Rethinking Podcasting | Podcast Strategy, Business Growth & Listener Psychology for Coaches, Consultants and Experts

When does someone actually decide to work with you? Most coaches and experts assume it's when they enquire. I don't. I think the enquiry is simply the first part of the process we get to see. Long before someone reaches out, they've been making a series of smaller, invisible decisions - about the problem they're facing, the approach they trust, and whether you're the right person to help. In this...

Ever wondered why your podcast gets lovely feedback but doesn’t seem to be leading to more conversations or more of the right people reaching out? In this episode, I’m exploring what I believe is one of the biggest misunderstandings in podcasting: that your podcast’s job is to generate enquiries. I don’t think it is. Instead, I think its real role is something much quieter—and much more powerful....

Most coaches and experts never intentionally decide what role their podcast is supposed to play inside their business. They start podcasting to connect deeper with their audience, build authority in their industry and create long-form content that lasts longer than their Instagram stories. And those are all great reasons to start a podcast. But a reason for starting a podcast isn't the same as ass...

Your content's solid. People are listening. They’re telling you it’s “really good.” But it’s not leading to anything. No enquiries. No clients. No clear impact on your business' growth. That’s the part that doesn’t make sense, especially when your content works everywhere else. In this episode, I’m breaking down what’s actually happening when your podcast feels like it’s landing…but not generating...

Will more listeners actually change the outcome your podcast is creating? If your podcast isn’t leading to enquiries, clients, or sales, more people listening isn’t the solution - it just scales the experience people are already having after they listen. In this episode, you’ll hear why your podcast can look like it’s working on the surface, what’s actually missing when it’s not driving enquiries...

Your podcast might be working but is it moving anyone to take the next step? You’re showing up consistently. Your content resonates. People love it. But when someone signs up to work with you, your podcast barely enters the conversation. Here’s the gap: there’s a massive difference between a podcast that lands and one that leads. You can create something that resonates deeply, that gives people re...

After nearly 1.5 years away, I’m back. and the way I think about podcasting for business growth has completely shifted. For years, I’ve helped coaches, consultants and service providers launch and design podcasts that helped them sign clients directly from their show. But recently, I realised something: that framing is too narrow. Your podcast isn’t just converting listeners into clients It shapin...

What if your biggest challenges could lead you to build an inspiring online community? In this episode, I sit down with my client Deb Podgolar, better known as Mocktail Mom and host of the Thriving Without Alcohol podcast, how she transformed her journey with sobriety into a powerful movement. Deb opens up about her path from using alcohol as a coping mechanism to creating the vibrant Mocktail Mom...

Welcome back to another episode of "You Ask, I Answer," the segment of the show dedicated to your most pressing podcast questions so you can master podcast growth strategy and turn listeners into loyal clients. Today's question is from Nina who asked, "do episode descriptions actually help new listeners find your podcast?" This is a fantastic question because podcast discoverability is at the hear...

Does it feel like no matter how much effort you put into marketing your podcast, you're still talking to the same 10 people? In today's episode, we're diving into 3 podcast marketing strategies you should ditch in 2025. Why? Because what worked in 2020 isn't cutting it anymore - and I want to help you focus on strategies that actually work. I'm talking simple strategies that'll grow your podcast a...

Think podcasting has to eat up your entire week? Think again! In this episode, systems strategist Sam Whisnant reveals her proven approach to podcast time management - showing you how she runs her own podcast in just 1-2 hours a week. Tune in to learn the AI tools for podcasting and streamlined management systems Sam uses to take the overwhelm out of podcasting, so you can reclaim your time and ac...

What if you could release a new podcast episode and never have to promote it on social media… like ever? Sounds like a dream right? Well, not too long ago, I thought the same thing. Back then, I was caught up in the hamster wheel of creating reels, carousels and audiograms, hoping and praying they'd drive traffic to my podcast. But now? I've found a way to make my episodes work for me every single...

