Revenue Champions

What does it take to break through Enterprise nowadays? Also, have we ever stopped to consider the importance of regional differences, when approaching outbound? Well, all will be revealed in this week's episode, as David sits down with Sylvia Farag.

Cognism’s Global Head of Demand Gen, Fran Langham speaks to Director of Marketing at PandaDoc, Andrei Faji about maximising customer interviews. How can you make sure you get the most out of these interactions, and how do you apply it to give a more reflective customer experience?

In the current economic climate, it's important to take a step back and re-evaluate how you're approaching the growth of your GTM function. For example, have you enabled your sales team to fine-tune their outbound techniques so they can put the buyer first? Frida sat down with Chris Orlob to discuss this, plus much more.

Senior Content Marketer at Ahrefs, Si Quan joins Cognism’s Growth Advisor, Gaetano DiNardi to chat all things content. Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.

In this week’s episode, David sits down with Lu Juarez, EMEA Sales Development Manager, to discuss how the team at HiBob are approaching their goal of driving high quality pipeline. Luciana took a deep-dive into 3 main tactics she’s utilising this quarter. Listen to find out what they are, plus much more. 

Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.

‘Be creative with outbound!’  Sellers are told this all the time. But what does it actually mean or entail, to think outside the box when it comes to prospecting? And why is it important to be creative in this new era of outbound? Why should leaders care about this trend, given the new era of outbound? Well, David sits down with Will Aitken, Social at Lavender, to discuss this. 

Everyone talks about adding value in the sales process. But what does that mean, exactly? There's a believe that value has become lost in translation for many sales teams. Well, Jen Allen-Knuth has cracked the code on what it comes back to. It's the fundamental idea of "giving a s***" in sales. She sits down with David Bentham this week, to discuss the importance of buyers being heard, problem-cen...

Alice de Courcy is joined by CMO at PwC, Antonia Wade to discuss how the added complexities of the modern B2B buyer journey have rendered the marketing 'funnel' pretty useless. Instead, Antonia proposes a new way to look at the B2B buyer journey.

The key to success is making sure all of the revenue teams are on the same page. Because in this new era of outbound, close collaboration and understanding is vital to win. Alex Olley, Co-Founder and CRO at Reachdesk, explains this concept in this week's episode of Redefining Outbound.

Feedback is crucial. It's the fundamental way your sales team can get better. But what about other forms of feedback? For example, the feedback loop from prospects and customers? How can they impact messaging? And what is the overall positive impact this has on the operational efficiency of your sales team? Well, this week we sit down with Tom Lavery, CEO and Founder at Jiminny, to discuss this.

CMO of Cognism, Alice de Courcy speaks to CMO at Paddle, Andrew Davies about his recent brand awareness campaigns including sending Paddle merch into orbit!

The key to success is making sure all of the revenue teams are on the same page. Because in this new era of outbound, close collaboration and understanding is vital to win. Alex Olley, Co-Founder and CRO at Reachdesk, explains this concept in this week's episode of Redefining Outbound.

VP of marketing, Liam Bartholomew is joined by Gwen Lafage, VP of Brand and Content at Sinch, one of the fastest growing tech companies in the world. Sinch This podcast episode will discuss the changing nature of B2B buying behaviour and how more than ever, B2B marketers need to focus on brand as a differentiator. In this new era, how must marketers approach change? How must marketers view brand b...

It's no secret that deal cycles are getting longer. And part of the reason is because the seller hasn't adapted to the changes of the modern-day buyer. For example, buyers don't need to be bombarded with lots of information that they've already had access to. Instead, sellers should help buyers make sense of the information they have. Digital is also the core feature of buyers today. And someone w...

Welcome to a new sales leadership series. To kick things off, we'll be exploring the ways in which the B2B buying journey has changed. And the impact these changes have on sales leaders.

Cognism’s CMO, Alice de Courcy interviews Agorapulse’s CMO, Darryl Praill. Discussing how important being tied to revenue is as a B2B marketer and the benefits this responsibility to revenue can bring.

Cognism's Global Head of Paid is joined by B2B performance marketing expert, Silvio Perez to talk through his favourite tips for reaching modern buyers. From unconventional channels, to tracking - you don't want to miss this episode!

Cognism’s Global Head of Demand Gen, Fran Langham, is joined by guest Louis Vandommele, Head of Demand Gen at Sunday. Having worked through the ranks in sales, before transitioning into a marketing leadership role, Louis has a unique perspective on the role of sales and marketing as B2B buyer behaviour changes.

Cognism’s VP of Marketing, Liam Bartholomew, joined by guest Olga Denisova, VP of Global Marketing at Semrush to discuss the delicate balance between create and capture demand. Why B2B marketers need to be creating demand, and not just capturing it. And how this approach better fits the way modern buyers buy.

Cognism's Global Head of Demand Gen, Fran Langham, is joined by guest Tim Davidson, Senior Marketing Director at Directive. Talking all things branding in modern marketing and how to output effective personal brand activity that can benefit a create demand strategy.

Cognism's Global Head of Demand Gen, Fran Langham interviews Cognism's Head of Paid Acquisition, Canberk Beker. Talking about how to get synergy between the DG and paid functions, what success in paid at Cognism looks like, and how DG and paid work together to improve ad performance over time.

It's pretty easy to be prepared when your cold calling prospects (if you do your research). But preparation goes out the window the prospect calls you... In this episode, Morgan sits down with Jordan Humphrey SDR @Holisitc AI to discuss humanising sales pitches and adopting a multi-channel approach to cadences.

Cognism’s VP of marketing, Liam Bartholomew speaks to VP of marketing at Superside, Amrita Marthur about the changing nature of B2B buying behaviour. In this era where buying journeys start way before a buyer speaks to sales, how can and why should marketers influence buyer behaviour before they’re ready to buy?

CMO Alice de Courcy speaks to Ethan Aaron, CEO at Portable about his understanding of the marketing function, why it’s important for CEOs to understand the role of marketing and what CEO’s care about when having the final say on marketing decisions.