Rethinking Podcasting | Podcast Strategy, Business Growth & Listener Psychology for Coaches, Consultants and Experts

Podcasting isn't for the fainthearted. It takes a lot of time, patience, testing and tweaking to see what works but it can feel hard if you don't have certain things in place. And I share what those three things are in this episode. So grab your headphones and get ready because I'm dishing out some tough love in this episode! Tune in to learn the three things that are likely making podcasting feel...

Some say ''you don't need a website to be successful'' and they may be right. But our guest, Vibeke Foss says, 'a website should be the start of a conversation' - so why would you not have one? Tune in to hear: The three steps to creating a website that connects with your visitors How the use of video/audio on your podcast page can influence your visitors' buying decisions Ways you can engage your...

As a podcasting business owner, you're always looking for ways to get your content in front of as many people as possible. Thing is most people listen to podcasts whilst they're on the go, making it tough for them to make notes. That's where podcast transcripts come in - they can help bridge the gap for people who want to read what was said rather than listen to it or those who have a hearing impa...

Before making the decision to outsource your podcast, it's important to understand everything that involves. In this episode, we delve into everything you need to know about outsourcing your podcast - from what you should consider before hiring someone to help with your podcast to how to find the right service provider for you. So whether you're on the fence or ready to take the plunge, tune in to...

Something I hear quite a lot is 'starting a podcast is on my list but I just don't have the time right now'. And I get it! As a business owner, you're juggling so much already that the thought of adding another thing to your plate is enough to make your head spin. But I'm here to dispel the myth that having a podcast adds loads more time to your already full plate. A strategically positioned podca...

You may have seen posts on social media that say 'done is better than perfect' and think that's easy (I know I did) but for a perfectionist, it really isn't that easy. There's so much more that's involved than taking messy action and getting something done. Our guest this week shares exactly what those traits are and how this language on social media can have the opposite effect than intended. Tun...

Are you feeling burned out from your podcast? Are you thinking of taking a break, but afraid of losing listeners in the process? You're not alone. In this episode, I'm sharing tips on how you can take a break from your podcast without losing your audience. Tune in to learn the benefits of taking breaks from your show (I promise, it's not a bad thing!) plus five things you should consider doing bef...

Have you ever wondered what you could learn from Netflix as a podcaster? I'll be honest, it's not a comparison I ever thought about until recently. But as I started thinking about how Netflix has captivated millions of viewers, I realized there are some striking similarities between how they keep their audience hooked and how we can do the same as podcast hosts. I wanted to share these insights wi...

As a podcaster, you know that planning is essential. But when it comes to the actual delivery of your content, there are a few approaches you can take. Some podcasters swear by using a script, while others prefer an outline or just improvising on the spot (which I don't recommend). In this episode, we'll explore this question in-depth and help you decide which method is right for you. So, are you...

Having guests on your podcast can be a total game-changer for your visibility. Not only does it bring fresh energy and insights to your show, but it also helps you grow your network and reach new audiences. That said, the guest experience matters—a lot. And if the process feels clunky or chaotic for you or your guest, it can take the shine off what should be a really fun and valuable collaboration...

Does the thought of video marketing freak you out? Tune in to this episode as I chat with Danielle Bayes, Founder of Videos Undifficulted. Danielle graduated (a fair few years ago) with a degree in media studies, and worked as a primary school teacher before freelancing as a social media manager. She now combines all three skills in her business helping small business owners and freelancers get vi...

Worried that you'll run out of episode ideas for your podcast? You're not alone. It's something that I hear a lot and that's why I wanted to speak about it on this podcast. There's an easy way to ensure you never run out of ideas - content pillars! Tune in to learn: What are content pillars? How you can choose your content pillars for your podcast? How content pillars help you to come up with epis...

LinkedIn is often seen as a platform for professionals only but actually, it offers so much more than that! Tune in to this episode as I chat with Katherine Ann Byam (MBA, FCCA), Founder & CEO of Dieple & Where Ideas Launch. Katherine is a business resilience / organic growth consultant. As a strategic partner to leaders, she helps businesses design and embed effective strategies for respo...

