Revenue Champions

Ryan Reisert, Brand Ambassador @Cognism speaks to Ashleigh Early, Head of Sales @The Duckbill Group and Host and CEO @The Other Side of Sales about the changing landscape of sales development. Ryan and Ashleigh deep dive into sales enablement, finding talent, fundamentals for a successful sales rep and more.

Welcome to the first episode of Revenue Champion’s Demandism. A new series aiming to give you actionable tactics to execute a demand generation first strategy to deliver month-on-month marketing revenue growth. Join Cognism’s marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham as they discuss gated vs ungated content, structuring paid campaigns for success, measuring the impact of...

Ryan Reisert, Brand Ambassador @Cognism speaks to Marc Wendling, Global VP SMB Sales @Snowflake all about change in sales. In this episode, Ryan and Marc discuss how people, processes and technology change when a company is scaling from series C to IPO, defining each stage of growth along the way, how to optimise the 5 key pillars of outbound and more.

Ryan Reisert, Brand Ambassador @Cognism speaks to Carl Ferreira, Director of Sales @Refine Labs about the demand generation and sales. In this episode, Ryan and Carl talk in depth about the dark social, including distribution, how companies are winning with the dark social and mistakes to learn from.

Welcome to another Revenue Champion’s cold calling special. Josh Braun, Founder @Josh Braun Sales Training and Ryan Reisert, Brand Ambassador @Cognism discuss a new framework for cold calling and will go through real live cold calling examples. In this episode Josh and Ryan go through how to lower the zone of resistance, how to detach and ditch the pitch, objection handling and more.

Ryan Reisert, Brand Ambassador @Cognism speaks to Nelson Gilliat, Founder @Buyer Centric Revenue and Author of “ Death of the SDR: and birth of Buyer Centric Revenue” about his take on demand generation and the buyer centric model. In this episode, Ryan and Nelson debate on is cold calling really dead, lead generation vs. demand generation, the role of sales and marketing and more.

Sean Ball, Founder @Generation Demand and Liam Bartholomew, Global Head of Demand Generation @Cognism discuss going viral on LinkedIn after Sean posted Liam’s “break up” email. Sean and Liam discuss adding humour and standing out in B2B, the copywriting process, moving from lead generation to demand generation and more.

Ryan Reisert, Brand Ambassador @Cognism speaks to David Bentham, Director of Sales Development @Cognism about the 5 pillars of outbound sales. Ryan and David will be going through the main pillars for sales success including hyper targeting, more meaningful conversations, responding to the changing landscape and more.

Ryan Reisert, Brand Ambassador @Cognism speaks to Jonathon Ilett, Global Head of Sales @Cognism about the journey from $10 to $20 million annual recurring revenue in just one year. In this episode, Ryan and Jon discuss hiring strategy, the importance of a scalable sales process, Jon’s personal story from Sales Rep to Global Head of Sales and more.

Welcome to Revenue Champion’s first takeover with Ryan Reisert, Brand Ambassador @Cognism. This episode, Ryan talks to Joe Porter, BDR Manager @Juro about developing a high performing Sales Rep. Ryan and Joe discuss finding the best talent and how to get them up to speed, setting your BDR up for a great career, the changing landscape of business development and more.

Welcome to another special episode of Revenue Champions, the third in our Cold Calling Live series. David Bentham, Inside Sales director @Cognism and Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training take on live cold calls from the audience and give actionable advice on how to improve each call. In this episode, David and Morgan give their best cold calling tips and te...

Welcome to the third episode of Revenue Champion’s Marketing Hall of fame. Alice de Courcy talks to Adam Holmgren, Head of Demand Generation @GetAccept about his marketing strategy for GetAccept for 2022. In this episode, Alice and Adam discuss planning for 2022,  the demand generation movement, globalisation and more. --- Send in a voice message: https://anchor.fm/cognism/message

Welcome to the third episode of Revenue Champion’s Marketing Hall of fame. Alice de Courcy talks to Fernando Amaral, VP of Marketing @Landbot about his own podcast success with Ungated Marketing , achieving 10,000 podcast listeners in just 30 days. In this episode, Alice and Fernando discuss how to plan a podcast, important metrics to track, attributes of a successful podcast and more. --- Send in...

