Rethinking Podcasting | Podcast Strategy, Business Growth & Listener Psychology for Coaches, Consultants and Experts

Ready to learn how you can create a marketing system that grows your business without having to constantly be on? In this episode of a special three-part series, I'm chatting with Jenn Zellers of Visibility Ecosystem all about her approach to collaborative marketing through speaking. You will learn how to create a sustainable marketing system that boosts your visibility, how to leverage speaking t...

Calling all my aspiring speakers! Are you ready to learn how you can leverage speaking to skyrocket your business growth? In this episode of a special three part series, I'm chatting with Ziza Natur, a seasoned voice coach and marketing expert on how she has honed the craft of capturing an audience and TRIPLING her conversion rates from speaking engagements. Ziza breaks down the key strategies for...

You've probably heard that launching a podcast is a fantastic way to build your brand. But is it really the right move when you're just starting your business? In today's episode, I'm sharing why starting a podcast in your first year of business is actually a huge mistake - and what you should focus on instead. I know it might be surprising to hear me say this, especially since I'm all about helpi...

Have you ever thought about stepping away from your business for an entire month? Well, I did it, and in this episode, I'm taking you behind the scenes of my month-long break away from my podcast strategy and consulting business. We're talking about what I did to prepare for this break, the impact on my business and my key takeaways and a-ha moments that could help you plan your own extended break...

I'm celebrating four years in business 🎉 And wowzers - it's been a journey and there have been more than a couple times when I thought about burning it all down to the ground. But I'm still here! And to mark the occasion, I'm sharing five things I wish someone had told me when I first started out. So if you want to hear the real, unfiltered truths of what entrepreneurship has been like for me, se...

Are you ready to tap into the power of Pinterest for podcasters and grow your show? You're in the right place! In this special takeover episode, Pinterest strategist Katie Van Gilder, unveils how Pinterest can amplify your podcast's visibility. You'll learn why setting up a Pinterest business account is non-negotiable and how it can give you access to invaluable tools for tracking and boosting you...

Are you ready to amplify your podcast's impact without doubling your workload? In today's very special takeover episode, you'll discover how you can repurpose your podcast content like a pro! Our guest host, Felly Day, will guide you through the art of squeezing every drop of value from your podcast episodes. Felly shares her famous CPF framework, revealing secrets to choosing the right content, p...

Did you know that there are four different types of burnout? Yes, that's right! In today's episode, I'm chatting with Ellyn Schinke, a leading expert in combating burnout. During our conversation, we unravel the mysteries behind each burnout category and discuss actionable strategies on how to prevent and recover from them. We break down common myths about burnout, such as the belief that if you'r...

Does the thought of showing up on every platform to grow your podcast feel overwhelming? I get why this advice is popular—the more places you are, the more likely you are to be discovered by new audiences, right? But here's the issue: trying to be everywhere can be exhausting and often leads to burnout, especially if you don't have a team to support you. And, ironically, can make your podcast mark...

Despite what you might have been told, your podcast isn't *just* a place to share valuable, educational content…but a place where you can sign more clients, reach more students and make more passive sales. But how do you talk about your offers in a way that doesn't feel like a direct sales pitch (but still sells your products and services? Well in today's episode I'm sharing three ways you can sel...

One of the biggest reasons you might not be seeing the organic growth you hoped for is because your podcast name isn't resonating with your ideal listeners. If your podcast name doesn't clearly communicate what your show is about or who it's for, you're missing out organic traffic to your show. And whilst you might you might think a rebrand is the best way to fix this, there's a simpler, yet highl...

If you're a woman coach, service provider or entrepreneur thinking about starting a podcast for your business, this episode is for you! I know right now you're beyond excited about getting your show out there. You've probably chosen your podcast's name, created a list of potential lists and maybe even started playing around with your cover art in Canva. But before diving into all of that, there ar...

