Rosemarie Callender | Podcast Business Strategist
Rethinking Podcasting | Podcast Strategy, Business Growth & Listener Psychology for Coaches, Consultants and Experts
Rethinking Podcasting is the podcast for service-based experts who want their podcast to play a more meaningful role in their business. Most podcast advice focuses on growth: more downloads, more listeners, more promotion. But what if your audience size isn’t the problem? If your podcast isn’t generating enquiries, supporting sales, or helping the right people decide to work with you, more listeners won’t necessarily change the outcome. Hosted by Rosemarie Callender, podcast business strategist and founder of Evergreen Podcast Strategy, this show challenges conventional podcast advice and expl...
Author
Rosemarie Callender | Podcast Business Strategist
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
3 Easy Strategies to Drive Podcast Listeners Back To Older Podcast Episodes [Ep 84] 09.03.2023 18:36
Are you driving listeners back to your older podcast episodes? If not, you could be missing out on a huge opportunity to provide more value to your listeners and keep your content relevant way beyond its release date. In this episode, I'm sharing three easy strategies you can implement today to get more ears on your older content. EPISODE MENTIONS AND LINKS Podlink Seven Proven Steps to Optimising...
7 Proven Steps to Optimising your Podcast Show Notes for Increased Discoverability w/ Anita Dykstra [Ep 83] 02.03.2023 38:18
Want to get your podcast found on Google? If so, making sure that your show notes are optimised - as well as informative and engaging - is key. In this episode, Anita Dykstra shares tips on how you can optimise your show notes, the best format to use to ensure you're found on Google, the best practices for turning your podcast episode into a blog post and much more! Tune in if you're serious about...
A Simple Repurposing Strategy That Attracts More Podcast Listeners [Ep 82] 23.02.2023 15:54
Are you a business owner struggling to get more people to listen to your podcast? Are you looking for innovative ways to expand the reach of your content and engage with new audiences? Then look no further! Repurposing is an incredible way to connect with potential listeners, maximise the impact of the valuable information you share in your podcast and attract more people. In this episode, I'm sha...
Celebrating 100 Podcast Episodes: My Top 10 Lessons in Podcasting 🎉 [Ep 81] 16.02.2023 36:55
I'm celebrating 100 episodes of the podcast 🎉🎉 This is such a BIG milestone and I'm excited to share with you the top 10 lessons I have learned from producing 100 podcast episodes. Whether you're planning to launch your podcast or you're well on your way in your podcasting journey, this episode is for you! Save yourself time and energy by learning from my lessons so you can reach your goals fast...
How To Use Human Design To Grow Your Business And Live A Life That Aligns With Your True Self w/ Jamie Palmer [Ep 80] 09.02.2023 33:12
Are you a female business owner who feels they are not living the life they want and working in a way that aligns with their true, authentic self? You'll love today's episode! Today I'm chatting with Jamie Palmer, a Human Design expert with a difference. With a unique ability to take a hawk-eye view and her fearless need to explore the depths and evolve, Jamie is on a mission to innovate and liber...
How The Nine Grid Strategy Helps You Step Back From Instagram w/Kristen Achziger [Ep 79] 02.02.2023 42:33
Can't keep up with posting to your Instagram feed? Or maybe you've seen a decline in engagement on your feed posts and you're wondering 'what really is the point'? I get it! I've felt the same way. And with all the Instagram gurus saying you should do this, you should do that, you plod along every week spending hours creating content that the algorithm hides from the majority of your audience. Cue...
5 Common Mistakes To Avoid When Pitching Podcasts w/ Christina Lenkowski [Ep 78] 26.01.2023 35:29
Are you ready to take your message out into the world? Guesting on other podcasts can be a great way to connect with a larger audience and establish yourself as an authority in your industry. However, without the right approach, many people make mistakes with their pitching strategies that can prevent them from getting a HELL YES! In this episode, I'm chatting with Christina Lenkowski, a forward-t...