Want to learn more about the best kept secret in the podcasting world? So many people focus their marketing on social media and forget about Pinterest. Granted it's more of a longer term strategy but done the right way, the results keep coming for years and years to come! Tune in to this episode as I chat with Presh Rodgers, a Pinterest Marketing Expert & Ads Specialist (or Pinterest Badass fo...

Instagram can be a goldmine for podcasters— if your ideal clients are actually spending time there. But let's be honest, the platform can also feel like a total headache, especially with algorithm changes popping up every other week. That's why I'm so excited to bring on today's guest, Lorna Taylor, an Instagram Coach and Manager who helps busy entrepreneurs master Instagram without the stress. Lo...

As a business owner, creating content is non-negotiable. But did you know that you could create your own content recipe? You don't have to do what everyone else is doing if it doesn't work for you. Tune in to this week's episode as I chat with Jen Liddy, a Content Creation Specialist. After making a terrifying leap from a career in education into the world of entrepreneurship, Jen made ALL the mis...

Still going back and forth in your inbox trying to schedule podcast interviews? 😅 If booking guests is draining your time and energy, it's time to streamline that process and get your systems working for you. In this episode, I'm pulling back the curtain on how I've automated 90% of my guest onboarding process so I can stay focused on the fun part - recording great conversations. You'll get a pee...

Are you feeling overwhelmed and struggling to stay consistent with your podcast? Well, I've got a solution for you. In today's episode, we're diving deep into one of my favourite topics - podcast workflows! Running a business, managing your personal life, and producing a podcast can be a juggling act, but with the right structure and organisation, you can make it work for you, not against you. Joi...

Feeling like you've hit a wall with your podcast? You've put in countless hours of hard work but suddenly you're feeling unmotivated and exhausted. That's what we call podcast burnout or "podfade'', something many podcasters struggle with. In this episode, I'm sharing three practical tips to help you overcome podfade and get your podcast mojo back. From taking a break to reevaluating your content...

Have you thought about how you will promote your podcast to grow your audience before launch day? In today's episode, I'm sharing 14 different ways you can promote your new podcast and the importance of promoting your episodes in the run-up to your launch. Pick the ones that suit you best so you can get your podcast in front of the right people! ---- 🎯 Ready to go deeper? Book a coaching session...

Are you ready to take your podcast to the next level? In this episode, we dive deep into podcast strategy and how having one can help you achieve your goals. Whether you're a seasoned podcaster or just starting out, having a solid strategy is crucial for success. But where do you begin? Tune in to learn how having a strategy for your podcast helps you achieve your goals, the five key questions tha...

Podcasting is a great way to share your voice and thoughts with the world, but it can also be a lot of work. How do you manage your podcast so you stay consistent and avoid podfade? By using seasons! Tune in to this episode for some tips on how you can make the most of podcast seasons. Tune in to learn: The benefits of seasons What you should consider when mapping out your season How to structure...

It's a new year which usually means new goals. How do you set goals for your business and what steps do you take to ensure you achieve them? In this episode, I'm joined by Sarah Joyce Hindle, a business & mindset coach for entrepreneurs who know they are meant for more. Sarah focuses on helping passionate souls align who they are and what they do so that their business can grow and impact more...

The podcasting industry has really skyrocketed in the last two years but as the world starts to open again and readjusts to its new normal, will the podcast industry continue to grow at the same rate? Join me in this episode as I talk about some of the exciting things that have happened in the podcast space this year that will help podcasters grow their show, plus my predictions for 2022. 🔗 EPISO...

Do you ever feel sometimes like everything is on top of you? Your to-do list is as long as your arm and you get don't know where to start, so you don't and lose all motivation. In this episode, I'm joined by Dana Stevens, Business Coach and Founder of The Big Up. Dana is an ICF certified Coach who specialises in helping founders, consultants and owners grow their businesses with mindset and market...