Rethinking Podcasting | Podcast Strategy, Business Growth & Listener Psychology for Coaches, Consultants and Experts

Are you struggling with building authority in your niche? Join me in today's episode where I sit down with the incredible Jessica Osborn, a seasoned marketing coach, to dive deep into how you can build authority in your niche to amplify your voice and make your mark. Jessica unravels the truth behind four common myths that might be holding you back from becoming an authority in your field. You'll...

Growing a podcast can feel hard. You pour your heart and soul into your show, you show up consistently every week and yet when you look at your numbers, they just aren't growing. It's frustrating, discouraging and at times, makes you want to throw in the towel. Sound familiar? If so, stick around because in today's episode, we're diving deep into the five top reasons why your podcast isn't growing...

Last month, I increased my podcast listenership by 22.74% without using paid ads and very, very minimal social media marketing. How did I do it? It's simple. I set myself a challenge to carry out one action step every day of the month with a goal to increase my listenership by 10%. In this episode, I'm showing what those steps were. We're gonna dig a little into the results of the challenge, and I...

Do you take time to assess your podcast's performance, identifying areas for improvement and highlighting what's working well? If not, you're not alone. Many podcast hosts overlook the importance of this practice, but as a podcast strategist, I've found it to be crucial for ensuring continued growth and success. So, if you're curious about what exactly a podcast audit entails or wondering if it's...

Have you ever wondered if it's possible to grow a podcast without relying on social media? Well, it is and in this episode, I'm sharing exactly how I plan to do just that. There's a lot of emphasis on social media marketing for podcast growth but is that really the best strategy? Join me as I reveal the three strategies I'm doubling down on this year to attract new listeners and expand my audience...

In this episode, you'll hear the unconventional success story of Jenn Beninger, a master coach who has transcended the need for social media to build her seven-figure empire. Jenn reveals her unique approach to scaling businesses to seven+ figures while harnessing the power of affiliate marketing and joint venture partnerships. With a staggering 16 coaching certifications and over 3,500 clients un...

Are you ready to discover another alternative marketing strategy to achieve business growth without socials? You've heard me talk about podcast guesting before. It's a really great way to grow your audience and get visible (whether you have a podcast or not). So in the fifth episode of the Growth without Socials series, I'm bringing on another wonderful guest who is an expert not only in podcast g...

Are you tired of all the sleazy marketing strategies on social media and ready for real business growth without socials? Dive into the fourth instalment of the Growth Without Socials series where I chat with Leticia Collins about building a thriving business that prioritises LIFE FIRST. Discover how Tish transitioned from the draining cycle of one-on-one client work to launching a digital product...

Curious about speaking but the idea of talking on a big stage or introducing yourself as a speaker absolutely terrifies you? Then this episode is for you! Our guest, Steph Wharton, is a trailblazer in leadership and visibility coaching. Steph joined me to share her personal journey of finding her calling in helping others amplify their voices beyond the confines of social media. She reveals the pi...

Do you want to skyrocket your email list overnight without being glued to social media? In the second episode of the Growth Without Socials series, I sit down with Kylie Kelly, an expert in visibility and email marketing strategies, to discuss how you can leverage your email list as an alternative way to grow your business without social media. As a business owner, you must have been told at least...

Can you really achieve business growth without socials? Welcome to the first episode in a six part series where I'm chatting with six incredible women experts about how they have grown and scaled their online business without relying on social media. In this episode, I invited Sandra Henderson to talk about how she grew her online business by leveraging blogging, SEO, and email marketing. We discu...

I've navigated the launch of over 30 podcasts and I've seen it all — the triumphs, the struggles and the mental roadblocks that can leave even the most seasoned business owner questioning their expertise. Join me in today's episode, where I'm breaking down the top five mental hurdles that often arise when starting a podcast. These hurdles can be just as daunting as the technical aspects of podcast...