Ever wondered if releasing multiple episodes per week can truly boost your podcast audience growth? You're not alone! Welcome to You Ask, I Answer - a brand-new segment where I tackle your biggest podcast growth questions with honest, actionable advice. In this episode, I'm diving into a question from one of my clients: Will releasing multiple episodes per week help your podcast grow faster? My an...

If you've ever thought, w hat on earth should I talk about or wondered if your episodes are really helping build trust and turn listeners into clients - this episode is exactly what you need. I'm sharing five episode ideas you can record right now to connect with your audience and guide them toward taking that next step with you. These ideas are simple, powerful, and designed to position you as th...

You know your podcast content is solid. Your listeners are tuning in and telling you how much they love what you're sharing. But when it comes to turning those listens into actual sales or clients, you might be thinking, What am I missing? The truth is, it's probably not that you're doing anything wrong. But there are a few small messaging shifts you can make that'll help move people from casually...

Is your podcast doing more than just attracting listeners? Imagine turning every episode into a powerful client acquisition engine that fuels your business growth and builds real, lasting relationships with your audience. In this episode, we dive deep into the four essential stages of your podcast funnel, revealing how you can guide listeners from initial discovery all the way to becoming loyal, h...

Are you a solopreneur struggling to juggle your podcasting schedule on top of everything else? If so, this episode is a must-listen! I've invited serial entrepreneur and business coach Chrissy Sperduto to share her time-saving secrets for balancing a full-time job, her coaching business and podcast without burning out. Chrissy reveals her strategies for scripting, batching and repurposing content...

Today, we're diving into an easy way to get more listeners by using words and phrases they're actually searching for - yep, we're talking podcast SEO! Now I know your eyes just glazed over, reading that word - SEO - but don't worry, I'm keeping it super simple. Tune in to learn what a keyword bank is (think of it as your podcast's secret weapon), why this is a must-have tool for organic podcast gr...

The most overlooked part of episode planning is the title. As solopreneurs, we focus a lot of time on what we want to say and not enough on making sure our ideal client can find it. But here's the thing - a small change in your title can mean the difference between ten listens and 100. In today's episode, I'm sharing five quick tweaks you can make to write episode titles that instantly boost your...

If you’re a business owner who wants to grow her business through podcasting, you've probably heard it before: "just stay consistent and success will follow." And don't get me wrong - consistency is important. But here’s the truth - consistency alone isn’t a winning podcast strategy. In today's episode, I'm sharing why this common advice can actually hold business owners back and what you should f...

In today's episode, I'm addressing one of the biggest roadblocks for business owners: the belief that there are just too many podcasts out there. And I totally get it - when it feels like everyone and their momma is starting podcast, it's easy to think "why should I bother? How can I possibly stand out when there' so many other podcasts out there?" But I'm here to debunk that myth! The idea that t...

In today's episode, we're talking about podcast strategy. If you've been hanging out with me on the podcast for a while you'll know that is something I'm passionate about but I know that the word "strategy" can feel like this super serious, rigid thing and as a creative business owner, it might even make you want to run in the other direction. But stick with me, because I promise you it's not as i...

What would you do if you lost access to your Instagram account on day 1 of your launch? Your worst nightmare, rite? Well, that's exactly what happened to my client, Jess Anders, this summer. After a year of podcasting, Jess loved the vibe of her show and how much her community LOVED her episodes, but she knew it was time to get more strategic about using her podcast to grow her copywriting busines...

In celebration of International Podcast Day, I've invited seven incredible women experts to share how their podcasts have made a significant impact on their business growth. From building brand awareness to expanding their professional networks and generating new revenue streams, they have all leveraged podcasting as a tool to amplify their reach, income and impact. Tune in to hear their stories,...

Are you ready to turn your message into a movement? In this episode of a special three part series, I'm joined by the creator of The Speakeasy and Podcast Tour Tonic, Natalie Koussa, who's spilling all her secrets on making an impact (and sales) through podcast guesting. You will hear more about Natalie's journey of becoming a podcast guesting expert, why the old methods of podcast pitching no lon...