Podcast Guesting for Business Growth: Top Tips from Podcast Publicist Christina Lenkowski [Ep 77] 26.01.2023 23:36
As an online business owner, chances are you've thought about (or have already taken) the plunge into the world of podcasting. And there's no doubt podcasting can be an incredibly effective way to expand your reach and build connections with potential clients or peers - so why not set yourself up for success from the beginning? With this solid advice, you can make sure that when it comes to pitchi...
Audit Your Podcast With This Simple Four Step Process [Ep 76] 19.01.2023 28:07
Is your podcast just not hitting the right note? Are you struggling to figure out how to make it better? Stop banging your head against the wall because I'm about to give you a foolproof solution. In the last two years, I've developed and perfected an efficient 4-step process for auditing and improving podcasts - one that draws from my experience in podcast production and gives you tangible steps...
Do Podcast Reviews Really Matter? The Truth About Their Impact On Podcast Growth [Ep 75] 12.01.2023 22:20
Do podcast reviews really matter and just how valuable are they in the growth of your show? It's a question that I've seen come up in podcasting communities time and time again. In this episode, we'll dive into the nitty-gritty details of the purpose of podcast ratings and reviews, how to ask your audience for reviews and how to handle bad reviews. Strap yourself in and let's explore the power of...
5 Creative Ways To Engage Your Podcast Listeners on Social Media [Ep 74] 05.01.2023 16:07
Let's be honest - with so much noise on social media, it's important to set yourself apart by keeping your content relevant, entertaining, and captivating. So if you're looking for fresh and engaging content ideas that keep your podcast listeners coming back for more PLUS attract new listeners to your podcast, tune in to this week's episode to learn five ideas that you can use to do just that! ---...
How To Use Paid Ads to Drive New Listeners to your Podcast w/ Emily Dolton [Ep 71] 01.12.2022 36:42
How can I get more people to listen to my show? This a question many podcasters ask themselves. And while there are many ways to do this, one great way to do this that many don't consider, is using paid ads on social media platforms. Paid ads can help you reach new listeners who may not have heard of your podcast before and drive traffic to your podcast and your business. In this episode, our gues...
The Value Of Listener Feedback for Podcast Growth [Ep 67] 03.11.2022 20:34
When you first start out podcasting, it can be difficult to know how to get feedback from your audience. You might not know what questions to ask, or even where to start. In this episode, we'll discuss some of the benefits of getting feedback from your audience, as well as some tips on how to go about doing it. So whether you're just starting out, or you've been podcasting for a while and want to...
Podcast Interview Tips That Make You Stand Out as a Thoughtful Host w/ Nicole Christina [Ep 66] 27.10.2022 42:27
Are you a podcast host who wants to make your interviews more engaging and interesting? If so, you're in luck. In this episode, our special guest Nicole Christina shares some tips on how to conduct your podcast interviews like a pro. So, whether you are just starting out or have been podcasting for a while, read on for some tips that will help you take your show to the next level. Tune in to hear:...
How Content Repurposing Helps Maximise Your Podcast's Reach w/ Cassondra Collins [Ep 65] 20.10.2022 43:36
You've created a podcast episode that is informative, entertaining, and engaging but what do you do with all of that content once it's been published? You can recycle it! Repurposing your podcast content into multiple pieces of content is a great way to maximise its reach and get the most out of your content. Tune in to this week’s episode to learn tips for getting started with repurposing your po...
3 Non-Negotiables for Attracting More of the Right Listeners to Your Podcast [Ep 64] 13.10.2022 23:49
Looking to grow your podcast audience? If so, there are three non-negotiables that you need to focus on. In this week's episode, we'll discuss what those three things are and how you can go about achieving them. So if you're ready to start seeing growth in your podcast audience, grab your Airpods and tune in today! Key takeaways: The three activities all podcasters should be doing to grow their au...