Are you ready to step into the spotlight and start getting visible as an entrepreneur? In this episode, I sit down with Emily Aborn, a content copywriter and founder of She Built This Community. We dive deep into the world of visibility, exploring strategies that can help you amplify your voice, impact, and revenue. Emily shares her unique perspective on visibility, explaining why it's not just ab...

If you think sponsorships are the only way to monetise your podcast, think again! In this episode, I'm sharing two ways you can monetise your podcast in 2024 and spoiler alert – it's not about waiting for sponsors to come knocking. Tune in to learn more about these strategies and how they can help you accelerate your business growth. EPISODE MENTIONS AND LINKS The Simple Marketing Podcast with Let...

In today's episode, we're chatting about a common mistake business owners make with their podcast episode titles which can impact the growth and discoverability of their podcast. Tune in to learn a quick tip that will level up your podcast strategy and ensure your show is found by your target audience. EPISODE MENTIONS AND LINKS CoSchedule Headliner How Keyword Research Can Help You Reach More Lis...

In today's episode, we're talking about how you can leverage your podcast to generate more sales for your Black Friday offer. Whether you've already started prepping your offer or haven't thought about it yet, tune in to learn how you can add your podcast in your Black Friday launch campaign to get the best results. ---- 🎯 Ready to go deeper? Book a 60 min coaching session for personalised strate...

Have you ever found yourself wondering whether you're saying the same things over and over again in your podcast content? This was a question a client posed to me recently and I wanted to share with you what I said to her in case you were wondering the same thing. The truth is, when you get to a certain point in your podcasting journey it can sometimes feel like you're repeating yourself. Chances...

Ever wondered if there's a way to dip your toes into podcasting without committing long-term? With all the messages in the podcasting space saying to see results you have to release episodes every week, I can understand why this can be a barrier for some business owners and frankly, I completely disagree. In today's episode, I'm sharing ONE simple yet powerful strategy for determining if podcastin...

Thinking about DIYing your podcast launch? Pump the brakes friend and tune in to this episode first! I know this topic may ruffle a few feathers but know that everything I say comes from a deep desire for you to create a strategic business asset and not another tactic you try and don't see a return on investment from. Because the truth is podcasting is a powerful tool for business growth if done t...

Have you ever thought about unplugging from Instagram and wondered what it could do for your life and business? In this episode, I share my honest experience with a 30-day Instagram detox and dive deep into what really happens when you step away from social media. Tune in to hear what the experience was like for me, what I learned during this 30-day break, the thoughts and feelings that came up fo...

Tired of the Instagram grind? Wondering if there's a better way to market and grow your business? Well, you're in for a treat! In today's episode, I'm excited to share three powerful podcasting stats that prove why podcasting is a game-changer for sustainable business growth, especially compared to Instagram. So pop in your headphones to learn more about how podcasting trumps Instagram when it com...

With Instagram marketing off the table for my business right now, I've had to rethink my marketing strategy for the rest of this year. So, what's in store for Too Busy To Podcast in Q4 of 2023? In this third and final episode of this special comeback series, I'm sharing why I decided to shift my marketing strategy and the top two strategies I'll be focusing on for the rest of 2023, so I can set my...

Have you ever wondered if the time you spend marketing your business on social media is truly worth it? During my recent podcast hiatus, I was forced to take a deeper look at what I was doing in my business that wasn't serving me and decided to stop doing those things. As you can probably guess, Instagram was at the top of that list. This is the second episode in a special three-part series and to...

I'M BAACCCKKKK 🥳 After a two-month unplanned break from podcasting, I'm thrilled to be back behind the mic and in your ears, friend! We've got a LOT to catch up on but first I want to express my sincere gratitude to each and every one of you for sticking with the podcast through my brief hiatus. Whether you're a seasoned listener or a recent addition to this amazing community, thank you for your...

Do you want to start a podcast but the fear of running out of things to say is holding you back from getting started? Trust me, you're not alone in this and it's easy for me to tell you not to worry about running out of things to say. But what if I told you that with the expertise and knowledge you already possess about the topics you teach, running out of content is simply impossible? In today's...