

Top 10 Sci-Fi Movies of All Time (Part 4): Luke Skywalker Meets Lois & Clark 01.02.2019

🎬 It's a showdown between the Skywalker Saga and the Last Son of Krypton. Our Rick & Rick Rewind from October 2017 continues as the Ricks share their respective #5 top Sci-Fi movie of all time. In this episode: 🦸🏻‍♂️Superman the Movie (at :10) 🚀 Star Wars Episode IV: A New Hope (at 2:40)

To 10 Sci-Fi Movies of All Time—Part 3: Red Pills & Mashed Potatoes 30.01.2019

🍿 Rick and Rick talk red pills and mash potatoes as their countdown of the greatest sci-fi movies of all time continues with their respective #6 movies. It's a Rick & Rick Rewind from October 2017. In this episode: 😎The Matrix (at :11) 👽 Close Encounters of the Third Kind (at 2:27)

Top 10 Sci-Fi Movies of All Time—Pt 2: Reality Bites (Podcast) 25.01.2019

Rick and Rick continue breaking down their favorite science fiction films of all time in this Rick and Rick Rewind from October, 2017. In this episode, the Ricks share the movies that make #7 on their respective lists—both of which question the nature of reality: 🕵️‍♂️ The 13th Floor (at :06) 🗯 Inception (at 2:45)

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