Retail Remix

If brands want to connect with the hearts and minds of today's consumers, they need to foster a vibrant community across all channels. Dormify, the brand designed to serve young consumers outfitting dorms and other small spaces, uses its ambassador program to guide major decisions, from product development to marketing and brand expansion. In this episode of Retail Remix, host Alicia Esposito chat...

Generative AI has garnered a lot of buzz (and debate) in the retail industry. Although the technology is still relatively new to many brands, some have tested the tech and realized clear benefits, especially within marketing and ecommerce.  In this episode of Retail Remix, host Alicia Esposito chats with Sarah Coles, who drives go-to-market strategy for Persado. During their conversation, Alicia a...

Marketers understand the importance of both brand and performance marketing. Brand marketing aims to create a strong brand identity over time, while performance or demand marketing focuses on delivering measurable results such as lead generation, sales and revenue. The real challenge for modern marketing teams is balancing the two strategies while ensuring long-term goals are not compromised. So,...

Consumers today demand seamless and personalized shopping experiences across all channels – that even applies to the checkout experience. But the reality is the payment process is still cumbersome and complex online.  Shilpi Narang, SVP of Customer Experiences at Bolt , believes that identity can help unlock shopping innovation on any surface. During this episode of Retail Remix, hear how the paym...

ThredUP's annual resale report predicts that the U.S. resale market will reach $70 billion by 2027, outpacing the growth of traditional retail by 9X. Why? Because consumers, especially Gen Z, are looking to make smarter, more eco-friendly buying decisions. Brands like American Eagle are tapping into this growing market by partnering with thredUP to offer innovative programs through apps like Snapc...

For years, retail industry experts discussed augmented reality (AR) at a high level. Now, we're finally seeing the technology being used in creative and innovative ways.  During this episode of Retail Remix, our host Alicia Esposito speaks with Neil Redding, Head of Product at Auki Labs, about how AR can drive the entire customer experience, from discovery to conversation. Neil also shares how his...

Shoppers are looking for more immersive in-store experiences – from personalized attention to customization and convenient access to products. But crafting the perfect in-store experience means understanding what your customers expect and incorporating technology thoughtfully to empower both shoppers and associates.  During this episode of Retail Remix, our host Alicia Esposito chats with Beth War...

The modern shopping experience is about creating immersive, personalized experiences for shoppers. What better way to make your customers feel seen and appreciated than by tailoring ads and promotions to them? By leveraging data-driven advertising strategies like targeted campaigns and segmenting audiences, brands can create more effective campaigns that point toward what customers need and what t...

The rise of Instagram is a great example to illustrate how the power of influence has shifted from brands to creators. This shift has sparked the evolution and expansion of the “creator economy,” which is fundamentally changing the shopping experience. How can brands keep pace and capitalize on these new opportunities?  During this episode of Retail Remix, our host Alicia Esposito talks with Rodne...

In today's digital world, getting caught up in the constant need for online presence and engagement is easy. With the rise of always-on communication channels, leveraging every robot available to maintain a genuine connection with customers can be tempting. However, many successful brands recognize the importance of staying true to the Human-to-Human (H2H) engagement philosophy. During this episod...

Have you noticed all the stores at your local shopping center vying for your attention? The big, bold signs advertising special sales, discounts and events? These marketing tactics not only cost time, but they also come with a hefty price tag. But did you know that there are usually digital and physical marketing opportunities baked into lease agreements and these resources either go unused or are...

The success of any brand hinges on its ability to deliver personalized and immersive customer experiences. Enter Web3, which unlocks a new infrastructure and new capabilities for digital teams to give shoppers more control over their experience. Chris Silver, Co-founder of the customer loyalty platform BambuMeta, brings a wealth of knowledge and expertise on this topic as he and his team explore t...

As businesses expand globally, they begin to face more complex issues such as global payments, ambiguous compliance requirements and language barriers – and that’s just naming a few! But Aditi Pany founded Qalara to help small and emerging brands scale more seamlessly, and empower retailers to discover these brands, too!  During this episode of Retail Remix, host Alicia Esposito sits down with Adi...

