Rethinking Podcasting | Podcast Strategy, Business Growth & Listener Psychology for Coaches, Consultants and Experts

Are you hesitating to start your own podcast because you're not sure how to juggle your own show with everything else going on in your busy life? Well, you're in for a treat because this episode was created just for you! I understand the concerns and uncertainties that come with wanting to start a podcast but not adding more things to your plate but trust me when I say it's absolutely possible. In...

Have you ever thought that you need a massive audience before starting a podcast? Or perhaps you believe that the only way to make money from podcasting is by securing sponsors for your show? Maybe you've been wondering how many downloads you need to start monetizing your podcast. Well, it's time to set the record straight and bust these myths once and for all. If any of these misconceptions have...

Are you searching for the best podcast hosting platform to accelerate your podcast growth? Or maybe you’ve been podcasting for a while and you're curious if switching hosts could take your show to the next level. If that’s you, this episode is worth a listen. I'll walk you through my experience transitioning to Captivate, including what surprised me, what improved almost immediately, and what I wi...

Can a podcast change your business before you've even published your first episode? In this conversation, I sit down with Natalie to unpack what happened after she finally launched the podcast she'd been thinking about for years. We explore why moving beyond Instagram created space for deeper conversations, stronger positioning and a completely different level of connection with her audience. Nata...

Think you'll run out of things to say on your podcast? In today's episode, I 'm sharing how you can plan your first year of podcast episodes in just ONE hour. Yes, you heard that right - ONE hour! You'll learn the benefits of planning ahead and the importance of having clarity on your podcast theme and goals. So, grab a pen and paper, because by the end of this episode, you'll have the tools and k...

In today's episode, I'm answering the burning question many business owners have: how long will it take to see results from my podcast? In 2023, we live in a world where instant gratification has become the norm. We're accustomed to fast food, same-day, and even same-hour deliveries, and swiping right to find love. But when it comes to podcasting, things are a little bit different. Many people bel...

Are you looking for new ways to get your show discovered by your target audience? Well, here's a question for you: did you know that Apple Podcasts, Spotify, and other podcast platforms are like search engines? Just like you use Google to find information, your potential listeners use these platforms to search for podcasts on specific topics. And that's where the power of SEO for podcasting comes...

In today's episode, we're celebrating the two-year anniversary of The Podcast to Amplify Show (although technically that name is two months old but I digress 🤪 They say time flies when you're having fun and that statement couldn't be more true about my podcasting journey to date. But I truly wouldn't be here without you. THANK YOU. Thank you for tuning in every week and supporting the show. You a...

When you're podcasting for business, there are only two podcast formats to choose from: solo episodes and interview-style episodes. And choosing the right format for your show isn't necessarily about your personal preference but rather a strategic decision that helps you to achieve your goals. But how do you choose the podcast format that aligns with your goals, engages your listeners, and feels g...

I'm willing to bet that you've been thinking about starting your business podcast for a year or two now. Maybe more. And maybe you've wondered whether you have the time to start a podcast or if it's even a worthwhile investment for your business. Heck - you probably know it's the right move to make but you're stuck in procrastination mode. It's okay, you're not alone - my clients had the same rese...

Are you a business owner who dreams of taking all the knowledge and experience you have and turning it into an Amazon bestseller? Writing a book is no small feat—but if this has been playing in your mind for a while now, it's definitely worth exploring. Just like a podcast, a book is a powerful marketing tool for skyrocketing your visibility and credibility in your niche. In this episode, I'm join...

Are you a business owner frustrated by the low return on investment (ROI) from your podcast? If so, this episode might have the answers you've been looking for! You're not alone. Many business owners face the challenge of converting their podcast listeners into paying clients, including me! By the end of this episode, you'll discover exactly what you need to do to turn things around. Tune in to le...

Are you a business owner thinking a large podcast listenership is the key to converting listeners into high-ticket clients? Think again. In this episode, I debunk the misconception that size matters when it comes to your podcast audience by sharing a client case study as proof that you can convert with a small podcast audience. Tune in to learn about the five stages of the podcast listener journey...

