Recorded Content - Helping B2B marketers use a podcast for content marketing

New B2B podcasters often think podcast magic “just happens.” Podcasting is so much more than acquiring some good equipment and booking a guest’s interview. In order to run an effective podcast, you have to be organized and you must sustain a level of consistency to build your audience. In this episode of Recorded Content, Justin Brown sits down with Sam Hembree, a Content Marketing Specialist at O...

Traditional media used to hold a monopoly over public opinion. Although TV, radio, and print are still a significant part of mass media, social media has sparked many changes, including an evolution in how companies market themselves. In addition, social platforms have allowed every user to share their thoughts, doubts, discoveries, and conclusions regarding all sorts of topics, influencing and ev...

As tempting as it may be, you can’t just sit down at your computer and hit record for a podcast. You need to prepare first if you want your guest to have an amazing experience. In this episode, the Co-Founders of Motion and hosts of Recorded Content explain how having a pre-flight checklist can help you avoid potential problems during recording or within the post-production phase of your podcast....

"Podcasts used to be treated just like radio, and they're not radio." By saying this, Dave Zohrob, today's guest of Recorded Content, shows his love and dedication to the podcast medium. In fact, this love inspired him to start developing a platform called Chartable: Podcast Analytics & Attribution.  In this episode of Recorded Content, Dave, the CEO and co-founder of the c...

Telling a story – that’s all you need to know about podcasting. Sounds simple, but is it? In the latest special episode of Recorded Content, the co-founders of Motion and hosts of Recorded Content explain how important it is to create a solid structure around the main topic in every podcast episode. During the episode, Tristan and Justin walk through their slightly different podcasting approaches....

Are we living in the golden age of podcasting? Many will say 'Yes' because it seems like it has never been easier to launch a podcast. But starting and growing a podcast are two different things. Luckily, there are people specialized in helping companies create successful podcasting stories. One of them is Mark Asquith. Mark is the CEO & co-founder of Captivate.fm and on a mission to...

Account-based podcasting is not a full blown ABM strategy. And if you’re looking to use your podcast as a way to create leads, you’re doing it all wrong. In this episode of Recorded Content, Justin Brown chats with Declan Mulkeen, the CMO of strategicabm . Declan’s company helps companies win, grow and retain their most valuable accounts through true account-based marketing strategies. Declan also...

At this point, most companies understand what a branded podcast is. And marketers are starting to learn how to use a podcast as a foundation for a lot of great content for both prospects & customers.  But your normal, publicly-accessible podcast is typically used as a way to grow your audience. How can your business gain a competitive advantage with an internal podcast?  In this episode, Trist...

One of the ways listeners find your podcast is through the search function within Google, Spotify or Apple. And if your show ranks higher in the results, it leads to more listeners.  But how do the search engines work within the most popular podcast platforms?  In this episode, Justin Brown chats with Alexis Hue, the Managing Director and Co-Founder at Voxalyze. Voxalyze is a company that offers s...

Using paid ads is one way of monetizing your podcasts. But did you know that you can monetize your podcast with the help of your audience? And you can also create premium experiences for your audience using a private podcast?  In this episode of Recorded Content, Jason Sew Hoy, Co-Founder and CEO at Supercast , joins host Tristan Pelligrino. Jason breaks down how podcasters can create subscription...

It’s not that common where you see podcasters start their own show with video content. Typically, podcasters start with the audio format and then pivot later to video. But not Pragya Mishra. Pragya is the Head of Marketing at SHIELD , a company that offers valuable insights into LinkedIn analytics and helps you build your brand. In this episode of Recorded Content, Justin Brown talks with Pragya a...

In the latest episode of Recorded Content, Justin Brown chats with Jesus McDonald, the host of The Jesus McDonald Experience podcast and the Founder and CEO at JRM Web Marketing . Despite his tremendous popularity among B2B marketers and 15 years of rich experience in marketing and delivering website solutions, Jesus generously shares his valuable content with the rest of the online marketing comm...

