Revenue Champions

William Gay speaks to Josh Braun, Founder @Josh Braun Sales Training all about bringing a completely cold prospect to a yes. In this episode, William talks to Josh about his Badass B2B Growth Guide, the “poke the bear” method and asks questions from Cognism’s SDR team. --- Send in a voice message: https://anchor.fm/cognism/message

Jon talks to Ben Riall, Enterprise Account Executive - Digital Experience @Adobe and author of The Pillars of an Elite Sales Career: How to build a six-figure sales career in tech . In this episode, Jon speaks to Ben about the all 5 pillars of an elite sales career, what sales people should implement today, success stories and more. --- Send in a voice message: https://anchor.fm/cognism/message

Alice speaks to Declan Mulkeen, CMO @strategicabm about all things ABM. In this episode, Alice and Declan discuss the process of getting started with ABM,  how to measure success with ABM, the typical set up for ABM execution and more. --- Send in a voice message: https://anchor.fm/cognism/message

Alice talks to Udi Ledergor, CMO @Gong.io all about the inspiration and the process behind THAT superbowl ad. In this episode, Alice dives deep into the mind of Gong's CMO discussing cadences for new experiments/ideas, the movement from traditional lead/contact acquisition strategies to investing more on ‘brand’ and activities and tactics bringing higher levels of direct intent demand, the problem...

Alice speaks to Mark Kilens, VP of content and Community @Drift about the truth behind Drift’s content machine and how to do it. In this episode, Alice and Mark talk about how to scale content with a small team, what types of content to focus on right now, how to use content to build a ‘remarkable’ brand and more. --- Send in a voice message: https://anchor.fm/cognism/message

Jon speaks to Daniel Disney, LinkedIn and social selling author and founder @The Daily Sales all about social selling. In this episode, Jon and Daniel discuss the balance between personalisation and scale, how to build a personal brand on LinkedIn, the future of LinkedIn and more. --- Send in a voice message: https://anchor.fm/cognism/message

Jon speaks to James Ski, Founder @Sales Confidence and Partnerships @Drift all about the anatomy of a B2B Sales Leader. In this episode, Jon and James uncovers the do’s and don’ts in becoming the best sales leader, motivating sales teams for maximum productivity, tackling underperformance and more. --- Send in a voice message: https://anchor.fm/cognism/message

Alice speaks to Frank Brooks, Head of Marketing @dotdigital all about the journey to revenue marketing leadership. In this episode, Alice and Frank discuss marketing structure, key statistics and numbers to measure, what does the first 100 days of a marketing leadership role look like and more. --- Send in a voice message: https://anchor.fm/cognism/message

Jon speaks to Michael Hanson, Founder @Growth Genie about structuring and organising your sales team for repeatable success. In this episode Jon and Michael discuss how to build a repeatable and scalable outbound engine, how to motivate and compensate a sales team for maximum productivity, the biggest challenges for sales teams and more. --- Send in a voice message: https://anchor.fm/cognism/messa...

Alice speaks to Karla Rivershaw, Head of Marketing @Turtl all about gated content. Alice dives into the reason why Karla thinks it’s the time to kill the pdf. In this episode, Alice and Karla discusses how to publish content people actually want to read, how B2B marketers can achieve 7X more engagement with their content, how marketers should be responding to the evolving user experience and more....

Jon speaks to Nazma Qurban, Interim CRO @Sales Impact Academy about her journey in taking Cognism from $0 to $10m in ARR. Jon dives into the challenges, priorities, and motivations at the start of her revenue journey. In this episode, Jon and Nazma discuss the beginning steps to scaling sales, the secret to growing a successful sales team, importance of marketing and more. --- Send in a voice mess...

In this episode, Alice talked with Andy Culligan, CMO @Leadfeeder about what agile marketing tactics he put in place at the start of the COVID-19 pandemic. This drove record growth for Leadfeeder with 11,000 new leads generated in the past six months. In this episode, Alice and Andy discuss the key tactics for content, PPC and ABM during this time, what metrics to measure and track as a CMO, what...

Alice speaks to Tom Bangay, Director of Content @Juro as he shares his insights on producing content that actually works for you and your audience. Alice delves into why Tom believes doing the same thing over and over again, but expecting different results won’t cut it! In this episode, Alice and Tom discusses if the eBook really dead?, why you should take time to run your content ideas by your cu...

In this episode, Cognism CMO, Alice de Courcy, talks to Aazar Ali Shad @Userpilot to debunk the myths around growth hacking. Alice dives into Aazar’s approach of “why growth hacking is BS”, why it is not one hack that will grow your business, how there isn’t just one experiment that will be your silver bullet to short term success and how you can stop copying and pasting tactics and really start t...

In episode 1, Cognism CMO, Alice de Courcy, talks to Chris @Refinelabs about the things he does differently to avoid getting stuck in the performance marketing lead generation hamster wheel. Alice digs into the reasons behind why Chris believes the “eBook is dead”, how to drive revenue rather than leads and what metrics to use to measure marketing efforts in a way that will contribute to your bott...

The ultimate B2B podcast, brought to you by Cognism. Hosted by Alice De Courcy, Chief Marketing Officer and Jonathon Ilett, Sales Director. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your jou...