Gone are the days of overwhelming and uninspiring beauty shopping online. With Youthforia’s branded ecommerce site, robust content strategy and seamless beauty discovery platform, we see a new era of online shopping for the beauty consumer.  Fiona Co Chan, Founder and CEO of Youthforia, has focused on leveling up the way sustainable skincare and makeup brands connect with consumers – from social m...

Subscription models have evolved beyond offering consumers merely convenience and savings. Look at companies like FabFitFun, which now offer curation tools, loyalty programs, access to community and so much more to create a loyal customer base.  During this episode of Retail Remix, host Alicia Esposito chats with Paul Chambers, CEO and Co-founder of the Subscription Trade Association (SUBTA). The...

As retailers consider investing in in-store technology, their goals typically fall into two categories: efficiency and engagement. Some retailers may want to focus on making employees’ lives easier while others may want to prioritize high-touch service to shoppers. How can retailers determine which model makes the most sense? Is it possible to prioritize both goals to create a differentiated custo...

Expanding your brand into a new market or category can be tricky. How much should you innovate and expand upon what you already do? What do customers expect from such an experience? Rick Gomez, EVP and Chief Food & Beverage Officer at Target, played a crucial role in transforming the retailer’s identity from a typical retailer with limited food and grocery options to a comprehensive grocery st...

In the luxury space, in-person experiences are still king. Brand representatives are able to provide high-touch service that allows them to personally consult, fit and connect with customers. But as consumers increasingly consult digital channels, luxury brands are struggling to truly capitalize on new service and engagement opportunities.  During this episode of Retail Remix, host Alicia Esposito...

Connected product experiences require so much more than a QR code and call to action. Brands need detailed insight into audience interests and expectations, robust technology to bridge the gap between physical products and digital experiences and, of course, powerful storytelling forged by a genuine connection established between customers, brands and products.  With a highly functional and engagi...

Retail TouchPoints has been studying and reporting on the evolution of resale for years. Over this time, we’ve seen consumer behaviors shift and demand accelerate, which means retailers have had to rethink the way they research and source “pre-loved” goods. How do they find the right wholesale partners? What are the risks they face while selecting products? How can they ensure their customers get...

Branded recommerce is gaining momentum in retail. Could it be the key to success for your company? To find out, you’ll have to do some deep strategic work to ensure your brand, your products and your customer align.  During this episode of Retail Remix, Alicia Esposito talks with Andy Ruben, Founder & Executive Chairman at  Trove . They discuss how Andy has seen the recommerce space grow and e...

Are you in on the NFT craze or playing it safe? If you fall into the latter, you may miss out on some amazing opportunities for engaging with customers and cultivating a loyal community of fans and collectors. During this episode of Retail Remix, our host Alicia Esposito sits down to chat with Ash Pampati, Head of Partnership at the NFT creation platform Metaplex. The pair discuss who manages NFT...

Having a focus on the customer has always been an important, if not obvious, part of retail. But in this era of digital transformation, brands need to remain focused on what their customer needs and expects as they try to simultaneously do more with less. During this episode of Retail Remix, we chat with Kathy Kimple, the Executive Director of OSF Digital’s Strategy Group, to dig into some key fin...

In today’s fast-paced and competitive marketplace, many consumer brands and digitally native DTC brands are fighting to stand out and chart a path to sustainable growth. To fully understand the dynamics shaping this area of the retail industry in particular, we sat down with Jenny Fleiss, Senior Advisor for Volition Capital, who is most known for starting Rent the Runway with her co-founder Jennif...

Technology and ecommerce have certainly changed the face of retail. From innovative payment methods to omnichannel platforms, retailers now have access to a wealth of tools and options that can help them reach customers more effectively while providing better service overall. And after a couple of years of uncertainty for brick-and-mortar stores during the pandemic, signs show retailers need to fi...