Congrats on deciding to start your podcast! But before you dive into the tech - like which mic to buy or what software to use - let's zoom out and focus on what really matters first: the foundation of your show. In this episode, I'm walking you through five must-ask questions that will shape the direction, purpose, and long-term success of your podcast. As a podcast strategist, I've seen so many b...

Are you creating podcast content week after week but not seeing the conversions you hoped for? In today's episode, I'm revealing three powerful episode types that will not only nurture your existing listeners but also convert them into paying clients who can't wait to tell others about the transformation they achieved by working with you. Whether you've been podcasting for a while or just starting...

Have you heard the news? Quizzes are the future of the freebie! Say goodbye to the pretty PDF and hour-long webinars and instead embrace using quizzes as a lead generation tool for your business. In today's episode, I'm chatting with Debbie Murphy, all about using quizzes to grow your online business. Tune in to learn how quizzes can be more efficient and less expensive than traditional lead magne...

You sit down to record your podcast episodes for the first time. There's a flutter of butterflies in your stomach. Your mouth goes dry, your palms are sweaty and when you open your mouth to speak, you can't seem to string a sentence together that makes sense. Sound familiar? Whether you're a beginner in the planning stages or have just launched your podcast, I want you to know you're not alone. Pu...

Feeling frustrated by the lack of ROI from your podcast? You're showing up consistently, releasing episodes every week. Listeners tell you they love the show, and your download numbers are steady—but they're not translating into paying clients. And the growth? It's stalled. You want more ears on your show but more importantly, you want to make a bigger impact by guiding listeners into your offers....

Are you excited about using podcasting to help you grow your business but feeling hesitant about committing to a weekly podcasting schedule? Traditional podcasting offers a great way to nurture and connect with potential clients, establish your thought leadership and increase your revenue. But if weekly podcasting isn't your jam, don't worry! In this episode, we explore two alternative ways you ca...

Do you want to start a podcast but feel like you simply don't have enough time? Or maybe you're worried you'll start and then struggle to maintain a consistent schedule. In this episode, I'm addressing the 'I have no time' excuse (yeah I said it) so many business owners fall back on when it comes to starting their podcast. I'm challenging this common misconception, break down the time commitment o...

Are you focused on social media as the only way to grow your business? Do you feel like you're drowning in the noise and need a platform where you can really stand out from the rest? If so, this podcast episode is for you! In this episode, I'm challenging the notion that social media is the only way to grow a successful business and sharing why podcasting is the marketing strategy you need to make...

Who's behind the mic - you might be curious to know. In this first episode under the rebrand, I'm sharing my journey from Corporate EA to Podcast Launch Strategist, how I got started in the online space, how I transitioned into podcasting and what you can expect from the show in the future. ---- 🎯 Ready to go deeper? Book a 60 min coaching session for personalised strategy, clear next steps and t...

Welcome to the first episode of The Podcast To Amplify Show! I'm so glad you're here and super excited to finally announce this new chapter and direction for the podcast. In this episode, I'm sharing why I decided to rebrand the podcast, the shift I'm taking in marketing my business and what you can expect from future episodes. I promise you'll still be getting lots of valuable information about a...

Imagine getting 2000 website visits per day. What would that do for your business? You may have heard the term Search Engine Optimisation or (SEO for short) and be aware of its benefits but like me have found it complicated and completely overwhelming. If so, today's episode is for you! I invited Anita Dykstra, Pinterest and Blog SEO coach, back on the podcast to talk about website SEO, in simple...

Want to grow your podcast and reach more listeners? In today's episode, I'm chatting with Search Engine Optimization Specialist and lover of all things content creation, Danielle Gagnon. Podcast SEO isn't usually the first thing that comes to mind when it comes to growing our show but it can be a powerful tool for boosting your visibility. By doing keyword research and optimising your podcast cont...