Did you know that as of June 2024, there are around 4.1 million podcasts, with approximately 2.6 million of those hosted on Apple Podcasts but only 17.2% are currently active? That's around 460k. So what sets successful podcasts apart from the rest? Why do some podcasts keep going for years and years while others fall to the wayside in just a few months? I'm here to tell you it's not consistency a...

Are you ready to learn how you can optimise your podcast production workflow using AI tools…without sacrificing your unique voice? In today's episode, I'm chatting with Kinsey Soderberg, founder of Feel Good Social and Authentic AI. Kinsey has cracked the code on using AI tools to amplify your authenticity and skyrocket productivity for women entrepreneurs like you! Tune in to learn how she turned...

Wondering how you can get more eyes (and ears) on your podcast? Whether you're in the planning stages, newly launched, or have been podcasting for a while, today's episode is for you! I'm sharing some common themes that emerged from four podcast audits I completed last month. Sometimes making small tweaks can make all the difference and help you attract more of your ideal clients to your podcast....

We all know that storytelling is a powerful marketing tool. But when you combine it with real stories of how your program or service has impacted someone, you create something truly special. When you're using your podcast as a tool to nurture and convert ideal clients, there are certain things they need to hear, believe, and understand about working with you before taking the first step to becomin...

Ever wonder why so many new podcasts never make it past episode seven? In our last episode, we explored this common hurdle—and today, we're diving even deeper. The secret to podcast longevity and consistent podcast growth isn’t just about a flashy launch. It’s about building strong podcast management systems that keep your show thriving for years to come. In this episode, I’ll walk you through the...

Did you know the majority of new podcasts don't make it past episode 7? Yup, it's true! Many business owners launch their podcast and in the first month of podcasting, they stop releasing episodes. This is called podfade or, as I like to call it, the curse of episode 7. With the podcast launch season fast approaching, I'm here to ensure you don't fall victim to it. Tune in to today's episode to le...

Have you noticed a dip in your podcast downloads this summer? Before you start thinking that you're doing something wrong, here's the truth: this is completely normal for this time of year. It even has a name – the summer slowdown. In today's minisode, we're talking about what the summer slowdown is, why it happens, and why you absolutely should NOT panic if your download numbers have dropped over...

Are you sure you aren't getting clients from your podcast, or is it just an assumption? This year, I've spoken with dozens of women business owners who feel frustrated because they aren't seeing a financial return on their podcast investment. When I ask what system they use to track this data, I often get a blank look and a sheepish 'I'm not tracking it.' Sound familiar? In today's minisode, we'll...

Summer's nearly here! With the kids out of school and the festival party season approaching, you've probably planned to take some well-deserved time off. But you might be wondering 'what I should do about your podcast during the summer break?' And while taking a break from your show might feel like the best solution, there are other options too! In this episode, I'm sharing three strategies tailor...

Your podcast name is one of the first impressions your show makes on a potential listener, and getting it right can make all the difference in attracting your dream clients and growing your podcast audience. It's the one thing that podcasting business owners often get wrong. They tend to focus on what they want to convey rather than what will resonate most with their listeners. In today's episode,...

In the last 18 months, this podcast has helped me sign dream clients and I've received multiple invitations to be a guest on other podcasts and speak inside paid communities but a recent invitation to be a summit speaker is a very special one and reinforced how important it is to have evergreen content that showcases your expertise and speaking skills and signature topic. In this episode, I'm shar...

Want to learn how you can streamline your podcast workflow with the magic of Google Tools? In today's episode, I'm chatting with Adrienne Farrow, the tech wizard who's transforming the digital game for entrepreneurs everywhere. You'll discover how Google tools can revolutionise your guest management process, turning chaos into order with just a few clicks and get the inside scoop on Google Keep, a...

If there's one thing I've learned on my entrepreneurial journey, it's that time is our most precious commodity. And as a solopreneur wearing all the hats and juggling a million things at once, I know you haven't prioritised evergreen content in your business because it's time consuming and time is something you never seem to have enough of, right? Instead, you've focused your marketing efforts on...