A podcast provides a way to have amazing conversations. And it also provides a way to present raw & unfiltered thoughts through solo episodes.  But that’s as far as most podcasters go. B2B podcasters don’t realize there’s often a hidden treasure within every episode - beyond just the audio file. In the latest episode of Recorded Content, host Tristan Pelligrino uncovers how Anna Furmanov creat...

When people talk about motivation and inspiration in the business world, the name Gary Vaynerchuk often pops up in our minds. The success he’s had during his 25+ career all stems from hard work and a dedication to sharing his experience with his audience.  In this episode of Recorded Content, Gary talks about his newest project, VeeFriends. Gary and our host, Justin, chat about the strategy Gary u...

Do you need to prepare to be on a podcast? And if preparation is a good idea, where can you get help? In this episode of Recorded Content, Mark Colgan, the Co-Founder of Speak on Podcasts, provides some insights on how to make appearances on podcasts to build credibility in your industry.  Being a perfect (podcast) guest is not a matter of pure talent. Instead, your success as a podcast guest is b...

In this episode, you get an opportunity to meet Joe Ferraro, an impressive high school English teacher, Founder of Damn Good Conversations , and the host of The One Percent Better Podcast. Considering Joe has a lot on his plate, what do all of these roles have in common and how do they help him have good conversations? To cite Joe, "It's a combination of curiosity and energy." Joe h...

People are so different and their vision of success varies widely. So, when you look at your professional career, how do you want your legacy defined? In the latest episode of Recorded Content , Justin Brown talks with Galem Girmay, Co-founder of RevGenius and the producer of the What Is Your Legacy podcast . Galem’s show explores how professionals define their personal legacy and how it can chang...

"I am launching a podcast for a reason. It is not just fun," said Mike Wolber, the CRO at Rent Dynamics and the host of the Modern Multifamily podcast. He started creating podcast episodes alongside his other work duties because he wanted to hear about exciting trends from people in the multifamily industry and share them with listeners. So, what is the hardest part about creating a podc...

Podcasting is all about making connections. It's a great way to take your customer relationships to another level and have genuine, meaningful conversations with other experts in the industry. "The depth of the relationship you're creating with a podcast listener is so much greater than what you're getting from somebody who's watching your TikTok videos or multiple YouTube...

Adapting to a new situation and not giving up is the mindset every business owner should embrace. Partick Frank is an award-winning video producer, and 2020 was pretty challenging for him.  However, when you truly love your profession and want to succeed, you look for solutions. Zoom was Patrick's. In May 2020, he launched EditVideoCalls.com, a done-for-you service that takes your everyday Zo...

How do you go from not being interested in podcasts to becoming a hostess of a successful and exciting new show? The truth is, anything is possible, as long you set your mind to it and listen to your gut feeling. As someone who wasn't particularly keen on even listening to podcasts prior to the pandemic, it's safe to say Jen Kern has come a long way since. She now hosts her own podcast a...

Aren’t we all tired of the boring, monotonous videos B2B companies create to present their products & services? These videos may seem like the right way to go, but the reality is different. It's time to be bold. It’s time for B2B creative...to actually be creative.  Danielle Hope Diamond is the founder of Epiq Media, a company dedicated to creating entertaining yet educational video conte...

If you’re operating a business in 2021 and you’re still not podcasting, it's almost like not having a website. Podcasting is a vehicle for engaging with prospects, customers, “your value chain, your partners, influencers, investors,” says Christopher Lochhead, named by The Marketing Journal as “one of the best minds in marketing.”  Christopher, who hosts two award-winning podcasts, isn’t afra...

Aidan Fitzpatrick wants to let you in on a little secret. If you’re one of the nearly one billion iPhone users on the planet, there’s a video camera that’s almost as good as the ones used for TV in your pocket.  “You've got something that really is effectively broadcast quality,” Aidan says on this episode of Recorded Content.  “Lady Gaga records music videos on the thing. Billie Eilish did h...

How do you build a loyal podcast following in a saturated industry and keep people coming back for more?  Inbound marketing expert Kathleen Booth knows exactly how. As the host of The Inbound Success Podcast, an inbound marketing podcast with over 180 episodes and a five-star rating on Apple Podcasts, Kathleen has built a loyal following, engaged community and long-lasting relationships with episo...