Welcome to the second episode of Revenue Champion’s Marketing Hall of Fame. Alice de Courcy talks to Robin Izsak-Tseng, VP of Revenue Marketing @G2 about intent data fuelled marketing. In this episode, Alice and Robin discuss ABM, social proof, events, outsourcing content and more. --- Send in a voice message: https://anchor.fm/cognism/message

Jon talks to Sunil Kumar, CEO & Co-Founder @TrainYo about equal opportunities in tech sales. In this episode, Jon asks Sunil about his successful sales training, acquiring SalesLife, wellbeing in sales and more. --- Send in a voice message: https://anchor.fm/cognism/message

Welcome to another Revenue Champions cold calling special. This episode is being hijacked by Josh Braun, Founder @Josh Braun Sales Training and Ryan Reisert, Founder @Reisert Consulting. They will be putting Cognism’s Joe Harlowe to the test by challenging him to cold call prospects live, whilst giving actionable training tips along the way.  ---   Send in a voice message: https://anchor.fm/cognis...

This is the first episode of Revenue Champion’s Marketing Hall of Fame. Alice de Courcy, CMO @Cognism speaks to Mark Huber, Director of Growth @Metadata.io on constructing your tailor-made marketing mix. Alice and Mark discuss what strategies from B2C are successful in B2B, how to create a strong rebrand, the dark funnel and more. --- Send in a voice message: https://anchor.fm/cognism/message

Welcome to a special episode of Revenue Champions with David Bentham, Inside Sales director @Cognism joined by Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training and Jonty Jewels, Account Executive @Cognism. In this episode, David, Morgan and Jonty share how to craft cold calling scripts, handle objections and ultimately take prospects from cold to meeting booked. Follow...

Jon talks to Nicolas Vandenberghe, CEO @Chili Piper about building a successful sales team. Jon and Nicolas discuss sales processes, the future of sales and how to build and manage a team in a remote-first environment. --- Send in a voice message: https://anchor.fm/cognism/message

Alice de Courcy, CMO @Cognism speaks to Doug Bell, CMO @LeanData about marketing leadership. In this episode, Alice asks Doug about his focus for his first 90 days at LeanData, how to approach marketing and sales alignment when you come in new to an organisation, movement from lead generation to demand generation and more. --- Send in a voice message: https://anchor.fm/cognism/message

Alice de Courcy, CMO @Cognism and Pete Van Neste, Head of Marketing @Pinpoint talk about all the tips and techniques when it comes to scaling your marketing team. Alice and Pete discuss how to reduce customer acquisition cost, building a strong marketing team, KPIs for account growth and reducing churn and more. 00:00 Intro 02:55 Maintaining rate of growth 05:52 Customer Acquisition Cost 07:03 How...

Jon talks to Sam Nelson, SDR Leader @Outreach all about unlocking the potential of a Sales Development Representative. Jon and Sam discuss how to build and manage an SDR team, the best SDR tips and techniques, the future of sales and more. --- Send in a voice message: https://anchor.fm/cognism/message

Alice de Courcy, CMO @Cognism and Francesca Rock, Content Marketing Manager @kleene.ai discuss the best practice for scaling marketing. Alice and Francesca discuss partner marketing, which channels to prioritise when scaling B2B SaaS, measuring content success and more. 03:50 - Partner marketing 05:05 - Prioritisation 17:44 - Retargeting campaigns 22:18 - Tech stack --- Send in a voice message: ht...

Alice de Courcy, CMO @Cognism speaks to Jonathon Ilett, Global Head of Sales @Cognism all about the ways they integrate sales and marketing at Cognism. Alice and Jon discuss the ways sales and marketing can learn from each other, Marketing Development Representatives bridging the gap between sales and marketing, RevOps and more. Podcast Slides: https://f.hubspotusercontent00.net/hubfs/2340453/Brea...

Alice speaks to Chris Walker, CEO @Refine Labs all about his take on the dark funnel. This episode explores real-world examples on paid ads, creating content that demands attention, measuring the dark funnel and more. --- Send in a voice message: https://anchor.fm/cognism/message