Podcast Metrics That Matter: What to Track + How to Use the Data [Ep 63] 06.10.2022 24:32
Are you looking to grow your podcast audience? If so, you need to understand the podcast statistics that matter most. By monitoring your total downloads, episode consumption rates and other important data, you'll better understand your listeners and be able to make necessary adjustments in order to keep them coming back for more. By the end of this episode, you'll have the knowledge you need to ta...
Why You Shouldn't Obsess Over Your Podcast Downloads (And What To Focus On Instead) [Ep 62] 29.09.2022 21:04
How do I increase my podcast downloads? The number one question I'm asked or I see posted in Facebook groups on the daily; right after - how do I start a podcast? As a podcaster, it's natural to want your podcast to be a success. After all, you've put a lot of time and effort and probably money too, into creating it! But don't obsess over your podcast downloads. There are other important factors t...
Podcast Funnels: How Sofia Rose Bernardi Attracts Clients Through Podcasting w/ Sofia Rose Bernardi [Ep 61] 18.08.2022 36:18
Are you ready to take your podcasting game to the next level? Or maybe you're just getting started and you don't know where to start with creating a show that will help you convert your listeners into clients (no sales calls required). Tune in to learn how Sofia Rose Bernardi, uses her podcast to funnel new people into her high-ticket coaching program. CONNECT WITH SOFIA ROSE Voted as one of the t...
How I Use Trello To Streamline My Podcast Production Workflow [Ep 60] 11.08.2022 28:16
With so many moving pieces involved with my podcast, I rely on Trello heavily to keep me organised and on track. In this episode, I'm giving you a behind-the-scenes peek at my Trello setup so you can create the same or similar for your own show. EPISODE MENTIONS AND LINKS Podlink Asana Click up ---- 🎯 Ready to go deeper? Book a 60 min coaching session for personalised strategy, clear next steps a...
How Much Time Is Your Podcast Really Taking? Here's How to Find Out[Ep 59] 04.08.2022 20:44
Do you know how much time you're spending on your podcast? Do you know you can use that data to improve your podcast workflow and inform future decisions? Tune in to this episode to learn what a time audit is, how to conduct your own time audit and the benefits of conducting a time audit of your podcast. EPISODE MENTIONS AND LINKS Toggl Harvest ---- 🎯 Ready to go deeper? Book a 60 min coaching se...
The Guest Interview You Can't Air: How to Make the Call + Move Forward [Ep 58] 28.07.2022 22:19
Have you ever been in a situation where you listen back to a guest interview and realise you can't publish it? Nightmare, right? I've been there and you probably will too at least once in your podcasting journey. Know that whilst it's a hard decision to make, it's your right as a podcast host to make it. But how do you handle it? Tune in to this episode to learn: Reasons why you might decide not t...
What It Looks Like To Work With Too Busy To Podcast [Ep 57] 21.07.2022 32:36
In this episode, I'm giving you an inside look at what it's like working with the Too Busy To Podcast team! If you've ever wondered how we support busy podcasters and how we work together to launch, manage and grow your podcast - this episode is for you! EPISODE MENTIONS AND LINKS Dubsado Honeybook Danielle Swimm On Her Podcast Launch Experience [Episode 56] ---- 🎯 Ready to go deeper? Book a 60 m...
Danielle Swimm Shares Her Podcast Launch Journey + Incredible Results in 30 Days! [Ep 56] 14.07.2022 33:21
In this episode, I'm chatting with one of my amazing clients, Danielle Swimm, to share her podcasting journey and my team played in making her vision a reality. Danielle is a therapist, group practice owner and also runs The Entrepreneurial Therapist, a consulting company and podcast where she helps therapists start and scale their private practices. Danielle is passionate about helping female ent...
How I Create Content For My Podcast In Seven Easy Steps [Ep 55] 07.07.2022 17:03
In this episode, I'm giving you a behind-the-scenes look at how I create content for my podcast! I'm not about to tell you that you have to batch all your podcast tasks or follow a rigid process - because it doesn't work for me, and it doesn't have to work for you either. I'll walk you through my approach to creating content in a way that feels sustainable and aligned with my goals. Take what reso...
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